Campaign images © Burlap & Barrel, from burlapandbarrel.com

Burlap & Barrel

field-guide labels on clear spice jars

Burlap & Barrel puts every spice, sugar and honey in a clear glass jar so the ingredient becomes the pack colour, then wraps it in a paper label with an off-white centre panel (#f6f3ec) framed by product-specific illustration down both edges. The centre panel never moves: a small brick-red square logo, a condensed bold wordmark with 'Single Origin' between thin rules, a huge two-line condensed product name in a colour taken from the ingredient (oxblood #7a1c10 for chilis, orange #d0701c for honey, blue #2b4e8f for panela), a title-case descriptor and a line naming the growing region and country. The border artwork changes per product (chili-pod pattern, sugarcane stalks, flowering trees with animals), while narrow side strips carry tasting notes and the nutrition panel vertically.

https://burlapandbarrel.com Explore the brand

Pantry & sauces
Light pack
Heritage label
Botanical
Colour-coded range

Color Palette

Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.

Pack body

Clear Jar
#e7e4dd
Clear glass jar wall; the spice, sugar or honey behind it supplies the actual pack colour

Label

Ledger White
#f6f3ec
Centre label panel behind the logo, wordmark, product name and origin line

Ink

Logo Brick
#9c2b22
Small square logo tile above the wordmark
Ledger Black
#2a2623
Wordmark, 'Single Origin' rules, descriptor, partner line and net weight

Accent

Tin Lid Silver
#c9c7c2
Ribbed metal screw caps on spice and sugar jars
Honey Lid Black
#24221f
Black lug caps on the honey jars

Range coding

Chili Oxblood
#7a1c10
Product name and the chili-pod pattern borders on ground chilis
Comb Orange
#d0701c
Product name and side strip on woodland honey and golden turbinado sugar
Cane Blue
#2b4e8f
Product name and globe icon on panela cane sugar
Origin Green
#2f6b2e
Reversed-out origin band on chili labels and leaf line work in the borders
Strip Violet
#5b4a8e
Vertical tasting-notes strip on the panela label

Typography

Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.

The product name is loudest, stacked over two lines of condensed capitals in the ingredient colour across the middle of the panel. Above it the brand block is small and fixed (square logo, wordmark, 'Single Origin' between rules); below it a title-case descriptor ('Ground', 'Amber', 'Cane Sugar'), then the origin line and net weight.

Type scale

Estimated cap size as a share of the panel · Front panel of the 2 oz chili jar label, about 70 mm tall

product-name
13% · Regular · Headline
ANCHO CHILI
wordmark
5% · Bold · Display
FIELD & SACK
descriptor
4.5% · Regular · Body
Ground
single-origin
2.8% · SemiBold · Display
SINGLE ORIGIN
origin-band
2.6% · SemiBold · Label
HEIRLOOM CHILIS FROM OAXACA, MEXICO
tasting-notes
2.2% · Medium · Label
RAISIN · COCOA · SMOKE

Fonts

Display
Oswald
Looks like
Trade Gothic Bold Condensed No. 20
Type
Condensed bold grotesque
Weight
SemiBold, Bold
Case
Uppercase
Tracking
Normal to slightly tight
Fallback
Arial Narrow Bold, Impact, sans-serif
The wordmark under the square logo and 'SINGLE ORIGIN' set between two thin rules beneath it, always in Ledger Black.
Headline
Bebas Neue
Looks like
Knockout HTF Middleweight, Bebas Neue
Type
Tall condensed display sans with slightly rough print edges
Weight
Regular (single heavy weight)
Case
Uppercase
Tracking
Normal
Fallback
Impact, Oswald, sans-serif
The product name stacked on two lines and coloured per ingredient.
Body
Barlow
Looks like
Barlow, DIN Next
Type
Soft grotesque
Weight
Regular, Medium
Case
Title case
Tracking
Normal
Fallback
Helvetica Neue, Arial, sans-serif
Descriptor under the product name ('Ground', 'Turbinado Sugar'), partner lines and net weight.
Label
Barlow Condensed
Looks like
Trade Gothic Condensed Medium
Type
Condensed grotesque
Weight
Medium, SemiBold
Case
Uppercase
Tracking
Slightly wide, about +3%
Fallback
Arial Narrow, sans-serif
Origin line (often reversed out of a coloured band) and tasting notes running vertically up the side strip.

