Campaign images © Salt & Stone, from saltandstone.com

Salt & Stone

spec-sheet type on mineral-toned bottles

Salt & Stone treats every pack like a calm technical sheet printed in one black ink (#1d1f1e): the brand name stacked and centred in plain grotesque capitals (SALT / & / STONE on tall packs, one line on jars and the perfume), the scent pair in tiny tracked capitals above it, and at the base a hairline rule with the product name in English and French split by a slash, plus a volume row whose figures and units are spread across the full width. The containers carry all the colour in soft mineral tones: sage (#a9b7a8) lotion bottles, warm stone jars, frosted straw-tinted body wash and oil, an eucalyptus-slate deodorant, a cream refill pouch and an amber candle glass, closed with black pumps or tone-on-tone caps. Type never changes size or position, so a pouch, a candle label and a perfume bottle read as the same document.

https://saltandstone.com Explore the brand

Body & bath
Light pack
Clinical minimal
Colour-coded range

Color Palette

Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.

Pack body

Sage Lotion
#a9b7a8
Matte pump bottle of the body lotion
Warm Stone
#c9c3bc
Body cream and hand cream jar lid and frosted base
Frosted Wash
#e3d9b9
Translucent body wash and body oil bottles tinted by the formula
Eucalyptus Slate
#677a72
Deodorant canister in a deep grey-green matte plastic
Clear Flacon
#eceeee
Heavy clear glass perfume bottle

Label

Refill Cream
#efe8d9
Matte refill pouch and the white candle label

Ink

Ledger Black
#1d1f1e
Wordmark, scent line, rules and volume row on every pack; also the pumps

Accent

Amber Glass
#cf9d70
Tinted candle vessel
Blush Cap
#e9cbb8
Matte cap on the clear glass eau de parfum
Pale Stone Cap
#d8d6d2
Tall matte overcap on the body oil bottle

Typography

Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.

Three levels only. The wordmark in mid-size grotesque capitals sits centred, stacked on three lines on tall packs or on one line on jars and the perfume. Above it, the scent pair in very small widely tracked capitals; below, a hairline rule with the bilingual product name and a volume row whose numbers and units are spaced across the full width.

Type scale

Estimated cap size as a share of the panel · Front of the 450 ml body lotion pump bottle, about 170 mm of body below the pump

wordmark-stacked
4.5% · Medium · Display
SAND & SKY
wordmark-single
3.5% · Medium · Display
SAND & SKY
product-name
1.1% · Regular · Body
BODY LOTION / CRÈME CORPS
scent-pair
1% · Regular · Label
FIG & CEDAR
volume-row
1% · Regular · Label
15.2 FL OZ / 450 ML
back-copy
0.9% · Regular · Body
Massage onto clean skin.

Fonts

Display
Inter
Looks like
Helvetica Neue Medium, Neue Haas Grotesk Display
Type
Neutral grotesque
Weight
Medium
Case
Uppercase
Tracking
Normal to slightly wide, about +2%
Fallback
Helvetica Neue, Arial, sans-serif
The wordmark, stacked on three lines with a centred ampersand on bottles and pouches; one line on jars and fragrance.
Label
IBM Plex Mono
Looks like
Akkurat Mono, Söhne Mono
Type
Monospaced grotesque
Weight
Regular
Case
Uppercase
Tracking
Very wide, about +15%
Fallback
Courier, monospace
Scent pair at the top and the volume row whose figures and units are spread across the label width.
Body
Inter
Looks like
Helvetica Neue Regular
Type
Neutral grotesque, small
Weight
Regular
Case
Uppercase
Tracking
Wide, about +6%
Fallback
Helvetica, Arial, sans-serif
English and French product name on the hairline rule, and the back-of-pack copy in sentence case.

