Kylie Cosmetics

baby-pink plastic with a dripping cap

Kylie Cosmetics builds almost every component in one baby pink (Ballet Slipper #f6cfd6): glossy pink caps, frosted pink compacts, matte pink tubes and pencils, so the range looks like a single candy-coloured set. The signature device is a pink drip moulded or printed down from the cap of the liquid-lipstick and gloss tubes, over a clear tube that shows the shade, with the name in tall condensed capitals running vertically, chrome silver on the cap or tone-on-tone pink on the tube. A soft rounded lowercase wordmark is used tone-on-tone or embossed into compact lids, while newer tubes and balms set large product names vertically in either a rounded bold serif or a tall condensed sans; liners carry a silver band near the tip.

https://kyliecosmetics.com Explore the brand

Make-up
Light pack
Pastel soft-touch
Playful colour

Color Palette

Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.

Pack body

Ballet Slipper
#f6cfd6
Caps, compacts, balm cases, pencil barrels and the drip itself: nearly every component
Frosted Petal
#f3c4cf
Translucent frosted compact lid with the embossed wordmark
Powder Nude
#efd6d0
Matte squeeze tubes for gloss drip and lip butter
Clear Tube
#f4f2f2
Transparent lipstick and gloss tube that shows the shade beneath the drip

Ink

Chrome Silver
#c9c9cb
Mirror-metallic vertical capitals on liquid-lipstick caps and the band on liner pencils
Tonal Rose
#d99ca5
Tone-on-tone product names on matte tubes and the vertical name on gloss tubes
Liner Black
#1c1c1c
Vertical condensed product name on the butter balm case

Range coding

Shade Window
#c97a72
The product's own shade, seen through the clear tube under the drip

Typography

Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.

The product or brand name, set vertically along the length of the component, is the largest element. On liquid lipsticks the brand takes over in tall chrome capitals on the cap with the founder's full name in tiny capitals beside it. The rounded lowercase wordmark appears at the base of tubes or pressed into compact lids; legal text is tiny near the base.

Type scale

Estimated cap size as a share of the panel · Matte liquid lipstick component, about 105 mm tall including cap

vertical-brand
30% · Bold · Display
POUT
vertical-product-name
24% · Bold · Headline
Sugar Drip
balm-name
20% · Regular · Label
BUTTER BALM
base-wordmark
5% · Bold · Headline
pout
founder-line
2.4% · Medium · Body
BY JANE MORROW
product-type
1.6% · Regular · Body
MATTE LIQUID LIPSTICK

Fonts

Display
Bebas Neue
Looks like
Druk Condensed, Bebas Neue
Type
Tall condensed sans capitals
Weight
Bold
Case
Uppercase
Tracking
Normal
Fallback
Impact, Arial Narrow Bold
Vertical brand name on lipstick caps (chrome) and gloss tubes (tonal pink), filling the component width.
Headline
Corben
Looks like
Cooper Black, Recoleta Bold
Type
Rounded soft serif, bubbly
Weight
Bold
Case
Lowercase wordmark; title case product names
Tracking
Normal
Fallback
Cooper Black, Georgia Bold
Rounded lowercase wordmark on compacts and tube bases, and vertical product names on gloss and butter tubes.
Label
League Gothic
Looks like
League Gothic
Type
Extra-condensed grotesque
Weight
Regular
Case
Uppercase
Tracking
Normal
Fallback
Arial Narrow
Vertical product names on the balm case printed in Liner Black.
Body
Inter
Looks like
Helvetica, Arial
Type
Neutral sans, small
Weight
Regular, Medium
Case
Uppercase
Tracking
Open, about +6%
Fallback
Helvetica, Arial
Founder name line, product type in English and French, and volume near the base.

