OSEA

sea-glass frosted bottles and a tidal wordmark

OSEA packs its skincare in frosted glass bottles and jars that look like tinted sea glass, each line taking one soft tint: golden oil (#d8b04a), lavender for the bio-retinol night range, mint for the hyaluronic body serum, milky white for body care and sunscreen. On top of that ground there is just one dark sea-green ink (#1f4a40), carrying a widely spaced light wordmark whose S is drawn as a flowing wave, set vertically on slim bottles and horizontally on wide jars and tubes. Product names follow in small lowercase light sans, and white pump heads, white lids or a brushed-silver dropper keep every piece clean and consistent.

https://oseamalibu.com Explore the brand

Skincare
Body & bath
Light pack
Colour-coded range
Pastel soft-touch
Clinical minimal

Color Palette

Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.

Pack body

Shell White
#f3f1ec
Milky frosted body-care bottles, white pumps, lids and tube bodies

Label

Lip Mask White
#ffffff
Wordmark and name reversed in white on the deep violet lip mask jar

Ink

Kelp Green
#1f4a40
Wordmark, product names and all front text, the single ink across the range

Accent

Brushed Silver
#b9bcc1
Metallic dropper collar and night cream lid on premium serums
Tide Line
#4f8a7e
Small seaweed frond on the body balm, used sparingly

Range coding

Dayglow Gold
#d8b04a
Amber-yellow frosted glass of the face oil, coloured by the oil inside
Dream Lavender
#d6cbe0
Frosted lavender glass across the bio-retinol night range
Deep Iris
#9384c0
Stronger violet on the lip mask jar, the most saturated tint in the night range
Seafoam Mint
#c3dccb
Frosted mint glass of the hyaluronic body serum

Typography

Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.

The wordmark is the dominant element, set in widely spaced light capitals and running bottom to top on bottles. Product names sit beneath or beside it in small lowercase sans, then a smaller descriptor ('with bio-retinol'), with the volume in tiny type at the base.

Type scale

Estimated cap size as a share of the panel · Front of the 4 fl oz body serum pump bottle, about 140 mm tall (excluding pump)

jar-wordmark
12% · Light · Display
MAREA
vertical-wordmark
9% · Light · Display
MAREA
jar-product-name
5% · Light · Headline
night lip mask
product-name
3% · Light · Headline
tidal body serum
spf-badge
2.5% · Regular · Body
30
descriptor
1.8% · Regular · Body
with sea kelp

Fonts

Display
Josefin Sans
Looks like
Futura Light with a hand-drawn S, Josefin Sans Light
Type
Light geometric sans with a custom wave-form S
Weight
Light
Case
Uppercase
Tracking
Very wide, about +30%
Fallback
Futura Light, Avenir Light
Wordmark only: vertical on slim bottles, horizontal on jars and tubes, always in Kelp Green or white.
Headline
Mulish
Looks like
Gill Sans Light, Avenir Light
Type
Light humanist sans
Weight
Light
Case
Lowercase
Tracking
Normal
Fallback
Gill Sans Light, Avenir Light
Two-line product name centred under or across from the wordmark.
Body
Mulish
Looks like
Avenir Book
Type
Small humanist sans
Weight
Regular
Case
Lowercase
Tracking
Normal
Fallback
Avenir, Helvetica
Descriptor line, volume in fl oz and ml, SPF number in a small outlined circle on sunscreen.

Structure & Proportions

Proportions

Purpose	Value	Preview
Wordmark length (bottle)	About 35% of body height, vertical, centred
Wordmark width (jar)	About 50% of jar width, horizontal
Print coverage	About 12% of the front; the rest is frosted tint
Pump share	About 30% of total pack height in white
Text alignment	Everything centred on one axis	—
Colours per pack	Two: glass tint plus one green ink	—
Density	Very airy; most of the surface is empty frosted glass	—

Shapes

Element	Value	Preview
Bottle	Slim cylinder with a white pump
Serum	Slim cylinder with a silver dropper
Jar	Wide low cylinder with a deep white lid
SPF badge	Small outlined circle
Wave S	Open flowing curve inside the wordmark

Finishes

Acid-etched frosted glass
Bottles and jars · frosted
Soft matte white plastic
Pumps, lids and tubes · matte
Brushed silver
Dropper collar and night cream lid · metallic

Formats and materials


Formats	Pump bottle, Dropper bottle, Wide jar, Squeeze tube
Materials	Frosted glass, Tinted frosted glass, Plastic tube, Plastic pump
Closures	White pump heads with clear overcaps, brushed-silver droppers, wide white or brushed-silver screw lids, white flip caps on tubes
Decoration	Single-colour screen print, Vertical wordmark, Tinted glass as colour coding, Small wave icon

Front Panel

Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.

