Low Sodium Vegetable Cooking Broth 32oz
Photography: kettleandfire.com. All imagery belongs to its respective owner.
What makes the design work
Kettle & Fire brand studyVisual observations across the brand’s packaging. Individual formats and editions may vary.
Animal badge
Flat bull-head or rooster silhouette about 35% of front height in Bull Red or Rooster Yolk, centred in the upper middle.
Knockout wordmark
Two-line soft heavy serif wordmark knocked out of the badge in Tallow Cream at about 60% of front width.
Slab product name
'BONE BROTH' in condensed slab capitals across about 80% of front width, in the badge colour.
Reading the label
Front panel is a centred vertical stack: claims band with flame icon at the top, animal badge and wordmark in the upper middle, flavour and product name below, protein and weight at the base.
- Top band
- Two claims flanking a small flame icon
- Upper middle
- Coloured animal silhouette with the stacked wordmark inside
- Lower middle
- Flavour line, condensed-slab product name, protein line
- Base
- Net weight, certification marks
Typography & hierarchy
The stacked wordmark is the biggest element, sitting inside or over the animal badge in the upper middle. BONE BROTH (or the soup name) is second in a condensed slab, with the flavour in small serif capitals above it and the protein line below. Claims flank the flame icon in a thin band at the very top, and net weight and certification marks sit at the base.
Display
Recoleta Bold, Cooper Std Black
Soft heavy old-style serif with rounded terminals
Title case, stacked on two lines · Bold, Black with the soft axis up
Headline
Rockwell Condensed Bold, Stymie Condensed
Condensed slab serif
Uppercase · Bold, ExtraBold
Body
Century Schoolbook, Clarendon Text
Transitional text serif
Uppercase for flavour, sentence case for copy · Regular, Bold
Typeface suggestions based on visual similarity. These are not verified font identifications.
How the range holds together
Core broths share a black carton and change the animal silhouette and its colour; soups and specialty broths switch to a full colour or photographic carton while keeping the wordmark, flame and slab name.
Shelf presence
A block of black cartons reads as a dark row punctuated by bright red and yellow animal heads, so beef and chicken are told apart from across the aisle by colour and silhouette alone.
Related packaging
More curated references in pantry & sauces, matched by format and visual style.