Structure & Proportions

Proportions

Purpose	Value	Preview
Cap height	About 35% of the liquid-lipstick component height
Drip reach	Drips run down about 15% of the tube below the cap
Vertical name length	About 30% of component height on caps, up to 60% on tubes
Name width	About 90% of component width, edge to edge
Shade window	About 50% of the component shows the product through clear plastic
Colours per component	Two: pink plastic plus one ink (chrome, tonal rose or black), plus the shade	—
Density	One vertical word per component, nothing else on the front	—

Shapes

Element	Value	Preview
Drip skirt	Wavy drips hanging from the cap edge
Liquid lipstick	Slim straight cylinder tube with a screw cap
Compact	Round or soft-cornered square flip-top
Squeeze tube	Flat tube with a round flat cap
Liner pencil	Slim pencil with a silver band

Finishes

High gloss pink plastic
Caps and drips · gloss
Clear plastic tube
Liquid lipstick and gloss bodies · transparent
Frosted translucent lid
Blush and powder compacts · frosted
Chrome print
Cap wordmark and liner band · metallic
Embossed wordmark
Compact lids · emboss

Formats and materials


Formats	Liquid lipstick tube, Squeeze lip tube, Lip gloss wand, Twist-up balm stick, Round compact, Square soft-cornered compact, Lip pencil
Materials	Pink plastic, Clear plastic, Frosted translucent plastic
Closures	Pink screw caps with a moulded or printed drip skirt on liquid lipstick and gloss, flat round pink caps on squeeze tubes, flip-top compacts with mirror, pink pencil caps
Decoration	Drip motif, Embossed wordmark, Tone-on-tone print, Vertical product name

Front Panel

Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.

No applied label: names are printed directly on the component, usually vertically, and the drip device frames the shade window on wand products.

Zone	Content
Cap	Chrome vertical capitals and founder name, with drip running down onto the tube
Body	Clear window showing the shade, or a vertical product name on opaque tubes
Base	Rounded lowercase wordmark, product type and volume

Range System

One pink component colour across everything; shades are shown by the clear tube or pan, and product types differ by the font of the vertical name rather than by pack colour.

Matte Liquid Lipstick = pink drip cap + chrome vertical capitals + clear tube
High Gloss = pink cap, printed drip, tonal pink vertical capitals on clear tube
Gloss Drip = matte pink tube, tonal rounded serif name
Tinted Butter Balm = pink case, black condensed name
Blush = frosted pink compact with embossed wordmark
Lip liner = pink pencil with a silver band

Back of Pack & Shelf

Components carry only a small block of print on the reverse; full information sits on a pink outer carton that repeats the drip and wordmark, with the shade name, ingredients and legal text in small black capitals.

Shade name and number on a sticker at the component base
Full INCI ingredient list on the carton
Product type in English and French with net volume
Barcode and batch code on the carton
Period-after-opening symbol and distributor address

On shelf

On the counter the range reads as a field of identical baby-pink caps and compacts, with the shade colours lined up through clear tubes like a swatch strip; the drip makes the lipsticks recognisable from the cap alone.

Imagery

No illustration beyond the drip shape; product swatches and the product itself are the image, and campaign shots focus on close-up lips.

Guidelines

Do

Make every component the same Ballet Slipper (#f6cfd6) pink, gloss or frosted.
Run a pink drip down about 15% of a clear tube from the cap so the shade shows beneath.
Set the brand on lipstick caps in tall Display capitals in Chrome Silver (#c9c9cb), running vertically.
Print large product names vertically along tubes and cases in the Headline rounded serif or Label condensed sans.
Emboss or tone-print the rounded lowercase wordmark rather than shouting it.
Keep legal text under 2% of component height, near the base.

Don't

Don't introduce a second component colour for different product types.
Don't use paper labels, borders or illustrated scenes.
Don't set the wordmark in a sharp serif or thin sans.
Don't hide the shade behind opaque material on wand products.
Don't use dark or earthy pack colours.
Don't run names horizontally on slim components.

