Herbivore

pastel tinted vessels with a white tag

Herbivore pairs softly tinted vessels with one small white rectangular label (#fbfbfa) centred on the front like a gallery tag, covering well under half the face. Each collection owns a body colour: pink and iridescent pink for the rose line, sage green for the adaptogen line, periwinkle for bakuchiol, sky blue for blue tansy, turmeric yellow and ember orange for the oils, while clear glass jars and white caps and pumps keep the set calm. The label always holds the same three elements in soft black: a tiny letter-spaced sans brand name, a large condensed high-contrast serif collection name in capitals, and a small two-line descriptor in English then French. On slim tubes the label turns vertical but keeps the same stack.

https://herbivorebotanicals.com Explore the brand

Skincare
Light pack
Colour-coded range
Pastel soft-touch
Clinical minimal

Color Palette

Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.

Pack body

Clear Jar
#e6e6e4
Clear glass jars that show the white cream or bath soak as the colour

Label

Tag White
#fbfbfa
Small rectangular front label on every vessel

Ink

Soft Black
#1e1e1e
All label text, from the tracked brand name to the descriptor

Accent

Closure White
#f4f4f2
All pumps, screw caps, mist overcaps and flat jar lids

Range coding

Coco Rose
#ecc6cc
Matte pink body-wash bottle and frosted pink mist bottle
Rose Pearl
#f2bfd2
Iridescent pearlescent pink lotion bottle in the rose line
Emerald Sage
#a7b896
Matte green body-wash bottle, deodorant tube and balm
Bakuchiol Periwinkle
#a9b6e0
Squeeze tube of the hand cream
Lapis Blue
#6cb8d6
Blue tansy body-wash tube
Nova Turmeric
#d5b81a
Yellow tint of the turmeric oil bottles and body polish
Phoenix Ember
#e9771a
Orange rosehip and sea buckthorn oil seen through glass

Typography

Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.

The collection name is the only large element, set in condensed high-contrast serif capitals in the centre of the label and stacked onto two lines when it has two words. Above it the brand name is tiny and widely tracked; below it a two-line descriptor names the key ingredients and product in English, then in French.

Type scale

Estimated cap size as a share of the panel · Front label of the 250 ml body-wash pump bottle, about 50 mm tall

collection-name
16% · Regular · Display
SEA FERN
collection-two-line
13% · Regular · Display
MOON MILK
brand-name
3% · Regular · Label
VERDANT
descriptor-en
3.2% · Regular · Body
Oat + Algae Cleansing Milk Body Wash
descriptor-fr
3.2% · Regular · Body
Lait Nettoyant Corps
volume
2.4% · Regular · Body
250 ml / 8.5 fl oz

Fonts

Display
Bodoni Moda
Looks like
Didot Condensed, Bodoni 72 Condensed
Type
Condensed high-contrast modern serif
Weight
Regular
Case
Uppercase
Tracking
Tight, about -2%
Fallback
Didot, Bodoni 72, Times New Roman
Collection name in the centre of the label, stacked onto two lines where needed.
Label
Jost
Looks like
Futura Book, Neue Haas Grotesk
Type
Geometric sans, very wide tracking
Weight
Regular
Case
Uppercase
Tracking
Very wide, about +40%
Fallback
Futura, Avenir, Arial
Tiny brand name centred at the top of the label.
Body
Inter
Looks like
Helvetica Neue, Arial
Type
Neutral grotesque
Weight
Regular
Case
Title case
Tracking
Normal
Fallback
Helvetica, Arial
Two-line English/French descriptor under the collection name and all back-label copy.

Structure & Proportions

Proportions

Purpose	Value	Preview
Label area	About 30% of the front face
Label width	About 45% of vessel width on bottles, centred
Label position	Centred, slightly below mid-height
Collection name width	About 70% of label width
Label margin	About 10% of label width
Colours per pack	Three: vessel tint, white label and closure, soft black ink	—
Density	Very sparse: one small framed block on a plain tinted body	—

Shapes

Element	Value	Preview
Front label	Small white rectangle, square corners
Pump bottle	Squat cylinder with rounded shoulder
Pump	White lotion pump
Jar	Wide clear cylinder with flat white lid
Oil bottle	Glass dropper bottle

Finishes

Soft matte tinted plastic
Body-wash bottles, tubes and deodorant · matte
Frosted glass
Rose mist bottle · frosted
Iridescent pearl
Rose lotion bottle · pearlescent
Clear glass
Cream and bath-soak jars, oil droppers · transparent
Uncoated paper-look label
Front tag · uncoated

Formats and materials


Formats	Pump bottle, Squeeze tube, Wide jar, Tall jar, Mist bottle, Dropper bottle, Deodorant tube
Materials	Glass, Tinted plastic, Frosted glass
Closures	White pumps, white screw caps, white mist overcaps and white flat lids throughout
Decoration	Small applied rectangular label, Tinted body colour

Front Panel

Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.

