Saie

giant lowercase wordmark over frosted shade

Saie builds its system on one oversized device: the lowercase wordmark set in a chunky high-contrast serif, rotated to run vertically up almost the full height of every bottle and tube in black (#1a1719). The containers are frosted or clear so the product's own shade (blush pink, bronze, gloss coral, pearl highlighter, skin tones) becomes the pack colour, and every one is capped in the same tall glossy black overcap. Powders and liners switch to solid black compacts and pencils with the wordmark debossed or printed small, so the whole range reads as shade colour plus black. Everything else (product name, shade, volume) is tiny sans on the back.

https://saiehello.com Explore the brand

Make-up
Light pack
Bold typographic
Luxe monochrome
Colour-coded range

Color Palette

Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.

Pack body

Lacquer Black
#141215
Glossy overcaps, compact cases and liner pencil barrels across the whole range
Frost Clear
#ece9e7
Frosted translucent bottle walls that diffuse the product colour behind the type

Label

Carton White
#f5f3f1
Plain white outer carton carrying the same black wordmark

Ink

Wordmark Black
#1a1719
Giant vertical wordmark and small descriptors printed on frosted bottles

Range coding

Dew Blush Pink
#d7928f
Liquid blush showing through the frosted bottle
Bronze Glow
#9a7a63
Liquid bronzer showing through the bottle
Gloss Coral
#ec6f66
Lip gloss in a clear tube, the brightest note in the range
Skin Tint Sand
#d8b48c
Tinted moisturiser and concealer shades through frosted walls
Pearl Highlight
#e9e1d9
Pearlescent highlighter gel, nearly white behind black type
Powder Rose
#c08a72
Baked powder shade visible in the open black compact pan

Typography

Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.

The wordmark dominates every liquid product, set lowercase and rotated 90 degrees so it reads bottom to top and fills nearly the whole face. Everything else (product name, descriptor, volume) is tiny sans text on the back or the side, and on compacts the wordmark shrinks to a debossed centre mark on the lid.

Type scale

Estimated cap size as a share of the panel · Front of the 15 ml frosted bottle body, cap excluded, about 70 mm tall

bottle-wordmark
22% · Regular · Display
lune
tube-wordmark
16% · Regular · Display
lune
compact-deboss
6% · Regular · Display
lune
pencil-name
2.4% · Medium · Label
LIP LINER 101
back-product
2% · Medium · Body
DEWY LIQUID BLUSH
shade
1.6% · Regular · Body
SHADE · SOFT ROSE

Fonts

Display
DM Serif Display
Looks like
Recoleta Black, GT Super Display Bold
Type
Heavy high-contrast display serif with ball terminals
Weight
Regular (heavy by design)
Case
Lowercase
Tracking
Tight, about -3%
Fallback
Didot Bold, Georgia Bold
The wordmark, rotated vertically on every bottle and tube and debossed tone on tone on compact lids; always black.
Label
Archivo Narrow
Looks like
Akzidenz-Grotesk Condensed, Helvetica Condensed
Type
Condensed grotesque
Weight
Medium
Case
Uppercase
Tracking
Wide, about +8%
Fallback
Arial Narrow, sans-serif
Product name set small and vertically on liner pencils, and shade names on base stickers.
Body
Inter
Looks like
Helvetica, Inter
Type
Small neutral sans
Weight
Regular, Medium
Case
Uppercase for descriptors, sentence case for copy
Tracking
Slightly open, about +3%
Fallback
Helvetica, Arial, sans-serif
Format and shade descriptors, volume, ingredients and legal, kept off the front face.

Structure & Proportions

Proportions

Purpose	Value	Preview
Wordmark length	About 85% of the bottle body height, rotated
Wordmark x-height	About 70% of the bottle face width
Cap height	About 35% of total closed height on bottles
Print coverage	About 30% of the front face is black ink
Colours per pack	Two: black plus the product shade seen through the wall	—
Density	One huge word and nothing else on the front	—

Shapes

Element	Value	Preview
Bottle	Slim straight cylinder with tall black overcap
Gloss and concealer	Slim tube with wand and black cap
Compact	Round black case with flat lid
Liner	Thin black pencil
Wordmark	Vertical line of type, no frame

Finishes

Frosted translucent plastic
Liquid bottles and tubes · frosted
Clear plastic
Gloss tube · transparent
Glossy black
Caps, compacts and pencils · gloss
Tonal deboss
Compact lid wordmark · emboss

Formats and materials


Formats	Pump bottle, Lip gloss tube with wand, Concealer tube with doe-foot, Round powder compact, Liner pencil, Squeeze tube, Glass jar
Materials	Frosted plastic, Clear plastic, Glass, Black plastic
Closures	Tall glossy black overcaps on bottles and wand tubes, flat black hinged compact lids, black pencil cap
Decoration	Direct screen print in black, Rotated vertical wordmark, Debossed wordmark on compact lid

Front Panel

Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.

