Photography: PSA Creative — Dieux Ethereal campaign. Images belong to their respective owners.

Dieux

Butter-yellow pump bottle with an elongated fine-line emblem

Ethereal's tall yellow bottle uses one large outlined emblem and a much smaller product-information block. The DIEUX lettering turns within an elongated oval, following the vessel's height, while the English and French descriptors remain horizontal near the base. Matching colour across the canister and pump makes the full assembly read as one object. PSA Creative's campaign places it among pale tableware and a yellow candle, extending the warm colour into a domestic still life. This study focuses on that selected pump bottle and distinguishes its graphic simplicity from the more elaborate objects around it.

https://dieuxskin.com Explore the brand

Skincare
Light pack
Bold typographic

About this study

The approved PSA Ethereal table-setting cover and its yellow pump bottle, connected to the current 100 mL product listing. Unseen carton artwork and other Dieux formats are excluded.

Ethereal Cleansing Oil

Sources & evidence · Reviewed 2026-10-19

Color Palette

Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.

Pack body

Butter yellow
#DCC36F
Approximate colour shared by body, pump shroud and actuator. It supplies almost all the package's colour presence; darker side areas are shadows rather than separate colour blocking.

Ink

Warm near-black
#27231A
Approximate oval outline, brand lettering and small descriptor colour. Their fine dark lines contrast with the solid yellow without introducing a second bright accent.

Typography

Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.

The slender high-contrast DIEUX wordmark is rotated within a tall oval, so its broad word shape becomes a vertical identity device. The name is visually dominant through scale and isolation rather than heavy strokes. Near the base, Ethereal heads a compact English description, followed by a separate French block. These small lines read horizontally and appear serif-like in the image. The change of orientation and scale divides brand recognition from practical product identification without a rule or coloured panel between them.

Fonts

Original display alternative
Bodoni Moda
Looks like
Fine high-contrast serif capitals
Type
Display serif
Weight
Regular
Case
Uppercase for a short new identity
Tracking
Close but optically balanced within an original frame
Fallback
Didot, Georgia, serif
Explore an elegant narrow-stroke name that can change orientation. Do not reproduce DIEUX's stretched letter geometry, distinctive X or exact oval lockup.
Descriptor alternative
Libre Baskerville
Looks like
Compact readable text serif
Type
Text serif
Weight
Regular, Bold
Case
Title and sentence case for bilingual product information
Tracking
Normal
Fallback
Georgia, serif
Build a small practical block with the product name slightly stronger than its function lines. Keep each language grouped so the reader does not have to alternate between them.

Structure & Proportions

Visual proportions and finish previews are illustrative. Confirmed construction details and uncertainties are distinguished in the study notes.

Proportions

Purpose	Value	Preview
Vertical emphasis	The narrow canister is much taller than it is wide. The long pump housing extends this vertical reading instead of ending it with a broad horizontal cap.	—
Identity footprint	The oval occupies a substantial middle section but leaves yellow space around its perimeter. It is narrower than the vessel, so the cylindrical body remains visible on both sides.	—
Information separation	A conspicuous empty interval separates the bottom of the oval from the small descriptor block. The lower copy has its own space rather than sitting immediately beneath the name.	—
Source capacity	The current official product listing identifies 100 mL. That capacity is not a physical height or diameter measurement and does not establish an exact photographed fill level.	—

Shapes

Element	Value	Preview
Canister	Slim cylinder with a rounded shoulder and relatively straight lower wall.
Identity outline	Long vertical oval with a fine dark stroke, acting as a frame around the rotated brand artwork.
Pump	Short side spout above a taller shroud that narrows toward the actuator.
Descriptor area	Compact unboxed stack of centred text near the bottom, leaving the yellow ground uninterrupted.

