Summer Fridays

sun-warmed tubes dressed in their own shade

Summer Fridays dresses each component in an opaque, softly matte colour that matches or flatters the product inside, so a pistachio body balm comes in a pistachio tube (#c5c68a) and a cocoa lip balm in a cocoa tube. The only constant is a small stacked uppercase sans wordmark with a trailing full stop, printed in white or a tonal ink, set vertically on slim sticks and pens and debossed into the lids of chunky cream and oat-beige compacts. A short bilingual English and French descriptor and the size sit low on the face. Mists move to a tinted translucent bottle with a matching cap, and the fragrance takes the same calm into a fluted glass flacon with a ribbed silver cap and a cream paper label.

https://summerfridays.com Explore the brand

Skincare
Light pack
Pastel soft-touch
Colour-coded range
Clinical minimal

Color Palette

Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.

Pack body

Cloud Cream
#f3eee8
Blush compacts, balm stick sleeves and white tube caps; the neutral base of the colour range
Oat Shell
#e6d4c3
Bronzer compact and lip-oil caps in a warm beige soft-touch plastic

Ink

Matte White
#ffffff
Stacked wordmark and small descriptor printed on coloured tubes, mists and pens
Ink Navy
#2a2f45
Vertical wordmark on the white balm stick and other pale components

Accent

Sun Gold
#c9a46a
Small sun emblem on SPF and fragrance labels, and fine gold label type

Range coding

Pistachio Milk
#c5c68a
Body butter balm tube, matched to the pistachio scent
Guava Pink
#e9638a
Body mist cap and tinted translucent bottle
Cocoa Butter
#7a4c34
Hot Cocoa lip butter balm tube with a white cap
Plum Liner
#8e2f4a
Lip liner pen and berry lip oil, the colour of the product itself
Apricot SPF
#f2ad66
Mineral sunscreen bottle and cap, with a gold sun emblem

Typography

Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.

The brand name is the only large text and it is not very large: two stacked lines of spaced uppercase sans with a full stop, centred near the top of tubes or running vertically up sticks and pens. Product name and a bilingual English and French descriptor follow in tiny sans, then size in the smallest line. SPF figures are the one place a number is set large.

Type scale

Estimated cap size as a share of the panel · Front of the 200 ml body butter balm tube, about 180 mm tall

wordmark
4% · Medium · Display
GOLDEN HOUR.
spf-figure
3.5% · Medium · Numeral
SPF 50
stick-wordmark
3% · Medium · Display
GOLDEN HOUR.
product-name
1.6% · Regular · Body
Body Butter Balm
descriptor
1.3% · Light · Body
Rich body balm / Baume riche corps
size
1.1% · Light · Body
200 ml | 6.7 fl oz

Fonts

Display
Jost
Looks like
Futura Medium, Brandon Grotesque Medium
Type
Geometric sans, medium weight, generous tracking
Weight
Medium
Case
Uppercase
Tracking
Wide, about +15%
Fallback
Futura, Century Gothic, sans-serif
The wordmark stacked on two lines with a trailing full stop; set vertically on narrow components and debossed tone on tone on compact lids.
Body
Mulish
Looks like
Gotham Light, Futura Book
Type
Light humanist-geometric sans
Weight
Light, Regular
Case
Title case for product names, sentence case for descriptors
Tracking
Normal
Fallback
Avenir Light, Helvetica, sans-serif
Product name, bilingual descriptor separated by a slash, size line and back copy.
Numeral
Jost
Looks like
Futura Medium
Type
Geometric sans numerals
Weight
Medium
Case
Uppercase with numerals
Tracking
Normal
Fallback
Futura, Arial, sans-serif
SPF figure on sunscreen, set larger than anything except the wordmark.