No label: a single black print of the rotated wordmark runs centred along the height of the frosted container, with secondary text moved to the back.

Zone	Content
Front face	Vertical lowercase wordmark spanning almost the full body height
Cap	Plain glossy black overcap, no text
Back or side	Product name, shade, volume and legal text in small sans

Range System

The product's own colour behind frosted or clear walls is the only variable; black caps, black wordmark and its vertical placement are identical on every liquid, and powders and liners become fully black components.

Liquid blush = pink fluid behind frost
Liquid bronzer = bronze fluid
Gloss = coral gloss in clear tube
Highlighter = pearl gel
Concealer and tint = skin shades behind frost
Powder blush and eyeshadow = black compact with debossed mark

Back of Pack & Shelf

The back of each bottle carries a small black print block read through the frosted wall: product name, shade, short use line and volume; the white carton holds the full ingredient list, legal, recycling and barcode.

Product name and shade in small capitals
Short how-to-use line
Full INCI ingredient list on the carton
PAO symbol, batch code and volume
Recycling note and barcode on the carton

On shelf

On a counter or a product grid the range reads as a row of soft-coloured columns crossed by the same giant black word, so the shelf billboards the name while the shades stay readable.

Imagery

None. Typography and the visible product colour are the entire decoration.

Guidelines

Do

Set the wordmark lowercase in a heavy soft Display serif and rotate it to run up about 85% of the bottle height.
Use frosted or clear walls (#ece9e7) so the formula's own shade becomes the pack colour.
Cap every liquid in the same tall glossy black (#141215) overcap, about 35% of closed height.
Print in black (#1a1719) only on the front; move product names and volumes to the back.
Turn powders and pencils into fully black components with a small debossed or printed mark.
Keep the wordmark size and position identical on every liquid.

Don't

Don't tint the plastic itself; colour must come from the product inside.
Don't set the wordmark horizontally or in capitals on liquids.
Don't add illustrations, patterns or claim badges to the front.
Don't introduce gold, silver or coloured caps.
Don't crowd the face with a second line of large type.
Don't use a sans-serif for the wordmark.