Finishes

Quiet yellow surface
Body and pump components; soft photographic highlights do not identify a specific powder coat or soft-touch finish · matte
Fine dark graphic appearance
Outline, identity and descriptor; no foil, raised print or debossing is established · matte

Formats and materials


Formats	Tall cylindrical cleansing-oil canister with rounded shoulder, Matching pump with a long shroud and short side nozzle
Materials	The indexed official Ethereal packaging section identifies the canister as 100% recycled aluminium; this is a brand declaration, not a conclusion from the opaque finish., The same source identifies a plastic pump and cap. A separate cap is not visible in the selected photograph., The source describes a 100% recycled paper outer carton, which is not shown here; its artwork and construction are outside this visual study.
Closures	The exposed yellow pump actuator sits above a longer tapered shroud. Its short nozzle points left in the photograph. The brand's use instructions confirm pump dispensing, but the image does not establish the internal spring, dip-tube material, locking action or refill compatibility. Current reviewed evidence supports the pump format; it does not establish an Ethereal refill pouch.
Decoration	Tall outlined oval enclosing the rotated identity, Small centred bilingual descriptor close to the lower front, No illustrated ingredient, repeating pattern or large claim badge visible; exact printing or labelling technique remains unverified

Front Panel

Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.

The front is organised around a central vertical axis but uses two reading directions. The emblem turns the name to take advantage of the tall body, while the bottom information remains in conventional horizontal lines. No rectangular colour panel separates these zones; their scale difference and the yellow interval between them do that work. The emblem's fine outline creates a boundary without filling its interior, allowing the package colour to remain continuous through the identity itself.

Zone	Content
Upper assembly	Yellow actuator and shroud with no legible front text, preserving a clean continuation of the body colour.
Central emblem	Fine elongated oval containing rotated DIEUX lettering; it is brand-specific artwork rather than a generic oval label.
Lower English block	Ethereal name, facial cleansing oil function and a fragrance-free descriptor in small centred lines.
Lower French block	Separate French product and fragrance wording beneath the English group, maintaining the same centred alignment.

Range System

PSA describes a coordinated Ethereal launch program spanning packaging components and campaign imagery. That supports the product-specific connection between yellow packaging and the warm visual world. This single bottle does not establish a universal Dieux palette or a refill system. Other Dieux products may share identity cues, but their colours, closures and component specifications must be reviewed independently.

Observed: canister and pump share a yellow appearance despite their different components.
Observed: the nearby candle echoes the package colour in the campaign, while glassware and ceramics remain largely neutral.
Original-design interpretation: repeat a controlled body colour and one recognisable identity device across a launch, adapting information placement to each separately verified format.

Back of Pack & Shelf

The selected photograph shows the front only. Ingredient copy, lot marking, capacity placement, barcode and any recycling instructions are not visible. The official component breakdown provides materials context but does not establish their printed arrangement on the actual bottle or unseen carton.

Review the rear and carton before describing their information architecture.
Keep canister and pump material declarations separate instead of calling the whole package aluminium.
Do not treat a recycling pathway as universally available; the brand itself qualifies disposal by local programs.
Verify a product-specific refill listing before presenting one as part of the packaging system.

On shelf

Interpretation: the narrow yellow silhouette and outlined vertical identity can register before the small product name is readable. The bottom bilingual text rewards closer inspection but needs real-size testing because it carries the function while occupying little area. The campaign's generous empty setting makes this hierarchy easy to see; a crowded shelf may reduce that advantage, so the fine emblem should be evaluated against neighbouring packs and ordinary retail lighting.

Imagery

The bottle stands on a pale cloth beside a sculptural candleholder, yellow taper, clear textured glasses, white lidded pot, reflective metal dish and table knife. The limited surrounding palette makes the yellow stand out without a coloured backdrop. Transparent and reflective props provide small highlights while the bottle remains a comparatively simple opaque surface. PSA's primary case study describes a buttery visual direction; the actual scene expresses that through colour and table associations, not through a printed butter illustration or an ingredient claim.

