Campaign images © Glow Recipe, from glowrecipe.com

Glow Recipe

juicy fruit candy in tinted glass

Glow Recipe packages skincare as fruit candy: each product sits in a soft-shaped tinted glass or plastic vessel coloured to match its hero fruit (Watermelon Pink #f3a6b5, Blackberry Violet #b06ee0, Cloudberry Orange #f7900a, Guava pink, Plum mauve). The only graphic on the body is a small white square label with the tracked geometric wordmark and the product name in widely spaced monospaced capitals, so the coloured pack does all the work. Rounded, faceted and gem-like bottle and jar shapes, tints that fade from solid at the shoulder to translucent at the base, and caps matched to the body hold the range together; lip tubes skip the label and print the wordmark tone-on-tone.

https://glowrecipe.com Explore the brand

Skincare
Light pack
Pastel soft-touch
Colour-coded range
Playful colour

Color Palette

Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.

Label

Sugar White
#fbf9f8
Small square front label carrying all text on bottles and jars

Ink

Seed Black
#1c1a1b
Wordmark and product name on the white label

Range coding

Watermelon Pink
#f3a6b5
Body and lid of the watermelon toner, moisturiser and toner-pad jars
Plum Mauve
#d294bf
Bulbous plum cream jar and its frosted lid
Blackberry Violet
#b06ee0
Blackberry retinol serum bottle and cap, fading to lilac at the base
Cloudberry Orange
#f7900a
Faceted cloudberry jar in translucent amber-orange
Guava Coral
#f08a95
Rounded guava vitamin C dropper bottle and cap
Prickly Pear Magenta
#d0458f
Peptide mucin bottle and the PDRN toner-pad jar
Fig Mauve
#a85c6c
Lip balm squeeze tube body, with tone-on-tone print

Typography

Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.

The wordmark is small and sits at the top of the white square label; the product name below it is the main read but still small, set in widely tracked monospaced capitals over two or three lines and spread to the label width. There is no large type on the pack body.

Type scale

Estimated cap size as a share of the panel · Front of the 30 ml blackberry serum bottle, about 85 mm tall including cap

tube-wordmark
4% · Medium · Label
FRUIT RITE
wordmark
2.6% · Medium · Label
FRUIT RITE
product-fruit
2% · Regular · Headline
PASSIONFRUIT
product-active
2% · Regular · Headline
PEPTIDE + AHA
product-format
2% · Regular · Headline
GLOW SERUM
benefit-line
1.1% · Regular · Body
BRIGHTENING + SMOOTHING

Fonts

Label
Jost
Looks like
Futura Medium, Avenir Medium
Type
Geometric sans, widely tracked
Weight
Regular, Medium
Case
Uppercase
Tracking
Wide, about +12%
Fallback
Futura, Century Gothic
Wordmark at the top of the white label and tone-on-tone on lip tubes.
Headline
IBM Plex Mono
Looks like
Monospaced typewriter capitals, close to Letter Gothic
Type
Monospaced sans, light to regular
Weight
Light, Regular
Case
Uppercase
Tracking
Very wide, about +25%, lines spread to label width
Fallback
Courier New, Menlo, monospace
Product name naming fruit, active and format, centred over two or three lines.
Body
Inter
Looks like
Helvetica Neue Light
Type
Neutral grotesque, small
Weight
Regular
Case
Uppercase
Tracking
Open, about +8%
Fallback
Helvetica, Arial
Tiny benefit line under the name on some serums, and carton and back copy.

Structure & Proportions

Proportions

Purpose	Value	Preview
Label size	About 45% of the vessel width, roughly square
Label coverage	About 12% of the front surface
Label position	Centred on the widest part of the vessel, slightly below middle	—
Tint fade	Solid colour in the upper 60%, fading to translucent at the base
Label margin	About 10% of label width on each side
Colours per pack	Two: one fruit tint for vessel and cap, plus the white label with black ink	—
Density	Almost empty: one small text label on a large coloured form	—

Shapes

Element	Value	Preview
Front label	Small white square, square corners
Serum bottle	Bulbous bell or drop shape with flared base
Cream jar	Faceted gem jar or rounded pot
Dropper cap	Tall soft cylinder dropper in the body colour
Lip tube	Squeeze tube with a slanted tip

Finishes

Tinted gradient glass
Serum bottles and cream jars · transparent
Gloss glass
Faceted cloudberry jar · gloss
Soft matte plastic
Caps, pad-jar lids and lip tubes · matte
Frosted lid
Plum cream jar · frosted

Formats and materials


Formats	Dropper bottle, Pump bottle, Jar, Squeeze tube, Pad jar
Materials	Tinted glass, Translucent plastic, Opaque plastic
Closures	Colour-matched dropper caps, pump heads and wide screw lids; pad jars include a matching tweezer under the lid
Decoration	Small white square pressure-sensitive label, Tinted body colour, Faceted or bulbous moulded forms

Front Panel

Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.