Structure & Proportions

Proportions

Purpose	Value	Preview
Printed area	Under 10% of the container face carries ink
Wordmark width	About 30% of bottle width when stacked
Wordmark position	Optical centre about 45% down the body
Spec block	Bottom 12% of the face: rule, product name, volume row
Side margin	About 12% of face width each side for the rule and volume row
Colours per pack	Two: container tone plus black ink	—
Density	Mostly empty container with three small text blocks on a centred axis	—

Shapes

Element	Value	Preview
Pump bottle	Straight cylinder with a square-shouldered black pump
Jar	Wide low jar with a deep matching lid
Refill pouch	Stand-up pouch with an angled corner spout
Candle label	White landscape rectangle with square corners
Deodorant	Plain cylinder with a flat cap

Finishes

Soft matte plastic
Lotion bottle, jar lid, deodorant and pouch · matte
Frosted translucent
Body wash and body oil bottles · frosted
Clear glass
Eau de parfum flacon · transparent
Tinted glass
Candle vessel · gloss

Formats and materials


Formats	Pump bottle, Screw-cap jar, Refill pouch with spout, Bottle with overcap, Deodorant stick, Candle vessel, Perfume bottle, Squeeze tube
Materials	Matte plastic, Frosted plastic, Glass, Tinted glass, Flexible film pouch
Closures	Black dispensing pumps, tone-on-tone overcaps, a spout cap on the refill pouch, a blush cap on the fragrance
Decoration	Direct black print, Hairline rules, White rectangular label on candle

Front Panel

Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.

Printed directly on the container (or on one white rectangle for the candle) as a centred column: scent at top, wordmark in the middle, ruled spec rows at the base.

Zone	Content
Top	Scent pair in tiny tracked capitals
Centre	Stacked or single-line wordmark
Base	Hairline rule, bilingual product name, spaced volume row

Range System

Container colour and translucency change with the product type, while ink, layout and type sizes are fixed; scents are identified only by the small top line.

Body lotion = sage matte bottle + black pump
Body wash and oil = frosted straw-tinted bottles
Body cream = warm stone jar
Deodorant = eucalyptus slate canister
Candle = amber glass + white label
Refill = cream matte pouch
Eau de parfum = clear flacon + blush cap

Back of Pack & Shelf

The back repeats the same quiet column in black: a two-line product description, directions, the full INCI list in small capitals, then made-in line, PAO and recycling icons and a small barcode, all aligned to the same hairline rules as the front.

Two-line product description in sentence case
Directions in one short line
INCI ingredient list in small uppercase
Made-in and distributor address
PAO, recycling marks and a small barcode

On shelf

On a shelf the range reads as a row of soft mineral-coloured objects with identical small black type, so it blocks by container tone and the repeated stacked wordmark rather than by graphics.

Imagery

None; the pack is purely typographic.

Guidelines

Do

Centre a three-line stacked uppercase grotesque wordmark at about 4.5% of pack height on tall packs.
Put the scent pair in tiny tracked capitals at the top of the face.
Close the face with a hairline rule, a bilingual product name and a full-width spaced volume row.
Colour the container in muted mineral tones such as sage (#a9b7a8), stone (#c9c3bc) and slate (#677a72).
Use black pumps and Ledger Black (#1d1f1e) ink as the only dark elements.
Keep every type size and position identical across formats.
Leave at least 90% of the container unprinted.

Don't

Don't add illustrations, botanicals or photography.
Don't use bright or saturated container colours.
Don't print the scent name large; it stays a quiet top line.
Don't use serif or script type.
Don't add glossy decoration or metallic foil.
Don't print in more than one ink colour.

Give your AI
packaging taste

Give your design or image tool a packaging study: palette, type, structure, front panel and principles for an original brief.

Export this style

Free with an email. PACK.md works in Claude, ChatGPT, Cursor and image tools.

