Photography: Rafaela Alves commissioned campaign photography. Images belong to their respective owners.

BioSeivas

Vertical serif identity on a mauve treatment band

The selected Repair Split Ends Serum combines a clear cylindrical body, pale pump and transparent cover with a single mauve label band. A large white BioSeivas wordmark runs vertically down the label's left side, while the treatment information reads horizontally to its right. This change of reading direction is the pack's main organising device. The refined serif voice of the identity and range title contrasts with concise functional sans-serif text in Portuguese and English. In the campaign image, warm stone and curling natural material surround the bottle, but the packaging itself stays restrained and typographic.

https://www.lupabiologica.pt Explore the brand

Hair
Light pack
Clinical minimal
Bold typographic

About this study

Repair Split Ends Serum in the approved Rafaela Alves campaign photograph. The manufacturer lists the serum as 50 ml, but no dated production revision or complete material specification was established. Other product artwork and reverse panels are outside scope.

Repair Split Ends Serum

Sources & evidence · Reviewed 2026-10-19

Color Palette

Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.

Pack body

Pale pump
#F5EFEC
Approximate pump appearance under warm studio lighting. The transparent outer cover has no reliable single body colour and is not assigned a false tinted-material swatch.

Label

Repair mauve
#A583A5
Approximate middle tone of the coloured wrap. The photograph shifts it from deeper plum at the left to pale lilac at the right; this is not evidence of a printed gradient.

Ink

Soft white lettering
#F0E9EE
Approximate brand and small-copy colour. Reflections make some lettering look grey or silver, but no metallic ink or foil is confirmed.

Typography

Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.

Two perpendicular reading paths share one rectangular band. The large mixed-case serif brand name forms a vertical signature at left. REPAIR occupies the top of the right column in lighter uppercase serif lettering. Below, a denser sans-serif block prioritises the Portuguese product name, then hair-condition information and a smaller English translation. A short ingredient cue is separated farther down. This makes brand, range, purpose and supporting detail distinguishable without extra boxes.

Fonts

Identity alternative
Libre Caslon Text
Looks like
Refined mixed-case serif with moderate stroke contrast
Type
Serif
Weight
Regular
Case
Mixed case
Tracking
Natural spacing adjusted optically when rotated
Fallback
Georgia, serif
A new fictional brand name rotated as a coherent word, rather than stacking separate letters. Preserve the readable word shape and leave room between the identity and horizontal information.
Range-title alternative
Cormorant Garamond
Looks like
Light, elegant uppercase serif
Type
High-contrast serif
Weight
Regular to medium
Case
Uppercase
Tracking
Slightly open
Fallback
Times New Roman, serif
A short treatment heading in a new interpretation. This can replace the first serif family if one-family economy is preferable; it is not an instruction to imitate the photographed lettering exactly.
Functional-copy alternative
Roboto Condensed
Looks like
Compact straightforward sans serif
Type
Condensed sans serif
Weight
Regular and medium
Case
Uppercase for short headings; sentence case where helpful
Tracking
Neutral, with adequate line spacing
Fallback
Arial Narrow, Arial, sans-serif
Bilingual product information and small supporting details. Test the smallest translation in print: accommodating two languages must not turn the second into decorative microtype.

Structure & Proportions

Visual proportions and finish previews are illustrative. Confirmed construction details and uncertainties are distinguished in the study notes.

Proportions

Purpose	Value	Preview
Silhouette	The tall cover contributes substantial visible height above the product body. This gives a small serum a more elongated outline without proving any particular capacity from the image alone.	—
Label organisation	The vertical identity occupies the left portion while the right holds horizontal content. The division is typographic, with no drawn vertical rule separating the two.	—
Clear margins	Exposed transparent areas remain above and below the mauve band, allowing the package to read as a vessel with a label rather than a completely opaque cylinder. Proportions are qualitative, not measured.	—

Shapes

Element	Value	Preview
Primary body	Straight-sided cylinder with softened shoulders and a slightly rounded lower edge.
Protective cover	Tall transparent cylinder with a softly curved top, enclosing the dispenser.
Label band	Rectangular information field wrapping the body, with its upper and lower edges visibly curving in perspective.