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More like this

# Kylie Cosmetics — Pack Style > baby-pink plastic with a dripping cap **Category:** Beauty · **Tier:** Mid · **Origin:** US · **Theme:** light **Source:** https://kyliecosmetics.com Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. Kylie Cosmetics builds almost every component in one baby pink (Ballet Slipper #f6cfd6): glossy pink caps, frosted pink compacts, matte pink tubes and pencils, so the range looks like a single candy-coloured set. The signature device is a pink drip moulded or printed down from the cap of the liquid-lipstick and gloss tubes, over a clear tube that shows the shade, with the name in tall condensed capitals running vertically, chrome silver on the cap or tone-on-tone pink on the tube. A soft rounded lowercase wordmark is used tone-on-tone or embossed into compact lids, while newer tubes and balms set large product names vertically in either a rounded bold serif or a tall condensed sans; liners carry a silver band near the tip. ## Tokens — Colors | Name | Value | Token | Group | Role | | --- | --- | --- | --- | --- | | Ballet Slipper | `#f6cfd6` | `--color-ballet-slipper` | Pack body | Caps, compacts, balm cases, pencil barrels and the drip itself: nearly every component | | Frosted Petal | `#f3c4cf` | `--color-frosted-petal` | Pack body | Translucent frosted compact lid with the embossed wordmark | | Powder Nude | `#efd6d0` | `--color-powder-nude` | Pack body | Matte squeeze tubes for gloss drip and lip butter | | Clear Tube | `#f4f2f2` | `--color-clear-tube` | Pack body | Transparent lipstick and gloss tube that shows the shade beneath the drip | | Chrome Silver | `#c9c9cb` | `--color-chrome-silver` | Ink | Mirror-metallic vertical capitals on liquid-lipstick caps and the band on liner pencils | | Tonal Rose | `#d99ca5` | `--color-tonal-rose` | Ink | Tone-on-tone product names on matte tubes and the vertical name on gloss tubes | | Liner Black | `#1c1c1c` | `--color-liner-black` | Ink | Vertical condensed product name on the butter balm case | | Shade Window | `#c97a72` | `--color-shade-window` | Range coding | The product's own shade, seen through the clear tube under the drip | ## Tokens — Typography The product or brand name, set vertically along the length of the component, is the largest element. On liquid lipsticks the brand takes over in tall chrome capitals on the cap with the founder's full name in tiny capitals beside it. The rounded lowercase wordmark appears at the base of tubes or pressed into compact lids; legal text is tiny near the base. ### Display — Druk Condensed, Bebas Neue · `--font-display` - **Classification:** Tall condensed sans capitals - **Free lookalike:** Bebas Neue (Google Fonts) - **Fallback:** Impact, Arial Narrow Bold - **Weights:** Bold - **Case:** Uppercase - **Tracking:** Normal - **Role:** Vertical brand name on lipstick caps (chrome) and gloss tubes (tonal pink), filling the component width. ### Headline — Cooper Black, Recoleta Bold · `--font-headline` - **Classification:** Rounded soft serif, bubbly - **Free lookalike:** Corben (Google Fonts) - **Fallback:** Cooper Black, Georgia Bold - **Weights:** Bold - **Case:** Lowercase wordmark; title case product names - **Tracking:** Normal - **Role:** Rounded lowercase wordmark on compacts and tube bases, and vertical product names on gloss and butter tubes. ### Label — League Gothic · `--font-label` - **Classification:** Extra-condensed grotesque - **Free lookalike:** League Gothic (Google Fonts) - **Fallback:** Arial Narrow - **Weights:** Regular - **Case:** Uppercase - **Tracking:** Normal - **Role:** Vertical product names on the balm case printed in Liner Black. ### Body — Helvetica, Arial · `--font-body` - **Classification:** Neutral sans, small - **Free lookalike:** Inter (Google Fonts) - **Fallback:** Helvetica, Arial - **Weights:** Regular, Medium - **Case:** Uppercase - **Tracking:** Open, about +6% - **Role:** Founder name line, product type in English and