One small white rectangle, portrait or landscape to suit the vessel, centred on the front and occupying well under half the face; vertical on slim tubes.

Zone	Content
Top	Brand name in tiny tracked capitals
Centre	Collection name in condensed serif capitals
Bottom	Ingredient-led descriptor in English and French

Range System

Colour coding by collection through the vessel tint, while label size, type and white closures stay fixed; clear glass is used where the white product itself provides the colour.

Rose line = pink or iridescent bottles
Adaptogen line = sage green bottle, tube and balm
Bakuchiol = periwinkle tube
Blue tansy = sky blue tube
Turmeric = yellow oil and polish
Milk products = clear glass jars with white contents

Back of Pack & Shelf

A matching white back label repeats the soft black type: short directions, a full ingredient list with natural-origin notes, bilingual product name, then volume, batch and recycling marks, all centred in small grotesque.

Directions for use in a few short lines
Full INCI list with key botanicals named
English and French product names
Cruelty-free and vegan icons in small line style
Volume, batch code and period-after-opening
Recycling marks and maker address

On shelf

On shelf the range reads as a row of soft pastel vessels each wearing the same small white tag, so collections group by colour while the identical labels make the brand recognisable at a glance.

Imagery

None on pack; the tinted vessel and the visible product are the only visuals.

Guidelines

Do

Give each collection one soft vessel tint and keep every closure white.
Use a single small white label of about 30% of the front, centred slightly below mid-height.
Set the collection name in condensed high-contrast serif capitals at about 70% of label width.
Keep the brand name tiny and tracked about +40% at the top of the label.
Print an English descriptor and its French translation on two lines under the name.
Use clear glass where the white product itself can show as the colour.

Don't

Don't print directly on the vessel; all text lives on the label.
Don't use colour on the label or the type; colour belongs to the vessel only.
Don't add botanical illustrations or photography.
Don't make the brand name larger than the collection name.
Don't use coloured or metallic closures.