More like this

# Salt & Stone — Pack Style > spec-sheet type on mineral-toned bottles **Category:** Beauty · **Tier:** Premium · **Origin:** US · **Theme:** light **Source:** https://saltandstone.com Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. Salt & Stone treats every pack like a calm technical sheet printed in one black ink (#1d1f1e): the brand name stacked and centred in plain grotesque capitals (SALT / & / STONE on tall packs, one line on jars and the perfume), the scent pair in tiny tracked capitals above it, and at the base a hairline rule with the product name in English and French split by a slash, plus a volume row whose figures and units are spread across the full width. The containers carry all the colour in soft mineral tones: sage (#a9b7a8) lotion bottles, warm stone jars, frosted straw-tinted body wash and oil, an eucalyptus-slate deodorant, a cream refill pouch and an amber candle glass, closed with black pumps or tone-on-tone caps. Type never changes size or position, so a pouch, a candle label and a perfume bottle read as the same document. ## Tokens — Colors | Name | Value | Token | Group | Role | | --- | --- | --- | --- | --- | | Sage Lotion | `#a9b7a8` | `--color-sage-lotion` | Pack body | Matte pump bottle of the body lotion | | Warm Stone | `#c9c3bc` | `--color-warm-stone` | Pack body | Body cream and hand cream jar lid and frosted base | | Frosted Wash | `#e3d9b9` | `--color-frosted-wash` | Pack body | Translucent body wash and body oil bottles tinted by the formula | | Eucalyptus Slate | `#677a72` | `--color-eucalyptus-slate` | Pack body | Deodorant canister in a deep grey-green matte plastic | | Clear Flacon | `#eceeee` | `--color-clear-flacon` | Pack body | Heavy clear glass perfume bottle | | Refill Cream | `#efe8d9` | `--color-refill-cream` | Label | Matte refill pouch and the white candle label | | Ledger Black | `#1d1f1e` | `--color-ledger-black` | Ink | Wordmark, scent line, rules and volume row on every pack; also the pumps | | Amber Glass | `#cf9d70` | `--color-amber-glass` | Accent | Tinted candle vessel | | Blush Cap | `#e9cbb8` | `--color-blush-cap` | Accent | Matte cap on the clear glass eau de parfum | | Pale Stone Cap | `#d8d6d2` | `--color-pale-stone-cap` | Accent | Tall matte overcap on the body oil bottle | ## Tokens — Typography Three levels only. The wordmark in mid-size grotesque capitals sits centred, stacked on three lines on tall packs or on one line on jars and the perfume. Above it, the scent pair in very small widely tracked capitals; below, a hairline rule with the bilingual product name and a volume row whose numbers and units are spaced across the full width. ### Display — Helvetica Neue Medium, Neue Haas Grotesk Display · `--font-display` - **Classification:** Neutral grotesque - **Free lookalike:** Inter (Google Fonts) - **Fallback:** Helvetica Neue, Arial, sans-serif - **Weights:** Medium - **Case:** Uppercase - **Tracking:** Normal to slightly wide, about +2% - **Role:** The wordmark, stacked on three lines with a centred ampersand on bottles and pouches; one line on jars and fragrance. ### Label — Akkurat Mono, Söhne Mono · `--font-label` - **Classification:** Monospaced grotesque - **Free lookalike:** IBM Plex Mono (Google Fonts) - **Fallback:** Courier, monospace - **Weights:** Regular - **Case:** Uppercase - **Tracking:** Very wide, about +15% - **Role:** Scent pair at the top and the volume row whose figures and units are spread across the label width. ### Body — Helvetica Neue Regular · `--font-body` - **Classification:** Neutral grotesque, small - **Free lookalike:** Inter (Google Fonts) - **Fallback:** Helvetica, Arial, sans-serif - **Weights:** Regular - **Case:** Uppercase - **Tracking:** Wide, about +6% - **Role:** English and French product name on the hairline rule, and the back-of-pack copy in sentence case. ### Type Scale Sizes are