French, and volume near the base. ### Type Scale Sizes are cap height as a share of the reference panel: Matte liquid lipstick component, about 105 mm tall including cap. | Role | Font | Weight | Size | Case | Token | | --- | --- | --- | --- | --- | --- | | vertical-brand | Display | Bold | 30% of panel height | Uppercase | `--text-vertical-brand` | | vertical-product-name | Headline | Bold | 24% of panel height | Title case | `--text-vertical-product-name` | | balm-name | Label | Regular | 20% of panel height | Uppercase | `--text-balm-name` | | base-wordmark | Headline | Bold | 5% of panel height | Lowercase | `--text-base-wordmark` | | founder-line | Body | Medium | 2.4% of panel height | Uppercase | `--text-founder-line` | | product-type | Body | Regular | 1.6% of panel height | Uppercase | `--text-product-type` | | legal | Body | Regular | 1.2% of panel height | Uppercase | `--text-legal` | ## Structure & Materials - **Formats:** Liquid lipstick tube, Squeeze lip tube, Lip gloss wand, Twist-up balm stick, Round compact, Square soft-cornered compact, Lip pencil - **Materials:** Pink plastic, Clear plastic, Frosted translucent plastic - **Closures:** Pink screw caps with a moulded or printed drip skirt on liquid lipstick and gloss, flat round pink caps on squeeze tubes, flip-top compacts with mirror, pink pencil caps - **Decoration:** Drip motif, Embossed wordmark, Tone-on-tone print, Vertical product name ### Proportions | Purpose | Value | | --- | --- | | Cap height | About 35% of the liquid-lipstick component height | | Drip reach | Drips run down about 15% of the tube below the cap | | Vertical name length | About 30% of component height on caps, up to 60% on tubes | | Name width | About 90% of component width, edge to edge | | Shade window | About 50% of the component shows the product through clear plastic | | Colours per component | Two: pink plastic plus one ink (chrome, tonal rose or black), plus the shade | | Density | One vertical word per component, nothing else on the front | ### Shapes | Element | Shape | | --- | --- | | Drip skirt | Wavy drips hanging from the cap edge | | Liquid lipstick | Slim straight cylinder tube with a screw cap | | Compact | Round or soft-cornered square flip-top | | Squeeze tube | Flat tube with a round flat cap | | Liner pencil | Slim pencil with a silver band | ### Finishes | Finish | Where | Look | | --- | --- | --- | | High gloss pink plastic | Caps and drips | gloss | | Clear plastic tube | Liquid lipstick and gloss bodies | transparent | | Frosted translucent lid | Blush and powder compacts | frosted | | Chrome print | Cap wordmark and liner band | metallic | | Embossed wordmark | Compact lids | emboss | ## Pack Elements ### Drip cap **Role:** Signature device Glossy Ballet Slipper (#f6cfd6) cap with drips running down about 15% of the clear tube below it. ### Vertical chrome name **Role:** Brand block Tall condensed capitals in Chrome Silver (#c9c9cb) running up the cap, filling about 90% of its width. ### Shade window **Role:** Range signal Clear tube showing the product colour under the drip, the only thing that changes between shades. ### Tonal vertical name **Role:** Product identity Large rounded serif or condensed name running the length of opaque tubes in Tonal Rose (#d99ca5) on pink. ### Rounded wordmark **Role:** Secondary brand mark Bubbly lowercase wordmark embossed into frosted compact lids or printed small at tube bases. ### Silver liner band **Role:** Accent Narrow chrome band near the tip of pink liner pencils carrying tiny capitals. ## Do's and Don'ts ### Do - Make every component the same Ballet Slipper (#f6cfd6) pink, gloss or frosted. - Run a pink drip down about 15% of a clear tube from the cap so the shade shows beneath. - Set the brand on lipstick caps in tall Display capitals in Chrome Silver (#c9c9cb), running vertically. - Print large product names vertically along tubes and cases in the Headline rounded serif or Label condensed sans. - Emboss or tone-print the rounded lowercase