No paper label: text is printed directly on frosted glass in one dark green, centred on the front with a lot of empty tinted surface.

Zone	Content
Front centre	Wordmark, vertical on slim bottles, horizontal on jars and tubes
Below wordmark	Lowercase product name and descriptor
Base	Volume line in small type

Range System

Each line owns a glass tint while the ink, type and layout never change; white caps and pumps unify everything.

Face oil = golden frosted glass
Bio-retinol night range = lavender glass, deeper violet on the lip mask
Hyaluronic body serum = mint glass
Body balm and sunscreen = milky white with green ink

Back of Pack & Shelf

The reverse is printed in the same green on the frosted glass, or on a white carton: small centred lowercase copy, directions and ingredients, with very little hierarchy.

One short lowercase description of the product
Directions in a single line
Ingredient list in small type
Origin line and net volume
Barcode and recycling marks on the carton or base

On shelf

Grouped together the tinted bottles read like a row of sea glass, gold, lavender, mint and white, held together by the same green ink and white pumps.

Imagery

No photography on pack; at most a small line drawing of a seaweed frond or wave in the brand green.

Guidelines

Do

Use frosted glass and tint it softly per product line: gold, lavender (#d6cbe0), mint or milky white.
Print everything in one dark sea-green ink (#1f4a40).
Set the wordmark in widely spaced light capitals (Display) with one letter drawn as a flowing wave.
Run the wordmark vertically on slim bottles and horizontally on jars and tubes.
Write product names in small lowercase light sans beneath the wordmark.
Keep pumps, caps and lids white so tinted glass carries the colour.
Leave about 85% of the surface empty.

Don't

Don't use saturated or neon colours; tints should look like weathered sea glass.
Don't add paper labels, borders or pattern.
Don't use heavy or bold type anywhere.
Don't print in black; the ink is always deep green.
Don't use clear glossy glass; the surface is always frosted.