Structure & Proportions

Proportions

Purpose	Value	Preview
Label height	About 65% of jar height on spice jars, leaving clear glass above and below
Centre panel width	About 60% of the front label face; borders take the rest
Product name width	About 85% of the centre panel width
Border width	About 15% of label face on each side
Product colour visible	About 35% of the front is the ingredient seen through glass
Inks per label	Four to six: black, brick logo, one product colour plus the full-colour border art	—
Density	Calm centre panel framed by busy illustrated edges	—

Shapes

Element	Value	Preview
Jar	Straight-sided round jar with a wide mouth
Centre panel	Upright rectangle with square corners
Logo tile	Small square with a patterned fill
Origin icon	Small globe roundel
Cap	Ribbed metal screw cap

Finishes

Uncoated paper label
All labels · uncoated
Clear glass
Jar body · transparent
Brushed tin
Screw caps · metallic

Formats and materials


Formats	Straight-sided spice jar, Squat sugar jar, Honey jar, Small saffron jar, Stand-up pouch
Materials	Clear glass, Ribbed metal screw cap, Uncoated paper label, Flexible film pouch
Closures	Ribbed silver metal screw caps on spices and sugars; black lug caps on honey; gold-tone cap on the small saffron jar
Decoration	Wraparound printed label, Botanical line illustration borders, Repeating pattern borders, Globe origin icon, Vertical side strips

Front Panel

Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.

A wraparound label with an off-white centre panel framed by illustration down both edges; side panels carry tasting notes and the nutrition table vertically.

Zone	Content
Edge borders	Product-specific illustration or pattern: chili pods, sugarcane stalks, flowering branches with people and animals
Top of panel	Square logo, condensed wordmark, 'Single Origin' between rules
Centre	Large coloured product name and smaller descriptor
Bottom of panel	Origin region and country, globe icon or coloured band, net weight
Side strip	Tasting notes or claims set vertically in a colour band

Range System

Fixed centre panel and type system; the border illustration, product-name colour and side strip change with each ingredient, and the jar contents supply the background colour.

Chili powders = oxblood name, red chili-pod pattern borders, green origin band
Turbinado sugar = orange name, sugarcane drawing, globe icon
Panela cane sugar = blue name, sugarcane drawing, violet side strip
Woodland honey = orange name, flowering trees and animals, black lid
Masala sub-line = coloured vertical stripe pair per blend

Back of Pack & Shelf

The label wraps almost all the way round: one side strip holds the nutrition facts set vertically, the other runs tasting notes and serving ideas up a coloured band, with barcode and producer partner lines on the narrow back gap.

Vertical nutrition facts panel in black on white
Tasting notes and use ideas in condensed capitals up a coloured strip
Farm or partner name and harvest region
Barcode on the white label near the seam
Packed-by line, website and net weight

On shelf

A row of jars reads as a gradient of real spice colours behind identical off-white panels, so the system billboards through the repeated panel and condensed names while the contents do the colour work.

Imagery

Detailed coloured line illustrations in a botanical field-guide manner (pods, cane stalks, flowering trees, sometimes people and animals) confined to the label edges; pack shots are styled on a bed of the ingredient itself.

Guidelines

Do

Use clear glass so the ingredient colour becomes the pack colour.
Frame an off-white (#f6f3ec) centre panel with ingredient-specific illustration about 15% wide on each side.
Stack the product name in two lines of tall condensed capitals at about 13% of label height, coloured to match the ingredient.
Keep the brand block small and fixed: square logo, condensed wordmark, 'Single Origin' between hairline rules.
Name the growing region and country on every front, in a coloured band or beside a globe icon.
Run tasting notes vertically up a coloured side strip.
Close spice jars with ribbed silver metal caps.

Don't

Don't use opaque or tinted jars that hide the product.
Don't let the illustration cross into the centre panel.
Don't set the product name in a serif or script.
Don't leave out the origin line.
Don't reuse one product-name colour for two different ingredients in the same family.
Don't add gold foil or embossing; the label stays uncoated paper.