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# Herbivore — Pack Style > pastel tinted vessels with a white tag **Category:** Beauty · **Tier:** Mid · **Origin:** US · **Theme:** light **Source:** https://herbivorebotanicals.com Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. Herbivore pairs softly tinted vessels with one small white rectangular label (#fbfbfa) centred on the front like a gallery tag, covering well under half the face. Each collection owns a body colour: pink and iridescent pink for the rose line, sage green for the adaptogen line, periwinkle for bakuchiol, sky blue for blue tansy, turmeric yellow and ember orange for the oils, while clear glass jars and white caps and pumps keep the set calm. The label always holds the same three elements in soft black: a tiny letter-spaced sans brand name, a large condensed high-contrast serif collection name in capitals, and a small two-line descriptor in English then French. On slim tubes the label turns vertical but keeps the same stack. ## Tokens — Colors | Name | Value | Token | Group | Role | | --- | --- | --- | --- | --- | | Clear Jar | `#e6e6e4` | `--color-clear-jar` | Pack body | Clear glass jars that show the white cream or bath soak as the colour | | Tag White | `#fbfbfa` | `--color-tag-white` | Label | Small rectangular front label on every vessel | | Soft Black | `#1e1e1e` | `--color-soft-black` | Ink | All label text, from the tracked brand name to the descriptor | | Closure White | `#f4f4f2` | `--color-closure-white` | Accent | All pumps, screw caps, mist overcaps and flat jar lids | | Coco Rose | `#ecc6cc` | `--color-coco-rose` | Range coding | Matte pink body-wash bottle and frosted pink mist bottle | | Rose Pearl | `#f2bfd2` | `--color-rose-pearl` | Range coding | Iridescent pearlescent pink lotion bottle in the rose line | | Emerald Sage | `#a7b896` | `--color-emerald-sage` | Range coding | Matte green body-wash bottle, deodorant tube and balm | | Bakuchiol Periwinkle | `#a9b6e0` | `--color-bakuchiol-periwinkle` | Range coding | Squeeze tube of the hand cream | | Lapis Blue | `#6cb8d6` | `--color-lapis-blue` | Range coding | Blue tansy body-wash tube | | Nova Turmeric | `#d5b81a` | `--color-nova-turmeric` | Range coding | Yellow tint of the turmeric oil bottles and body polish | | Phoenix Ember | `#e9771a` | `--color-phoenix-ember` | Range coding | Orange rosehip and sea buckthorn oil seen through glass | ## Tokens — Typography The collection name is the only large element, set in condensed high-contrast serif capitals in the centre of the label and stacked onto two lines when it has two words. Above it the brand name is tiny and widely tracked; below it a two-line descriptor names the key ingredients and product in English, then in French. ### Display — Didot Condensed, Bodoni 72 Condensed · `--font-display` - **Classification:** Condensed high-contrast modern serif - **Free lookalike:** Bodoni Moda (Google Fonts) - **Fallback:** Didot, Bodoni 72, Times New Roman - **Weights:** Regular - **Case:** Uppercase - **Tracking:** Tight, about -2% - **Role:** Collection name in the centre of the label, stacked onto two lines where needed. ### Label — Futura Book, Neue Haas Grotesk · `--font-label` - **Classification:** Geometric sans, very wide tracking - **Free lookalike:** Jost (Google Fonts) - **Fallback:** Futura, Avenir, Arial - **Weights:** Regular - **Case:** Uppercase - **Tracking:** Very wide, about +40% - **Role:** Tiny brand name centred at the top of the label. ### Body — Helvetica Neue, Arial · `--font-body` - **Classification:** Neutral grotesque - **Free lookalike:** Inter (Google Fonts) - **Fallback:** Helvetica, Arial - **Weights:** Regular - **Case:** Title case - **Tracking:** Normal - **Role:** Two-line English/French descriptor under the collection name and all back-label copy. ### Type Scale Sizes are cap height as a share of the reference panel: Front label of the 250 ml body-wash pump bottle, about 50 mm tall. | Role | Font | Weight | Size | Case | Token | | --- | --- | --- | --- | --- | --- | | collection-name | Display | Regular | 16% of panel height | Uppercase | `--text-collection-name` | | collection-two-line | Display | Regular | 13% of panel height | Uppercase | `--text-collection-two-line` | | brand-name | Label | Regular | 3% of panel height | Uppercase | `--text-brand-name` | | descriptor-en | Body | Regular | 3.2% of panel height | Title case | `--text-descriptor-en` | | descriptor-fr | Body | Regular | 3.2% of panel height | Title case | `--text-descriptor-fr` | | volume | Body | Regular | 2.4% of panel height | Sentence case | `--text-volume` | ## Structure & Materials - **Formats:** Pump bottle, Squeeze tube, Wide jar, Tall jar, Mist bottle, Dropper bottle, Deodorant tube - **Materials:** Glass, Tinted plastic, Frosted glass - **Closures:** White pumps, white screw caps, white mist overcaps and white flat lids throughout - **Decoration:** Small applied rectangular label, Tinted body colour ### Proportions | Purpose | Value | | --- | --- | | Label area | About 30% of the front face | | Label width | About 45% of vessel