The Spiced Spritz Pack
Photography: drinkghia.com. All imagery belongs to its respective owner.
What makes the design work
Ghia brand studyVisual observations across the brand’s packaging. Individual formats and editions may vary.
Script wordmark
Looping monoline script at about 90% of the triangle width, set on a rising diagonal in the flavour's script colour.
Rounded-triangle label
Soft triangle wide at the shoulder and tapering down, tilted about 20 degrees; identical size and angle on every can.
Flavour roundel
Red #c8282b circle about 20% of can width, 'Le Spritz' and a condensed serif flavour name in white inside.
Reading the label
A single rounded triangle, wide at the top and tapering towards the base, tilted so it runs across the body on a diagonal; on bottles it sits mid-body as a shield, on cans it wraps from shoulder to base and leaves silver exposed on one side.
- Top corner
- Small red tab reading 'Apéritif'
- Centre
- Script wordmark at almost full label width, set on a rising angle
- Edge
- Volume line rotated vertically
- Lower right
- Red roundel with 'Le Spritz' and the flavour name
Typography & hierarchy
The script wordmark is almost the whole label: it runs on a rising diagonal at near-full triangle width. Everything else is small and pushed to the edges: a tiny caps tab at the top corner, the volume running vertically along the label edge, and 'Le Spritz' plus the flavour name inside a roundel near the base.
Script
Sign-painter monoline scripts, Pacifico (lighter and rounder)
Rounded monoline connected script with a looping capital
Title case · Regular
Headline
Clarendon Condensed, Recoleta Condensed
Condensed bold serif
Uppercase · Bold
Label
Neue Haas Grotesk, Akzidenz-Grotesk
Small grotesque caps
Uppercase · Medium
Typeface suggestions based on visual similarity. These are not verified font identifications.
How the range holds together
Colour coding with a fixed shape: each flavour owns one label colour and one script colour, while the triangle, the angle, the roundel and the bare metal never change.
Shelf presence
Stacked cans read as a diagonal stripe of colour repeated on silver, so a fridge row turns into a pattern; the ribbed garnet bottle stands apart as the hero.
Related packaging
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