Campaign images © Snif, from snif.co

Snif

one fluted cap, a new costume per scent

Snif fixes the vessel and lets each scent dress up its own carton. Every fragrance comes in the same short, chunky clear glass bottle under a fluted ribbed cap in translucent peach (#e6c3a0) or a tint chosen for the scent, with the scent name printed small on two centred lowercase lines in a rounded sans and the bold lowercase four-letter wordmark at the base. The glass, juice or cap tint shifts to suit the scent (navy for one, pink for another), and the ribbed fluting reappears on candle glasses, laundry bottles and jar lids. The outer cartons are where the personality goes: a purple box with a die-cut ticket window, a navy carton under a gold starry sky, a pink box with a painted floral, a peach-to-coral gradient with a huge cropped wordmark, a milk-carton gable box for a candle.

https://snif.co Explore the brand

Perfume
Candles & home scent
Light pack
Playful colour
Colour-coded range

Color Palette

Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.

Pack body

Clear Juice
#e9d9c4
Short chunky clear glass bottle showing a pale amber fragrance

Ink

Cocoa Ink
#4a2a1c
Lowercase scent name and wordmark printed on clear bottles

Accent

Fluted Peach Cap
#e6c3a0
Ribbed translucent cap on most bottles and the ribbed candle and laundry glass
Foil Gold
#d1a85a
Large display scent names, ticket stub and starry details on darker or pink cartons

Range coding

Ticket Purple
#4a1d5c
Carton with a die-cut ticket-shaped window and gold stub
Midnight Suite
#24305e
Starry navy carton and matching navy-tinted bottle with white type
Vow Green
#16592a
Green glass bottle and green carton with white line drawings and a blush top
Rose Box Pink
#f2bcc0
Pink carton with a painted floral on one panel and pink-tinted bottle
Pumpkin Carton
#dc7f2a
Milk-carton gable box for the seasonal candle and the candle wax tint
Coral Gradient
#ec8466
Peach-to-coral gradient carton carrying a huge cropped white wordmark

Typography

Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.

On the bottle, the scent name is the main text, small and centred on two lowercase lines in a rounded sans, with the bold lowercase wordmark at the base. On cartons, the scent name grows into a large display line in a style chosen for that scent (thin spaced capitals, gold display capitals, lowercase rounded), while the wordmark stays small at the bottom edge, except on one gradient box where it is cropped huge.

Type scale

Estimated cap size as a share of the panel · Front of the 50 ml fragrance bottle, cap excluded, about 55 mm tall

carton-wordmark-cropped
35% · Black · Display
puff
carton-scent-name
18% · Light · Label
VELVET HOUR
bottle-scent-name
9% · SemiBold · Headline
plum parade
bottle-wordmark
6% · Black · Display
puff
format-line
3% · Regular · Body
fine fragrance
notes
2.2% · Regular · Body
plum, cedar, vanilla

Fonts

Display
Nunito
Looks like
Circular Black, Nunito Black
Type
Bold rounded geometric sans
Weight
Black, ExtraBold
Case
Lowercase
Tracking
Tight, about -2%
Fallback
Arial Rounded MT Bold, Helvetica Rounded
The short lowercase wordmark at the base of bottles and cartons; cropped very large on the gradient box.
Headline
Nunito
Looks like
Nunito SemiBold, Circular Medium
Type
Rounded geometric sans
Weight
SemiBold
Case
Lowercase
Tracking
Normal
Fallback
Arial Rounded MT, Helvetica
Scent name on two centred lines on the glass, and lowercase carton names.
Label
Josefin Sans
Looks like
Josefin Sans Light, Futura Light, light Didone caps
Type
Light geometric display capitals
Weight
Light, Regular
Case
Uppercase
Tracking
Wide, about +10%
Fallback
Futura Light, Didot, sans-serif
Large display scent names on cartons, in white, gold foil or ink, styled per scent.
Body
Nunito Sans
Looks like
Nunito Regular, Inter
Type
Small sans
Weight
Regular
Case
Lowercase
Tracking
Normal
Fallback
Arial, Helvetica
Format line ('fine fragrance', 'laundry detergent'), notes and volume on carton sides.