Finishes

Clear reflective appearance
Bottle and overcap; highlights reveal curved surfaces but do not identify their material · transparent
Low-glare coloured band
Mauve wrap label; surface appearance does not establish soft-touch varnish or a particular paper stock · matte

Formats and materials


Formats	Clear cylindrical pump bottle with a tall transparent overcap
Materials	Transparent bottle body visible; glass versus polymer and exact material grade are unverified., Pale opaque pump and clear protective cover visible; component resins and internal parts are not specified in the consulted sources., Coloured wrap label visible; substrate, adhesive and decoration process remain unverified.
Closures	The clear cylindrical overcap encloses the white pump head and much of its mechanism. Its diameter visually continues the bottle's vertical line. The view does not establish a locking action, exact attachment method, dose or airless mechanism; transparency is not evidence of airless construction.
Decoration	Vertical white serif wordmark within the coloured label, Horizontal treatment heading and bilingual information column, No verified foil, embossing or printed botanical image

Front Panel

Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.

A broad wrap creates a single coloured information zone. The brand establishes a vertical spine on the left, while the right column moves from the range name down to product function, target hair condition, translation and ingredient cue. Bilingual information shares the front instead of being assumed to belong exclusively on the reverse. The long wordmark and short range title have different jobs and do not need identical orientations.

Zone	Content
Left spine	Large mixed-case BioSeivas signature rotated through the label height. It belongs to the coloured band, not visibly to the clear surface above it.
Upper right	REPAIR in large light serif capitals, separated from the functional block by clear space.
Middle right	Portuguese serum naming and damaged-hair descriptor followed by a smaller English explanation. The photograph supports the two-language hierarchy, not a claim about every market's artwork.
Lower right	A standalone keratin cue with empty space around it. Its position gives it a supporting role; the label is not organised around a large ingredient illustration.
Far side	A narrow column of small text wraps out of view. It is not sufficiently legible to transcribe or classify.

Range System

The official Repair line page groups the serum with several other treatments, supporting REPAIR as a range name rather than merely an isolated headline. Only this serum's artwork is visually analysed here. Mauve may be a useful recognition cue on the selected product, but a universal colour code across all BioSeivas lines is not established by one image.

Observed selected pack: vertical identity, horizontal Repair heading and bilingual function copy within a mauve band.
Sourced context: the Repair page lists other product types, including shampoo and mask, without this study mapping their exact front layouts.
Original-design interpretation: retain a consistent identity spine while adapting the information column to each product's wording and language length.

Back of Pack & Shelf

The back is not visible. Small text at the curved right edge is insufficient evidence for ingredient order, directions, symbols or barcode placement. No reverse template is presented as an observed BioSeivas specification.

Obtain a straight-on rear image to document actual copy and regulatory markings.
For a fictional extension, plan translation lengths and required information independently before fixing the label dimensions.

On shelf

Interpretation: the mauve band makes the compact bottle visible as a coloured unit, while the white pump and clear cover keep it light. At close range, the perpendicular wordmark can distinguish it from a fully horizontal label. At distance, the detailed bilingual text will recede first. An adaptation should therefore test both range recognition and product selection; a prominent treatment heading alone may not distinguish serum from other products in that treatment family.

Imagery

The packaging front is text-led. The approved campaign image places the serum on a rough rock-like base with curling dry botanical material against a warm beige ground. These textures contrast with the smooth cylinder and mauve band. Rafaela Alves describes the commission as a product and still-life shoot for new packaging, using natural elements and simple settings. That context supports the image direction, but the props do not identify ingredients or substantiate formula claims.

Guidelines

Editorial principles for an original design brief, not official brand guidelines.

Do

Use a vertical identity only when the complete word remains recognisable.
Give range, product type and translation distinct reading levels.
Preserve enough clear surface to make the label boundary intentional.
Test the smaller language block at real print size and around curvature.
Separate the natural campaign setting from claims about ingredients or materials.

