Rhode

chocolate gloss and quiet lowercase restraint

rhode packs every product in a small, rounded, soft-cornered object with almost nothing printed on it: a single bold lowercase wordmark set vertically up the centre, a hairline rule and a few lines of tiny product text, all in one tonal ink. The body colour carries the identity, from milky white (#f0ede7) and pearlescent champagne on skincare to deep glossy cocoa (#4f2a12) and caramel tan on the pocket colour sticks and lip tint, so the range reads as a family of smooth pebbles rather than labelled products. On the stick compacts a thin vertical rule runs above and below the wordmark like a seam. Shade differences live in the product itself, visible as a coloured dome above a stepped collar, while the shell, wordmark and layout stay identical.

https://rhodeskin.com Explore the brand

Skincare
Dark pack
Clinical minimal
Luxe monochrome

Color Palette

Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.

Pack body

Glaze Milk
#f0ede7
Off-white body and rounded cap of the glazing mist; the skincare base colour
Champagne Sheen
#bea695
Pearlescent metallic bottle and cap of the highlight milk
Cocoa Shell
#4f2a12
Glossy dark brown shell of the pocket bronze sticks and the lip tint tube
Caramel Tan
#b98461
Shell of the pocket pearl sticks; a lighter sibling to the cocoa shell

Ink

Bare Peach
#d9b49a
Wordmark, hairline rule and small text printed on the dark brown shells
Soft Graphite
#8f8a85
Wordmark and copy on the white mist bottle, kept low contrast
Champagne Ink
#f4ede6
Wordmark and small text on the pearlescent highlight bottle

Accent

Satin Taupe
#9c7863
Tone-on-tone wordmark printed on the caramel shells

Range coding

Dome Bronze
#8a5a3a
Visible product dome on bronze stick shades, the only shade cue
Daisy Brights
#f2a82c
Flower-shaped spot patches in orange, butter yellow, sage, pink and grey on a white card

Typography

Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.

The lowercase wordmark is the only large element, always rotated 90 degrees and running vertically up the centre of the pack, reading bottom to top. Product name and description sit beside or below it in very small type, often bilingual, never competing with the mark; the volume sits at the base in the same ink.

Type scale

Estimated cap size as a share of the panel · Front of the pocket stick shell, about 50 mm tall

wordmark
14% · Bold · Display
lune
mist-wordmark
9% · Bold · Display
lune
product-name
2.4% · Medium · Label
PEPTIDE LIP TINT
translation
2.2% · Medium · Label
BAUME À LÈVRES TEINTÉ
descriptor
2% · Light · Body
hydrating face spray
volume
1.6% · Regular · Body
10 ml / 0.34 fl oz

Fonts

Display
Inter Tight
Looks like
Custom bold grotesque close to Neue Haas Grotesk Bold, Futura Bold
Type
Bold grotesque, tightly spaced lowercase
Weight
Bold
Case
Lowercase
Tracking
Tight, about -3%
Fallback
Helvetica Neue Bold, Arial Bold
The wordmark only, rotated vertically up the centre axis of every pack.
Label
Inter
Looks like
Helvetica Neue Medium
Type
Neutral grotesque
Weight
Medium
Case
Uppercase
Tracking
Wide, about +6%
Fallback
Helvetica, Arial
Product name and its French translation beside or below the wordmark.
Body
Inter
Looks like
Helvetica Neue Light
Type
Light grotesque
Weight
Light, Regular
Case
Lowercase
Tracking
Normal
Fallback
Helvetica, Arial
One-line functional description and the volume in ml and fl oz.

Structure & Proportions

Proportions

Purpose	Value	Preview
Wordmark length	About 40% of pack height, vertical on the centre axis
Hairline rule	Runs about 80% of shell height including the wordmark gap
Printed area	Under 10% of the visible surface
Corner radius	About 30% of pack width; nearly pill-shaped
Product dome	Top 12% of the stick shows the shade
Colours per pack	Two: body colour and one tonal ink	—
Density	Nearly empty: one vertical word and a few micro lines	—

Shapes

Element	Value	Preview
Mist bottle	Tall pill-shaped capsule
Stick shell	Short rounded cylinder with stepped collar
Lip tint	Squeeze tube with slanted tip
Hairline rule	Thin vertical seam above and below the wordmark
Spot patch	Daisy-shaped flower

Finishes

High-gloss lacquer
Cocoa and caramel stick shells, lip tint tube · gloss
Pearlescent metallic
Highlight milk bottle · pearlescent
Soft matte white
Glazing mist bottle · matte

Formats and materials


Formats	Pill-shaped spray bottle, Short rounded bottle, Squeeze tube with slanted tip, Twist-up stick compact, Patch card
Materials	Plastic, Metallised plastic, Glass
Closures	Rounded overcaps that continue the body silhouette; stick compacts expose a domed product top above a stepped collar
Decoration	Direct print in one tonal ink, Vertical wordmark, Hairline rule

Front Panel

Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.