Structure & Proportions

Proportions

Purpose	Value	Preview
Cap height	About 40% of the total bottle height
Bottle print area	Under 15% of the glass front
Scent name width	About 55% of bottle width, centred
Carton scent name	About 70% of carton front width
Carton art coverage	Full-bleed scene, pattern or gradient over 100% of the front
Colours per carton	Two or three: ground colour, one display colour (often gold), one ink	—
Density	Quiet on glass, scene-rich on cartons	—

Shapes

Element	Value	Preview
Bottle	Short chunky cylinder with thick base
Cap	Fluted ribbed cylinder
Ticket window	Die-cut rounded ticket with stub
Candle carton	Gable-top milk carton
Star detail	Small gold stars

Finishes

Clear and tinted glass
Fragrance bottles and candle glasses · transparent
Ribbed fluting
Caps, candle and laundry glass · emboss
Matte printed board
Folding cartons · matte
Gold foil
Display scent names and stars on cartons · foil
Translucent tinted cap
Peach and pink caps · frosted

Formats and materials


Formats	Short chunky perfume bottle, Large ribbed laundry bottle, Ribbed candle glass, Body whip jar, Folding carton, Gable-top candle carton, Window box
Materials	Glass, Tinted glass, Paperboard, Plastic jar
Closures	Fluted ribbed caps in translucent peach, clear or tinted versions; ribbed white jar lid
Decoration	Small direct print on glass, Die-cut window, Full-carton illustration, Star pattern, Photographic carton print

Front Panel

Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.

On glass: a centred two-line lowercase scent name in the upper middle and the wordmark at the base, nothing else. On cartons: one large scent name on the front panel over a full-bleed scene, with the wordmark small at the bottom edge.

Zone	Content
Bottle middle	Scent name in two lowercase lines
Bottle base	Bold lowercase wordmark
Carton front	Large scent name over an illustration, pattern, gradient or die-cut feature
Carton base	Small wordmark and format line

Range System

The bottle shape, fluted cap and type placement stay fixed; each scent changes glass or cap tint and receives its own carton world with its own colours, display type and graphic device.

Ticket scent = purple carton with die-cut ticket
Honey scent = navy starry carton + navy bottle
Green scent = green glass + green line-art carton
Rose scent = pink box with painted flower + pink bottle
Pumpkin candle = orange milk-carton box
Signature scent = peach-to-coral gradient box with cropped wordmark

Back of Pack & Shelf

Carton sides and backs keep a small, friendly lowercase voice: a short story about the scent, top, heart and base notes, ingredient list, volume and legal lines in the rounded sans, set over the carton colour.

Short playful paragraph about the scent
Top, heart and base notes
Fragrance ingredient list with allergens
Volume in ml and fl oz
Barcode on the carton ground and recycling marks
Maker address and cautions

On shelf

On shelf the identical chunky bottles with fluted caps make a calm row, while the cartons behind them read as a run of mini posters, each scent with its own colour and world.

Imagery

Varies per scent: white line drawings of hands and plants, gold stars and constellations, a painted floral panel, close-up portrait photography with food, soft gradients.

Guidelines

Do

Keep one chunky glass bottle and one fluted cap for every scent.
Print only a two-line lowercase scent name and a bold lowercase wordmark on the glass.
Give each scent its own carton world: colour, display type and one graphic device.
Use gold foil (#d1a85a) display capitals on dark or pink cartons.
Tint the glass or cap to the scent when the carton calls for it (navy, pink, green).
Repeat the ribbed fluting on candle glasses, laundry bottles and jar lids.

Don't

Don't change the bottle silhouette between scents.
Don't add a paper label to the glass.
Don't use the same carton style twice.
Don't set the bottle text in capitals or serif.
Don't crowd the glass with notes or claims.