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More like this

# OSEA — Pack Style > sea-glass frosted bottles and a tidal wordmark **Category:** Beauty · **Tier:** Premium · **Origin:** US · **Theme:** light **Source:** https://oseamalibu.com Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. OSEA packs its skincare in frosted glass bottles and jars that look like tinted sea glass, each line taking one soft tint: golden oil (#d8b04a), lavender for the bio-retinol night range, mint for the hyaluronic body serum, milky white for body care and sunscreen. On top of that ground there is just one dark sea-green ink (#1f4a40), carrying a widely spaced light wordmark whose S is drawn as a flowing wave, set vertically on slim bottles and horizontally on wide jars and tubes. Product names follow in small lowercase light sans, and white pump heads, white lids or a brushed-silver dropper keep every piece clean and consistent. ## Tokens — Colors | Name | Value | Token | Group | Role | | --- | --- | --- | --- | --- | | Shell White | `#f3f1ec` | `--color-shell-white` | Pack body | Milky frosted body-care bottles, white pumps, lids and tube bodies | | Lip Mask White | `#ffffff` | `--color-lip-mask-white` | Label | Wordmark and name reversed in white on the deep violet lip mask jar | | Kelp Green | `#1f4a40` | `--color-kelp-green` | Ink | Wordmark, product names and all front text, the single ink across the range | | Brushed Silver | `#b9bcc1` | `--color-brushed-silver` | Accent | Metallic dropper collar and night cream lid on premium serums | | Tide Line | `#4f8a7e` | `--color-tide-line` | Accent | Small seaweed frond on the body balm, used sparingly | | Dayglow Gold | `#d8b04a` | `--color-dayglow-gold` | Range coding | Amber-yellow frosted glass of the face oil, coloured by the oil inside | | Dream Lavender | `#d6cbe0` | `--color-dream-lavender` | Range coding | Frosted lavender glass across the bio-retinol night range | | Deep Iris | `#9384c0` | `--color-deep-iris` | Range coding | Stronger violet on the lip mask jar, the most saturated tint in the night range | | Seafoam Mint | `#c3dccb` | `--color-seafoam-mint` | Range coding | Frosted mint glass of the hyaluronic body serum | ## Tokens — Typography The wordmark is the dominant element, set in widely spaced light capitals and running bottom to top on bottles. Product names sit beneath or beside it in small lowercase sans, then a smaller descriptor ('with bio-retinol'), with the volume in tiny type at the base. ### Display — Futura Light with a hand-drawn S, Josefin Sans Light · `--font-display` - **Classification:** Light geometric sans with a custom wave-form S - **Free lookalike:** Josefin Sans (Google Fonts) - **Fallback:** Futura Light, Avenir Light - **Weights:** Light - **Case:** Uppercase - **Tracking:** Very wide, about +30% - **Role:** Wordmark only: vertical on slim bottles, horizontal on jars and tubes, always in Kelp Green or white. ### Headline — Gill Sans Light, Avenir Light · `--font-headline` - **Classification:** Light humanist sans - **Free lookalike:** Mulish (Google Fonts) - **Fallback:** Gill Sans Light, Avenir Light - **Weights:** Light - **Case:** Lowercase - **Tracking:** Normal - **Role:** Two-line product name centred under or across from the wordmark. ### Body — Avenir Book · `--font-body` - **Classification:** Small humanist sans - **Free lookalike:** Mulish (Google Fonts) - **Fallback:** Avenir, Helvetica - **Weights:** Regular - **Case:** Lowercase - **Tracking:** Normal - **Role:** Descriptor line, volume in fl oz and ml, SPF number in a small outlined circle on sunscreen. ### Type Scale Sizes are cap height as a share of the reference panel: Front of the 4 fl oz body serum pump bottle, about 140 mm tall (excluding pump). | Role | Font | Weight | Size | Case | Token | | --- | --- | --- | --- | --- | --- | | jar-wordmark | Display | Light | 12% of panel height | Uppercase | `--text-jar-wordmark` | | vertical-wordmark | Display | Light | 9% of panel height | Uppercase | `--text-vertical-wordmark` | | jar-product-name | Headline | Light | 5% of panel height | Lowercase | `--text-jar-product-name` | | product-name | Headline | Light | 3% of panel height | Lowercase | `--text-product-name` | | spf-badge | Body | Regular | 2.5% of panel height | Numerals | `--text-spf-badge` | | descriptor | Body | Regular | 1.8% of panel height | Lowercase | `--text-descriptor` | | volume | Body | Regular | 1.3% of panel height | Lowercase | `--text-volume` | ## Structure & Materials - **Formats:** Pump bottle, Dropper bottle, Wide jar, Squeeze tube - **Materials:** Frosted glass, Tinted frosted glass, Plastic tube, Plastic pump - **Closures:** White pump heads with clear overcaps, brushed-silver droppers, wide white or brushed-silver screw lids, white flip caps on tubes - **Decoration:** Single-colour screen print, Vertical wordmark, Tinted glass as colour coding, Small wave icon ### Proportions | Purpose | Value | | --- | --- | | Wordmark