No separate label: all type is printed straight onto the body in one tonal colour, centred on a vertical axis.

Zone	Content
Centre axis	Lowercase wordmark rotated vertically, with a thin rule extending above and below on the sticks
Beside the mark	Product name and French translation in tiny type
Base	Volume in ml and fl oz

Range System

Body colour separates product families (white and champagne for skincare, cocoa and caramel for colour sticks); individual shades are shown only by the visible product dome, with no name printed large on the front.

Glazing mist = milky white pill bottle
Highlight milk = champagne pearlescent bottle
Bronze sticks = cocoa shell, shade seen in the dome
Pearl sticks = caramel tan shell
Lip tint = cocoa tube

Back of Pack & Shelf

Backs and bases carry the rest in the same tonal ink at micro size: shade name, bilingual product name, ingredients, volume, batch and recycling marks, laid out centred along the same vertical axis or on the base.

Shade name printed small on the base
Bilingual product name and one-line use
Full INCI ingredient list in micro type
Volume in ml and fl oz
Batch code and period-after-opening symbol
Recycling marks and distributor line

On shelf

On shelf and online the products read as a tray of smooth glossy pebbles in white, champagne and chocolate, identical in silhouette, so the brand is recognised by shape and tone before the tiny wordmark is read.

Imagery

None on pack; the product colour itself, seen through the opening of the stick, is the only image.

Guidelines

Do

Shape every pack as a smooth rounded object with corner radius about 30% of its width.
Set the wordmark in bold lowercase, rotated to read bottom to top, about 40% of pack height on the centre axis.
Print everything in one low-contrast tonal ink, such as peach (#d9b49a) on cocoa.
Add a hairline vertical rule above and below the wordmark on stick formats.
Separate families by body colour: white and champagne for skincare, cocoa and caramel for colour.
Show shades only through the product dome, never with a printed swatch.

Don't

Don't print the wordmark horizontally or in capitals.
Don't use high-contrast ink such as pure white on brown or black on white.
Don't add a label, frame, pattern or imagery.
Don't print shade names on the front.
Don't use sharp corners or faceted shapes.