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More like this

# Saie — Pack Style > giant lowercase wordmark over frosted shade **Category:** Beauty · **Tier:** Mid · **Origin:** US · **Theme:** light **Source:** https://saiehello.com Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. Saie builds its system on one oversized device: the lowercase wordmark set in a chunky high-contrast serif, rotated to run vertically up almost the full height of every bottle and tube in black (#1a1719). The containers are frosted or clear so the product's own shade (blush pink, bronze, gloss coral, pearl highlighter, skin tones) becomes the pack colour, and every one is capped in the same tall glossy black overcap. Powders and liners switch to solid black compacts and pencils with the wordmark debossed or printed small, so the whole range reads as shade colour plus black. Everything else (product name, shade, volume) is tiny sans on the back. ## Tokens — Colors | Name | Value | Token | Group | Role | | --- | --- | --- | --- | --- | | Lacquer Black | `#141215` | `--color-lacquer-black` | Pack body | Glossy overcaps, compact cases and liner pencil barrels across the whole range | | Frost Clear | `#ece9e7` | `--color-frost-clear` | Pack body | Frosted translucent bottle walls that diffuse the product colour behind the type | | Carton White | `#f5f3f1` | `--color-carton-white` | Label | Plain white outer carton carrying the same black wordmark | | Wordmark Black | `#1a1719` | `--color-wordmark-black` | Ink | Giant vertical wordmark and small descriptors printed on frosted bottles | | Dew Blush Pink | `#d7928f` | `--color-dew-blush-pink` | Range coding | Liquid blush showing through the frosted bottle | | Bronze Glow | `#9a7a63` | `--color-bronze-glow` | Range coding | Liquid bronzer showing through the bottle | | Gloss Coral | `#ec6f66` | `--color-gloss-coral` | Range coding | Lip gloss in a clear tube, the brightest note in the range | | Skin Tint Sand | `#d8b48c` | `--color-skin-tint-sand` | Range coding | Tinted moisturiser and concealer shades through frosted walls | | Pearl Highlight | `#e9e1d9` | `--color-pearl-highlight` | Range coding | Pearlescent highlighter gel, nearly white behind black type | | Powder Rose | `#c08a72` | `--color-powder-rose` | Range coding | Baked powder shade visible in the open black compact pan | ## Tokens — Typography The wordmark dominates every liquid product, set lowercase and rotated 90 degrees so it reads bottom to top and fills nearly the whole face. Everything else (product name, descriptor, volume) is tiny sans text on the back or the side, and on compacts the wordmark shrinks to a debossed centre mark on the lid. ### Display — Recoleta Black, GT Super Display Bold · `--font-display` - **Classification:** Heavy high-contrast display serif with ball terminals - **Free lookalike:** DM Serif Display (Google Fonts) - **Fallback:** Didot Bold, Georgia Bold - **Weights:** Regular (heavy by design) - **Case:** Lowercase - **Tracking:** Tight, about -3% - **Role:** The wordmark, rotated vertically on every bottle and tube and debossed tone on tone on compact lids; always black. ### Label — Akzidenz-Grotesk Condensed, Helvetica Condensed · `--font-label` - **Classification:** Condensed grotesque - **Free lookalike:** Archivo Narrow (Google Fonts) - **Fallback:** Arial Narrow, sans-serif - **Weights:** Medium - **Case:** Uppercase - **Tracking:** Wide, about +8% - **Role:** Product name set small and vertically on liner pencils, and shade names on base stickers. ### Body — Helvetica, Inter · `--font-body` - **Classification:** Small neutral sans - **Free lookalike:** Inter (Google Fonts) - **Fallback:** Helvetica, Arial, sans-serif - **Weights:** Regular, Medium - **Case:** Uppercase for descriptors, sentence case for copy - **Tracking:** Slightly open, about +3% - **Role:** Format and shade descriptors, volume, ingredients and legal, kept off the front face. ### Type Scale Sizes are cap height as a share of the reference panel: Front of the 15 ml frosted bottle body, cap excluded, about 70 mm tall. | Role | Font | Weight | Size | Case | Token | | --- | --- | --- | --- | --- | --- | | bottle-wordmark | Display | Regular | 22% of panel height | Lowercase | `--text-bottle-wordmark` | | tube-wordmark | Display | Regular | 16% of panel height | Lowercase | `--text-tube-wordmark` | | compact-deboss | Display | Regular | 6% of panel height | Lowercase | `--text-compact-deboss` | | pencil-name | Label | Medium | 2.4% of panel height | Uppercase | `--text-pencil-name` | | back-product | Body | Medium | 2% of panel height | Uppercase | `--text-back-product` | | shade | Body | Regular | 1.6% of panel height | Uppercase | `--text-shade` | | volume | Body | Regular | 1.4% of panel height | Sentence case | `--text-volume` | ## Structure & Materials - **Formats:** Pump bottle, Lip gloss tube with wand, Concealer tube with doe-foot, Round powder compact, Liner pencil, Squeeze tube, Glass jar - **Materials:** Frosted plastic, Clear plastic, Glass, Black plastic - **Closures:** Tall glossy black overcaps on bottles and wand tubes, flat black hinged compact lids, black pencil cap - **Decoration:** Direct screen print in black, Rotated vertical