Don't

Do not call the transparent bottle glass without a component specification.
Do not infer airless construction from a covered pump.
Do not describe pale reflective letters as foil without production evidence.
Do not assume the side text reveals the unseen reverse.
Do not let range recognition substitute for a clear product identifier.

Sources & evidence

BioSeivas Linha Repair — Lupa Biológicaproduct
Bioseivas campaign — Rafaela Alvesphotographer

How this study was built

edition · Sourced fact
The manufacturer places a 50 ml serum within Linha Repair; the photographer identifies the commission as new-packaging campaign imagery without an exact date.BioSeivas Linha Repair — Lupa Biológica · Bioseivas campaign — Rafaela Alves
typography · Visual observation
The inspected cover shows a vertical serif brand name beside horizontal range and bilingual product information. Proposed fonts are alternatives only.Bioseivas campaign — Rafaela Alves
label · Visual observation
The white wordmark sits on the mauve band, while clear bottle surfaces remain exposed above and below.Bioseivas campaign — Rafaela Alves
structure · Visual observation
A transparent cover encloses a pale pump; the picture cannot identify glass, polymer, airless mechanics or foil.Bioseivas campaign — Rafaela Alves
imagery · Sourced fact
Rafaela Alves describes simple backgrounds and natural elements in the commissioned still-life direction; ingredient identity is not inferred from props.Bioseivas campaign — Rafaela Alves
range · Editorial interpretation
The source supports a Repair product family, but consistent artwork or colour coding across every format would require separate image review.BioSeivas Linha Repair — Lupa Biológica

What remains unverified

Bottle, pump, cover and label material specifications remain unverified.
No font names, dieline, print process or calibrated colour values were obtained.
The reverse and curved side copy are not readable in the selected image.
The photographer describes new packaging but gives no exact launch date for this edition.