One small white square or near-square label centred on the front of a coloured vessel; all other surface is bare tinted material.

Zone	Content
Label top	Spaced uppercase wordmark
Label centre	Product name in tracked monospaced caps: hero fruit, active ingredient, product type
Vessel	Colour of the hero fruit, carried through cap and lid

Range System

Each fruit-led line owns a body colour that matches its hero fruit, applied to the glass or plastic and cap; label, type and placement never change.

Watermelon Glow = watermelon pink
Plum Plump = mauve jar and frosted lid
Blackberry Retinol = violet gradient bottle
Cloudberry = translucent orange faceted jar
Guava = coral round bottle
Prickly pear and PDRN pads = magenta

Back of Pack & Shelf

Vessels keep the back clear or carry a second small white label; full copy moves to the outer carton, which repeats the fruit colour with directions, INCI and legal text in small black capitals.

Directions for use on the carton side
Full INCI ingredient list
Short fruit-and-active story line
Barcode and batch code on the carton base
Period-after-opening symbol, recycling and refill notes

On shelf

On shelf the range reads as a row of glowing tinted shapes, pink through violet and orange, with an identical white square at the same height on each, so colour and silhouette do the sorting.

Imagery

No illustration on pack; campaign photography surrounds each product with heaps of its hero fruit, glossy and close-up, on a matching colour background.

Guidelines

Do

Tint the whole vessel in the colour of the product's hero fruit, cap included.
Use soft, rounded or faceted gem-like bottle and jar forms rather than straight cylinders.
Fade the tint from solid in the upper 60% to translucent at the base on glass bottles.
Carry all front text on one Sugar White (#fbf9f8) square label about 45% of the vessel width.
Set the product name in widely tracked Headline mono capitals naming fruit, active and format.
Keep the wordmark smaller than the product name block, in the tracked Label face.

Don't

Don't print large type or the wordmark directly on the glass body.
Don't use clinical white or amber apothecary bottles.
Don't add illustrations or patterns to the label.
Don't mix colours within one product; one fruit, one colour.
Don't use dark, muted or metallic finishes.
Don't use rounded corners or coloured grounds on the label.