wordmark rather than shouting it. - Keep legal text under 2% of component height, near the base. ### Don't - Don't introduce a second component colour for different product types. - Don't use paper labels, borders or illustrated scenes. - Don't set the wordmark in a sharp serif or thin sans. - Don't hide the shade behind opaque material on wand products. - Don't use dark or earthy pack colours. - Don't run names horizontally on slim components. ## Surfaces | Level | Name | Value | Purpose | | --- | --- | --- | --- | | 0 | Clear Tube | `#f4f2f2` | Transparent body showing the shade | | 1 | Ballet Slipper | `#f6cfd6` | Cap and drip sitting over the clear body | | 2 | Chrome Silver | `#c9c9cb` | Metallic name printed on top of the pink cap | ## Front Panel Layout No applied label: names are printed directly on the component, usually vertically, and the drip device frames the shade window on wand products. | Zone | Content | | --- | --- | | Cap | Chrome vertical capitals and founder name, with drip running down onto the tube | | Body | Clear window showing the shade, or a vertical product name on opaque tubes | | Base | Rounded lowercase wordmark, product type and volume | ## Range System One pink component colour across everything; shades are shown by the clear tube or pan, and product types differ by the font of the vertical name rather than by pack colour. - Matte Liquid Lipstick = pink drip cap + chrome vertical capitals + clear tube - High Gloss = pink cap, printed drip, tonal pink vertical capitals on clear tube - Gloss Drip = matte pink tube, tonal rounded serif name - Tinted Butter Balm = pink case, black condensed name - Blush = frosted pink compact with embossed wordmark - Lip liner = pink pencil with a silver band ## Back of Pack Components carry only a small block of print on the reverse; full information sits on a pink outer carton that repeats the drip and wordmark, with the shade name, ingredients and legal text in small black capitals. - Shade name and number on a sticker at the component base - Full INCI ingredient list on the carton - Product type in English and French with net volume - Barcode and batch code on the carton - Period-after-opening symbol and distributor address ## Imagery No illustration beyond the drip shape; product swatches and the product itself are the image, and campaign shots focus on close-up lips. ## On Shelf On the counter the range reads as a field of identical baby-pink caps and compacts, with the shade colours lined up through clear tubes like a swatch strip; the drip makes the lipsticks recognisable from the cap alone. ## Agent Prompt Guide Quick Color Reference: - Ballet Slipper: #f6cfd6 — Caps, compacts, balm cases, pencil barrels and the drip itself: nearly every component - Frosted Petal: #f3c4cf — Translucent frosted compact lid with the embossed wordmark - Powder Nude: #efd6d0 — Matte squeeze tubes for gloss drip and lip butter - Clear Tube: #f4f2f2 — Transparent lipstick and gloss tube that shows the shade beneath the drip - Chrome Silver: #c9c9cb — Mirror-metallic vertical capitals on liquid-lipstick caps and the band on liner pencils - Tonal Rose: #d99ca5 — Tone-on-tone product names on matte tubes and the vertical name on gloss tubes - Liner Black: #1c1c1c — Vertical condensed product name on the butter balm case - Shade Window: #c97a72 — The product's own shade, seen through the clear tube under the drip Create a slim clear liquid-lipstick tube showing a dusty rose shade (#c97a72), capped with a glossy Ballet Slipper (#f6cfd6) cap whose drips run down about 15% of the tube. Run an original brand name vertically up the cap in tall condensed Display capitals in Chrome Silver (#c9c9cb), with a tiny founder line beside it in Body capitals. Make a matte Powder Nude (#efd6d0) squeeze tube with its product name printed vertically in a chunky rounded Headline serif, tone-on-tone in Tonal Rose (#d99ca5). Design a frosted Frosted Petal (#f3c4cf) round compact with a bubbly lowercase wordmark embossed