Structure & Proportions

Proportions

Purpose	Value	Preview
Print coverage	Under 5% of the component face
Wordmark position	Centred, about 20% down from the top of tubes
Wordmark width	About 40% of the tube face width
Compact lid	Lid about 30% of compact height, chunky and square
Colours per component	Two: one body colour plus one ink	—
Density	Mostly empty colour field; type clustered top and bottom	—

Shapes

Element	Value	Preview
Tube	Squeeze tube on a flat-top cap
Compact	Chunky square with rounded corners and a round pan
Stick and pen	Slim cylinder with flush cap
Sun emblem	Small radiating sun disc
Fragrance	Fluted flacon with ribbed silver cap

Finishes

Soft-touch matte plastic
Tubes, sticks, compacts and pens · soft-touch
Tinted translucent plastic
Body mist bottle · frosted
Tonal deboss
Compact lids · emboss
Fluted clear glass
Fragrance flacon · transparent

Formats and materials


Formats	Squeeze tube, Square compact, Balm stick, Lip oil with doe-foot wand, Liner pen, Mist bottle, SPF bottle, Perfume flacon
Materials	Plastic, Tinted translucent plastic, Fluted glass
Closures	Flat-top screw and flip caps matched to the body, chunky lift-off compact lids, push-on pen caps, a ribbed silver metal cap on the fragrance
Decoration	One-colour pad print, Tonal deboss on compact lids, Small sun emblem, Cream paper label on fragrance

Front Panel

Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.

No label on most products: text is printed directly on the coloured component, centred near the top on tubes and bottles or running vertically along slim sticks and pens.

Zone	Content
Upper centre	Two-line uppercase wordmark with full stop
Middle	Sun emblem or SPF figure where relevant; otherwise empty colour field
Lower centre	Product name, bilingual descriptor, size

Range System

Colour of the component follows the product shade or scent, while wordmark, type sizes and placement stay identical; complexion and cheek products sit in neutral cream or oat compacts with the product colour visible through the open pan.

Pistachio Milk body balm = pistachio tube
Pink Guava mist = pink cap and tinted bottle
Hot Cocoa lip balm = cocoa tube, white cap
Plum stain and liner = plum component
SPF = apricot bottle + gold sun
Blush and bronzer = cream or oat compact, shade in the pan

Back of Pack & Shelf

The back of each component carries a short column in the same ink: bilingual directions, the ingredient list, then PAO, batch, recycling and origin in the smallest line; cartons repeat the colour with the same layout.

Bilingual English and French directions
Full INCI ingredient list
PAO symbol and batch code
Recycling note and made-in line
Barcode on the carton

On shelf

Together the range looks like a palette of soft muted colours, each component a single flat shade with the same small white wordmark, so it reads as a coordinated set rather than as individual products.

Imagery

No illustration or photography on pack beyond a small radiating sun emblem; colour itself does the work.

Guidelines

Do

Colour the whole component in one opaque soft-matte shade drawn from the product or its scent, such as pistachio (#c5c68a) or cocoa (#7a4c34).
Stack the uppercase Display wordmark on two lines with a trailing full stop, about 40% of the face width.
Run the wordmark vertically on sticks, pens and slim tubes.
Use white ink (#ffffff) on mid and dark shades and a darker tone or navy on pale ones.
Deboss the wordmark tone on tone into compact lids instead of printing it.
Keep descriptors bilingual and tiny, about 1.3% of face height, at the base.
Keep print coverage under 5% of the face.

Don't

Don't use glossy or metallic plastics on core products; the finish is soft and matte.
Don't add patterns, illustrations or photography to the components.
Don't put more than one colour on a single component other than the ink and a cap.
Don't set the wordmark large or in a serif.
Don't use black packaging; the darkest bodies are cocoa and plum.
Don't use saturated primary colours; keep every shade muted.

Give your AI
packaging taste

Give your design or image tool a packaging study: palette, type, structure, front panel and principles for an original brief.

Export this style

Free with an email. PACK.md works in Claude, ChatGPT, Cursor and image tools.