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# Burlap & Barrel — Pack Style > field-guide labels on clear spice jars **Category:** Food · **Tier:** Premium · **Origin:** US · **Theme:** light **Source:** https://burlapandbarrel.com Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. Burlap & Barrel puts every spice, sugar and honey in a clear glass jar so the ingredient becomes the pack colour, then wraps it in a paper label with an off-white centre panel (#f6f3ec) framed by product-specific illustration down both edges. The centre panel never moves: a small brick-red square logo, a condensed bold wordmark with 'Single Origin' between thin rules, a huge two-line condensed product name in a colour taken from the ingredient (oxblood #7a1c10 for chilis, orange #d0701c for honey, blue #2b4e8f for panela), a title-case descriptor and a line naming the growing region and country. The border artwork changes per product (chili-pod pattern, sugarcane stalks, flowering trees with animals), while narrow side strips carry tasting notes and the nutrition panel vertically. ## Tokens — Colors | Name | Value | Token | Group | Role | | --- | --- | --- | --- | --- | | Clear Jar | `#e7e4dd` | `--color-clear-jar` | Pack body | Clear glass jar wall; the spice, sugar or honey behind it supplies the actual pack colour | | Ledger White | `#f6f3ec` | `--color-ledger-white` | Label | Centre label panel behind the logo, wordmark, product name and origin line | | Logo Brick | `#9c2b22` | `--color-logo-brick` | Ink | Small square logo tile above the wordmark | | Ledger Black | `#2a2623` | `--color-ledger-black` | Ink | Wordmark, 'Single Origin' rules, descriptor, partner line and net weight | | Tin Lid Silver | `#c9c7c2` | `--color-tin-lid-silver` | Accent | Ribbed metal screw caps on spice and sugar jars | | Honey Lid Black | `#24221f` | `--color-honey-lid-black` | Accent | Black lug caps on the honey jars | | Chili Oxblood | `#7a1c10` | `--color-chili-oxblood` | Range coding | Product name and the chili-pod pattern borders on ground chilis | | Comb Orange | `#d0701c` | `--color-comb-orange` | Range coding | Product name and side strip on woodland honey and golden turbinado sugar | | Cane Blue | `#2b4e8f` | `--color-cane-blue` | Range coding | Product name and globe icon on panela cane sugar | | Origin Green | `#2f6b2e` | `--color-origin-green` | Range coding | Reversed-out origin band on chili labels and leaf line work in the borders | | Strip Violet | `#5b4a8e` | `--color-strip-violet` | Range coding | Vertical tasting-notes strip on the panela label | ## Tokens — Typography The product name is loudest, stacked over two lines of condensed capitals in the ingredient colour across the middle of the panel. Above it the brand block is small and fixed (square logo, wordmark, 'Single Origin' between rules); below it a title-case descriptor ('Ground', 'Amber', 'Cane Sugar'), then the origin line and net weight. ### Display — Trade Gothic Bold Condensed No. 20 · `--font-display` - **Classification:** Condensed bold grotesque - **Free lookalike:** Oswald (Google Fonts) - **Fallback:** Arial Narrow Bold, Impact, sans-serif - **Weights:** SemiBold, Bold - **Case:** Uppercase - **Tracking:** Normal to slightly tight - **Role:** The wordmark under the square logo and 'SINGLE ORIGIN' set between two thin rules beneath it, always in Ledger Black. ### Headline — Knockout HTF Middleweight, Bebas Neue · `--font-headline` - **Classification:** Tall condensed display sans with slightly rough print edges - **Free lookalike:** Bebas Neue (Google Fonts) - **Fallback:** Impact, Oswald, sans-serif - **Weights:** Regular (single heavy weight) - **Case:** Uppercase - **Tracking:** Normal - **Role:** The product name stacked on two lines and coloured per ingredient. ### Body — Barlow, DIN Next · `--font-body` - **Classification:** Soft grotesque - **Free lookalike:** Barlow (Google Fonts) - **Fallback:** Helvetica Neue, Arial, sans-serif - **Weights:** Regular, Medium - **Case:** Title case - **Tracking:** Normal - **Role:** Descriptor under the product name ('Ground', 'Turbinado Sugar'), partner lines and net weight. ### Label — Trade Gothic Condensed Medium · `--font-label` - **Classification:** Condensed grotesque - **Free lookalike:** Barlow Condensed (Google Fonts) - **Fallback:** Arial Narrow, sans-serif - **Weights:** Medium, SemiBold - **Case:** Uppercase - **Tracking:** Slightly wide, about +3% - **Role:** Origin line (often reversed out of a coloured band) and