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More like this

# BioSeivas — Pack Style > Vertical serif identity on a mauve treatment band **Category:** Beauty · **Theme:** light **Source:** https://www.lupabiologica.pt Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. **Study scope:** Repair Split Ends Serum in the approved Rafaela Alves campaign photograph. The manufacturer lists the serum as 50 ml, but no dated production revision or complete material specification was established. Other product artwork and reverse panels are outside scope. **Reference IDs:** curated-bioseivas-repair-split-ends-serum **Reviewed:** 2026-10-19 The selected Repair Split Ends Serum combines a clear cylindrical body, pale pump and transparent cover with a single mauve label band. A large white BioSeivas wordmark runs vertically down the label's left side, while the treatment information reads horizontally to its right. This change of reading direction is the pack's main organising device. The refined serif voice of the identity and range title contrasts with concise functional sans-serif text in Portuguese and English. In the campaign image, warm stone and curling natural material surround the bottle, but the packaging itself stays restrained and typographic. ## Tokens — Colors | Name | Value | Token | Group | Role | | --- | --- | --- | --- | --- | | Pale pump | `#F5EFEC` | `--color-pale-pump` | Pack body | Approximate pump appearance under warm studio lighting. The transparent outer cover has no reliable single body colour and is not assigned a false tinted-material swatch. | | Repair mauve | `#A583A5` | `--color-repair-mauve` | Label | Approximate middle tone of the coloured wrap. The photograph shifts it from deeper plum at the left to pale lilac at the right; this is not evidence of a printed gradient. | | Soft white lettering | `#F0E9EE` | `--color-soft-white-lettering` | Ink | Approximate brand and small-copy colour. Reflections make some lettering look grey or silver, but no metallic ink or foil is confirmed. | ## Tokens — Typography Two perpendicular reading paths share one rectangular band. The large mixed-case serif brand name forms a vertical signature at left. REPAIR occupies the top of the right column in lighter uppercase serif lettering. Below, a denser sans-serif block prioritises the Portuguese product name, then hair-condition information and a smaller English translation. A short ingredient cue is separated farther down. This makes brand, range, purpose and supporting detail distinguishable without extra boxes. ### Identity alternative — Refined mixed-case serif with moderate stroke contrast · `--font-identity-alternative` - **Classification:** Serif - **Free lookalike:** Libre Caslon Text (Google Fonts) - **Fallback:** Georgia, serif - **Weights:** Regular - **Case:** Mixed case - **Tracking:** Natural spacing adjusted optically when rotated - **Role:** A new fictional brand name rotated as a coherent word, rather than stacking separate letters. Preserve the readable word shape and leave room between the identity and horizontal information. ### Range-title alternative — Light, elegant uppercase serif · `--font-range-title-alternative` - **Classification:** High-contrast serif - **Free lookalike:** Cormorant Garamond (Google Fonts) - **Fallback:** Times New Roman, serif - **Weights:** Regular to medium - **Case:** Uppercase - **Tracking:** Slightly open - **Role:** A short treatment heading in a new interpretation. This can replace the first serif family if one-family economy is preferable; it is not an instruction to imitate the photographed lettering exactly. ### Functional-copy alternative — Compact straightforward sans serif · `--font-functional-copy-alternative` - **Classification:** Condensed sans serif - **Free lookalike:** Roboto Condensed (Google Fonts) - **Fallback:** Arial Narrow, Arial, sans-serif - **Weights:** Regular and medium - **Case:** Uppercase for short headings; sentence case where helpful - **Tracking:** Neutral, with adequate line spacing - **Role:** Bilingual product information and small supporting details. Test the smallest translation in print: accommodating two languages must not turn the second into decorative microtype. ## Structure & Materials - **Formats:** Clear cylindrical pump bottle with a tall transparent overcap - **Materials:** Transparent bottle body visible; glass versus polymer and exact material grade are unverified., Pale opaque pump and clear protective cover visible; component resins and internal parts are not specified in the consulted sources., Coloured wrap label visible; substrate, adhesive and decoration process remain unverified. - **Closures:** The clear cylindrical overcap encloses the white pump head and much of its mechanism. Its diameter visually continues the bottle's vertical line. The view does not establish a locking action, exact attachment method, dose or airless mechanism; transparency is not evidence of airless construction. - **Decoration:** Vertical white serif wordmark within the coloured label, Horizontal treatment heading and bilingual information column, No verified foil, embossing or printed botanical image ### Proportions | Purpose | Value | | --- | --- | | Silhouette | The tall cover contributes substantial visible height above the product body. This gives a small serum a more elongated outline without proving any particular capacity from the image alone. | | Label organisation | The vertical identity occupies the left portion while the