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Sun Bum packaging

Photography: Sun Bum official photography. Images belong to their respective owners.

Sun Bum

Yellow-capped paper stick with printed grain and mascot

The selected SPF50 face stick uses a narrow paper cylinder with a bright yellow cap and a tan wood-grain print. A stacked rounded producer mark sits above the yellow ape mascot, followed by a large 50 between fine horizontal rules and smaller functional wording. A dense Drug Facts panel is visible around the right side. The official page confirms an FSC-certified paper tube; the grain is decoration, and the product’s water-resistance wording is not evidence that the package is waterproof.

  • Suncare
  • Light pack
  • Kraft & natural
  • Bold typographic

About this study

Selected closed SPF50 paper-tube face stick held in hand; partial Drug Facts panel visible, full carton and mechanism unseen.

Sources & evidence · Reviewed 2026-10-19

Color Palette

Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.

Pack body

  • Tan printed grain

    #E1AF7C

    Approximate warm tube appearance with darker vertical grain lines. This is a wood-like print on a source-confirmed paper tube, not solid wood.

  • Bright yellow cap

    #F8EC78

    Large uninterrupted top block, repeated in the mascot face. Lighting creates paler highlights without an additional ink specification.

Ink

  • Dark brown identity

    #50321F

    Rounded producer, mascot outline, protection number, rules and dense side information.

  • Darker grain accents

    #C99469

    Fine vertical texture within the tan printed surface; no wood species or natural veneer is implied.

Typography

Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.

The rounded Sun Bum name is stacked above the mascot, creating a familiar identity group near the upper front. Below, 50 appears as the largest functional number between two thin rules. Smaller lines identify Sunscreen Face Stick, Broad Spectrum SPF50 and water-resistance wording. A net-weight line sits near the bottom. The adjacent Drug Facts column uses dense small sans serif text with ruled sections, keeping the more technical register separate from the playful front.

Fonts

  • Rounded producer alternative

    Quicksand

    Looks like
    Quicksand
    Type
    Rounded sans serif
    Weight
    Medium 500 / SemiBold 600
    Case
    Original mixed-case or lowercase lettering
    Tracking
    Close to neutral
    Fallback
    sans-serif

    A proposed rounded voice for a unique fictional producer. Keep its silhouette distinct from Sun Bum’s custom mark and avoid recreating the mascot as a shortcut to recognition.

  • Utility information alternative

    Roboto Condensed

    Looks like
    Roboto Condensed
    Type
    Condensed sans serif
    Weight
    Regular 400 / Medium 500 / Bold 700
    Case
    Mixed-case descriptors and large numerals
    Tracking
    Neutral
    Fallback
    sans-serif

    Use a compact clear sans serif for verified product information. Dense side panels need actual-size proofs around the cylinder; they should not be reduced simply to make more decorative space.

Structure & Proportions

Visual proportions and finish previews are illustrative. Confirmed construction details and uncertainties are distinguished in the study notes.

Proportions

PurposeValuePreview
Cap blockThe tall yellow cap occupies a substantial upper portion of the slim cylinder and is easily distinguished from the patterned body.—
Front identity stackProducer and mascot share the upper front, with the number and descriptors below in a narrow vertical sequence.—
Side information columnA dense ruled panel wraps immediately around the right edge, showing how limited circumference is shared between identity and full information.—

Shapes

ElementValuePreview
Paper tubeTall narrow cylinder with printed grain and a flat-looking lower edge.
Yellow capMatching-width cylinder covering the top, closed in this view.
Mascot regionRounded yellow character face with a heavy dark outline.
Number registerLarge 50 between two thin horizontal rules.

Finishes

  • Printed paper appearance

    Tan tube wall; FSC paper tube source-confirmed, coating unknown. · matte

  • Diffuse yellow cap

    Closed upper component; material and finish process unverified. · matte

Formats and materials

FormatsA narrow cylindrical sunscreen stick in a closed paper tube. The selected lower front shows a 0.92 oz / 26 g net-weight line, partly adjacent to the holding fingers.
MaterialsThe exact official page states that this stick uses an FSC-certified paper tube. That certification is scoped to the tube statement, not automatically to every hidden component or outer carton., Cap construction, internal liner, barrier, adhesive and product-advancement assembly are not specified in the accessed evidence. Printed grain does not establish wood, bamboo or veneer.
ClosuresA tall yellow cylindrical cap covers the upper product area, with a clear boundary where it meets the printed body. The stick is closed and held in a hand, so the open product, base mechanism and cap interior are unseen. A push-up or twist-up action is not assumed.
DecorationVertical wood-like grain runs behind the producer and utility text, creating a warm visual material cue on the paper tube., The yellow mascot face repeats the cap colour, linking a functional closure to the printed identity. Fine rules isolate the protection number below that character.

