Deodorant Gel
Photography: saltandstone.com. All imagery belongs to its respective owner.
What makes the design work
Salt & Stone brand studyVisual observations across the brand’s packaging. Individual formats and editions may vary.
Stacked wordmark
Three-line uppercase grotesque wordmark with a centred ampersand, about 30% of bottle width, centred just above the middle.
Scent line
Two ingredients joined by an ampersand in tiny widely tracked capitals near the top of the face.
Hairline spec block
Hairline rule spanning about 75% of face width, with the bilingual product name sitting on it.
Reading the label
Printed directly on the container (or on one white rectangle for the candle) as a centred column: scent at top, wordmark in the middle, ruled spec rows at the base.
- Top
- Scent pair in tiny tracked capitals
- Centre
- Stacked or single-line wordmark
- Base
- Hairline rule, bilingual product name, spaced volume row
Typography & hierarchy
Three levels only. The wordmark in mid-size grotesque capitals sits centred, stacked on three lines on tall packs or on one line on jars and the perfume. Above it, the scent pair in very small widely tracked capitals; below, a hairline rule with the bilingual product name and a volume row whose numbers and units are spaced across the full width.
Display
Helvetica Neue Medium, Neue Haas Grotesk Display
Neutral grotesque
Uppercase · Medium
Label
Akkurat Mono, Söhne Mono
Monospaced grotesque
Uppercase · Regular
Body
Helvetica Neue Regular
Neutral grotesque, small
Uppercase · Regular
Typeface suggestions based on visual similarity. These are not verified font identifications.
How the range holds together
Container colour and translucency change with the product type, while ink, layout and type sizes are fixed; scents are identified only by the small top line.
Shelf presence
On a shelf the range reads as a row of soft mineral-coloured objects with identical small black type, so it blocks by container tone and the repeated stacked wordmark rather than by graphics.
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