Guidelines

Editorial principles for an original design brief, not official brand guidelines.

Do

Use empty space to separate identity from product explanation.
Coordinate the pump colour when it materially affects the full silhouette.
Keep bilingual copy in coherent groups.
Treat declared canister and pump materials as separate components.
Link campaign colour to packaging without turning props into ingredient claims.

Don't

Do not infer a refill pouch from another product in the brand's range.
Do not treat the whole package as metal because the canister is aluminium.
Do not call the fine graphic a verified direct-print process.
Do not copy the distinctive DIEUX oval lockup into a new identity.

Sources & evidence

How this study was built

structure · Sourced fact
The official listing identifies a 100 mL pump product; its indexed packaging section declares recycled aluminium canister, plastic pump/cap and recycled-paper carton.Ethereal Cleansing Oil — official listing and indexed packaging section
imagery · Sourced fact
PSA identifies its role across packaging components and campaign direction, describing the product-specific buttery visual world.Dieux Ethereal Creative Direction — PSA Creative
typography · Visual observation
A rotated identity sits inside a tall fine oval; small bilingual descriptors stay horizontal near the bottom.Dieux Ethereal Creative Direction — PSA Creative
palette · Visual observation
Yellow connects canister and pump; the white table setting and metal props are excluded from the package palette.Dieux Ethereal Creative Direction — PSA Creative
label · Visual observation
A large empty interval separates the emblem from the lower information block, without a separate coloured label panel.Dieux Ethereal Creative Direction — PSA Creative
range · Editorial interpretation
The coordinated launch supports colour continuity, not an inferred refill program or universal materials for other Dieux products.Ethereal Cleansing Oil — official listing and indexed packaging section · Dieux Ethereal Creative Direction — PSA Creative

What remains unverified

The component-material section is visible in indexed official product text but absent from the current browser-rendered text extraction.
No product-specific Ethereal refill was verified; existing refill claims should not be retained without evidence.
Exact font attribution, print process, coating and physical dimensions are unknown.
The bottle reverse, carton and separate pump cap are not shown in the selected cover.