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More like this

# Rhode — Pack Style > chocolate gloss and quiet lowercase restraint **Category:** Beauty · **Tier:** Mid · **Origin:** US · **Theme:** dark **Source:** https://rhodeskin.com Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. rhode packs every product in a small, rounded, soft-cornered object with almost nothing printed on it: a single bold lowercase wordmark set vertically up the centre, a hairline rule and a few lines of tiny product text, all in one tonal ink. The body colour carries the identity, from milky white (#f0ede7) and pearlescent champagne on skincare to deep glossy cocoa (#4f2a12) and caramel tan on the pocket colour sticks and lip tint, so the range reads as a family of smooth pebbles rather than labelled products. On the stick compacts a thin vertical rule runs above and below the wordmark like a seam. Shade differences live in the product itself, visible as a coloured dome above a stepped collar, while the shell, wordmark and layout stay identical. ## Tokens — Colors | Name | Value | Token | Group | Role | | --- | --- | --- | --- | --- | | Glaze Milk | `#f0ede7` | `--color-glaze-milk` | Pack body | Off-white body and rounded cap of the glazing mist; the skincare base colour | | Champagne Sheen | `#bea695` | `--color-champagne-sheen` | Pack body | Pearlescent metallic bottle and cap of the highlight milk | | Cocoa Shell | `#4f2a12` | `--color-cocoa-shell` | Pack body | Glossy dark brown shell of the pocket bronze sticks and the lip tint tube | | Caramel Tan | `#b98461` | `--color-caramel-tan` | Pack body | Shell of the pocket pearl sticks; a lighter sibling to the cocoa shell | | Bare Peach | `#d9b49a` | `--color-bare-peach` | Ink | Wordmark, hairline rule and small text printed on the dark brown shells | | Soft Graphite | `#8f8a85` | `--color-soft-graphite` | Ink | Wordmark and copy on the white mist bottle, kept low contrast | | Champagne Ink | `#f4ede6` | `--color-champagne-ink` | Ink | Wordmark and small text on the pearlescent highlight bottle | | Satin Taupe | `#9c7863` | `--color-satin-taupe` | Accent | Tone-on-tone wordmark printed on the caramel shells | | Dome Bronze | `#8a5a3a` | `--color-dome-bronze` | Range coding | Visible product dome on bronze stick shades, the only shade cue | | Daisy Brights | `#f2a82c` | `--color-daisy-brights` | Range coding | Flower-shaped spot patches in orange, butter yellow, sage, pink and grey on a white card | ## Tokens — Typography The lowercase wordmark is the only large element, always rotated 90 degrees and running vertically up the centre of the pack, reading bottom to top. Product name and description sit beside or below it in very small type, often bilingual, never competing with the mark; the volume sits at the base in the same ink. ### Display — Custom bold grotesque close to Neue Haas Grotesk Bold, Futura Bold · `--font-display` - **Classification:** Bold grotesque, tightly spaced lowercase - **Free lookalike:** Inter Tight (Google Fonts) - **Fallback:** Helvetica Neue Bold, Arial Bold - **Weights:** Bold - **Case:** Lowercase - **Tracking:** Tight, about -3% - **Role:** The wordmark only, rotated vertically up the centre axis of every pack. ### Label — Helvetica Neue Medium · `--font-label` - **Classification:** Neutral grotesque - **Free lookalike:** Inter (Google Fonts) - **Fallback:** Helvetica, Arial - **Weights:** Medium - **Case:** Uppercase - **Tracking:** Wide, about +6% - **Role:** Product name and its French translation beside or below the wordmark. ### Body — Helvetica Neue Light · `--font-body` - **Classification:** Light grotesque - **Free lookalike:** Inter (Google Fonts) - **Fallback:** Helvetica, Arial - **Weights:** Light, Regular - **Case:** Lowercase - **Tracking:** Normal - **Role:** One-line functional description and the volume in ml and fl oz. ### Type Scale Sizes are cap height as a share of the reference panel: Front of the pocket stick shell, about 50 mm tall. | Role | Font | Weight | Size | Case | Token | | --- | --- | --- | --- | --- | --- | | wordmark | Display | Bold | 14% of panel height | Lowercase | `--text-wordmark` | | mist-wordmark | Display | Bold | 9% of panel height | Lowercase | `--text-mist-wordmark` | | product-name | Label | Medium | 2.4% of panel height | Uppercase | `--text-product-name` | | translation | Label | Medium | 2.2% of panel height | Uppercase | `--text-translation` | | descriptor | Body | Light | 2% of panel height | Lowercase | `--text-descriptor` | | volume | Body | Regular | 1.6% of panel height | Lowercase | `--text-volume` | ## Structure & Materials - **Formats:** Pill-shaped spray bottle, Short rounded bottle, Squeeze tube with slanted tip, Twist-up stick compact, Patch card - **Materials:** Plastic, Metallised plastic, Glass - **Closures:** Rounded overcaps that continue the body silhouette; stick compacts expose a domed product top above a stepped collar - **Decoration:** Direct print in one tonal ink, Vertical wordmark, Hairline rule ### Proportions | Purpose | Value | | --- | --- | | Wordmark