cap height as a share of the reference panel: Front of the 450 ml body lotion pump bottle, about 170 mm of body below the pump. | Role | Font | Weight | Size | Case | Token | | --- | --- | --- | --- | --- | --- | | wordmark-stacked | Display | Medium | 4.5% of panel height | Uppercase | `--text-wordmark-stacked` | | wordmark-single | Display | Medium | 3.5% of panel height | Uppercase | `--text-wordmark-single` | | product-name | Body | Regular | 1.1% of panel height | Uppercase | `--text-product-name` | | scent-pair | Label | Regular | 1% of panel height | Uppercase | `--text-scent-pair` | | volume-row | Label | Regular | 1% of panel height | Uppercase | `--text-volume-row` | | back-copy | Body | Regular | 0.9% of panel height | Sentence case | `--text-back-copy` | | legal | Body | Regular | 0.7% of panel height | Uppercase | `--text-legal` | ## Structure & Materials - **Formats:** Pump bottle, Screw-cap jar, Refill pouch with spout, Bottle with overcap, Deodorant stick, Candle vessel, Perfume bottle, Squeeze tube - **Materials:** Matte plastic, Frosted plastic, Glass, Tinted glass, Flexible film pouch - **Closures:** Black dispensing pumps, tone-on-tone overcaps, a spout cap on the refill pouch, a blush cap on the fragrance - **Decoration:** Direct black print, Hairline rules, White rectangular label on candle ### Proportions | Purpose | Value | | --- | --- | | Printed area | Under 10% of the container face carries ink | | Wordmark width | About 30% of bottle width when stacked | | Wordmark position | Optical centre about 45% down the body | | Spec block | Bottom 12% of the face: rule, product name, volume row | | Side margin | About 12% of face width each side for the rule and volume row | | Colours per pack | Two: container tone plus black ink | | Density | Mostly empty container with three small text blocks on a centred axis | ### Shapes | Element | Shape | | --- | --- | | Pump bottle | Straight cylinder with a square-shouldered black pump | | Jar | Wide low jar with a deep matching lid | | Refill pouch | Stand-up pouch with an angled corner spout | | Candle label | White landscape rectangle with square corners | | Deodorant | Plain cylinder with a flat cap | ### Finishes | Finish | Where | Look | | --- | --- | --- | | Soft matte plastic | Lotion bottle, jar lid, deodorant and pouch | matte | | Frosted translucent | Body wash and body oil bottles | frosted | | Clear glass | Eau de parfum flacon | transparent | | Tinted glass | Candle vessel | gloss | ## Pack Elements ### Stacked wordmark **Role:** Brand block Three-line uppercase grotesque wordmark with a centred ampersand, about 30% of bottle width, centred just above the middle. ### Scent line **Role:** Variant identity Two ingredients joined by an ampersand in tiny widely tracked capitals near the top of the face. ### Hairline spec block **Role:** Product data Hairline rule spanning about 75% of face width, with the bilingual product name sitting on it. ### Spread volume row **Role:** Product data Figures and units ('15.2 FL OZ / 450 ML') spaced out to fill the same width as the rule. ### Black pump **Role:** Closure Square-shouldered black pump, the only dark component besides the ink. ### Mineral container **Role:** Range signal Matte or frosted body in sage, stone, straw or slate that identifies the product type. ## Do's and Don'ts ### Do - Centre a three-line stacked uppercase grotesque wordmark at about 4.5% of pack height on tall packs. - Put the scent pair in tiny tracked capitals at the top of the face. - Close the face with a hairline rule, a bilingual product name and a full-width spaced volume row. - Colour the container in muted mineral tones such as sage (#a9b7a8), stone (#c9c3bc) and slate (#677a72). - Use black pumps and Ledger Black (#1d1f1e) ink as the only dark elements. - Keep every type size and position identical across formats. - Leave at