Seaglow Overnight Serum AHA Treatment
Photography: oseamalibu.com. All imagery belongs to its respective owner.
What makes the design work
OSEA brand studyVisual observations across the brand’s packaging. Individual formats and editions may vary.
Wave-S wordmark
Widely spaced light geometric capitals with the S drawn as an open wave, about 35% of body height when vertical, Kelp Green #1f4a40.
Lowercase name pair
Two short centred lines of light lowercase sans under the wordmark, about a third of its cap height.
Tinted frosted glass
Acid-etched glass in a soft tint per line (gold, lavender, mint, milky white); the colour comes from the glass or the product inside.
Reading the label
No paper label: text is printed directly on frosted glass in one dark green, centred on the front with a lot of empty tinted surface.
- Front centre
- Wordmark, vertical on slim bottles, horizontal on jars and tubes
- Below wordmark
- Lowercase product name and descriptor
- Base
- Volume line in small type
Typography & hierarchy
The wordmark is the dominant element, set in widely spaced light capitals and running bottom to top on bottles. Product names sit beneath or beside it in small lowercase sans, then a smaller descriptor ('with bio-retinol'), with the volume in tiny type at the base.
Display
Futura Light with a hand-drawn S, Josefin Sans Light
Light geometric sans with a custom wave-form S
Uppercase · Light
Headline
Gill Sans Light, Avenir Light
Light humanist sans
Lowercase · Light
Body
Avenir Book
Small humanist sans
Lowercase · Regular
Typeface suggestions based on visual similarity. These are not verified font identifications.
How the range holds together
Each line owns a glass tint while the ink, type and layout never change; white caps and pumps unify everything.
Shelf presence
Grouped together the tinted bottles read like a row of sea glass, gold, lavender, mint and white, held together by the same green ink and white pumps.
Related packaging
More curated references in skincare, matched by format and visual style.