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More like this

# Glow Recipe — Pack Style > juicy fruit candy in tinted glass **Category:** Beauty · **Tier:** Mid · **Origin:** US · **Theme:** light **Source:** https://glowrecipe.com Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. Glow Recipe packages skincare as fruit candy: each product sits in a soft-shaped tinted glass or plastic vessel coloured to match its hero fruit (Watermelon Pink #f3a6b5, Blackberry Violet #b06ee0, Cloudberry Orange #f7900a, Guava pink, Plum mauve). The only graphic on the body is a small white square label with the tracked geometric wordmark and the product name in widely spaced monospaced capitals, so the coloured pack does all the work. Rounded, faceted and gem-like bottle and jar shapes, tints that fade from solid at the shoulder to translucent at the base, and caps matched to the body hold the range together; lip tubes skip the label and print the wordmark tone-on-tone. ## Tokens — Colors | Name | Value | Token | Group | Role | | --- | --- | --- | --- | --- | | Sugar White | `#fbf9f8` | `--color-sugar-white` | Label | Small square front label carrying all text on bottles and jars | | Seed Black | `#1c1a1b` | `--color-seed-black` | Ink | Wordmark and product name on the white label | | Watermelon Pink | `#f3a6b5` | `--color-watermelon-pink` | Range coding | Body and lid of the watermelon toner, moisturiser and toner-pad jars | | Plum Mauve | `#d294bf` | `--color-plum-mauve` | Range coding | Bulbous plum cream jar and its frosted lid | | Blackberry Violet | `#b06ee0` | `--color-blackberry-violet` | Range coding | Blackberry retinol serum bottle and cap, fading to lilac at the base | | Cloudberry Orange | `#f7900a` | `--color-cloudberry-orange` | Range coding | Faceted cloudberry jar in translucent amber-orange | | Guava Coral | `#f08a95` | `--color-guava-coral` | Range coding | Rounded guava vitamin C dropper bottle and cap | | Prickly Pear Magenta | `#d0458f` | `--color-prickly-pear-magenta` | Range coding | Peptide mucin bottle and the PDRN toner-pad jar | | Fig Mauve | `#a85c6c` | `--color-fig-mauve` | Range coding | Lip balm squeeze tube body, with tone-on-tone print | ## Tokens — Typography The wordmark is small and sits at the top of the white square label; the product name below it is the main read but still small, set in widely tracked monospaced capitals over two or three lines and spread to the label width. There is no large type on the pack body. ### Label — Futura Medium, Avenir Medium · `--font-label` - **Classification:** Geometric sans, widely tracked - **Free lookalike:** Jost (Google Fonts) - **Fallback:** Futura, Century Gothic - **Weights:** Regular, Medium - **Case:** Uppercase - **Tracking:** Wide, about +12% - **Role:** Wordmark at the top of the white label and tone-on-tone on lip tubes. ### Headline — Monospaced typewriter capitals, close to Letter Gothic · `--font-headline` - **Classification:** Monospaced sans, light to regular - **Free lookalike:** IBM Plex Mono (Google Fonts) - **Fallback:** Courier New, Menlo, monospace - **Weights:** Light, Regular - **Case:** Uppercase - **Tracking:** Very wide, about +25%, lines spread to label width - **Role:** Product name naming fruit, active and format, centred over two or three lines. ### Body — Helvetica Neue Light · `--font-body` - **Classification:** Neutral grotesque, small - **Free lookalike:** Inter (Google Fonts) - **Fallback:** Helvetica, Arial - **Weights:** Regular - **Case:** Uppercase - **Tracking:** Open, about +8% - **Role:** Tiny benefit line under the name on some serums, and carton and back copy. ### Type Scale Sizes are cap height as a share of the reference panel: Front of the 30 ml blackberry serum bottle, about 85 mm tall including cap. | Role | Font | Weight | Size | Case | Token | | --- | --- | --- | --- | --- | --- | | tube-wordmark | Label | Medium | 4% of panel height | Uppercase | `--text-tube-wordmark` | | wordmark | Label | Medium | 2.6% of panel height | Uppercase | `--text-wordmark` | | product-fruit | Headline | Regular | 2% of panel height | Uppercase | `--text-product-fruit` | | product-active | Headline | Regular | 2% of panel height | Uppercase | `--text-product-active` | | product-format | Headline | Regular | 2% of panel height | Uppercase, spread | `--text-product-format` | | benefit-line | Body | Regular | 1.1% of panel height | Uppercase | `--text-benefit-line` | | volume | Body | Regular | 1% of panel height | Uppercase | `--text-volume` | ## Structure & Materials - **Formats:** Dropper bottle, Pump bottle, Jar, Squeeze tube, Pad jar - **Materials:** Tinted glass, Translucent plastic, Opaque plastic - **Closures:** Colour-matched dropper caps, pump heads and wide screw lids; pad jars include a matching tweezer under the lid - **Decoration:** Small white square pressure-sensitive label, Tinted body colour, Faceted or bulbous moulded forms ### Proportions | Purpose | Value | | --- | --- | | Label size | About 45% of the vessel width, roughly square | | Label coverage | About 12% of the front surface | | Label position | Centred on the widest part of the vessel, slightly below middle | | Tint fade | Solid colour in the upper 60%, fading to translucent at the base | | Label margin | About 10% of label width on each side | | Colours per pack | Two: one fruit tint for vessel and cap, plus the white label with black ink | | Density | Almost empty: one small text label on a large coloured form | ### Shapes | Element | Shape | | --- | --- | | Front label | Small white square, square corners | | Serum bottle | Bulbous bell or drop shape with flared base | | Cream jar | Faceted gem jar or rounded pot | | Dropper cap | Tall soft cylinder dropper in the body colour | | Lip tube | Squeeze tube with a slanted tip | ### Finishes | Finish | Where | Look | | --- | --- | --- | | Tinted gradient glass | Serum bottles and cream jars | transparent | | Gloss glass | Faceted cloudberry jar | gloss | | Soft matte plastic | Caps, pad-jar lids and lip tubes | matte | | Frosted lid | Plum cream jar | frosted | ## Pack Elements ### White square label **Role:** Info panel Sugar White (#fbf9f8) square about 45% of the vessel width, the only printed element on bottles and jars. ### Tracked wordmark **Role:** Brand block Geometric sans capitals at the top of the label in Seed Black (#1c1a1b), widely spaced, smaller than the name block width. ### Mono name block **Role:** Product identity Two to three lines of monospaced capitals naming fruit, active and format, each line spread to the same width. ### Fruit-tint vessel **Role:** Range signal Glass or plastic coloured like the hero fruit, solid at the shoulder and fading toward the base. ### Matched cap **Role:** Closure Dropper, pump or lid in exactly the vessel colour, soft matte. ### Gem silhouette **Role:** Form signature Faceted, bell-shaped or bulbous moulding that replaces a standard cylinder on every hero product. ## Do's and Don'ts ### Do - Tint the whole vessel in the colour of the product's hero fruit, cap included. - Use soft, rounded or faceted gem-like bottle and jar forms rather than straight cylinders. - Fade the tint from solid in the upper 60% to translucent at the base on glass bottles. - Carry all front text on one Sugar White (#fbf9f8) square label about 45% of the vessel width. - Set the product name in widely tracked Headline mono capitals naming fruit, active and format. - Keep the wordmark smaller than the product name block, in the tracked Label face. ### Don't - Don't print large type or the wordmark directly on the glass body. - Don't use clinical white or amber apothecary bottles. - Don't add illustrations or patterns to the label. - Don't mix colours within one product; one fruit, one colour. - Don't use dark, muted or metallic finishes. - Don't use rounded corners or coloured grounds on the label. ## Surfaces | Level | Name | Value | Purpose | | --- | --- | --- | --- | | 0 | Blackberry Violet | `#b06ee0` | Tinted vessel that carries the colour of the product | | 1 | Sugar White | `#fbf9f8` | Square label holding all text | ## Front Panel Layout One small white square or near-square label centred on the front of a coloured vessel; all other surface is bare tinted material. | Zone | Content | | --- | --- | | Label top | Spaced uppercase wordmark | | Label centre | Product name in tracked monospaced caps: hero fruit, active ingredient, product type | | Vessel | Colour of the hero fruit, carried through cap and lid | ## Range System Each fruit-led line owns a body colour that matches its hero fruit, applied to the glass or plastic and cap; label, type and placement never change. - Watermelon Glow = watermelon pink - Plum Plump = mauve jar and frosted lid - Blackberry Retinol = violet gradient bottle - Cloudberry = translucent orange faceted jar - Guava = coral round bottle - Prickly pear and PDRN pads = magenta ## Back of Pack Vessels keep the back clear or carry a second small white label; full copy moves to the outer carton, which repeats the fruit colour with directions, INCI and legal text in small black capitals. - Directions for use on the carton side - Full INCI ingredient list - Short fruit-and-active story line - Barcode and batch code on the carton base - Period-after-opening symbol, recycling and refill notes ## Imagery No illustration on pack; campaign photography surrounds each product with heaps of its hero fruit, glossy and close-up, on a matching colour background. ## On Shelf On shelf the range reads as a row of glowing tinted shapes, pink through violet and orange, with an identical white square at the same height on each, so colour and silhouette do the sorting. ## Agent Prompt Guide Quick Color Reference: - Watermelon Pink: #f3a6b5 — Body and lid of the watermelon toner, moisturiser and toner-pad jars - Plum Mauve: #d294bf — Bulbous plum cream jar and its frosted lid - Blackberry Violet: #b06ee0 — Blackberry retinol serum bottle and cap, fading to lilac at the base - Cloudberry Orange: #f7900a — Faceted cloudberry jar in translucent