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# Dieux — Pack Style > Butter-yellow pump bottle with an elongated fine-line emblem **Category:** Beauty · **Theme:** light **Source:** https://dieuxskin.com Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. **Study scope:** The approved PSA Ethereal table-setting cover and its yellow pump bottle, connected to the current 100 mL product listing. Unseen carton artwork and other Dieux formats are excluded. **Reference IDs:** curated-dieux-ethereal-cleansing-oil **Reviewed:** 2026-10-19 Ethereal's tall yellow bottle uses one large outlined emblem and a much smaller product-information block. The DIEUX lettering turns within an elongated oval, following the vessel's height, while the English and French descriptors remain horizontal near the base. Matching colour across the canister and pump makes the full assembly read as one object. PSA Creative's campaign places it among pale tableware and a yellow candle, extending the warm colour into a domestic still life. This study focuses on that selected pump bottle and distinguishes its graphic simplicity from the more elaborate objects around it. ## Tokens — Colors | Name | Value | Token | Group | Role | | --- | --- | --- | --- | --- | | Butter yellow | `#DCC36F` | `--color-butter-yellow` | Pack body | Approximate colour shared by body, pump shroud and actuator. It supplies almost all the package's colour presence; darker side areas are shadows rather than separate colour blocking. | | Warm near-black | `#27231A` | `--color-warm-near-black` | Ink | Approximate oval outline, brand lettering and small descriptor colour. Their fine dark lines contrast with the solid yellow without introducing a second bright accent. | ## Tokens — Typography The slender high-contrast DIEUX wordmark is rotated within a tall oval, so its broad word shape becomes a vertical identity device. The name is visually dominant through scale and isolation rather than heavy strokes. Near the base, Ethereal heads a compact English description, followed by a separate French block. These small lines read horizontally and appear serif-like in the image. The change of orientation and scale divides brand recognition from practical product identification without a rule or coloured panel between them. ### Original display alternative — Fine high-contrast serif capitals · `--font-original-display-alternative` - **Classification:** Display serif - **Free lookalike:** Bodoni Moda (Google Fonts) - **Fallback:** Didot, Georgia, serif - **Weights:** Regular - **Case:** Uppercase for a short new identity - **Tracking:** Close but optically balanced within an original frame - **Role:** Explore an elegant narrow-stroke name that can change orientation. Do not reproduce DIEUX's stretched letter geometry, distinctive X or exact oval lockup. ### Descriptor alternative — Compact readable text serif · `--font-descriptor-alternative` - **Classification:** Text serif - **Free lookalike:** Libre Baskerville (Google Fonts) - **Fallback:** Georgia, serif - **Weights:** Regular, Bold - **Case:** Title and sentence case for bilingual product information - **Tracking:** Normal - **Role:** Build a small practical block with the product name slightly stronger than its function lines. Keep each language grouped so the reader does not have to alternate between them. ## Structure & Materials - **Formats:** Tall cylindrical cleansing-oil canister with rounded shoulder, Matching pump with a long shroud and short side nozzle - **Materials:** The indexed official Ethereal packaging section identifies the canister as 100% recycled aluminium; this is a brand declaration, not a conclusion from the opaque finish., The same source identifies a plastic pump and cap. A separate cap is not visible in the selected photograph., The source describes a 100% recycled paper outer carton, which is not shown here; its artwork and construction are outside this visual study. - **Closures:** The exposed yellow pump actuator sits above a longer tapered shroud. Its short nozzle points left in the photograph. The brand's use instructions confirm pump dispensing, but the image does not establish the internal spring, dip-tube material, locking action or refill compatibility. Current reviewed evidence supports the pump format; it does not establish an Ethereal refill pouch. - **Decoration:** Tall outlined oval enclosing the rotated identity, Small centred bilingual descriptor close to the lower front, No illustrated ingredient, repeating pattern or large claim badge visible; exact printing or labelling technique remains unverified ### Proportions | Purpose | Value | | --- | --- | | Vertical emphasis | The narrow canister is much taller than it is wide. The long pump housing extends this vertical reading instead of ending it with a broad horizontal cap. | | Identity footprint | The oval occupies a substantial middle section but leaves yellow space around its perimeter. It is narrower than the vessel, so the cylindrical body remains visible on both sides. | | Information separation | A conspicuous empty interval separates the bottom of the oval from the small descriptor block. The lower copy has its own space rather than sitting immediately beneath the name. | | Source capacity | The current official product listing identifies 100 mL. That capacity is