right holds horizontal content. The division is typographic, with no drawn vertical rule separating the two. | | Clear margins | Exposed transparent areas remain above and below the mauve band, allowing the package to read as a vessel with a label rather than a completely opaque cylinder. Proportions are qualitative, not measured. | ### Shapes | Element | Shape | | --- | --- | | Primary body | Straight-sided cylinder with softened shoulders and a slightly rounded lower edge. | | Protective cover | Tall transparent cylinder with a softly curved top, enclosing the dispenser. | | Label band | Rectangular information field wrapping the body, with its upper and lower edges visibly curving in perspective. | ### Finishes | Finish | Where | Look | | --- | --- | --- | | Clear reflective appearance | Bottle and overcap; highlights reveal curved surfaces but do not identify their material | transparent | | Low-glare coloured band | Mauve wrap label; surface appearance does not establish soft-touch varnish or a particular paper stock | matte | ## Pack Elements ### Vertical serif spine **Role:** Brand recognition The rotated wordmark uses height as an identity space, leaving the right-hand width for practical copy. ### Mauve information field **Role:** Visual grouping One coloured band unites multiple text levels without separate badges or nested panels. ### Transparent enclosure **Role:** Structural continuity A clear cover preserves the visibility of the pale pump while extending the cylindrical silhouette. ## Do's and Don'ts ### Do - Use a vertical identity only when the complete word remains recognisable. - Give range, product type and translation distinct reading levels. - Preserve enough clear surface to make the label boundary intentional. - Test the smaller language block at real print size and around curvature. - Separate the natural campaign setting from claims about ingredients or materials. ### Don't - Do not call the transparent bottle glass without a component specification. - Do not infer airless construction from a covered pump. - Do not describe pale reflective letters as foil without production evidence. - Do not assume the side text reveals the unseen reverse. - Do not let range recognition substitute for a clear product identifier. ## Surfaces | Level | Name | Value | Purpose | | --- | --- | --- | --- | | 0 | Mauve label ground | `#A583A5` | Approximate coloured information field; not a production colour specification. | | 1 | Pale lettering | `#F0E9EE` | Approximate identity and text layer, affected by reflected light. | ## Front Panel Layout A broad wrap creates a single coloured information zone. The brand establishes a vertical spine on the left, while the right column moves from the range name down to product function, target hair condition, translation and ingredient cue. Bilingual information shares the front instead of being assumed to belong exclusively on the reverse. The long wordmark and short range title have different jobs and do not need identical orientations. | Zone | Content | | --- | --- | | Left spine | Large mixed-case BioSeivas signature rotated through the label height. It belongs to the coloured band, not visibly to the clear surface above it. | | Upper right | REPAIR in large light serif capitals, separated from the functional block by clear space. | | Middle right | Portuguese serum naming and damaged-hair descriptor followed by a smaller English explanation. The photograph supports the two-language hierarchy, not a claim about every market's artwork. | | Lower right | A standalone keratin cue with empty space around it. Its position gives it a supporting role; the label is not organised around a large ingredient illustration. | | Far side | A narrow column of small text wraps out of view. It is not sufficiently legible to transcribe or classify. | ## Range System The official Repair line page groups the serum with several other treatments, supporting REPAIR as a range name rather than merely an isolated headline. Only this serum's artwork is visually analysed here. Mauve may be a useful recognition cue on the selected product, but a universal colour code across all BioSeivas lines is not established by one image. - Observed selected pack: vertical identity, horizontal Repair heading and bilingual function copy within a mauve band. - Sourced context: the Repair page lists other product types, including shampoo and mask, without this study mapping their exact front layouts. - Original-design interpretation: retain a consistent identity spine while adapting the information column to each product's wording and language length. ## Back of Pack The back is not visible. Small text at the curved right edge is insufficient evidence for ingredient order, directions, symbols or barcode placement. No reverse template is presented as an observed BioSeivas specification. - Obtain a straight-on rear image to document actual copy and regulatory markings. - For a fictional extension, plan translation lengths and required information independently before fixing the label dimensions. ## Imagery The packaging front is text-led. The approved campaign image places the serum on a rough rock-like base with curling dry botanical material against a warm beige ground. These textures contrast with the smooth cylinder and mauve band. Rafaela Alves describes the commission as a product and still-life shoot for new packaging, using natural elements and simple settings. That context supports the image direction, but the