amber-orange - Guava Coral: #f08a95 — Rounded guava vitamin C dropper bottle and cap - Prickly Pear Magenta: #d0458f — Peptide mucin bottle and the PDRN toner-pad jar - Fig Mauve: #a85c6c — Lip balm squeeze tube body, with tone-on-tone print - Sugar White: #fbf9f8 — Small square front label carrying all text on bottles and jars - Seed Black: #1c1a1b — Wordmark and product name on the white label Create a bulbous bell-shaped glass dropper bottle tinted Blackberry Violet (#b06ee0), solid at the shoulder and fading to translucent at the base, with a matching soft matte violet dropper cap. Centre a small Sugar White (#fbf9f8) square label about 45% of the bottle width, with an original widely tracked geometric Label wordmark at the top in Seed Black (#1c1a1b). Set a three-line product name in widely spaced Headline monospaced capitals (fruit, active, format), each line spread to the same width. Make a faceted gem-shaped jar in translucent Cloudberry Orange (#f7900a) with a soft matte orange lid and the same white square label. Shoot the packs on a heap of their hero fruit against a saturated background in the same colour family. Image prompt: Product photo of a new fruit-led skincare brand in a juicy candy-glass packaging style: a rounded bulbous dropper serum bottle in translucent passionfruit orange glass fading from solid at the shoulder to clear at the base, with a matching orange dropper cap, and beside it a faceted gem-shaped jar in the same tint with a soft matte orange lid. Each carries only one small white square label with a tiny widely tracked geometric uppercase wordmark and a three-line product name in widely spaced monospaced capitals in black. Gloss glass, no other graphics. The packs sit on a heap of halved glossy passionfruits against a saturated orange-to-pink gradient background, close-up beauty product photography. Invent an original brand name and artwork; do not reproduce existing logos. ## Similar Brands - **Fenty Skin** — Also uses chunky tinted vessels with refill jars, but in muted earthy tones and with a heavier wordmark. - **Summer Fridays** — Shares the soft pastel, one-colour-per-product jars and a tiny label, with a quieter rounded type style. - **Bubble** — Uses playful saturated colour vessels for young skincare, though printed directly rather than labelled. - **Laneige** — Builds a K-beauty range on tinted translucent jars per product, with more silver and gradient finishes. ## Quick Start ### CSS Custom Properties ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ :root { /* Colors */ --color-watermelon-pink: #f3a6b5; --color-plum-mauve: #d294bf; --color-blackberry-violet: #b06ee0; --color-cloudberry-orange: #f7900a; --color-guava-coral: #f08a95; --color-prickly-pear-magenta: #d0458f; --color-fig-mauve: #a85c6c; --color-sugar-white: #fbf9f8; --color-seed-black: #1c1a1b; /* Typography — families (free lookalikes) */ --font-label: 'Jost', Futura, 'Century Gothic'; --font-headline: 'IBM Plex Mono', 'Courier New', Menlo, monospace; --font-body: 'Inter', Helvetica, Arial; /* Typography — illustrative scale, as a share of the panel (Front of the 30 ml blackberry serum bottle, about 85 mm tall including cap) */ --panel-height: 85mm; --text-tube-wordmark: calc(var(--panel-height) * 0.04); --text-wordmark: calc(var(--panel-height) * 0.026); --text-product-fruit: calc(var(--panel-height) * 0.02); --text-product-active: calc(var(--panel-height) * 0.02); --text-product-format: calc(var(--panel-height) * 0.02); --text-benefit-line: calc(var(--panel-height) * 0.011); --text-volume: calc(var(--panel-height) * 0.01); /* Proportions */ --label-size: 45%; --label-coverage: 12%; --tint-fade: 60%; --label-margin: 10%; /* Surfaces */ --surface-blackberry-violet: #b06ee0; --surface-sugar-white: #fbf9f8; } ``` ### Tailwind v4 ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ @theme { /* Colors */ --color-watermelon-pink: #f3a6b5; --color-plum-mauve: #d294bf; --color-blackberry-violet: #b06ee0; --color-cloudberry-orange: #f7900a; --color-guava-coral: #f08a95; --color-prickly-pear-magenta: #d0458f; --color-fig-mauve: #a85c6c; --color-sugar-white: #fbf9f8; --color-seed-black: #1c1a1b; /* Typography — families (free lookalikes) */ --font-label: 'Jost', Futura, 'Century Gothic'; --font-headline: 'IBM Plex Mono', 'Courier New', Menlo, monospace; --font-body: 'Inter', Helvetica, Arial; /* Typography — illustrative scale, as a share of the panel (Front of the 30 ml blackberry serum bottle, about 85 mm tall including cap) */ --panel-height: 85mm; --text-tube-wordmark: calc(var(--panel-height) * 0.04); --text-wordmark: calc(var(--panel-height) * 0.026); --text-product-fruit: calc(var(--panel-height) * 0.02); --text-product-active: calc(var(--panel-height) * 0.02); --text-product-format: calc(var(--panel-height) * 0.02); --text-benefit-line: calc(var(--panel-height) * 0.011); --text-volume: calc(var(--panel-height) * 0.01); /* Proportions */ --label-size: 45%; --label-coverage: 12%; --tint-fade: 60%; --label-margin: 10%; /* Surfaces */ } ```