More like this

# Summer Fridays — Pack Style > sun-warmed tubes dressed in their own shade **Category:** Beauty · **Tier:** Premium · **Origin:** US · **Theme:** light **Source:** https://summerfridays.com Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. Summer Fridays dresses each component in an opaque, softly matte colour that matches or flatters the product inside, so a pistachio body balm comes in a pistachio tube (#c5c68a) and a cocoa lip balm in a cocoa tube. The only constant is a small stacked uppercase sans wordmark with a trailing full stop, printed in white or a tonal ink, set vertically on slim sticks and pens and debossed into the lids of chunky cream and oat-beige compacts. A short bilingual English and French descriptor and the size sit low on the face. Mists move to a tinted translucent bottle with a matching cap, and the fragrance takes the same calm into a fluted glass flacon with a ribbed silver cap and a cream paper label. ## Tokens — Colors | Name | Value | Token | Group | Role | | --- | --- | --- | --- | --- | | Cloud Cream | `#f3eee8` | `--color-cloud-cream` | Pack body | Blush compacts, balm stick sleeves and white tube caps; the neutral base of the colour range | | Oat Shell | `#e6d4c3` | `--color-oat-shell` | Pack body | Bronzer compact and lip-oil caps in a warm beige soft-touch plastic | | Matte White | `#ffffff` | `--color-matte-white` | Ink | Stacked wordmark and small descriptor printed on coloured tubes, mists and pens | | Ink Navy | `#2a2f45` | `--color-ink-navy` | Ink | Vertical wordmark on the white balm stick and other pale components | | Sun Gold | `#c9a46a` | `--color-sun-gold` | Accent | Small sun emblem on SPF and fragrance labels, and fine gold label type | | Pistachio Milk | `#c5c68a` | `--color-pistachio-milk` | Range coding | Body butter balm tube, matched to the pistachio scent | | Guava Pink | `#e9638a` | `--color-guava-pink` | Range coding | Body mist cap and tinted translucent bottle | | Cocoa Butter | `#7a4c34` | `--color-cocoa-butter` | Range coding | Hot Cocoa lip butter balm tube with a white cap | | Plum Liner | `#8e2f4a` | `--color-plum-liner` | Range coding | Lip liner pen and berry lip oil, the colour of the product itself | | Apricot SPF | `#f2ad66` | `--color-apricot-spf` | Range coding | Mineral sunscreen bottle and cap, with a gold sun emblem | ## Tokens — Typography The brand name is the only large text and it is not very large: two stacked lines of spaced uppercase sans with a full stop, centred near the top of tubes or running vertically up sticks and pens. Product name and a bilingual English and French descriptor follow in tiny sans, then size in the smallest line. SPF figures are the one place a number is set large. ### Display — Futura Medium, Brandon Grotesque Medium · `--font-display` - **Classification:** Geometric sans, medium weight, generous tracking - **Free lookalike:** Jost (Google Fonts) - **Fallback:** Futura, Century Gothic, sans-serif - **Weights:** Medium - **Case:** Uppercase - **Tracking:** Wide, about +15% - **Role:** The wordmark stacked on two lines with a trailing full stop; set vertically on narrow components and debossed tone on tone on compact lids. ### Body — Gotham Light, Futura Book · `--font-body` - **Classification:** Light humanist-geometric sans - **Free lookalike:** Mulish (Google Fonts) - **Fallback:** Avenir Light, Helvetica, sans-serif - **Weights:** Light, Regular - **Case:** Title case for product names, sentence case for descriptors - **Tracking:** Normal - **Role:** Product name, bilingual descriptor separated by a slash, size line and back copy. ### Numeral — Futura Medium · `--font-numeral` - **Classification:** Geometric sans numerals - **Free lookalike:** Jost (Google Fonts) - **Fallback:** Futura, Arial, sans-serif - **Weights:** Medium - **Case:** Uppercase with numerals - **Tracking:** Normal - **Role:** SPF figure on sunscreen, set larger than anything except the wordmark. ### Type