Front Panel

Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.

A narrow front column carries the playful identity and the main protection number, while a dense rectangular Drug Facts panel wraps along the right side. The faux grain continues behind both. Yellow repeats only in the cap and mascot, so the rest of the text remains dark and direct. Thin rules make the number a separate functional register within the otherwise vertically stacked identity.

ZoneContent
Cap colour blockThe bright yellow top is visually plain, helping the opening region stand apart from the detailed body.
Producer and mascotRounded stacked lettering sits above a large yellow face with dark outline. This pair occupies the most expressive part of the front.
Protection and categoryThe large 50 is isolated between rules, followed by smaller face-stick and broad-spectrum wording. These are recorded as visible label identifiers, not independently tested claims.
Side facts and bottom weightA ruled Drug Facts panel is partly visible on the right, and the net-weight line sits near the base. Fingers and curvature prevent a complete transcription of the side panel.

Range System

The official page distinguishes the paper-tube SPF50 format from other face-stick and face-and-body options. This selected design should therefore remain tied to the paper-tube product rather than merged with a familiar plastic stick of another protection level. The page also refers users to an outer carton for complete labelling, although no carton is visible in the approved cover.

  • An original material update can preserve recognisable front structure while clearly identifying the new format. Keep the component specification attached to the correct product so a paper version is not confused with another package using similar colours.
  • Repeating a cap colour inside a mascot or symbol creates cohesion on a small cylinder. Use an original graphic and ensure the practical number remains readable independently of it.

Back of Pack & Shelf

A partial side Drug Facts column is visible, but the full reverse and referenced outer carton are absent. The image supports its existence and ruled structure, not a complete reading of all directions or warnings.

  • Use a full rotation and carton image before documenting the complete information system.
  • Verify the base mechanism before describing how the stick advances.
  • Keep the FSC tube claim separate from assumptions about cap, liner and carton composition.

On shelf

The yellow cap and mascot should be the strongest recognition pair when the image is reduced, followed by the isolated 50. The tan grain gives the body a warm character but can reduce contrast for the smallest dark text if reproduced too strongly. This is visual interpretation rather than a consumer or handling test. An isolated neutral front and open-stick view would complement the hand-held cover for detailed packaging comparison.

Imagery

A hand holds the closed stick upright against a plain cyan background. This gives a useful sense of relative portability without providing measured dimensions. The fingers cover part of the lower and right-side copy, while the yellow cap, mascot and large number remain clear. Cyan belongs entirely to the photographic setting. The scene does not expose the product itself or demonstrate the opening and advancement mechanism.

Guidelines

Editorial principles for an original design brief, not official brand guidelines.

Do

  • Scope the FSC statement to the specified paper tube.
  • Distinguish formula water resistance from package water tolerance.
  • Keep the large number separate from the mascot.
  • Use full rotation imagery for the dense side panel.

Don't

  • Do not call printed grain solid wood or bamboo.
  • Do not infer a push-up or twist-up mechanism from the closed stick.
  • Do not claim every component is paper or plastic-free.
  • Do not treat the cyan background as a package colour.

Sources & evidence

How this study was built
  • structure · Sourced fact

    Official page confirms FSC-certified paper tube and separately advises keeping packaging away from water.Paper Tube SPF50 Sunscreen Face Stick — Sun Bum
  • edition · Sourced fact

    Page distinguishes paper-tube SPF50 format and refers to outer carton for complete labelling.Paper Tube SPF50 Sunscreen Face Stick — Sun Bum
  • typography · Visual observation

    Rounded producer, mascot and isolated 50 precede smaller category and weight text.
  • label · Visual observation

    Dense ruled Drug Facts panel wraps right side of printed-grain cylinder.
  • palette · Visual observation

    Yellow cap/mascot, tan grain and dark text are separate from cyan background.
  • imagery · Visual observation

    Hand-held closed product shows relative scale but obscures some lower copy.
  • range · Editorial interpretation

    Material specification must remain linked to this paper version rather than other similar face sticks.

What remains unverified

  • FSC paper tube sourced; cap, barrier and advancement construction unknown.
  • Partial side panel cannot establish complete directions or carton layout.
  • Printed grain is not wood; product water resistance is not packaging waterproofness.
  • Fonts proposed, colours approximate and hand does not provide exact dimensions.

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