width on bottles, centred | | Label position | Centred, slightly below mid-height | | Collection name width | About 70% of label width | | Label margin | About 10% of label width | | Colours per pack | Three: vessel tint, white label and closure, soft black ink | | Density | Very sparse: one small framed block on a plain tinted body | ### Shapes | Element | Shape | | --- | --- | | Front label | Small white rectangle, square corners | | Pump bottle | Squat cylinder with rounded shoulder | | Pump | White lotion pump | | Jar | Wide clear cylinder with flat white lid | | Oil bottle | Glass dropper bottle | ### Finishes | Finish | Where | Look | | --- | --- | --- | | Soft matte tinted plastic | Body-wash bottles, tubes and deodorant | matte | | Frosted glass | Rose mist bottle | frosted | | Iridescent pearl | Rose lotion bottle | pearlescent | | Clear glass | Cream and bath-soak jars, oil droppers | transparent | | Uncoated paper-look label | Front tag | uncoated | ## Pack Elements ### Gallery tag **Role:** Label panel Small white (#fbfbfa) rectangle about 30% of the front, centred slightly below mid-height, carrying all front text. ### Tracked brand line **Role:** Brand mark Tiny geometric sans capitals tracked about +40% at the top of the tag, the smallest type on the front. ### Collection name **Role:** Product identity Condensed high-contrast serif capitals at about 70% of tag width, stacked on two lines for two-word names. ### Bilingual descriptor **Role:** Copy Two short lines under the name: ingredients and product in English, then the French translation. ### Tinted vessel **Role:** Range code Soft matte, frosted or pearlescent plastic or glass in the collection colour, otherwise blank. ### White closure **Role:** Constant White pump, mist cap or flat lid on every product, tying the colours together. ### Vertical tag **Role:** Slim-format variant On narrow tubes the label rotates 90 degrees and runs along the tube with the same three-part stack. ## Do's and Don'ts ### Do - Give each collection one soft vessel tint and keep every closure white. - Use a single small white label of about 30% of the front, centred slightly below mid-height. - Set the collection name in condensed high-contrast serif capitals at about 70% of label width. - Keep the brand name tiny and tracked about +40% at the top of the label. - Print an English descriptor and its French translation on two lines under the name. - Use clear glass where the white product itself can show as the colour. ### Don't - Don't print directly on the vessel; all text lives on the label. - Don't use colour on the label or the type; colour belongs to the vessel only. - Don't add botanical illustrations or photography. - Don't make the brand name larger than the collection name. - Don't use coloured or metallic closures. ## Surfaces | Level | Name | Value | Purpose | | --- | --- | --- | --- | | 0 | Coco Rose | `#ecc6cc` | Tinted vessel body carrying the collection colour | | 1 | Tag White | `#fbfbfa` | Front label holding every printed element | | 2 | Soft Black | `#1e1e1e` | Single ink for all text on the label | ## Front Panel Layout One small white rectangle, portrait or landscape to suit the vessel, centred on the front and occupying well under half the face; vertical on slim tubes. | Zone | Content | | --- | --- | | Top | Brand name in tiny tracked capitals | | Centre | Collection name in condensed serif capitals | | Bottom | Ingredient-led descriptor in English and French | ## Range System Colour coding by collection through the vessel tint, while label size, type and white closures stay fixed; clear glass is used where the white product itself provides the colour. - Rose line = pink or iridescent bottles - Adaptogen line = sage green bottle, tube and balm - Bakuchiol = periwinkle tube - Blue tansy = sky blue tube - Turmeric = yellow oil and polish - Milk products = clear glass jars with white contents ## Back of Pack A matching white back label repeats the soft black type: short directions, a full ingredient list with natural-origin notes, bilingual product name, then volume, batch and recycling marks, all centred in small grotesque. - Directions for use in a few short lines - Full INCI list with key botanicals named - English and French product names - Cruelty-free and vegan icons in small line style - Volume, batch code and period-after-opening - Recycling marks and maker address ## Imagery None on pack; the tinted vessel and the visible product are the only visuals. ## On Shelf On shelf the range reads as a row of soft pastel vessels each wearing the same small white tag, so collections group by colour while the identical labels make the brand recognisable at a glance. ## Agent Prompt Guide Quick Color Reference: - Tag White: #fbfbfa — Small rectangular front label on every vessel - Closure White: #f4f4f2 — All pumps, screw caps, mist overcaps and flat jar lids - Soft Black: #1e1e1e — All label text, from the tracked brand name to the descriptor - Clear Jar: #e6e6e4 — Clear glass jars that show the white cream or bath soak as the colour - Coco Rose: #ecc6cc — Matte pink body-wash