not a physical height or diameter measurement and does not establish an exact photographed fill level. | ### Shapes | Element | Shape | | --- | --- | | Canister | Slim cylinder with a rounded shoulder and relatively straight lower wall. | | Identity outline | Long vertical oval with a fine dark stroke, acting as a frame around the rotated brand artwork. | | Pump | Short side spout above a taller shroud that narrows toward the actuator. | | Descriptor area | Compact unboxed stack of centred text near the bottom, leaving the yellow ground uninterrupted. | ### Finishes | Finish | Where | Look | | --- | --- | --- | | Quiet yellow surface | Body and pump components; soft photographic highlights do not identify a specific powder coat or soft-touch finish | matte | | Fine dark graphic appearance | Outline, identity and descriptor; no foil, raised print or debossing is established | matte | ## Pack Elements ### Outlined vertical identity **Role:** Recognition A fine oval and rotated name form one large device without creating a heavy opaque graphic block. ### Continuous yellow assembly **Role:** Object coherence Colour links the body, shoulder and pump housing, making the package read as a single tall form. ### Low bilingual block **Role:** Practical identification Two small horizontal language groups remain separate from the much larger identity area. ## Do's and Don'ts ### Do - Use empty space to separate identity from product explanation. - Coordinate the pump colour when it materially affects the full silhouette. - Keep bilingual copy in coherent groups. - Treat declared canister and pump materials as separate components. - Link campaign colour to packaging without turning props into ingredient claims. ### Don't - Do not infer a refill pouch from another product in the brand's range. - Do not treat the whole package as metal because the canister is aluminium. - Do not call the fine graphic a verified direct-print process. - Do not copy the distinctive DIEUX oval lockup into a new identity. ## Surfaces | Level | Name | Value | Purpose | | --- | --- | --- | --- | | 0 | Yellow object ground | `#DCC36F` | Approximate continuous colour across body and pump. | | 1 | Fine dark graphics | `#27231A` | Shared contrast for emblem and product descriptors. | ## Front Panel Layout The front is organised around a central vertical axis but uses two reading directions. The emblem turns the name to take advantage of the tall body, while the bottom information remains in conventional horizontal lines. No rectangular colour panel separates these zones; their scale difference and the yellow interval between them do that work. The emblem's fine outline creates a boundary without filling its interior, allowing the package colour to remain continuous through the identity itself. | Zone | Content | | --- | --- | | Upper assembly | Yellow actuator and shroud with no legible front text, preserving a clean continuation of the body colour. | | Central emblem | Fine elongated oval containing rotated DIEUX lettering; it is brand-specific artwork rather than a generic oval label. | | Lower English block | Ethereal name, facial cleansing oil function and a fragrance-free descriptor in small centred lines. | | Lower French block | Separate French product and fragrance wording beneath the English group, maintaining the same centred alignment. | ## Range System PSA describes a coordinated Ethereal launch program spanning packaging components and campaign imagery. That supports the product-specific connection between yellow packaging and the warm visual world. This single bottle does not establish a universal Dieux palette or a refill system. Other Dieux products may share identity cues, but their colours, closures and component specifications must be reviewed independently. - Observed: canister and pump share a yellow appearance despite their different components. - Observed: the nearby candle echoes the package colour in the campaign, while glassware and ceramics remain largely neutral. - Original-design interpretation: repeat a controlled body colour and one recognisable identity device across a launch, adapting information placement to each separately verified format. ## Back of Pack The selected photograph shows the front only. Ingredient copy, lot marking, capacity placement, barcode and any recycling instructions are not visible. The official component breakdown provides materials context but does not establish their printed arrangement on the actual bottle or unseen carton. - Review the rear and carton before describing their information architecture. - Keep canister and pump material declarations separate instead of calling the whole package aluminium. - Do not treat a recycling pathway as universally available; the brand itself qualifies disposal by local programs. - Verify a product-specific refill listing before presenting one as part of the packaging system. ## Imagery The bottle stands on a pale cloth beside a sculptural candleholder, yellow taper, clear textured glasses, white lidded pot, reflective metal dish and table knife. The limited surrounding palette makes the yellow stand out without a coloured backdrop. Transparent and reflective props provide small highlights while the bottle remains a comparatively simple opaque surface. PSA's primary case study describes a buttery