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# Snif — Pack Style > one fluted cap, a new costume per scent **Category:** Fragrance & Home · **Tier:** Mid · **Origin:** US · **Theme:** light **Source:** https://snif.co Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. Snif fixes the vessel and lets each scent dress up its own carton. Every fragrance comes in the same short, chunky clear glass bottle under a fluted ribbed cap in translucent peach (#e6c3a0) or a tint chosen for the scent, with the scent name printed small on two centred lowercase lines in a rounded sans and the bold lowercase four-letter wordmark at the base. The glass, juice or cap tint shifts to suit the scent (navy for one, pink for another), and the ribbed fluting reappears on candle glasses, laundry bottles and jar lids. The outer cartons are where the personality goes: a purple box with a die-cut ticket window, a navy carton under a gold starry sky, a pink box with a painted floral, a peach-to-coral gradient with a huge cropped wordmark, a milk-carton gable box for a candle. ## Tokens — Colors | Name | Value | Token | Group | Role | | --- | --- | --- | --- | --- | | Clear Juice | `#e9d9c4` | `--color-clear-juice` | Pack body | Short chunky clear glass bottle showing a pale amber fragrance | | Cocoa Ink | `#4a2a1c` | `--color-cocoa-ink` | Ink | Lowercase scent name and wordmark printed on clear bottles | | Fluted Peach Cap | `#e6c3a0` | `--color-fluted-peach-cap` | Accent | Ribbed translucent cap on most bottles and the ribbed candle and laundry glass | | Foil Gold | `#d1a85a` | `--color-foil-gold` | Accent | Large display scent names, ticket stub and starry details on darker or pink cartons | | Ticket Purple | `#4a1d5c` | `--color-ticket-purple` | Range coding | Carton with a die-cut ticket-shaped window and gold stub | | Midnight Suite | `#24305e` | `--color-midnight-suite` | Range coding | Starry navy carton and matching navy-tinted bottle with white type | | Vow Green | `#16592a` | `--color-vow-green` | Range coding | Green glass bottle and green carton with white line drawings and a blush top | | Rose Box Pink | `#f2bcc0` | `--color-rose-box-pink` | Range coding | Pink carton with a painted floral on one panel and pink-tinted bottle | | Pumpkin Carton | `#dc7f2a` | `--color-pumpkin-carton` | Range coding | Milk-carton gable box for the seasonal candle and the candle wax tint | | Coral Gradient | `#ec8466` | `--color-coral-gradient` | Range coding | Peach-to-coral gradient carton carrying a huge cropped white wordmark | ## Tokens — Typography On the bottle, the scent name is the main text, small and centred on two lowercase lines in a rounded sans, with the bold lowercase wordmark at the base. On cartons, the scent name grows into a large display line in a style chosen for that scent (thin spaced capitals, gold display capitals, lowercase rounded), while the wordmark stays small at the bottom edge, except on one gradient box where it is cropped huge. ### Display — Circular Black, Nunito Black · `--font-display` - **Classification:** Bold rounded geometric sans - **Free lookalike:** Nunito (Google Fonts) - **Fallback:** Arial Rounded MT Bold, Helvetica Rounded - **Weights:** Black, ExtraBold - **Case:** Lowercase - **Tracking:** Tight, about -2% - **Role:** The short lowercase wordmark at the base of bottles and cartons; cropped very large on the gradient box. ### Headline — Nunito SemiBold, Circular Medium · `--font-headline` - **Classification:** Rounded geometric sans - **Free lookalike:** Nunito (Google Fonts) - **Fallback:** Arial Rounded MT, Helvetica - **Weights:** SemiBold - **Case:** Lowercase - **Tracking:** Normal - **Role:** Scent name on two centred lines on the glass, and lowercase carton names. ### Label — Josefin Sans Light, Futura Light, light Didone caps · `--font-label` - **Classification:** Light geometric display capitals - **Free lookalike:** Josefin Sans (Google Fonts) - **Fallback:** Futura Light, Didot, sans-serif - **Weights:** Light, Regular - **Case:** Uppercase - **Tracking:** Wide, about +10% - **Role:** Large display scent names on cartons, in white, gold