least 90% of the container unprinted. ### Don't - Don't add illustrations, botanicals or photography. - Don't use bright or saturated container colours. - Don't print the scent name large; it stays a quiet top line. - Don't use serif or script type. - Don't add glossy decoration or metallic foil. - Don't print in more than one ink colour. ## Surfaces | Level | Name | Value | Purpose | | --- | --- | --- | --- | | 0 | Sage Lotion | `#a9b7a8` | Matte container body carrying the print | | 1 | Refill Cream | `#efe8d9` | Label rectangle on the candle and the pouch ground | | 2 | Ledger Black | `#1d1f1e` | Single ink layer and pump | ## Front Panel Layout Printed directly on the container (or on one white rectangle for the candle) as a centred column: scent at top, wordmark in the middle, ruled spec rows at the base. | Zone | Content | | --- | --- | | Top | Scent pair in tiny tracked capitals | | Centre | Stacked or single-line wordmark | | Base | Hairline rule, bilingual product name, spaced volume row | ## Range System Container colour and translucency change with the product type, while ink, layout and type sizes are fixed; scents are identified only by the small top line. - Body lotion = sage matte bottle + black pump - Body wash and oil = frosted straw-tinted bottles - Body cream = warm stone jar - Deodorant = eucalyptus slate canister - Candle = amber glass + white label - Refill = cream matte pouch - Eau de parfum = clear flacon + blush cap ## Back of Pack The back repeats the same quiet column in black: a two-line product description, directions, the full INCI list in small capitals, then made-in line, PAO and recycling icons and a small barcode, all aligned to the same hairline rules as the front. - Two-line product description in sentence case - Directions in one short line - INCI ingredient list in small uppercase - Made-in and distributor address - PAO, recycling marks and a small barcode ## Imagery None; the pack is purely typographic. ## On Shelf On a shelf the range reads as a row of soft mineral-coloured objects with identical small black type, so it blocks by container tone and the repeated stacked wordmark rather than by graphics. ## Agent Prompt Guide Quick Color Reference: - Sage Lotion: #a9b7a8 — Matte pump bottle of the body lotion - Warm Stone: #c9c3bc — Body cream and hand cream jar lid and frosted base - Frosted Wash: #e3d9b9 — Translucent body wash and body oil bottles tinted by the formula - Eucalyptus Slate: #677a72 — Deodorant canister in a deep grey-green matte plastic - Refill Cream: #efe8d9 — Matte refill pouch and the white candle label - Ledger Black: #1d1f1e — Wordmark, scent line, rules and volume row on every pack; also the pumps - Amber Glass: #cf9d70 — Tinted candle vessel - Blush Cap: #e9cbb8 — Matte cap on the clear glass eau de parfum - Pale Stone Cap: #d8d6d2 — Tall matte overcap on the body oil bottle - Clear Flacon: #eceeee — Heavy clear glass perfume bottle Create a matte Sage Lotion (#a9b7a8) cylinder pump bottle with a square-shouldered black pump. Centre an original three-line stacked uppercase neutral grotesque wordmark in Ledger Black (#1d1f1e) just above the middle, with a centred ampersand on the middle line. Near the top of the face put the scent pair in tiny widely tracked monospaced capitals. At the base draw a hairline rule with the product name in English and French split by a slash, and below it a volume row with figures and units spread across the full width. Make a frosted straw-tinted (#e3d9b9) body wash bottle and an Eucalyptus Slate (#677a72) deodorant canister with exactly the same type sizes and positions. Make an amber glass candle with a white rectangular label carrying the same layout. Image prompt: Product photo of a new body-care brand in a spec-sheet minimal packaging style: a matte sage-green pump bottle with a black pump, a frosted pale straw body