Scale Sizes are cap height as a share of the reference panel: Front of the 200 ml body butter balm tube, about 180 mm tall. | Role | Font | Weight | Size | Case | Token | | --- | --- | --- | --- | --- | --- | | wordmark | Display | Medium | 4% of panel height | Uppercase | `--text-wordmark` | | spf-figure | Numeral | Medium | 3.5% of panel height | Uppercase | `--text-spf-figure` | | stick-wordmark | Display | Medium | 3% of panel height | Uppercase | `--text-stick-wordmark` | | product-name | Body | Regular | 1.6% of panel height | Title case | `--text-product-name` | | descriptor | Body | Light | 1.3% of panel height | Sentence case | `--text-descriptor` | | size | Body | Light | 1.1% of panel height | Lowercase units | `--text-size` | | back-copy | Body | Light | 1% of panel height | Sentence case | `--text-back-copy` | ## Structure & Materials - **Formats:** Squeeze tube, Square compact, Balm stick, Lip oil with doe-foot wand, Liner pen, Mist bottle, SPF bottle, Perfume flacon - **Materials:** Plastic, Tinted translucent plastic, Fluted glass - **Closures:** Flat-top screw and flip caps matched to the body, chunky lift-off compact lids, push-on pen caps, a ribbed silver metal cap on the fragrance - **Decoration:** One-colour pad print, Tonal deboss on compact lids, Small sun emblem, Cream paper label on fragrance ### Proportions | Purpose | Value | | --- | --- | | Print coverage | Under 5% of the component face | | Wordmark position | Centred, about 20% down from the top of tubes | | Wordmark width | About 40% of the tube face width | | Compact lid | Lid about 30% of compact height, chunky and square | | Colours per component | Two: one body colour plus one ink | | Density | Mostly empty colour field; type clustered top and bottom | ### Shapes | Element | Shape | | --- | --- | | Tube | Squeeze tube on a flat-top cap | | Compact | Chunky square with rounded corners and a round pan | | Stick and pen | Slim cylinder with flush cap | | Sun emblem | Small radiating sun disc | | Fragrance | Fluted flacon with ribbed silver cap | ### Finishes | Finish | Where | Look | | --- | --- | --- | | Soft-touch matte plastic | Tubes, sticks, compacts and pens | soft-touch | | Tinted translucent plastic | Body mist bottle | frosted | | Tonal deboss | Compact lids | emboss | | Fluted clear glass | Fragrance flacon | transparent | ## Pack Elements ### Stacked wordmark **Role:** Brand block Two lines of medium geometric capitals with a full stop, about 40% of the face width, centred near the top of tubes. ### Shade-matched body **Role:** Product cue Whole component in one opaque soft-matte colour drawn from the product or scent (pistachio, cocoa, plum). ### Vertical stick mark **Role:** Narrow-format branding Wordmark rotated to read up slim balm sticks, pens and lip-oil tubes. ### Debossed compact lid **Role:** Compact branding Wordmark pressed tone on tone into the chunky square cream or oat lid, no ink. ### Bilingual descriptor **Role:** Product information Product name and English/French descriptor in tiny light sans at the lower centre of the face. ### Sun emblem **Role:** Accent Small radiating gold sun on SPF bottles and the fragrance label. ### White cap **Role:** Closure contrast White flat-top cap on dark tubes like cocoa, the only second colour on those components. ## Do's and Don'ts ### Do - Colour the whole component in one opaque soft-matte shade drawn from the product or its scent, such as pistachio (#c5c68a) or cocoa (#7a4c34). - Stack the uppercase Display wordmark on two lines with a trailing full stop, about 40% of the face width. - Run the wordmark vertically on sticks, pens and slim tubes. - Use white ink (#ffffff) on mid and dark shades and a darker tone or navy on pale ones. - Deboss the wordmark tone on tone into compact lids instead of printing it. - Keep descriptors bilingual and tiny, about 1.3% of face height, at the base. - Keep print coverage under 5% of the face. ### Don't - Don't use glossy or metallic plastics on core products; the finish is soft and matte. - Don't add patterns, illustrations or photography to the components. - Don't put more than one colour on a single component other than the ink and a cap. - Don't set the wordmark large or in a serif. - Don't use black packaging; the darkest bodies are cocoa and plum. - Don't use saturated primary colours; keep every shade muted. ## Surfaces | Level | Name | Value | Purpose | | --- | --- | --- | --- | | 0 | Cloud Cream | `#f3eee8` | Neutral compacts and sleeves | | 1 | Pistachio Milk | `#c5c68a` | Shade-matched component body | | 2 | Matte White | `#ffffff` | Wordmark and descriptor print | ## Front Panel Layout No label on most products: text is printed directly on the coloured component, centred near the top on tubes and bottles or running vertically along slim sticks and pens. | Zone | Content | | --- | --- | | Upper centre | Two-line uppercase wordmark with full stop | | Middle | Sun emblem or SPF figure where relevant; otherwise empty colour field | | Lower centre | Product name, bilingual descriptor, size | ## Range System Colour of the component follows the product shade or scent, while wordmark, type sizes and placement stay identical; complexion and cheek products sit in neutral cream or oat compacts with the product colour visible through the open pan. - Pistachio Milk body balm = pistachio tube - Pink Guava mist = pink cap and tinted bottle - Hot Cocoa lip balm = cocoa tube, white cap - Plum stain and liner = plum component - SPF = apricot bottle + gold sun - Blush and bronzer = cream or oat compact, shade in the pan ## Back of Pack The back of each component carries a short column in the same ink: bilingual directions, the ingredient list, then PAO, batch, recycling and origin in the smallest line; cartons repeat the colour with the same layout. - Bilingual English and French directions - Full INCI ingredient list - PAO symbol and batch code - Recycling note and made-in line - Barcode on the carton ## Imagery No illustration or photography on pack beyond a small radiating sun emblem; colour itself does the work. ## On Shelf Together the range looks like a palette of soft muted colours, each component a single flat shade with the same small white wordmark, so it reads as a coordinated set rather than as individual products. ## Agent Prompt Guide Quick Color Reference: - Cloud Cream: #f3eee8 — Blush compacts, balm stick sleeves and white tube caps; the neutral base of the colour range - Oat Shell: #e6d4c3 — Bronzer compact and lip-oil caps in a warm beige soft-touch plastic - Matte White: #ffffff — Stacked wordmark and small descriptor printed on coloured tubes, mists and pens - Ink Navy: #2a2f45 — Vertical wordmark on the white balm stick and other pale components - Pistachio Milk: #c5c68a — Body butter balm tube, matched to the pistachio scent - Guava Pink: #e9638a — Body mist cap and tinted translucent bottle - Cocoa Butter: #7a4c34 — Hot Cocoa lip butter balm tube with a white cap - Plum Liner: #8e2f4a — Lip liner pen and berry lip oil, the colour of the product itself - Apricot SPF: #f2ad66 — Mineral sunscreen bottle and cap, with a gold sun emblem - Sun Gold: #c9a46a — Small sun emblem on SPF and fragrance labels, and fine gold label type Create a soft-touch matte squeeze tube in pistachio green (#c5c68a) with a matching flat-top cap, completely blank except for small type. Print an original wordmark in medium geometric Display capitals stacked on two lines with a trailing full stop, in white (#ffffff), about 40% of the tube width and 20% down from the top. At the lower centre add the product name and an English/French descriptor separated by a slash in tiny light Body sans, then the size line. Make a chunky square cream (#f3eee8) compact with a rounded-corner lid, the wordmark debossed tone on tone, open to show a rose cream blush pan. Make a slim cocoa (#7a4c34) lip balm tube with a