foil or ink, styled per scent. ### Body — Nunito Regular, Inter · `--font-body` - **Classification:** Small sans - **Free lookalike:** Nunito Sans (Google Fonts) - **Fallback:** Arial, Helvetica - **Weights:** Regular - **Case:** Lowercase - **Tracking:** Normal - **Role:** Format line ('fine fragrance', 'laundry detergent'), notes and volume on carton sides. ### Type Scale Sizes are cap height as a share of the reference panel: Front of the 50 ml fragrance bottle, cap excluded, about 55 mm tall. | Role | Font | Weight | Size | Case | Token | | --- | --- | --- | --- | --- | --- | | carton-wordmark-cropped | Display | Black | 35% of panel height | Lowercase | `--text-carton-wordmark-cropped` | | carton-scent-name | Label | Light | 18% of panel height | Uppercase | `--text-carton-scent-name` | | bottle-scent-name | Headline | SemiBold | 9% of panel height | Lowercase | `--text-bottle-scent-name` | | bottle-wordmark | Display | Black | 6% of panel height | Lowercase | `--text-bottle-wordmark` | | format-line | Body | Regular | 3% of panel height | Lowercase | `--text-format-line` | | notes | Body | Regular | 2.2% of panel height | Lowercase | `--text-notes` | | volume | Body | Regular | 2% of panel height | Uppercase | `--text-volume` | ## Structure & Materials - **Formats:** Short chunky perfume bottle, Large ribbed laundry bottle, Ribbed candle glass, Body whip jar, Folding carton, Gable-top candle carton, Window box - **Materials:** Glass, Tinted glass, Paperboard, Plastic jar - **Closures:** Fluted ribbed caps in translucent peach, clear or tinted versions; ribbed white jar lid - **Decoration:** Small direct print on glass, Die-cut window, Full-carton illustration, Star pattern, Photographic carton print ### Proportions | Purpose | Value | | --- | --- | | Cap height | About 40% of the total bottle height | | Bottle print area | Under 15% of the glass front | | Scent name width | About 55% of bottle width, centred | | Carton scent name | About 70% of carton front width | | Carton art coverage | Full-bleed scene, pattern or gradient over 100% of the front | | Colours per carton | Two or three: ground colour, one display colour (often gold), one ink | | Density | Quiet on glass, scene-rich on cartons | ### Shapes | Element | Shape | | --- | --- | | Bottle | Short chunky cylinder with thick base | | Cap | Fluted ribbed cylinder | | Ticket window | Die-cut rounded ticket with stub | | Candle carton | Gable-top milk carton | | Star detail | Small gold stars | ### Finishes | Finish | Where | Look | | --- | --- | --- | | Clear and tinted glass | Fragrance bottles and candle glasses | transparent | | Ribbed fluting | Caps, candle and laundry glass | emboss | | Matte printed board | Folding cartons | matte | | Gold foil | Display scent names and stars on cartons | foil | | Translucent tinted cap | Peach and pink caps | frosted | ## Pack Elements ### Chunky bottle **Role:** Fixed vessel Short thick-walled clear or tinted glass cylinder, the same shape for every scent. ### Fluted cap **Role:** Signature detail Ribbed cylindrical cap about 40% of total height, translucent peach (#e6c3a0) or tinted to the scent. ### Glass scent name **Role:** Product identity Two centred lowercase lines in a rounded sans in cocoa ink, about 55% of bottle width. ### Base wordmark **Role:** Brand mark Bold rounded lowercase four-letter wordmark centred at the bottle base. ### Scent carton **Role:** Personality pack Full-bleed folding carton in its own colour and graphic world, with a large display scent name. ### Die-cut window **Role:** Carton feature Ticket-shaped window with a gold stub cut into a purple carton front. ### Gold display type **Role:** Accent Large light capitals in gold foil (#d1a85a) on navy, purple or pink cartons. ## Do's and Don'ts ### Do - Keep one chunky glass bottle and one fluted cap for every scent. - Print only a two-line lowercase scent name and a bold lowercase wordmark on the glass. - Give each scent its own carton world: colour, display type and one graphic device. - Use gold foil (#d1a85a) display capitals on dark or pink cartons. - Tint the glass or cap to the scent when