wordmark, Debossed wordmark on compact lid ### Proportions | Purpose | Value | | --- | --- | | Wordmark length | About 85% of the bottle body height, rotated | | Wordmark x-height | About 70% of the bottle face width | | Cap height | About 35% of total closed height on bottles | | Print coverage | About 30% of the front face is black ink | | Colours per pack | Two: black plus the product shade seen through the wall | | Density | One huge word and nothing else on the front | ### Shapes | Element | Shape | | --- | --- | | Bottle | Slim straight cylinder with tall black overcap | | Gloss and concealer | Slim tube with wand and black cap | | Compact | Round black case with flat lid | | Liner | Thin black pencil | | Wordmark | Vertical line of type, no frame | ### Finishes | Finish | Where | Look | | --- | --- | --- | | Frosted translucent plastic | Liquid bottles and tubes | frosted | | Clear plastic | Gloss tube | transparent | | Glossy black | Caps, compacts and pencils | gloss | | Tonal deboss | Compact lid wordmark | emboss | ## Pack Elements ### Giant wordmark **Role:** Brand block Lowercase heavy soft serif rotated to read bottom to top, about 85% of body height and 70% of face width, in Wordmark Black. ### Frosted wall **Role:** Shade display Frosted translucent body that diffuses the product shade behind the black type. ### Black overcap **Role:** Range constant Tall glossy Lacquer Black cap, about 35% of closed height, identical on every liquid. ### Black compact **Role:** Powder format Round glossy black case with the wordmark debossed small and tone on tone in the lid centre. ### Black pencil **Role:** Liner format Thin black liner with the wordmark and product name printed small and vertically. ### Back block **Role:** Information Small block of sans text on the back face, read through the frosted wall from the front. ## Do's and Don'ts ### Do - Set the wordmark lowercase in a heavy soft Display serif and rotate it to run up about 85% of the bottle height. - Use frosted or clear walls (#ece9e7) so the formula's own shade becomes the pack colour. - Cap every liquid in the same tall glossy black (#141215) overcap, about 35% of closed height. - Print in black (#1a1719) only on the front; move product names and volumes to the back. - Turn powders and pencils into fully black components with a small debossed or printed mark. - Keep the wordmark size and position identical on every liquid. ### Don't - Don't tint the plastic itself; colour must come from the product inside. - Don't set the wordmark horizontally or in capitals on liquids. - Don't add illustrations, patterns or claim badges to the front. - Don't introduce gold, silver or coloured caps. - Don't crowd the face with a second line of large type. - Don't use a sans-serif for the wordmark. ## Surfaces | Level | Name | Value | Purpose | | --- | --- | --- | --- | | 0 | Dew Blush Pink | `#d7928f` | Product inside, the actual pack colour | | 1 | Frost Clear | `#ece9e7` | Frosted wall softening the shade | | 2 | Wordmark Black | `#1a1719` | Printed wordmark on the wall | | 3 | Lacquer Black | `#141215` | Overcap above the body | ## Front Panel Layout No label: a single black print of the rotated wordmark runs centred along the height of the frosted container, with secondary text moved to the back. | Zone | Content | | --- | --- | | Front face | Vertical lowercase wordmark spanning almost the full body height | | Cap | Plain glossy black overcap, no text | | Back or side | Product name, shade, volume and legal text in small sans | ## Range System The product's own colour behind frosted or clear walls is the only variable; black caps, black wordmark and its vertical placement are identical on every liquid, and powders and liners become fully black components. - Liquid blush = pink fluid behind frost - Liquid bronzer = bronze fluid - Gloss = coral gloss in clear tube - Highlighter = pearl gel - Concealer and tint = skin shades behind frost - Powder blush and eyeshadow = black compact with debossed mark ## Back of Pack The back of each bottle carries a small black print block read through the frosted wall: product name, shade, short use line and volume; the white carton holds the full ingredient list, legal, recycling and barcode. - Product name and shade in small capitals - Short how-to-use line - Full INCI ingredient list on the carton - PAO symbol, batch code and volume - Recycling note and barcode on the carton ## Imagery None. Typography and the visible product colour are the entire decoration. ## On Shelf On a counter or a product grid the range reads as a row of soft-coloured columns crossed by the same giant black word, so the shelf billboards the name while the shades stay readable. ## Agent Prompt Guide Quick Color Reference: - Lacquer Black: #141215 — Glossy overcaps, compact cases and liner pencil barrels across the whole range - Wordmark Black: #1a1719 — Giant vertical wordmark and small descriptors printed on frosted bottles - Frost Clear: #ece9e7 — Frosted translucent bottle walls that diffuse the product colour behind the type - Dew Blush Pink: #d7928f — Liquid blush showing through the frosted bottle - Bronze Glow: #9a7a63 — Liquid bronzer showing through the bottle - Gloss