Bachan's sells its sauces in a clear squeeze bottle with a tall bright red spout cap, so the dark sauce (#3a1a12) frames a tall white wrap label from above and below. The label is anchored by a dotted circular badge with the brand name arched around a cartoon octopus in a headband, then the sauce type stacked on three lines in big condensed vintage capitals, then the flavour reversed out of a small boxed banner in casual script. Flavours are coded only by the colour of the title, the banner and an optional thin top band, while the white label, red cap and badge never change. A second dipping-sauce line inverts the label to dark navy and keeps everything else.
Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.
Pack body
Sauce Brown
#3a1a12
Dark sauce seen through the clear bottle in the strip above and below the label
Label
Label White
#f6f4f0
Ground of the tall wrap label on the barbecue sauce range
Ink
Roundel Black
#151313
Badge outline, arched brand name, octopus line work, vertical side claims and net weight
Accent
Spout Red
#e0151f
Flip spout cap on every bottle, the octopus fill, and title and banner on the original sauce
Range coding
Heritage Blue
#2a87d4
Thin top band and flavour banner on the gluten-free bottle
Miso Violet
#b33bb6
Top band, three-line title and flavour banner on the miso sauce
Garlic Maroon
#7b1f2b
Title and flavour banner on the roasted garlic sauce
Honey Orange
#df7a2b
Title and flavour banner on the hot honey sauce
Dipping Navy
#22253a
Full label ground on the dipping sauce line, under a flavour-colour 'Dipping' title
Sesame Lilac
#8f7fc0
Title and flavour banner on the sesame garlic dipping sauce
Typography
Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.
The badge is at the top and the three-line sauce type is the biggest type on the label, set in condensed vintage capitals with a gentle arch. A tiny two-line tagline follows, then the boxed script flavour name, then a three-word taste line and the net weight at the base. Short claims run vertically in tiny capitals down both label edges.
Type scale
Estimated cap size as a share of the panel · Front of the wrap label on the 17 oz squeeze bottle, about 110 mm tall
sauce-type
9% · Bold · Display
BARBECUE
badge-brand
3.2% · Bold · Label
GRANDMA'S
flavour-banner
3% · Bold Italic · Script
Roasted Garlic
top-band
1.8% · Bold Italic · Script
Heritage Flavors
tagline
1.6% · SemiBold · Body
AUTHENTIC FAMILY RECIPE
taste-line
1.4% · Medium · Body
SWEET, SAVORY & BOLD
Fonts
Display
Oswald
Looks like
Knockout, Mostra Nuova
Type
Condensed vintage display sans with slight flare and a hand-cut feel
Weight
Bold
Case
Uppercase
Tracking
Tight, about -1%
Fallback
Bebas Neue, Impact, Arial Narrow
The sauce type stacked on three lines in the flavour colour, with a gentle upward arch; also the half-gallon jug title.
Label
Jost
Looks like
Futura Bold, Gotham Black
Type
Bold geometric sans set on an arc
Weight
Bold
Case
Uppercase with apostrophe
Tracking
Wide, about +6%
Fallback
Futura, Century Gothic, Arial
Brand name arched around the top of the circular octopus badge, in Roundel Black.
Script
Lobster Two
Looks like
Kaufmann, Lobster Two
Type
Casual sign-painter script
Weight
Bold Italic
Case
Title case
Tracking
Normal
Fallback
Brush Script MT, cursive
Flavour name reversed in white out of the small boxed banner, and the script line in the top band of special flavours.
Body
Barlow Condensed
Looks like
Bebas Neue, Oswald Light
Type
Small condensed sans
Weight
Medium, SemiBold
Case
Uppercase
Tracking
Wide, about +5%
Fallback
Arial Narrow, sans-serif
Tagline under the title, taste line, vertical edge claims, net weight and all back-label copy.
Structure & Proportions
Proportions
Purpose
Value
Preview
Label height
About 70% of bottle body height, leaving a strip of sauce above and below
Badge diameter
About 45% of label width, top of the label
Title block width
About 80% of label width, three stacked lines
Flavour banner width
About 50% of label width, centred low on the label
Cap height
About 25% of total pack height including the spout
Colours per label
Three: white ground, Roundel Black, one flavour colour (red on the original)
—
Density
Centred single column with generous white either side; tight vertical claims at the edges
—
Shapes
Element
Value
Preview
Wrap label
Tall rectangle, square corners
Mascot badge
Circle with dotted inner ring and arched type
Flavour banner
Small boxed rectangle with a keyline offset
Title block
Three lines set on a gentle upward arch
Cap
Tall conical flip-top spout
Finishes
Clear gloss bottle
Bottle body showing the sauce · transparent
Matte paper-look label
Wrap label · matte
Glossy moulded cap
Red spout cap · gloss
Formats and materials
Formats
Squeeze bottle, Half-gallon jug with handle, Squeeze jar for honey sauces
Materials
Clear plastic bottle (listed as glass in product data), Paper or white film wrap label
Closures
Tall red flip-top spout cap on squeeze bottles; white screw cap on the half-gallon jug
Decoration
Wraparound label, Circular mascot badge, Boxed script banner, Colour top band on special flavours, Vertical edge claims
Front Panel
Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.
Top band
Top
Middle
Lower
One tall wrap label filling the middle of the bottle, leaving a strip of dark sauce visible above and below; all elements centred on a vertical axis.
Zone
Content
Top band
Optional thin colour band with a small script line on special flavours
Top
Circular badge: arched brand name around the octopus, with vertical claims down both label edges
Middle
Three-line sauce type in condensed capitals, small two-line tagline
Lower
Boxed script flavour banner, taste line, net weight and certification marks
Range System
Colour coding with a fixed label: each flavour changes the colour of the title, the banner and sometimes a top band, while the white label, red cap and badge stay; a second line inverts to a navy label.
Original = red title + red banner
Gluten-free = blue top band + blue banner
Miso = violet band + violet title
Roasted garlic = maroon title + maroon banner
Hot honey = orange title + orange banner
Dipping sauces = navy label + flavour-colour title
Back of Pack & Shelf
The wrap continues round to the back on the same white ground: a short family-recipe story, then the nutrition facts panel, ingredients and certification marks, with the barcode at the lower edge, all in Roundel Black.
Short story paragraph about the family recipe in condensed capitals
US Nutrition Facts panel in black
Ingredients list with allergens in bold
Non-GMO and gluten-free marks where relevant
Refrigerate-after-opening note and barcode at the base
On shelf
Rows of bottles read as white columns topped by a line of identical red spouts, with the dark sauce banding top and bottom; the title colour is the only thing that changes along the row.
Imagery
A single cartoon octopus in a headband, drawn in red and black line work inside a dotted roundel; no photography on the label. Lifestyle shots add fresh ingredients, white plinths and hand-lettered taste words with sparkle marks.
Guidelines
Do
Use a clear squeeze bottle so the dark sauce (#3a1a12) frames the label top and bottom.
Top every bottle with the same tall Spout Red (#e0151f) flip cap.
Centre a circular badge about 45% of label width with the brand name arched around a cartoon mascot.
Stack the product type on three lines in condensed Display capitals, about 9% of label height each.
Put the flavour in Script inside a small boxed banner with an offset keyline.
Change only the title, banner and top-band colour between flavours.
Run two short claims vertically down the label edges in the Body face.
Don't
Don't use an opaque bottle; the sauce colour is part of the pack.
Don't change the cap colour by flavour.
Don't remove the mascot badge or move it off the top of the label.
Don't use photography on the label itself.
Don't use a thin modern sans for the product type; it should feel like an old sign.
Don't use more than one flavour colour on a single white label.
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