the carton calls for it (navy, pink, green). - Repeat the ribbed fluting on candle glasses, laundry bottles and jar lids. ### Don't - Don't change the bottle silhouette between scents. - Don't add a paper label to the glass. - Don't use the same carton style twice. - Don't set the bottle text in capitals or serif. - Don't crowd the glass with notes or claims. ## Surfaces | Level | Name | Value | Purpose | | --- | --- | --- | --- | | 0 | Clear Juice | `#e9d9c4` | Glass bottle showing the fragrance | | 1 | Fluted Peach Cap | `#e6c3a0` | Ribbed cap crowning every bottle | | 2 | Ticket Purple | `#4a1d5c` | Scent carton ground around the bottle | ## Front Panel Layout On glass: a centred two-line lowercase scent name in the upper middle and the wordmark at the base, nothing else. On cartons: one large scent name on the front panel over a full-bleed scene, with the wordmark small at the bottom edge. | Zone | Content | | --- | --- | | Bottle middle | Scent name in two lowercase lines | | Bottle base | Bold lowercase wordmark | | Carton front | Large scent name over an illustration, pattern, gradient or die-cut feature | | Carton base | Small wordmark and format line | ## Range System The bottle shape, fluted cap and type placement stay fixed; each scent changes glass or cap tint and receives its own carton world with its own colours, display type and graphic device. - Ticket scent = purple carton with die-cut ticket - Honey scent = navy starry carton + navy bottle - Green scent = green glass + green line-art carton - Rose scent = pink box with painted flower + pink bottle - Pumpkin candle = orange milk-carton box - Signature scent = peach-to-coral gradient box with cropped wordmark ## Back of Pack Carton sides and backs keep a small, friendly lowercase voice: a short story about the scent, top, heart and base notes, ingredient list, volume and legal lines in the rounded sans, set over the carton colour. - Short playful paragraph about the scent - Top, heart and base notes - Fragrance ingredient list with allergens - Volume in ml and fl oz - Barcode on the carton ground and recycling marks - Maker address and cautions ## Imagery Varies per scent: white line drawings of hands and plants, gold stars and constellations, a painted floral panel, close-up portrait photography with food, soft gradients. ## On Shelf On shelf the identical chunky bottles with fluted caps make a calm row, while the cartons behind them read as a run of mini posters, each scent with its own colour and world. ## Agent Prompt Guide Quick Color Reference: - Clear Juice: #e9d9c4 — Short chunky clear glass bottle showing a pale amber fragrance - Fluted Peach Cap: #e6c3a0 — Ribbed translucent cap on most bottles and the ribbed candle and laundry glass - Cocoa Ink: #4a2a1c — Lowercase scent name and wordmark printed on clear bottles - Ticket Purple: #4a1d5c — Carton with a die-cut ticket-shaped window and gold stub - Midnight Suite: #24305e — Starry navy carton and matching navy-tinted bottle with white type - Vow Green: #16592a — Green glass bottle and green carton with white line drawings and a blush top - Rose Box Pink: #f2bcc0 — Pink carton with a painted floral on one panel and pink-tinted bottle - Pumpkin Carton: #dc7f2a — Milk-carton gable box for the seasonal candle and the candle wax tint - Coral Gradient: #ec8466 — Peach-to-coral gradient carton carrying a huge cropped white wordmark - Foil Gold: #d1a85a — Large display scent names, ticket stub and starry details on darker or pink cartons Create a short chunky clear glass fragrance bottle with a thick base and a tall fluted ribbed cap in translucent peach (#e6c3a0), about 40% of the total height. Print an original scent name on two centred lowercase lines in a rounded sans in cocoa (#4a2a1c), and a bold rounded lowercase wordmark at the base. Design a navy (#24305e) folding carton with an all-over pattern of small gold stars and a large display scent name in light spaced gold capitals. Make a purple (#4a1d5c) carton with a die-cut rounded ticket window and a gold foil stub, the wordmark small at the bottom edge. Make a gable-top milk-carton box in pumpkin