bottle and frosted pink mist bottle - Rose Pearl: #f2bfd2 — Iridescent pearlescent pink lotion bottle in the rose line - Emerald Sage: #a7b896 — Matte green body-wash bottle, deodorant tube and balm - Bakuchiol Periwinkle: #a9b6e0 — Squeeze tube of the hand cream - Lapis Blue: #6cb8d6 — Blue tansy body-wash tube - Nova Turmeric: #d5b81a — Yellow tint of the turmeric oil bottles and body polish - Phoenix Ember: #e9771a — Orange rosehip and sea buckthorn oil seen through glass Create a squat soft matte sage green (#a7b896) pump bottle with a white (#f4f4f2) lotion pump and nothing on the body except one small white label. Make the label a white (#fbfbfa) rectangle about 30% of the front, centred slightly below mid-height, with square corners. At the top of the label set an original brand name in tiny geometric sans capitals tracked very wide, in soft black (#1e1e1e). In the centre set a two-word collection name in condensed high-contrast serif capitals stacked on two lines, about 70% of the label width. Under it add two short lines: ingredients and product type in English, then in French, in a small grotesque. Make a sibling wide clear glass jar with a flat white lid and white cream inside, wearing the same landscape label. Image prompt: Product photo of a new body-care brand in a pastel gallery-tag style: a squat soft matte periwinkle pump bottle with a white pump, one small white rectangular label centred on the front with a tiny widely tracked sans brand name at the top, a two-word collection name in condensed high-contrast serif capitals stacked in the middle, and a small two-line English and French descriptor below; beside it a clear glass jar with a flat white lid and the same label. Soft colours, no imagery, no direct print on the vessel. Off-white seamless background, soft daylight shadow, studio product photography. Invent an original brand name and artwork; do not reproduce existing logos. ## Similar Brands - **Saturday Skin** — Also pairs pastel tinted bottles with a small white framed label, with a sans-led name instead of a condensed serif. - **Corpus** — Shares the soft colour-coded body-care bottles and calm white type block, printed direct rather than on a tag. - **Aesop** — Similar single small label and quiet typography on tinted vessels, but amber and apothecary rather than pastel. - **Nécessaire** — Also codes body-care lines by muted bottle colour with a serif-led type stack, printed straight onto the bottle. ## Quick Start ### CSS Custom Properties ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ :root { /* Colors */ --color-tag-white: #fbfbfa; --color-closure-white: #f4f4f2; --color-soft-black: #1e1e1e; --color-clear-jar: #e6e6e4; --color-coco-rose: #ecc6cc; --color-rose-pearl: #f2bfd2; --color-emerald-sage: #a7b896; --color-bakuchiol-periwinkle: #a9b6e0; --color-lapis-blue: #6cb8d6; --color-nova-turmeric: #d5b81a; --color-phoenix-ember: #e9771a; /* Typography — families (free lookalikes) */ --font-display: 'Bodoni Moda', Didot, 'Bodoni 72', 'Times New Roman'; --font-label: 'Jost', Futura, Avenir, Arial; --font-body: 'Inter', Helvetica, Arial; /* Typography — illustrative scale, as a share of the panel (Front label of the 250 ml body-wash pump bottle, about 50 mm tall) */ --panel-height: 50mm; --text-collection-name: calc(var(--panel-height) * 0.16); --text-collection-two-line: calc(var(--panel-height) * 0.13); --text-brand-name: calc(var(--panel-height) * 0.03); --text-descriptor-en: calc(var(--panel-height) * 0.032); --text-descriptor-fr: calc(var(--panel-height) * 0.032); --text-volume: calc(var(--panel-height) * 0.024); /* Proportions */ --label-area: 30%; --label-width: 45%; --label-position: 55%; --collection-name-width: 70%; --label-margin: 10%; /* Surfaces */ --surface-coco-rose: #ecc6cc; --surface-tag-white: #fbfbfa; --surface-soft-black: #1e1e1e; } ``` ### Tailwind v4 ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ @theme { /* Colors */ --color-tag-white: #fbfbfa; --color-closure-white: #f4f4f2; --color-soft-black: #1e1e1e; --color-clear-jar: #e6e6e4; --color-coco-rose: #ecc6cc; --color-rose-pearl: #f2bfd2; --color-emerald-sage: #a7b896; --color-bakuchiol-periwinkle: #a9b6e0; --color-lapis-blue: #6cb8d6; --color-nova-turmeric: #d5b81a; --color-phoenix-ember: #e9771a; /* Typography — families (free lookalikes) */ --font-display: 'Bodoni Moda', Didot, 'Bodoni 72', 'Times New Roman'; --font-label: 'Jost', Futura, Avenir, Arial; --font-body: 'Inter', Helvetica, Arial; /* Typography — illustrative scale, as a share of the panel (Front label of the 250 ml body-wash pump bottle, about 50 mm tall) */ --panel-height: 50mm; --text-collection-name: calc(var(--panel-height) * 0.16); --text-collection-two-line: calc(var(--panel-height) * 0.13); --text-brand-name: calc(var(--panel-height) * 0.03); --text-descriptor-en: calc(var(--panel-height) * 0.032); --text-descriptor-fr: calc(var(--panel-height) * 0.032); --text-volume: calc(var(--panel-height) * 0.024); /* Proportions */ --label-area: 30%; --label-width: 45%; --label-position: 55%; --collection-name-width: 70%; --label-margin: 10%; /* Surfaces */ } ```