visual direction; the actual scene expresses that through colour and table associations, not through a printed butter illustration or an ingredient claim. ## On Shelf Interpretation: the narrow yellow silhouette and outlined vertical identity can register before the small product name is readable. The bottom bilingual text rewards closer inspection but needs real-size testing because it carries the function while occupying little area. The campaign's generous empty setting makes this hierarchy easy to see; a crowded shelf may reduce that advantage, so the fine emblem should be evaluated against neighbouring packs and ordinary retail lighting. ## Agent Prompt Guide Quick Color Reference: - Butter yellow: #DCC36F — Approximate colour shared by body, pump shroud and actuator. It supplies almost all the package's colour presence; darker side areas are shadows rather than separate colour blocking. - Warm near-black: #27231A — Approximate oval outline, brand lettering and small descriptor colour. Their fine dark lines contrast with the solid yellow without introducing a second bright accent. Create an independent tall-canister identity with a different frame geometry. Change the dominant colour while retaining close body/pump coordination. Keep a large gap between the identity and compact bilingual description. Image prompt: Create an original fictional cleansing-oil package for STILL CURRENT. Use a muted periwinkle cylindrical canister and matching pump with a shorter shroud. Place a new narrow serif identity within an open-ended rounded rectangular frame, leaving ample space above a small centred bilingual product descriptor near the base. Do not reproduce existing logos, DIEUX lettering or its closed oval composition. Use dark plum graphics and present the bottle on a simple pale ceramic tray with one folded towel, avoiding the reference's yellow candle and table-service arrangement. Do not add refill, recycled-content, certification or performance claims without independent specifications. ## Study sources & limitations - [Ethereal Cleansing Oil — official listing and indexed packaging section](https://www.dieuxskin.com/products/ethereal-facial-cleansing-oil) - [Dieux Ethereal Creative Direction — PSA Creative](https://www.psa-creative.com/home/dieux-ethereal) - The component-material section is visible in indexed official product text but absent from the current browser-rendered text extraction. - No product-specific Ethereal refill was verified; existing refill claims should not be retained without evidence. - Exact font attribution, print process, coating and physical dimensions are unknown. - The bottle reverse, carton and separate pump cap are not shown in the selected cover. ### Evidence notes - **structure (source):** The official listing identifies a 100 mL pump product; its indexed packaging section declares recycled aluminium canister, plastic pump/cap and recycled-paper carton. Sources: [Ethereal Cleansing Oil — official listing and indexed packaging section](https://www.dieuxskin.com/products/ethereal-facial-cleansing-oil). - **imagery (source):** PSA identifies its role across packaging components and campaign direction, describing the product-specific buttery visual world. Sources: [Dieux Ethereal Creative Direction — PSA Creative](https://www.psa-creative.com/home/dieux-ethereal). - **typography (visual):** A rotated identity sits inside a tall fine oval; small bilingual descriptors stay horizontal near the bottom. Sources: [Dieux Ethereal Creative Direction — PSA Creative](https://www.psa-creative.com/home/dieux-ethereal). - **palette (visual):** Yellow connects canister and pump; the white table setting and metal props are excluded from the package palette. Sources: [Dieux Ethereal Creative Direction — PSA Creative](https://www.psa-creative.com/home/dieux-ethereal). - **label (visual):** A large empty interval separates the emblem from the lower information block, without a separate coloured label panel. Sources: [Dieux Ethereal Creative Direction — PSA Creative](https://www.psa-creative.com/home/dieux-ethereal). - **range (interpretation):** The coordinated launch supports colour continuity, not an inferred refill program or universal materials for other Dieux products. Sources: [Ethereal Cleansing Oil — official listing and indexed packaging section](https://www.dieuxskin.com/products/ethereal-facial-cleansing-oil), [Dieux Ethereal Creative Direction — PSA Creative](https://www.psa-creative.com/home/dieux-ethereal). ## Quick Start ### CSS Custom Properties ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ :root { /* Colors */ --color-butter-yellow: #DCC36F; --color-warm-near-black: #27231A; /* Typography — families (free lookalikes) */ --font-original-display-alternative: 'Bodoni Moda', Didot, Georgia, serif; --font-descriptor-alternative: 'Libre Baskerville', Georgia, serif; /* Surfaces */ --surface-yellow-object-ground: #DCC36F; --surface-fine-dark-graphics: #27231A; } ``` ### Tailwind v4 ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ @theme { /* Colors */ --color-butter-yellow: #DCC36F; --color-warm-near-black: #27231A; /* Typography — families (free lookalikes) */ --font-original-display-alternative: 'Bodoni Moda', Didot, Georgia, serif; --font-descriptor-alternative: 'Libre Baskerville', Georgia, serif; /* Surfaces */ } ```