Byoma treats skincare like a bright, friendly lab product. Each pack is moulded in one soft-matte saturated colour, with a square colour-matched cap, so bottle, cap and tube read as a single rounded block. All text is printed directly in one contrasting ink, most often pale butter yellow (#eef07a) on blue, pink or orange. Tall packs run the heavy wide wordmark vertically up the side with a spaced sub-brand line beside it, short jars and droppers set it horizontally, and a narrow left-aligned stack of caps product name, plus-sign ingredient list, thin rule and two-line tagline sits beneath. Body colour separates the lines: sky blue for Blemish, coral for the eye cream, hot pink for collagen, lemon and tangerine for bodycare.
Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.
Ink
Butter Ink
#eef07a
All type on blue, pink and orange packs: wordmark, names, rule, tagline
Violet Ink
#5b4fc4
All type on the coral eye cream; lavender tint of it on the cobalt serum
Accent
Signal Orange
#f0521e
All type on the lemon body wash
Shadow White
#ffffff
Pure white ground of every packshot, never on the pack itself
Range coding
Blemish Sky
#88b6e2
Body and cap of the whole Blemish line: cleanser, moisturizer, toner, spot paste
Serum Cobalt
#6892cf
Deeper blue body and cap on the Hydrating Serum
Barrier Coral
#f99c9d
Pink-coral body and cap of the Barrier Repair Eye Cream
Mask Hot Pink
#f571ae
Jar and lid of the Bio-Collagen mask and the Nourishing Body Oil
Body Lemon
#f6ed9b
Soft yellow bottle and flip cap of the Brightening Body Wash
Polish Tangerine
#fe6b3b
Orange bottle of the Smoothing Body Polish and Body Serum
Typography
Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.
The wordmark is the largest element, turned 90 degrees on tall bottles and tubes and horizontal on jars and droppers. Under it, the product name in bold caps, the active complex and a plus-sign ingredient stack in regular sentence case, a thin rule, then a two-line bold caps tagline; the volume closes the stack at the base.
Type scale
Estimated cap size as a share of the panel · Front of the 175 ml Blemish cleanser bottle, about 150 mm tall
wordmark-vertical
12% · Black · Display
DERMA
wordmark-jar
6% · Black · Display
DERMA
sub-brand
4% · Light · Label
CLARIFY
product-name
2.6% · Bold · Headline
ACNE CLEARING CLEANSER
tagline
2.2% · Bold · Headline
STRONGER BARRIER. CALMER SKIN.
complex
1.9% · Regular · Headline
Tri-Lipid Complex
Fonts
Display
Unbounded
Looks like
Gilroy Black, Neue Plak Wide Black
Type
Heavy wide geometric sans
Weight
Black
Case
Uppercase
Tracking
Tight, about -2%
Fallback
Futura Extra Bold, Arial Black
Wordmark only, vertical up the side of tall packs and horizontal on jars; the O carries a small diagonal notch.
Headline
Inter
Looks like
Graphik Bold, Neue Haas Unica Bold
Type
Bold neo-grotesque
Weight
Bold, Regular
Case
Uppercase
Tracking
Slightly open, about +2%
Fallback
Helvetica Neue Bold, Arial
Two-line product name and the two-line tagline under the rule; regular weight for the ingredient stack.
Label
Inter Tight
Looks like
Graphik Light, letterspaced
Type
Light grotesque, very widely spaced
Weight
Light
Case
Uppercase
Tracking
Very wide, about +40%
Fallback
Helvetica Neue Light
Sub-brand line ('Blemish') running parallel to the vertical wordmark.
Body
Roboto Condensed
Looks like
Roboto Condensed
Type
Condensed sans
Weight
Regular
Case
Sentence case
Tracking
Normal
Fallback
Arial Narrow
Volume in ml and fl oz at the base, and back-panel text.
Structure & Proportions
Proportions
Purpose
Value
Preview
Wordmark length (tall packs)
About 45% of bottle height, running bottom to top
Text column width
About 55% of pack width, left aligned
Print coverage
About 30% of the front face; the rest is flat colour
Side margin
About 12% of pack width
Cap height
About 25% of total pack height, same colour as the body
Colours per pack
Two: body colour plus one ink
—
Density
Empty upper body, compact text block in the lower half
—
Shapes
Element
Value
Preview
Bottle
Tall soft-cornered rectangle with a flush square cap
Jar
Wide low rounded square with a deep lid
Divider
Thin horizontal rule across the text column
Tube
Flat tube on a square colour-matched cap
Serum
Square dropper bottle with a colour-matched collar
Coloured PP and PE plastic, Glass (dropper serums), Flexible film
Closures
Square-shouldered caps colour-matched to the body so the pack reads as one block; flip-top dispensing caps on bodycare; matching collar on droppers
Decoration
Single-colour direct print, Vertical wordmark, Thin rule divider
Front Panel
Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.
Upper body
Middle
Lower
Base
No separate label: all type is printed directly on the coloured body in one ink, left aligned in a narrow column in the lower half of the pack.
Zone
Content
Upper body
Wordmark, vertical on tall packs with a spaced sub-brand line beside it
Middle
Product name in bold caps, active complex and plus-sign ingredient stack
Lower
Thin rule, two-line tagline in bold caps
Base
Volume in ml and fl oz
Range System
Colour coding by line and need: one body colour plus one ink colour per family, with an identical type stack across every format.
Blemish line = sky blue + butter yellow
Hydrating serum = cobalt + lavender
Barrier eye cream = coral + violet
Collagen mask and body oil = hot pink + butter yellow
Body wash = lemon + orange
Body polish and serum = tangerine + butter yellow
Back of Pack & Shelf
Same single ink on the same body colour, set in a small left-aligned column: short 'what it does' line, directions, then INCI and legal.
Short description of the complex in plain words
Directions in two or three short lines
Full INCI list in small condensed type
Caution line, batch code and PAO symbol
Barcode on a small white box, recycling marks
On shelf
The range blocks into clean slabs of sky blue, pink and lemon, and the vertical wordmark gives each tall bottle a readable spine. Online the white-ground renders read as a colour chart.
Imagery
No imagery on pack; products are shown as isolated renders on pure white with a soft contact shadow.
Guidelines
Do
Make the whole pack, cap included, one saturated soft-matte colour (for example #88b6e2).
Print all text in a single contrasting ink, such as butter yellow #eef07a.
Run the heavy wide wordmark vertically at about 45% of height on tall bottles and tubes.
Stack product name, active complex, plus-sign ingredients, rule and tagline in a narrow left-aligned column.
Write ingredients as a plus-sign list, one per line.
Assign each product line its own body colour and keep it on every format in that line.
Keep the top half of the body empty.
Don't
Don't use paper labels, transparent bottles or contrasting caps.
Don't add illustrations, photography or icons.
Don't use metallic, foil or gloss luxury cues.
Don't centre the copy block on tall packs.
Don't use serif type anywhere.
Don't mix two ink colours on one pack.
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