Impressionist Multistick
Photography: kosas.com. All imagery belongs to its respective owner.
What makes the design work
Kosas brand studyVisual observations across the brand’s packaging. Individual formats and editions may vary.
Vertical wordmark
Rounded geometric title-case wordmark at about 55% of barrel height, reading bottom to top, lilac #9b97e0 on silver.
Outline wordmark
Same wordmark as a white open outline at about 60% of bottle height on the coral body.
Lavender cap
Satin metallic lilac #a7a5dc cap, about a third of the component length, on every colour cosmetic.
Reading the label
No paper label: everything is printed straight onto the component, with the wordmark running vertically up one face and small copy stacked beside or below it.
- Main face
- Vertical wordmark over most of the barrel or bottle height
- Beside wordmark
- Product name, often in script, and a tiny descriptor
- Base
- Bilingual product type, shade name and net weight
- Lid or cap
- Wordmark repeated on the compact lid or cap end
Typography & hierarchy
The vertical wordmark is the main graphic on every barrel, often running most of its height. Hero product names appear in a loose marker script beside it; plain product types, a French translation and the net weight stack small at the base.
Display
Circular Bold, Gotham Rounded
Rounded geometric sans
Title case · SemiBold, Bold
Script
Hand-drawn marker script
Scratchy marker script
Mixed · Regular
Body
Helvetica Neue, Inter
Neo-grotesque sans
Title case · Regular, Medium
Typeface suggestions based on visual similarity. These are not verified font identifications.
How the range holds together
Hardware colour stays constant (lavender metallic for colour cosmetics) while the shade shows through clear parts; skincare and sub-lines each switch to one solid body colour.
Shelf presence
On a beauty wall the lavender hardware repeats across every column so the brand blocks as one lilac stripe, with pink acrylic and coral bottles as bright breaks.
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Featured from Kosas
The selected packaging reference for this brand.