wash bottle, a warm stone-grey jar, a deep eucalyptus-green deodorant canister and a cream matte refill pouch with a spout, all printed in black with a three-line stacked uppercase neutral grotesque wordmark centred on the face, a tiny tracked scent pair at the top, and at the base a hairline rule, a bilingual product name split by a slash and a volume row with numbers and units spaced across the full width. Next to them an amber tinted glass candle with a white rectangular label in the same layout. Pure white background, soft shadows, clean studio product photography. Invent an original brand name and artwork; do not reproduce existing logos. ## Similar Brands - **Aesop** — Also runs a fixed typographic layout across many formats in one dark ink, but on amber glass with paper labels and a serif voice. - **Le Labo** — Shares the spec-sheet, label-as-document typography, set in typewriter type on a stuck-on label. - **Necessaire** — Uses the same calm sans type and soft tinted bottles for body care, with even less copy. - **Byredo** — Shares the reductive black grotesque on clean vessels, in a more luxurious fragrance register. ## Quick Start ### CSS Custom Properties ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ :root { /* Colors */ --color-sage-lotion: #a9b7a8; --color-warm-stone: #c9c3bc; --color-frosted-wash: #e3d9b9; --color-eucalyptus-slate: #677a72; --color-refill-cream: #efe8d9; --color-ledger-black: #1d1f1e; --color-amber-glass: #cf9d70; --color-blush-cap: #e9cbb8; --color-pale-stone-cap: #d8d6d2; --color-clear-flacon: #eceeee; /* Typography — families (free lookalikes) */ --font-display: 'Inter', 'Helvetica Neue', Arial, sans-serif; --font-label: 'IBM Plex Mono', Courier, monospace; --font-body: 'Inter', Helvetica, Arial, sans-serif; /* Typography — illustrative scale, as a share of the panel (Front of the 450 ml body lotion pump bottle, about 170 mm of body below the pump) */ --panel-height: 170mm; --text-wordmark-stacked: calc(var(--panel-height) * 0.045); --text-wordmark-single: calc(var(--panel-height) * 0.035); --text-product-name: calc(var(--panel-height) * 0.011); --text-scent-pair: calc(var(--panel-height) * 0.01); --text-volume-row: calc(var(--panel-height) * 0.01); --text-back-copy: calc(var(--panel-height) * 0.009); --text-legal: calc(var(--panel-height) * 0.007); /* Proportions */ --printed-area: 10%; --wordmark-width: 30%; --wordmark-position: 45%; --spec-block: 12%; --side-margin: 12%; /* Surfaces */ --surface-sage-lotion: #a9b7a8; --surface-refill-cream: #efe8d9; --surface-ledger-black: #1d1f1e; } ``` ### Tailwind v4 ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ @theme { /* Colors */ --color-sage-lotion: #a9b7a8; --color-warm-stone: #c9c3bc; --color-frosted-wash: #e3d9b9; --color-eucalyptus-slate: #677a72; --color-refill-cream: #efe8d9; --color-ledger-black: #1d1f1e; --color-amber-glass: #cf9d70; --color-blush-cap: #e9cbb8; --color-pale-stone-cap: #d8d6d2; --color-clear-flacon: #eceeee; /* Typography — families (free lookalikes) */ --font-display: 'Inter', 'Helvetica Neue', Arial, sans-serif; --font-label: 'IBM Plex Mono', Courier, monospace; --font-body: 'Inter', Helvetica, Arial, sans-serif; /* Typography — illustrative scale, as a share of the panel (Front of the 450 ml body lotion pump bottle, about 170 mm of body below the pump) */ --panel-height: 170mm; --text-wordmark-stacked: calc(var(--panel-height) * 0.045); --text-wordmark-single: calc(var(--panel-height) * 0.035); --text-product-name: calc(var(--panel-height) * 0.011); --text-scent-pair: calc(var(--panel-height) * 0.01); --text-volume-row: calc(var(--panel-height) * 0.01); --text-back-copy: calc(var(--panel-height) * 0.009); --text-legal: calc(var(--panel-height) * 0.007); /* Proportions */ --printed-area: 10%; --wordmark-width: 30%; --wordmark-position: 45%; --spec-block: 12%; --side-margin: 12%; /* Surfaces */ } ```