white cap and the wordmark rotated to read up the body. Image prompt: Product photo of a new skincare and makeup brand in a soft shade-matched style: a soft-touch matte pistachio-green squeeze tube with a matching flat cap, a slim cocoa-brown lip balm tube with a white cap, a plum liner pen and a chunky square cream compact, each component in one opaque muted colour, each printed only with an invented wordmark in medium geometric capitals stacked on two lines with a trailing full stop in white or tonal ink, running vertically on the slim pieces and debossed tone on tone into the compact lid, plus a tiny bilingual descriptor and size at the base. No patterns, no gloss. Warm off-white seamless background, soft warm daylight, minimal beauty product photography. Invent an original brand name and artwork; do not reproduce existing logos. ## Similar Brands - **Rhode** — Also shade-led soft components with minimal sans type, but in a pale grey-beige base with a large lowercase wordmark. - **Glossier** — Shares soft colour and minimal type, though with clear and pink packaging and a sparser palette. - **Tower 28** — Colour-coded soft-touch components in muted tones, with a playful sans wordmark. - **Kosas** — Uses skin-tone and muted shades on matte components with small type, in a slightly warmer, bolder system. ## Quick Start ### CSS Custom Properties ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ :root { /* Colors */ --color-cloud-cream: #f3eee8; --color-oat-shell: #e6d4c3; --color-matte-white: #ffffff; --color-ink-navy: #2a2f45; --color-pistachio-milk: #c5c68a; --color-guava-pink: #e9638a; --color-cocoa-butter: #7a4c34; --color-plum-liner: #8e2f4a; --color-apricot-spf: #f2ad66; --color-sun-gold: #c9a46a; /* Typography — families (free lookalikes) */ --font-display: 'Jost', Futura, 'Century Gothic', sans-serif; --font-body: 'Mulish', 'Avenir Light', Helvetica, sans-serif; --font-numeral: 'Jost', Futura, Arial, sans-serif; /* Typography — illustrative scale, as a share of the panel (Front of the 200 ml body butter balm tube, about 180 mm tall) */ --panel-height: 180mm; --text-wordmark: calc(var(--panel-height) * 0.04); --text-spf-figure: calc(var(--panel-height) * 0.035); --text-stick-wordmark: calc(var(--panel-height) * 0.03); --text-product-name: calc(var(--panel-height) * 0.016); --text-descriptor: calc(var(--panel-height) * 0.013); --text-size: calc(var(--panel-height) * 0.011); --text-back-copy: calc(var(--panel-height) * 0.01); /* Proportions */ --print-coverage: 4%; --wordmark-position: 20%; --wordmark-width: 40%; --compact-lid: 30%; /* Surfaces */ --surface-cloud-cream: #f3eee8; --surface-pistachio-milk: #c5c68a; --surface-matte-white: #ffffff; } ``` ### Tailwind v4 ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ @theme { /* Colors */ --color-cloud-cream: #f3eee8; --color-oat-shell: #e6d4c3; --color-matte-white: #ffffff; --color-ink-navy: #2a2f45; --color-pistachio-milk: #c5c68a; --color-guava-pink: #e9638a; --color-cocoa-butter: #7a4c34; --color-plum-liner: #8e2f4a; --color-apricot-spf: #f2ad66; --color-sun-gold: #c9a46a; /* Typography — families (free lookalikes) */ --font-display: 'Jost', Futura, 'Century Gothic', sans-serif; --font-body: 'Mulish', 'Avenir Light', Helvetica, sans-serif; --font-numeral: 'Jost', Futura, Arial, sans-serif; /* Typography — illustrative scale, as a share of the panel (Front of the 200 ml body butter balm tube, about 180 mm tall) */ --panel-height: 180mm; --text-wordmark: calc(var(--panel-height) * 0.04); --text-spf-figure: calc(var(--panel-height) * 0.035); --text-stick-wordmark: calc(var(--panel-height) * 0.03); --text-product-name: calc(var(--panel-height) * 0.016); --text-descriptor: calc(var(--panel-height) * 0.013); --text-size: calc(var(--panel-height) * 0.011); --text-back-copy: calc(var(--panel-height) * 0.01); /* Proportions */ --print-coverage: 4%; --wordmark-position: 20%; --wordmark-width: 40%; --compact-lid: 30%; /* Surfaces */ } ```