Laundry Starter Pack
Photography: snif.co. All imagery belongs to its respective owner.
What makes the design work
Snif brand studyVisual observations across the brand’s packaging. Individual formats and editions may vary.
Chunky bottle
Short thick-walled clear or tinted glass cylinder, the same shape for every scent.
Fluted cap
Ribbed cylindrical cap about 40% of total height, translucent peach (#e6c3a0) or tinted to the scent.
Glass scent name
Two centred lowercase lines in a rounded sans in cocoa ink, about 55% of bottle width.
Reading the label
On glass: a centred two-line lowercase scent name in the upper middle and the wordmark at the base, nothing else. On cartons: one large scent name on the front panel over a full-bleed scene, with the wordmark small at the bottom edge.
- Bottle middle
- Scent name in two lowercase lines
- Bottle base
- Bold lowercase wordmark
- Carton front
- Large scent name over an illustration, pattern, gradient or die-cut feature
- Carton base
- Small wordmark and format line
Typography & hierarchy
On the bottle, the scent name is the main text, small and centred on two lowercase lines in a rounded sans, with the bold lowercase wordmark at the base. On cartons, the scent name grows into a large display line in a style chosen for that scent (thin spaced capitals, gold display capitals, lowercase rounded), while the wordmark stays small at the bottom edge, except on one gradient box where it is cropped huge.
Display
Circular Black, Nunito Black
Bold rounded geometric sans
Lowercase · Black, ExtraBold
Headline
Nunito SemiBold, Circular Medium
Rounded geometric sans
Lowercase · SemiBold
Label
Josefin Sans Light, Futura Light, light Didone caps
Light geometric display capitals
Uppercase · Light, Regular
Typeface suggestions based on visual similarity. These are not verified font identifications.
How the range holds together
The bottle shape, fluted cap and type placement stay fixed; each scent changes glass or cap tint and receives its own carton world with its own colours, display type and graphic device.
Shelf presence
On shelf the identical chunky bottles with fluted caps make a calm row, while the cartons behind them read as a run of mini posters, each scent with its own colour and world.
Related packaging
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