Olaplex No.7 Bonding Oil

About this packaging

OLAPLEX Nº.7 Bonding Oil is pictured as a small rectangular bottle with vivid yellow contents, its clear closure set beside it. The angled pack and oil streak turn a plain product shot into a dispensing vignette.

OLAPLEX describes No.7 as a concentrated styling oil and instructs users to invert the bottle and tap its base to release a metered drop. The pictured bottle is marked 30 ml.[1]

Pack construction & use

Container: The photographed bottle is marked 30 ml; its clear-sided rectangular body shows the yellow contents.[1]
Closure: The cover shows the bottle open beside its detached clear closure. OLAPLEX instructs users to invert the bottle and tap the base to dispense a drop.[1]
Format: The official instructions tie the unusual inverted tap to dispensing, a functional detail that helps explain the compact bottle form.[1]

What makes the design work

Editorial analysis of this packaging reference.

Form communicates a specific gesture

OLAPLEX directs users to invert and tap the flat base, making the broad bottom part of the dispensing interaction.[1]

Clear body, restrained label

The clear body lets the yellow oil supply most of the color. Black lettering stacks the OLAPLEX wordmark, Nº.7 and product name with the volume near the bottom.

A stylized oil still life

The tilted open bottle, detached clear cap and oil stream arriving from above emphasize the golden liquid and reflective surfaces. This scene is not a literal demonstration of the official inverted bottle-and-tap dosing gesture.

Ideas for your next brief

Let the base shape and dispensing instruction work together when a package requires a nonstandard dosing gesture.
For a small transparent bottle, keep the brand, product number, product type and volume as a short, consistent information stack.