into the lid. Add a pink lip-liner pencil with a narrow chrome band near the tip. Image prompt: Product photo of a new lip cosmetics brand in a baby-pink drip style: a clear liquid-lipstick tube showing a dusty rose shade, capped with a glossy baby-pink cap whose moulded drips run down onto the tube, the brand name running vertically in tall chrome-silver condensed capitals on the cap; next to it a matte pale pink squeeze tube with its product name printed vertically in a chunky rounded serif, tone-on-tone rose, a frosted pink compact with a rounded lowercase wordmark embossed in the lid, and a pink liner pencil with a silver band. Light grey seamless background, soft studio light with a gentle shadow. Invent an original brand name and artwork; do not reproduce existing logos. ## Similar Brands - **Rare Beauty** — Also builds a range from one soft-touch component colour with a clean wordmark, but in muted nude with sculpted shapes instead of drips. - **Glossier** — Shares baby-pink, playful beauty packaging with minimal print, using tubes and pouches rather than chrome caps. - **Fenty Beauty** — Uses one component system across the range with a strong condensed wordmark, but in matte black and gold. - **Rhode** — Pairs a single pale colour and a small lowercase wordmark on simple lip components, quieter and without the drip. ## Quick Start ### CSS Custom Properties ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ :root { /* Colors */ --color-ballet-slipper: #f6cfd6; --color-frosted-petal: #f3c4cf; --color-powder-nude: #efd6d0; --color-clear-tube: #f4f2f2; --color-chrome-silver: #c9c9cb; --color-tonal-rose: #d99ca5; --color-liner-black: #1c1c1c; --color-shade-window: #c97a72; /* Typography — families (free lookalikes) */ --font-display: 'Bebas Neue', Impact, 'Arial Narrow Bold'; --font-headline: 'Corben', 'Cooper Black', 'Georgia Bold'; --font-label: 'League Gothic', 'Arial Narrow'; --font-body: 'Inter', Helvetica, Arial; /* Typography — illustrative scale, as a share of the panel (Matte liquid lipstick component, about 105 mm tall including cap) */ --panel-height: 105mm; --text-vertical-brand: calc(var(--panel-height) * 0.3); --text-vertical-product-name: calc(var(--panel-height) * 0.24); --text-balm-name: calc(var(--panel-height) * 0.2); --text-base-wordmark: calc(var(--panel-height) * 0.05); --text-founder-line: calc(var(--panel-height) * 0.024); --text-product-type: calc(var(--panel-height) * 0.016); --text-legal: calc(var(--panel-height) * 0.012); /* Proportions */ --cap-height: 35%; --drip-reach: 15%; --vertical-name-length: 60%; --name-width: 90%; --shade-window: 50%; /* Surfaces */ --surface-clear-tube: #f4f2f2; --surface-ballet-slipper: #f6cfd6; --surface-chrome-silver: #c9c9cb; } ``` ### Tailwind v4 ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ @theme { /* Colors */ --color-ballet-slipper: #f6cfd6; --color-frosted-petal: #f3c4cf; --color-powder-nude: #efd6d0; --color-clear-tube: #f4f2f2; --color-chrome-silver: #c9c9cb; --color-tonal-rose: #d99ca5; --color-liner-black: #1c1c1c; --color-shade-window: #c97a72; /* Typography — families (free lookalikes) */ --font-display: 'Bebas Neue', Impact, 'Arial Narrow Bold'; --font-headline: 'Corben', 'Cooper Black', 'Georgia Bold'; --font-label: 'League Gothic', 'Arial Narrow'; --font-body: 'Inter', Helvetica, Arial; /* Typography — illustrative scale, as a share of the panel (Matte liquid lipstick component, about 105 mm tall including cap) */ --panel-height: 105mm; --text-vertical-brand: calc(var(--panel-height) * 0.3); --text-vertical-product-name: calc(var(--panel-height) * 0.24); --text-balm-name: calc(var(--panel-height) * 0.2); --text-base-wordmark: calc(var(--panel-height) * 0.05); --text-founder-line: calc(var(--panel-height) * 0.024); --text-product-type: calc(var(--panel-height) * 0.016); --text-legal: calc(var(--panel-height) * 0.012); /* Proportions */ --cap-height: 35%; --drip-reach: 15%; --vertical-name-length: 60%; --name-width: 90%; --shade-window: 50%; /* Surfaces */ } ```