tasting notes running vertically up the side strip. ### Type Scale Sizes are cap height as a share of the reference panel: Front panel of the 2 oz chili jar label, about 70 mm tall. | Role | Font | Weight | Size | Case | Token | | --- | --- | --- | --- | --- | --- | | product-name | Headline | Regular | 13% of panel height | Uppercase | `--text-product-name` | | wordmark | Display | Bold | 5% of panel height | Uppercase | `--text-wordmark` | | descriptor | Body | Regular | 4.5% of panel height | Title case | `--text-descriptor` | | single-origin | Display | SemiBold | 2.8% of panel height | Uppercase | `--text-single-origin` | | origin-band | Label | SemiBold | 2.6% of panel height | Uppercase | `--text-origin-band` | | tasting-notes | Label | Medium | 2.2% of panel height | Uppercase | `--text-tasting-notes` | | net-weight | Body | Regular | 2% of panel height | Title case | `--text-net-weight` | | nutrition | Body | Regular | 1.3% of panel height | Sentence case | `--text-nutrition` | ## Structure & Materials - **Formats:** Straight-sided spice jar, Squat sugar jar, Honey jar, Small saffron jar, Stand-up pouch - **Materials:** Clear glass, Ribbed metal screw cap, Uncoated paper label, Flexible film pouch - **Closures:** Ribbed silver metal screw caps on spices and sugars; black lug caps on honey; gold-tone cap on the small saffron jar - **Decoration:** Wraparound printed label, Botanical line illustration borders, Repeating pattern borders, Globe origin icon, Vertical side strips ### Proportions | Purpose | Value | | --- | --- | | Label height | About 65% of jar height on spice jars, leaving clear glass above and below | | Centre panel width | About 60% of the front label face; borders take the rest | | Product name width | About 85% of the centre panel width | | Border width | About 15% of label face on each side | | Product colour visible | About 35% of the front is the ingredient seen through glass | | Inks per label | Four to six: black, brick logo, one product colour plus the full-colour border art | | Density | Calm centre panel framed by busy illustrated edges | ### Shapes | Element | Shape | | --- | --- | | Jar | Straight-sided round jar with a wide mouth | | Centre panel | Upright rectangle with square corners | | Logo tile | Small square with a patterned fill | | Origin icon | Small globe roundel | | Cap | Ribbed metal screw cap | ### Finishes | Finish | Where | Look | | --- | --- | --- | | Uncoated paper label | All labels | uncoated | | Clear glass | Jar body | transparent | | Brushed tin | Screw caps | metallic | ## Pack Elements ### Brand block **Role:** Masthead A brick-red square logo tile about 4% of label height, the condensed wordmark under it and 'SINGLE ORIGIN' between two hairline rules, centred at the top of the panel. ### Product name stack **Role:** Product identity Two lines of tall condensed capitals filling about 85% of the panel width in the ingredient colour. ### Descriptor **Role:** Form or variety One title-case word or phrase in a soft grotesque directly under the name ('Ground', 'Amber', 'Kettle-Cooked'). ### Origin line **Role:** Provenance Region and country in condensed capitals, either reversed white out of a full-width green band or beside a small globe roundel. ### Illustrated borders **Role:** Product cue About 15% of label width on each side filled with an ingredient-specific drawing or repeat pattern that never crosses into the panel. ### Side strip **Role:** Tasting notes Narrow coloured band at the label edge with notes running vertically in condensed capitals. ### Metal cap **Role:** Closure Ribbed silver screw cap on spice and sugar jars, swapped for a black lug cap on honey. ## Do's and Don'ts ### Do - Use clear glass so the ingredient colour becomes the pack colour. - Frame an off-white (#f6f3ec) centre panel with ingredient-specific illustration about 15% wide on each side. - Stack the product name in two lines of tall condensed capitals at about 13% of label height, coloured to match the ingredient. - Keep the brand block small and fixed: square logo, condensed wordmark, 'Single Origin' between hairline rules. - Name the growing region and country on every front, in a coloured band or beside a globe icon. - Run tasting notes vertically up a coloured side strip. - Close spice jars with ribbed silver metal caps. ### Don't - Don't use opaque or tinted jars that hide the product. - Don't let the illustration cross into the centre panel. - Don't set the product name in a serif