length | About 40% of pack height, vertical on the centre axis | | Hairline rule | Runs about 80% of shell height including the wordmark gap | | Printed area | Under 10% of the visible surface | | Corner radius | About 30% of pack width; nearly pill-shaped | | Product dome | Top 12% of the stick shows the shade | | Colours per pack | Two: body colour and one tonal ink | | Density | Nearly empty: one vertical word and a few micro lines | ### Shapes | Element | Shape | | --- | --- | | Mist bottle | Tall pill-shaped capsule | | Stick shell | Short rounded cylinder with stepped collar | | Lip tint | Squeeze tube with slanted tip | | Hairline rule | Thin vertical seam above and below the wordmark | | Spot patch | Daisy-shaped flower | ### Finishes | Finish | Where | Look | | --- | --- | --- | | High-gloss lacquer | Cocoa and caramel stick shells, lip tint tube | gloss | | Pearlescent metallic | Highlight milk bottle | pearlescent | | Soft matte white | Glazing mist bottle | matte | ## Pack Elements ### Vertical wordmark **Role:** Brand block Bold lowercase wordmark rotated 90 degrees, reading bottom to top, about 40% of pack height on the centre axis. ### Hairline seam **Role:** Signature detail Thin vertical rule in the same ink continuing above and below the wordmark on stick shells, like a seam. ### Pebble shell **Role:** Pack body Short rounded glossy cylinder with radius about 30% of width, in cocoa (#4f2a12) or caramel (#b98461). ### Product dome **Role:** Shade cue Domed top of the stick product above a stepped collar, the only place the shade is shown. ### Micro copy **Role:** Product data Two or three lines of tiny uppercase product name and French translation beside the mark, same ink. ### Pill mist bottle **Role:** Skincare format Tall capsule in soft matte milky white with a seamless rounded cap and graphite type. ### Tonal ink **Role:** Colour rule One low-contrast ink per body, such as peach (#d9b49a) on cocoa or graphite (#8f8a85) on white. ## Do's and Don'ts ### Do - Shape every pack as a smooth rounded object with corner radius about 30% of its width. - Set the wordmark in bold lowercase, rotated to read bottom to top, about 40% of pack height on the centre axis. - Print everything in one low-contrast tonal ink, such as peach (#d9b49a) on cocoa. - Add a hairline vertical rule above and below the wordmark on stick formats. - Separate families by body colour: white and champagne for skincare, cocoa and caramel for colour. - Show shades only through the product dome, never with a printed swatch. ### Don't - Don't print the wordmark horizontally or in capitals. - Don't use high-contrast ink such as pure white on brown or black on white. - Don't add a label, frame, pattern or imagery. - Don't print shade names on the front. - Don't use sharp corners or faceted shapes. ## Surfaces | Level | Name | Value | Purpose | | --- | --- | --- | --- | | 0 | Cocoa Shell | `#4f2a12` | Glossy pack body of colour products | | 1 | Bare Peach | `#d9b49a` | Tonal ink for wordmark, rule and copy | | 2 | Dome Bronze | `#8a5a3a` | Visible product dome showing the shade | ## Front Panel Layout No separate label: all type is printed straight onto the body in one tonal colour, centred on a vertical axis. | Zone | Content | | --- | --- | | Centre axis | Lowercase wordmark rotated vertically, with a thin rule extending above and below on the sticks | | Beside the mark | Product name and French translation in tiny type | | Base | Volume in ml and fl oz | ## Range System Body colour separates product families (white and champagne for skincare, cocoa and caramel for colour sticks); individual shades are shown only by the visible product dome, with no name printed large on the front. - Glazing mist = milky white pill bottle - Highlight milk = champagne pearlescent bottle - Bronze sticks = cocoa shell, shade seen in the dome - Pearl sticks = caramel tan shell - Lip tint = cocoa tube ## Back of Pack Backs and bases carry the rest in the same tonal ink at micro size: shade name, bilingual product name, ingredients, volume, batch and recycling marks, laid out centred along the same vertical axis or on the base. - Shade name printed small on the base - Bilingual product name and one-line use - Full INCI ingredient list in micro type - Volume in ml and fl oz - Batch code and period-after-opening symbol - Recycling marks and distributor line ## Imagery None on pack; the product colour itself, seen through the opening of the stick, is the only image. ## On Shelf On shelf and online the products read as a tray of smooth glossy pebbles in white, champagne and chocolate, identical in silhouette, so the brand is recognised by shape and tone before the tiny wordmark is read. ## Agent Prompt Guide Quick Color Reference: - Glaze Milk: #f0ede7 — Off-white body and rounded cap of the glazing mist; the skincare base colour - Champagne Sheen: #bea695 — Pearlescent metallic bottle and cap of the highlight milk - Cocoa Shell: #4f2a12 — Glossy dark brown shell of the pocket bronze sticks and the lip tint tube - Caramel Tan: #b98461 — Shell