Coral: #ec6f66 — Lip gloss in a clear tube, the brightest note in the range - Skin Tint Sand: #d8b48c — Tinted moisturiser and concealer shades through frosted walls - Pearl Highlight: #e9e1d9 — Pearlescent highlighter gel, nearly white behind black type - Powder Rose: #c08a72 — Baked powder shade visible in the open black compact pan - Carton White: #f5f3f1 — Plain white outer carton carrying the same black wordmark Create a slim frosted translucent bottle (#ece9e7) filled with pink liquid blush (#d7928f) and topped with a tall glossy black overcap (#141215) about 35% of its closed height. Print an original four-letter wordmark in lowercase heavy high-contrast Display serif in black (#1a1719), rotated to read bottom to top along about 85% of the body height. Make a matching clear gloss tube showing coral gloss (#ec6f66) with a black wand cap and the same rotated wordmark. Make a round glossy black compact with the wordmark debossed small, tone on tone, in the centre of the lid, open to show a rose powder pan (#c08a72). Add a thin black liner pencil with the wordmark and a small condensed Label product name printed vertically. Image prompt: Product photo of a new clean makeup brand in a giant-wordmark style: three slim frosted translucent bottles with tall glossy black overcaps, filled with pink liquid blush, warm bronze and pearl highlighter, each printed with one invented lowercase wordmark in a heavy high-contrast soft serif in black, rotated to run bottom to top along almost the full height of the bottle; beside them a clear tube of coral lip gloss with a black wand cap and the same wordmark, a round glossy black compact with the word debossed small on the lid, and a thin black liner pencil. No other text on the front, no patterns. White seamless background, hard soft-edged shadows from overhead light, beauty product photography. Invent an original brand name and artwork; do not reproduce existing logos. ## Similar Brands - **Glossier** — Clean-beauty peer with minimal fronts and the product colour visible, but with a small wordmark and pink accents instead of one giant word. - **Merit** — Black caps and tonal components with a restrained serif wordmark, in a quieter, smaller layout. - **Rhode** — Uses a large lowercase wordmark as the main graphic on soft-coloured components, in a sans and matte finish. - **Byoma** — Lets one big typographic device fill the component front, with colour-coded bodies rather than visible product. ## Quick Start ### CSS Custom Properties ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ :root { /* Colors */ --color-lacquer-black: #141215; --color-wordmark-black: #1a1719; --color-frost-clear: #ece9e7; --color-dew-blush-pink: #d7928f; --color-bronze-glow: #9a7a63; --color-gloss-coral: #ec6f66; --color-skin-tint-sand: #d8b48c; --color-pearl-highlight: #e9e1d9; --color-powder-rose: #c08a72; --color-carton-white: #f5f3f1; /* Typography — families (free lookalikes) */ --font-display: 'DM Serif Display', 'Didot Bold', 'Georgia Bold'; --font-label: 'Archivo Narrow', 'Arial Narrow', sans-serif; --font-body: 'Inter', Helvetica, Arial, sans-serif; /* Typography — illustrative scale, as a share of the panel (Front of the 15 ml frosted bottle body, cap excluded, about 70 mm tall) */ --panel-height: 70mm; --text-bottle-wordmark: calc(var(--panel-height) * 0.22); --text-tube-wordmark: calc(var(--panel-height) * 0.16); --text-compact-deboss: calc(var(--panel-height) * 0.06); --text-pencil-name: calc(var(--panel-height) * 0.024); --text-back-product: calc(var(--panel-height) * 0.02); --text-shade: calc(var(--panel-height) * 0.016); --text-volume: calc(var(--panel-height) * 0.014); /* Proportions */ --wordmark-length: 85%; --wordmark-x-height: 70%; --cap-height: 35%; --print-coverage: 30%; /* Surfaces */ --surface-dew-blush-pink: #d7928f; --surface-frost-clear: #ece9e7; --surface-wordmark-black: #1a1719; --surface-lacquer-black: #141215; } ``` ### Tailwind v4 ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ @theme { /* Colors */ --color-lacquer-black: #141215; --color-wordmark-black: #1a1719; --color-frost-clear: #ece9e7; --color-dew-blush-pink: #d7928f; --color-bronze-glow: #9a7a63; --color-gloss-coral: #ec6f66; --color-skin-tint-sand: #d8b48c; --color-pearl-highlight: #e9e1d9; --color-powder-rose: #c08a72; --color-carton-white: #f5f3f1; /* Typography — families (free lookalikes) */ --font-display: 'DM Serif Display', 'Didot Bold', 'Georgia Bold'; --font-label: 'Archivo Narrow', 'Arial Narrow', sans-serif; --font-body: 'Inter', Helvetica, Arial, sans-serif; /* Typography — illustrative scale, as a share of the panel (Front of the 15 ml frosted bottle body, cap excluded, about 70 mm tall) */ --panel-height: 70mm; --text-bottle-wordmark: calc(var(--panel-height) * 0.22); --text-tube-wordmark: calc(var(--panel-height) * 0.16); --text-compact-deboss: calc(var(--panel-height) * 0.06); --text-pencil-name: calc(var(--panel-height) * 0.024); --text-back-product: calc(var(--panel-height) * 0.02); --text-shade: calc(var(--panel-height) * 0.016); --text-volume: calc(var(--panel-height) * 0.014); /* Proportions */ --wordmark-length: 85%; --wordmark-x-height: 70%; --cap-height: 35%; --print-coverage: 30%; /* Surfaces */ } ```