orange (#dc7f2a) for a candle in a ribbed glass, the scent name in lowercase on the front. Image prompt: Product photo of a new fragrance brand in a fixed-bottle, costume-carton style: a short chunky clear glass perfume bottle with a tall fluted ribbed translucent peach cap, an original scent name printed small on two centred lowercase lines in a rounded sans and a bold lowercase wordmark at the base; beside it its carton in deep navy with an all-over gold starry sky and the scent name in large light spaced gold capitals. Playful, colourful, no label on the glass. Warm brown seamless background, soft studio light, product photography. Invent an original brand name and artwork; do not reproduce existing logos. ## Similar Brands - **Phlur** — Also gives each scent its own colour on a fixed bottle, but keeps cartons simple. - **Boy Smells** — Shares a fixed playful fragrance vessel with colour per scent, with embossed type instead of printed. - **Ellis Brooklyn** — Similar fun, colour-led fragrance packaging for a young audience, with a more conventional label. - **Glossier You** — Also a chunky sculpted bottle with almost no print, but with one muted identity rather than per-scent cartons. ## Quick Start ### CSS Custom Properties ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ :root { /* Colors */ --color-clear-juice: #e9d9c4; --color-fluted-peach-cap: #e6c3a0; --color-cocoa-ink: #4a2a1c; --color-ticket-purple: #4a1d5c; --color-midnight-suite: #24305e; --color-vow-green: #16592a; --color-rose-box-pink: #f2bcc0; --color-pumpkin-carton: #dc7f2a; --color-coral-gradient: #ec8466; --color-foil-gold: #d1a85a; /* Typography — families (free lookalikes) */ --font-display: 'Nunito', 'Arial Rounded MT Bold', 'Helvetica Rounded'; --font-headline: 'Nunito', 'Arial Rounded MT', Helvetica; --font-label: 'Josefin Sans', 'Futura Light', Didot, sans-serif; --font-body: 'Nunito Sans', Arial, Helvetica; /* Typography — illustrative scale, as a share of the panel (Front of the 50 ml fragrance bottle, cap excluded, about 55 mm tall) */ --panel-height: 55mm; --text-carton-wordmark-cropped: calc(var(--panel-height) * 0.35); --text-carton-scent-name: calc(var(--panel-height) * 0.18); --text-bottle-scent-name: calc(var(--panel-height) * 0.09); --text-bottle-wordmark: calc(var(--panel-height) * 0.06); --text-format-line: calc(var(--panel-height) * 0.03); --text-notes: calc(var(--panel-height) * 0.022); --text-volume: calc(var(--panel-height) * 0.02); /* Proportions */ --cap-height: 40%; --bottle-print-area: 12%; --scent-name-width: 55%; --carton-scent-name: 70%; --carton-art-coverage: 100%; /* Surfaces */ --surface-clear-juice: #e9d9c4; --surface-fluted-peach-cap: #e6c3a0; --surface-ticket-purple: #4a1d5c; } ``` ### Tailwind v4 ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ @theme { /* Colors */ --color-clear-juice: #e9d9c4; --color-fluted-peach-cap: #e6c3a0; --color-cocoa-ink: #4a2a1c; --color-ticket-purple: #4a1d5c; --color-midnight-suite: #24305e; --color-vow-green: #16592a; --color-rose-box-pink: #f2bcc0; --color-pumpkin-carton: #dc7f2a; --color-coral-gradient: #ec8466; --color-foil-gold: #d1a85a; /* Typography — families (free lookalikes) */ --font-display: 'Nunito', 'Arial Rounded MT Bold', 'Helvetica Rounded'; --font-headline: 'Nunito', 'Arial Rounded MT', Helvetica; --font-label: 'Josefin Sans', 'Futura Light', Didot, sans-serif; --font-body: 'Nunito Sans', Arial, Helvetica; /* Typography — illustrative scale, as a share of the panel (Front of the 50 ml fragrance bottle, cap excluded, about 55 mm tall) */ --panel-height: 55mm; --text-carton-wordmark-cropped: calc(var(--panel-height) * 0.35); --text-carton-scent-name: calc(var(--panel-height) * 0.18); --text-bottle-scent-name: calc(var(--panel-height) * 0.09); --text-bottle-wordmark: calc(var(--panel-height) * 0.06); --text-format-line: calc(var(--panel-height) * 0.03); --text-notes: calc(var(--panel-height) * 0.022); --text-volume: calc(var(--panel-height) * 0.02); /* Proportions */ --cap-height: 40%; --bottle-print-area: 12%; --scent-name-width: 55%; --carton-scent-name: 70%; --carton-art-coverage: 100%; /* Surfaces */ } ```