or script. - Don't leave out the origin line. - Don't reuse one product-name colour for two different ingredients in the same family. - Don't add gold foil or embossing; the label stays uncoated paper. ## Surfaces | Level | Name | Value | Purpose | | --- | --- | --- | --- | | 0 | Clear Jar | `#e7e4dd` | Glass body that shows the ingredient as the pack colour | | 1 | Chili Oxblood | `#7a1c10` | Patterned border field framing the panel | | 2 | Ledger White | `#f6f3ec` | Centre panel carrying all brand and product type | ## Front Panel Layout A wraparound label with an off-white centre panel framed by illustration down both edges; side panels carry tasting notes and the nutrition table vertically. | Zone | Content | | --- | --- | | Edge borders | Product-specific illustration or pattern: chili pods, sugarcane stalks, flowering branches with people and animals | | Top of panel | Square logo, condensed wordmark, 'Single Origin' between rules | | Centre | Large coloured product name and smaller descriptor | | Bottom of panel | Origin region and country, globe icon or coloured band, net weight | | Side strip | Tasting notes or claims set vertically in a colour band | ## Range System Fixed centre panel and type system; the border illustration, product-name colour and side strip change with each ingredient, and the jar contents supply the background colour. - Chili powders = oxblood name, red chili-pod pattern borders, green origin band - Turbinado sugar = orange name, sugarcane drawing, globe icon - Panela cane sugar = blue name, sugarcane drawing, violet side strip - Woodland honey = orange name, flowering trees and animals, black lid - Masala sub-line = coloured vertical stripe pair per blend ## Back of Pack The label wraps almost all the way round: one side strip holds the nutrition facts set vertically, the other runs tasting notes and serving ideas up a coloured band, with barcode and producer partner lines on the narrow back gap. - Vertical nutrition facts panel in black on white - Tasting notes and use ideas in condensed capitals up a coloured strip - Farm or partner name and harvest region - Barcode on the white label near the seam - Packed-by line, website and net weight ## Imagery Detailed coloured line illustrations in a botanical field-guide manner (pods, cane stalks, flowering trees, sometimes people and animals) confined to the label edges; pack shots are styled on a bed of the ingredient itself. ## On Shelf A row of jars reads as a gradient of real spice colours behind identical off-white panels, so the system billboards through the repeated panel and condensed names while the contents do the colour work. ## Agent Prompt Guide Quick Color Reference: - Clear Jar: #e7e4dd — Clear glass jar wall; the spice, sugar or honey behind it supplies the actual pack colour - Ledger White: #f6f3ec — Centre label panel behind the logo, wordmark, product name and origin line - Tin Lid Silver: #c9c7c2 — Ribbed metal screw caps on spice and sugar jars - Honey Lid Black: #24221f — Black lug caps on the honey jars - Logo Brick: #9c2b22 — Small square logo tile above the wordmark - Ledger Black: #2a2623 — Wordmark, 'Single Origin' rules, descriptor, partner line and net weight - Chili Oxblood: #7a1c10 — Product name and the chili-pod pattern borders on ground chilis - Comb Orange: #d0701c — Product name and side strip on woodland honey and golden turbinado sugar - Cane Blue: #2b4e8f — Product name and globe icon on panela cane sugar - Origin Green: #2f6b2e — Reversed-out origin band on chili labels and leaf line work in the borders - Strip Violet: #5b4a8e — Vertical tasting-notes strip on the panela label Create a clear straight-sided glass spice jar filled with deep red chili powder and closed with a ribbed silver screw cap. Wrap it in an uncoated paper label whose off-white (#f6f3ec) centre panel is framed on both edges by a repeating pattern of illustrated chili pods in Chili Oxblood (#7a1c10) and Origin Green (#2f6b2e). At the top of the panel place a small brick-red (#9c2b22) square logo tile, an original condensed bold wordmark and the words 'SINGLE ORIGIN' between two hairline rules. Set the product name across two lines in tall condensed capitals in oxblood, with a title-case descriptor in a soft grotesque beneath. Add a full-width green band at the base of the panel naming the farming region and country, reversed out in white, then the net weight. Run tasting notes vertically up a narrow coloured strip at the label edge. Image