props do not identify ingredients or substantiate formula claims. ## On Shelf Interpretation: the mauve band makes the compact bottle visible as a coloured unit, while the white pump and clear cover keep it light. At close range, the perpendicular wordmark can distinguish it from a fully horizontal label. At distance, the detailed bilingual text will recede first. An adaptation should therefore test both range recognition and product selection; a prominent treatment heading alone may not distinguish serum from other products in that treatment family. ## Agent Prompt Guide Quick Color Reference: - Repair mauve: #A583A5 — Approximate middle tone of the coloured wrap. The photograph shifts it from deeper plum at the left to pale lilac at the right; this is not evidence of a printed gradient. - Soft white lettering: #F0E9EE — Approximate brand and small-copy colour. Reflections make some lettering look grey or silver, but no metallic ink or foil is confirmed. - Pale pump: #F5EFEC — Approximate pump appearance under warm studio lighting. The transparent outer cover has no reliable single body colour and is not assigned a false tinted-material swatch. Invent a distinct brand name and treatment heading rather than copying the photographed identity. Use a different muted band colour on a clear cylindrical dispenser. Build a vertical serif identity and a separate readable horizontal information column. Change the props and setting; keep any bilingual text consistent and meaningful. Image prompt: Create an original fictional hair-serum concept called VELA FORM. Use a clear cylindrical bottle with a pale pump beneath a transparent overcap and a muted blue-grey wrap label. Place an original vertical serif brand signature at the left and a horizontal SMOOTH heading at upper right, followed by concise readable product information in Portuguese and English. Use pale lettering with a restrained serif/sans contrast. Do not reproduce existing logos, BioSeivas names or unsupported performance claims. Photograph on a simple cool ceramic pedestal with soft side lighting; avoid the reference's rock and curled botanical composition. ## Study sources & limitations - [BioSeivas Linha Repair — Lupa Biológica](https://lupabiologica.pt/produto.php?linguaid=c4ca4238a0b923820dcc509a6f75849b&produtoid=46) - [Bioseivas campaign — Rafaela Alves](https://www.rafaelaasalves.com/bioseivas) - Bottle, pump, cover and label material specifications remain unverified. - No font names, dieline, print process or calibrated colour values were obtained. - The reverse and curved side copy are not readable in the selected image. - The photographer describes new packaging but gives no exact launch date for this edition. ### Evidence notes - **edition (source):** The manufacturer places a 50 ml serum within Linha Repair; the photographer identifies the commission as new-packaging campaign imagery without an exact date. Sources: [BioSeivas Linha Repair — Lupa Biológica](https://lupabiologica.pt/produto.php?linguaid=c4ca4238a0b923820dcc509a6f75849b&produtoid=46), [Bioseivas campaign — Rafaela Alves](https://www.rafaelaasalves.com/bioseivas). - **typography (visual):** The inspected cover shows a vertical serif brand name beside horizontal range and bilingual product information. Proposed fonts are alternatives only. Sources: [Bioseivas campaign — Rafaela Alves](https://www.rafaelaasalves.com/bioseivas). - **label (visual):** The white wordmark sits on the mauve band, while clear bottle surfaces remain exposed above and below. Sources: [Bioseivas campaign — Rafaela Alves](https://www.rafaelaasalves.com/bioseivas). - **structure (visual):** A transparent cover encloses a pale pump; the picture cannot identify glass, polymer, airless mechanics or foil. Sources: [Bioseivas campaign — Rafaela Alves](https://www.rafaelaasalves.com/bioseivas). - **imagery (source):** Rafaela Alves describes simple backgrounds and natural elements in the commissioned still-life direction; ingredient identity is not inferred from props. Sources: [Bioseivas campaign — Rafaela Alves](https://www.rafaelaasalves.com/bioseivas). - **range (interpretation):** The source supports a Repair product family, but consistent artwork or colour coding across every format would require separate image review. Sources: [BioSeivas Linha Repair — Lupa Biológica](https://lupabiologica.pt/produto.php?linguaid=c4ca4238a0b923820dcc509a6f75849b&produtoid=46). ## Quick Start ### CSS Custom Properties ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ :root { /* Colors */ --color-repair-mauve: #A583A5; --color-soft-white-lettering: #F0E9EE; --color-pale-pump: #F5EFEC; /* Typography — families (free lookalikes) */ --font-identity-alternative: 'Libre Caslon Text', Georgia, serif; --font-range-title-alternative: 'Cormorant Garamond', 'Times New Roman', serif; --font-functional-copy-alternative: 'Roboto Condensed', 'Arial Narrow', Arial, sans-serif; /* Surfaces */ --surface-mauve-label-ground: #A583A5; --surface-pale-lettering: #F0E9EE; } ``` ### Tailwind v4 ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ @theme { /* Colors */ --color-repair-mauve: #A583A5; --color-soft-white-lettering: #F0E9EE; --color-pale-pump: #F5EFEC; /* Typography — families (free lookalikes) */ --font-identity-alternative: 'Libre Caslon Text', Georgia, serif; --font-range-title-alternative: 'Cormorant Garamond', 'Times New Roman', serif; --font-functional-copy-alternative: 'Roboto Condensed', 'Arial Narrow', Arial, sans-serif; /* Surfaces */ } ```