Pasilla Chili Powder
Photography: burlapandbarrel.com. All imagery belongs to its respective owner.
What makes the design work
Burlap & Barrel brand studyVisual observations across the brand’s packaging. Individual formats and editions may vary.
Brand block
A brick-red square logo tile about 4% of label height, the condensed wordmark under it and 'SINGLE ORIGIN' between two hairline rules, centred at the top of the panel.
Product name stack
Two lines of tall condensed capitals filling about 85% of the panel width in the ingredient colour.
Descriptor
One title-case word or phrase in a soft grotesque directly under the name ('Ground', 'Amber', 'Kettle-Cooked').
Reading the label
A wraparound label with an off-white centre panel framed by illustration down both edges; side panels carry tasting notes and the nutrition table vertically.
- Edge borders
- Product-specific illustration or pattern: chili pods, sugarcane stalks, flowering branches with people and animals
- Top of panel
- Square logo, condensed wordmark, 'Single Origin' between rules
- Centre
- Large coloured product name and smaller descriptor
- Bottom of panel
- Origin region and country, globe icon or coloured band, net weight
- Side strip
- Tasting notes or claims set vertically in a colour band
Typography & hierarchy
The product name is loudest, stacked over two lines of condensed capitals in the ingredient colour across the middle of the panel. Above it the brand block is small and fixed (square logo, wordmark, 'Single Origin' between rules); below it a title-case descriptor ('Ground', 'Amber', 'Cane Sugar'), then the origin line and net weight.
Display
Trade Gothic Bold Condensed No. 20
Condensed bold grotesque
Uppercase · SemiBold, Bold
Headline
Knockout HTF Middleweight, Bebas Neue
Tall condensed display sans with slightly rough print edges
Uppercase · Regular (single heavy weight)
Body
Barlow, DIN Next
Soft grotesque
Title case · Regular, Medium
Typeface suggestions based on visual similarity. These are not verified font identifications.
How the range holds together
Fixed centre panel and type system; the border illustration, product-name colour and side strip change with each ingredient, and the jar contents supply the background colour.
Shelf presence
A row of jars reads as a gradient of real spice colours behind identical off-white panels, so the system billboards through the repeated panel and condensed names while the contents do the colour work.
Related packaging
More curated references in pantry & sauces, matched by format and visual style.