prompt: Product photo of a new single-origin spice brand in a field-guide label style: a clear straight-sided glass jar filled with deep red ground chili, with a ribbed silver metal screw cap and a wraparound uncoated paper label. The label has an off-white centre panel framed down both edges by a repeating pattern of illustrated chili pods and leaves; at the top a small square logo, a condensed bold sans wordmark and 'SINGLE ORIGIN' between thin rules; in the middle a huge two-line condensed capital product name in oxblood red with a smaller title-case descriptor; at the bottom a green band naming the farming region and country and the net weight; a coloured vertical side strip with tasting notes. Shot from above on a bed of the same chili powder, crisp food photography. Invent an original brand name and artwork; do not reproduce existing logos. ## Similar Brands - **Diaspora Co.** — Also sells single-origin spices with farm and region named on pack, but uses tins and a flat graphic colour per spice instead of glass and field-guide borders. - **Spicewalla** — Shares the colour-per-spice range logic on a clean label, though on aluminium tins with a minimal sans layout. - **Rancho Gordo** — Shares the heritage-food, origin-first tone with illustrated labels on a pantry staple. - **Mike's Hot Honey** — Puts honey in a clear jar with a label colour pulled from the product, but in a single bold graphic rather than botanical art. ## Quick Start ### CSS Custom Properties ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ :root { /* Colors */ --color-clear-jar: #e7e4dd; --color-ledger-white: #f6f3ec; --color-tin-lid-silver: #c9c7c2; --color-honey-lid-black: #24221f; --color-logo-brick: #9c2b22; --color-ledger-black: #2a2623; --color-chili-oxblood: #7a1c10; --color-comb-orange: #d0701c; --color-cane-blue: #2b4e8f; --color-origin-green: #2f6b2e; --color-strip-violet: #5b4a8e; /* Typography — families (free lookalikes) */ --font-display: 'Oswald', 'Arial Narrow Bold', Impact, sans-serif; --font-headline: 'Bebas Neue', Impact, Oswald, sans-serif; --font-body: 'Barlow', 'Helvetica Neue', Arial, sans-serif; --font-label: 'Barlow Condensed', 'Arial Narrow', sans-serif; /* Typography — illustrative scale, as a share of the panel (Front panel of the 2 oz chili jar label, about 70 mm tall) */ --panel-height: 70mm; --text-product-name: calc(var(--panel-height) * 0.13); --text-wordmark: calc(var(--panel-height) * 0.05); --text-descriptor: calc(var(--panel-height) * 0.045); --text-single-origin: calc(var(--panel-height) * 0.028); --text-origin-band: calc(var(--panel-height) * 0.026); --text-tasting-notes: calc(var(--panel-height) * 0.022); --text-net-weight: calc(var(--panel-height) * 0.02); --text-nutrition: calc(var(--panel-height) * 0.013); /* Proportions */ --label-height: 65%; --centre-panel-width: 60%; --product-name-width: 85%; --border-width: 15%; --product-colour-visible: 35%; /* Surfaces */ --surface-clear-jar: #e7e4dd; --surface-chili-oxblood: #7a1c10; --surface-ledger-white: #f6f3ec; } ``` ### Tailwind v4 ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ @theme { /* Colors */ --color-clear-jar: #e7e4dd; --color-ledger-white: #f6f3ec; --color-tin-lid-silver: #c9c7c2; --color-honey-lid-black: #24221f; --color-logo-brick: #9c2b22; --color-ledger-black: #2a2623; --color-chili-oxblood: #7a1c10; --color-comb-orange: #d0701c; --color-cane-blue: #2b4e8f; --color-origin-green: #2f6b2e; --color-strip-violet: #5b4a8e; /* Typography — families (free lookalikes) */ --font-display: 'Oswald', 'Arial Narrow Bold', Impact, sans-serif; --font-headline: 'Bebas Neue', Impact, Oswald, sans-serif; --font-body: 'Barlow', 'Helvetica Neue', Arial, sans-serif; --font-label: 'Barlow Condensed', 'Arial Narrow', sans-serif; /* Typography — illustrative scale, as a share of the panel (Front panel of the 2 oz chili jar label, about 70 mm tall) */ --panel-height: 70mm; --text-product-name: calc(var(--panel-height) * 0.13); --text-wordmark: calc(var(--panel-height) * 0.05); --text-descriptor: calc(var(--panel-height) * 0.045); --text-single-origin: calc(var(--panel-height) * 0.028); --text-origin-band: calc(var(--panel-height) * 0.026); --text-tasting-notes: calc(var(--panel-height) * 0.022); --text-net-weight: calc(var(--panel-height) * 0.02); --text-nutrition: calc(var(--panel-height) * 0.013); /* Proportions */ --label-height: 65%; --centre-panel-width: 60%; --product-name-width: 85%; --border-width: 15%; --product-colour-visible: 35%; /* Surfaces */ } ```