length (bottle) | About 35% of body height, vertical, centred | | Wordmark width (jar) | About 50% of jar width, horizontal | | Print coverage | About 12% of the front; the rest is frosted tint | | Pump share | About 30% of total pack height in white | | Text alignment | Everything centred on one axis | | Colours per pack | Two: glass tint plus one green ink | | Density | Very airy; most of the surface is empty frosted glass | ### Shapes | Element | Shape | | --- | --- | | Bottle | Slim cylinder with a white pump | | Serum | Slim cylinder with a silver dropper | | Jar | Wide low cylinder with a deep white lid | | SPF badge | Small outlined circle | | Wave S | Open flowing curve inside the wordmark | ### Finishes | Finish | Where | Look | | --- | --- | --- | | Acid-etched frosted glass | Bottles and jars | frosted | | Soft matte white plastic | Pumps, lids and tubes | matte | | Brushed silver | Dropper collar and night cream lid | metallic | ## Pack Elements ### Wave-S wordmark **Role:** Brand mark Widely spaced light geometric capitals with the S drawn as an open wave, about 35% of body height when vertical, Kelp Green #1f4a40. ### Lowercase name pair **Role:** Product identity Two short centred lines of light lowercase sans under the wordmark, about a third of its cap height. ### Tinted frosted glass **Role:** Range signal Acid-etched glass in a soft tint per line (gold, lavender, mint, milky white); the colour comes from the glass or the product inside. ### White pump head **Role:** Unifier Matte white pump with a clear overcap, about 30% of total height, identical across tints. ### Silver dropper **Role:** Premium serum cue Brushed silver collar and bulb on night serums, replacing the white pump. ### Seaweed frond **Role:** Accent mark Tiny single-line frond in Tide Line green, used only on the body balm between wordmark and name. ### SPF roundel **Role:** Sun care cue Small outlined circle holding the SPF number on the white sunscreen tube. ## Do's and Don'ts ### Do - Use frosted glass and tint it softly per product line: gold, lavender (#d6cbe0), mint or milky white. - Print everything in one dark sea-green ink (#1f4a40). - Set the wordmark in widely spaced light capitals (Display) with one letter drawn as a flowing wave. - Run the wordmark vertically on slim bottles and horizontally on jars and tubes. - Write product names in small lowercase light sans beneath the wordmark. - Keep pumps, caps and lids white so tinted glass carries the colour. - Leave about 85% of the surface empty. ### Don't - Don't use saturated or neon colours; tints should look like weathered sea glass. - Don't add paper labels, borders or pattern. - Don't use heavy or bold type anywhere. - Don't print in black; the ink is always deep green. - Don't use clear glossy glass; the surface is always frosted. ## Surfaces | Level | Name | Value | Purpose | | --- | --- | --- | --- | | 0 | Dream Lavender | `#d6cbe0` | Tinted frosted glass body | | 1 | Shell White | `#f3f1ec` | Pump, lid and cap hardware | | 2 | Kelp Green | `#1f4a40` | Single print ink on the glass | ## Front Panel Layout No paper label: text is printed directly on frosted glass in one dark green, centred on the front with a lot of empty tinted surface. | Zone | Content | | --- | --- | | Front centre | Wordmark, vertical on slim bottles, horizontal on jars and tubes | | Below wordmark | Lowercase product name and descriptor | | Base | Volume line in small type | ## Range System Each line owns a glass tint while the ink, type and layout never change; white caps and pumps unify everything. - Face oil = golden frosted glass - Bio-retinol night range = lavender glass, deeper violet on the lip mask - Hyaluronic body serum = mint glass - Body balm and sunscreen = milky white with green ink ## Back of Pack The reverse is printed in the same green on the frosted glass, or on a white carton: small centred lowercase copy, directions and ingredients, with very little hierarchy. - One short lowercase description of the product - Directions in a single line - Ingredient list in small type - Origin line and net volume - Barcode and recycling marks on the carton or base ## Imagery No photography on pack; at most a small line drawing of a seaweed frond or wave in the brand green. ## On Shelf Grouped together the tinted bottles read like a row of sea glass, gold, lavender, mint and white, held together by the same green ink and white pumps. ## Agent Prompt Guide Quick Color Reference: - Kelp Green: #1f4a40 — Wordmark, product names and all front text, the single ink across the range - Shell White: #f3f1ec — Milky frosted body-care bottles, white pumps, lids and tube bodies - Dayglow Gold: #d8b04a — Amber-yellow frosted glass of the face oil, coloured by the oil inside - Dream Lavender: #d6cbe0 — Frosted lavender glass across the bio-retinol night range - Deep Iris: #9384c0 — Stronger violet on the lip mask jar, the most saturated tint in the night range - Seafoam Mint: #c3dccb — Frosted mint glass of the hyaluronic body serum - Brushed Silver: #b9bcc1 — Metallic dropper collar and night cream lid on premium serums - Tide Line: #4f8a7e — Small seaweed frond on the body balm, used sparingly - Lip Mask White: #ffffff — Wordmark and name reversed in white on the deep violet lip mask jar Create a slim frosted glass pump bottle tinted soft lavender (#d6cbe0) with a matte white pump head and a clear overcap. Print an original widely spaced light geometric caps wordmark vertically on the bottle at 35% of its height in deep sea green (#1f4a40), with one letter drawn as a flowing wave. Set a two-line lowercase light sans product name centred under the wordmark and a tiny volume line at the base, same green ink. Make a wide frosted jar in deep iris (#9384c0) with a deep white lid, the wordmark set horizontally across the jar in white. Make a frosted golden (#d8b04a) dropper bottle and a mint (#c3dccb) pump bottle in the same layout, and a white tube with a small outlined SPF circle. Image prompt: Product photo of a new marine skincare brand in a sea-glass style: three frosted glass pump and dropper bottles tinted soft lavender, pale mint and golden amber, with white pump heads, plus a wide frosted lavender jar with a white lid and a white squeeze tube. Every pack is printed in a single deep sea-green ink: a widely spaced light geometric sans wordmark with a flowing wave-shaped letter, running vertically on the bottles and horizontally on the jar, and small lowercase light sans product names beneath. No labels, no pattern. Very pale grey seamless background, soft diffused daylight, clean skincare product photography. Invent an original brand name and artwork; do not reproduce existing logos. ## Similar Brands - **Aesop** — Shares the apothecary restraint of one ink on a coloured vessel, but uses amber glass and dense serif text where this is airy and frosted. - **Ren Clean Skincare** — Frosted and coloured bottles per range with minimal type, in more saturated tints. - **Tata Harper** — Also nature-led premium skincare on glass with one ink, but in green glass and gold-accented serif type. - **Herbivore** — Coloured glass per product with a light minimal wordmark and lots of empty surface, using clear rather than frosted glass. ## Quick Start ### CSS Custom Properties ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ :root { /* Colors */ --color-kelp-green: #1f4a40; --color-shell-white: #f3f1ec; --color-dayglow-gold: #d8b04a; --color-dream-lavender: #d6cbe0; --color-deep-iris: #9384c0; --color-seafoam-mint: #c3dccb; --color-brushed-silver: #b9bcc1; --color-tide-line: #4f8a7e; --color-lip-mask-white: #ffffff; /* Typography — families (free lookalikes) */ --font-display: 'Josefin Sans', 'Futura Light', 'Avenir Light'; --font-headline: 'Mulish', 'Gill Sans Light', 'Avenir Light'; --font-body: 'Mulish', Avenir, Helvetica; /* Typography — illustrative scale, as a share of the panel (Front of the 4 fl oz body serum pump bottle, about 140 mm tall (excluding pump)) */ --panel-height: 140mm; --text-jar-wordmark: calc(var(--panel-height) * 0.12); --text-vertical-wordmark: calc(var(--panel-height) * 0.09); --text-jar-product-name: calc(var(--panel-height) * 0.05); --text-product-name: calc(var(--panel-height) * 0.03); --text-spf-badge: calc(var(--panel-height) * 0.025); --text-descriptor: calc(var(--panel-height) * 0.018); --text-volume: calc(var(--panel-height) * 0.013); /* Proportions */ --wordmark-length-bottle: 35%; --wordmark-width-jar: 50%; --print-coverage: 12%; --pump-share: 30%; /* Surfaces */ --surface-dream-lavender: #d6cbe0; --surface-shell-white: #f3f1ec; --surface-kelp-green: #1f4a40; } ``` ### Tailwind v4 ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ @theme { /* Colors */ --color-kelp-green: #1f4a40; --color-shell-white: #f3f1ec; --color-dayglow-gold: #d8b04a; --color-dream-lavender: #d6cbe0; --color-deep-iris: #9384c0; --color-seafoam-mint: #c3dccb; --color-brushed-silver: #b9bcc1; --color-tide-line: #4f8a7e; --color-lip-mask-white: #ffffff; /* Typography — families (free lookalikes) */ --font-display: 'Josefin Sans', 'Futura Light', 'Avenir Light'; --font-headline: 'Mulish', 'Gill Sans Light', 'Avenir Light'; --font-body: 'Mulish', Avenir, Helvetica; /* Typography — illustrative scale, as a share of the panel (Front of the 4 fl oz body serum pump bottle, about 140 mm tall (excluding pump)) */ --panel-height: 140mm; --text-jar-wordmark: calc(var(--panel-height) * 0.12); --text-vertical-wordmark: calc(var(--panel-height) * 0.09); --text-jar-product-name: calc(var(--panel-height) * 0.05); --text-product-name: calc(var(--panel-height) * 0.03); --text-spf-badge: calc(var(--panel-height) * 0.025); --text-descriptor: calc(var(--panel-height) * 0.018); --text-volume: calc(var(--panel-height) * 0.013); /* Proportions */ --wordmark-length-bottle: 35%; --wordmark-width-jar: 50%; --print-coverage: 12%; --pump-share: 30%; /* Surfaces */ } ```