of the pocket pearl sticks; a lighter sibling to the cocoa shell - Bare Peach: #d9b49a — Wordmark, hairline rule and small text printed on the dark brown shells - Soft Graphite: #8f8a85 — Wordmark and copy on the white mist bottle, kept low contrast - Champagne Ink: #f4ede6 — Wordmark and small text on the pearlescent highlight bottle - Satin Taupe: #9c7863 — Tone-on-tone wordmark printed on the caramel shells - Dome Bronze: #8a5a3a — Visible product dome on bronze stick shades, the only shade cue - Daisy Brights: #f2a82c — Flower-shaped spot patches in orange, butter yellow, sage, pink and grey on a white card Create a short rounded stick compact with a high-gloss cocoa-brown (#4f2a12) shell, corner radius about 30% of its width, and a stepped collar under a domed bronze (#8a5a3a) product top. Print an original lowercase wordmark in bold grotesque in peach (#d9b49a), rotated 90 degrees to read bottom to top, about 40% of the shell height on the centre axis. Add a hairline vertical rule in the same peach running above and below the wordmark like a seam. Make a tall pill-shaped spray bottle in soft matte milky white (#f0ede7) with a seamless rounded cap and the wordmark vertical in graphite (#8f8a85). Make a cocoa squeeze tube with a slanted tip, the wordmark vertical near the top and two tiny uppercase lines of bilingual product name under it. Image prompt: Product photo of a new beauty brand in a quiet pebble style: a row of short rounded glossy chocolate-brown stick compacts with domed bronze product tops above stepped collars, each printed only with an original bold lowercase wordmark running vertically up the centre in soft peach and a hairline rule above and below it; beside them a tall pill-shaped soft matte milky-white spray bottle with the same vertical wordmark in pale graphite and a pearlescent champagne bottle. No labels, no imagery, one tonal ink per pack. Pure white seamless background, soft hard-edged shadows, studio product photography. Invent an original brand name and artwork; do not reproduce existing logos. ## Similar Brands - **Glossier** — Also uses a vertical wordmark on minimal components, but in heavy black on white with colour blocks. - **Merit** — Shares the quiet, nearly empty components and tonal palette in colour cosmetics, with horizontal type and matte finishes. - **Kylie Cosmetics** — Similar celebrity minimal beauty with soft tonal bodies, more saturated and more printed. - **Tower 28** — Also runs the wordmark vertically on small rounded components, in pastel rather than chocolate tones. ## Quick Start ### CSS Custom Properties ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ :root { /* Colors */ --color-glaze-milk: #f0ede7; --color-champagne-sheen: #bea695; --color-cocoa-shell: #4f2a12; --color-caramel-tan: #b98461; --color-bare-peach: #d9b49a; --color-soft-graphite: #8f8a85; --color-champagne-ink: #f4ede6; --color-satin-taupe: #9c7863; --color-dome-bronze: #8a5a3a; --color-daisy-brights: #f2a82c; /* Typography — families (free lookalikes) */ --font-display: 'Inter Tight', 'Helvetica Neue Bold', 'Arial Bold'; --font-label: 'Inter', Helvetica, Arial; --font-body: 'Inter', Helvetica, Arial; /* Typography — illustrative scale, as a share of the panel (Front of the pocket stick shell, about 50 mm tall) */ --panel-height: 50mm; --text-wordmark: calc(var(--panel-height) * 0.14); --text-mist-wordmark: calc(var(--panel-height) * 0.09); --text-product-name: calc(var(--panel-height) * 0.024); --text-translation: calc(var(--panel-height) * 0.022); --text-descriptor: calc(var(--panel-height) * 0.02); --text-volume: calc(var(--panel-height) * 0.016); /* Proportions */ --wordmark-length: 40%; --hairline-rule: 80%; --printed-area: 8%; --corner-radius: 30%; --product-dome: 12%; /* Surfaces */ --surface-cocoa-shell: #4f2a12; --surface-bare-peach: #d9b49a; --surface-dome-bronze: #8a5a3a; } ``` ### Tailwind v4 ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ @theme { /* Colors */ --color-glaze-milk: #f0ede7; --color-champagne-sheen: #bea695; --color-cocoa-shell: #4f2a12; --color-caramel-tan: #b98461; --color-bare-peach: #d9b49a; --color-soft-graphite: #8f8a85; --color-champagne-ink: #f4ede6; --color-satin-taupe: #9c7863; --color-dome-bronze: #8a5a3a; --color-daisy-brights: #f2a82c; /* Typography — families (free lookalikes) */ --font-display: 'Inter Tight', 'Helvetica Neue Bold', 'Arial Bold'; --font-label: 'Inter', Helvetica, Arial; --font-body: 'Inter', Helvetica, Arial; /* Typography — illustrative scale, as a share of the panel (Front of the pocket stick shell, about 50 mm tall) */ --panel-height: 50mm; --text-wordmark: calc(var(--panel-height) * 0.14); --text-mist-wordmark: calc(var(--panel-height) * 0.09); --text-product-name: calc(var(--panel-height) * 0.024); --text-translation: calc(var(--panel-height) * 0.022); --text-descriptor: calc(var(--panel-height) * 0.02); --text-volume: calc(var(--panel-height) * 0.016); /* Proportions */ --wordmark-length: 40%; --hairline-rule: 80%; --printed-area: 8%; --corner-radius: 30%; --product-dome: 12%; /* Surfaces */ } ```