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Bachan's packaging

Bachan's

octopus mascot on a red-capped squeeze

Bachan's sells its sauces in a clear squeeze bottle with a tall bright red spout cap, so the dark sauce (#3a1a12) frames a tall white wrap label from above and below. The label is anchored by a dotted circular badge with the brand name arched around a cartoon octopus in a headband, then the sauce type stacked on three lines in big condensed vintage capitals, then the flavour reversed out of a small boxed banner in casual script. Flavours are coded only by the colour of the title, the banner and an optional thin top band, while the white label, red cap and badge never change. A second dipping-sauce line inverts the label to dark navy and keeps everything else.

  • Pantry & sauces
  • Light pack
  • Retro illustrated
  • Heritage label
  • Colour-coded range

Color Palette

Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.

Pack body

  • Sauce Brown

    #3a1a12

    Dark sauce seen through the clear bottle in the strip above and below the label

Label

  • Label White

    #f6f4f0

    Ground of the tall wrap label on the barbecue sauce range

Ink

  • Roundel Black

    #151313

    Badge outline, arched brand name, octopus line work, vertical side claims and net weight

Accent

  • Spout Red

    #e0151f

    Flip spout cap on every bottle, the octopus fill, and title and banner on the original sauce

Range coding

  • Heritage Blue

    #2a87d4

    Thin top band and flavour banner on the gluten-free bottle

  • Miso Violet

    #b33bb6

    Top band, three-line title and flavour banner on the miso sauce

  • Garlic Maroon

    #7b1f2b

    Title and flavour banner on the roasted garlic sauce

  • Honey Orange

    #df7a2b

    Title and flavour banner on the hot honey sauce

  • Dipping Navy

    #22253a

    Full label ground on the dipping sauce line, under a flavour-colour 'Dipping' title

  • Sesame Lilac

    #8f7fc0

    Title and flavour banner on the sesame garlic dipping sauce

Typography

Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.

The badge is at the top and the three-line sauce type is the biggest type on the label, set in condensed vintage capitals with a gentle arch. A tiny two-line tagline follows, then the boxed script flavour name, then a three-word taste line and the net weight at the base. Short claims run vertically in tiny capitals down both label edges.

Type scale

Estimated cap size as a share of the panel · Front of the wrap label on the 17 oz squeeze bottle, about 110 mm tall

  • sauce-type

    9% · Bold · Display

    BARBECUE

  • badge-brand

    3.2% · Bold · Label

    GRANDMA'S

  • flavour-banner

    3% · Bold Italic · Script

    Roasted Garlic

  • top-band

    1.8% · Bold Italic · Script

    Heritage Flavors

  • tagline

    1.6% · SemiBold · Body

    AUTHENTIC FAMILY RECIPE

  • taste-line

    1.4% · Medium · Body

    SWEET, SAVORY & BOLD

Fonts

  • Display

    Oswald

    Looks like
    Knockout, Mostra Nuova
    Type
    Condensed vintage display sans with slight flare and a hand-cut feel
    Weight
    Bold
    Case
    Uppercase
    Tracking
    Tight, about -1%
    Fallback
    Bebas Neue, Impact, Arial Narrow

    The sauce type stacked on three lines in the flavour colour, with a gentle upward arch; also the half-gallon jug title.

  • Label

    Jost

    Looks like
    Futura Bold, Gotham Black
    Type
    Bold geometric sans set on an arc
    Weight
    Bold
    Case
    Uppercase with apostrophe
    Tracking
    Wide, about +6%
    Fallback
    Futura, Century Gothic, Arial

    Brand name arched around the top of the circular octopus badge, in Roundel Black.

  • Script

    Lobster Two

    Looks like
    Kaufmann, Lobster Two
    Type
    Casual sign-painter script
    Weight
    Bold Italic
    Case
    Title case
    Tracking
    Normal
    Fallback
    Brush Script MT, cursive

    Flavour name reversed in white out of the small boxed banner, and the script line in the top band of special flavours.

  • Body

    Barlow Condensed

    Looks like
    Bebas Neue, Oswald Light
    Type
    Small condensed sans
    Weight
    Medium, SemiBold
    Case
    Uppercase
    Tracking
    Wide, about +5%
    Fallback
    Arial Narrow, sans-serif

    Tagline under the title, taste line, vertical edge claims, net weight and all back-label copy.

Structure & Proportions

Proportions

PurposeValuePreview
Label heightAbout 70% of bottle body height, leaving a strip of sauce above and below
Badge diameterAbout 45% of label width, top of the label
Title block widthAbout 80% of label width, three stacked lines
Flavour banner widthAbout 50% of label width, centred low on the label
Cap heightAbout 25% of total pack height including the spout
Colours per labelThree: white ground, Roundel Black, one flavour colour (red on the original)—
DensityCentred single column with generous white either side; tight vertical claims at the edges—

Shapes

ElementValuePreview
Wrap labelTall rectangle, square corners
Mascot badgeCircle with dotted inner ring and arched type
Flavour bannerSmall boxed rectangle with a keyline offset
Title blockThree lines set on a gentle upward arch
CapTall conical flip-top spout

Finishes

  • Clear gloss bottle

    Bottle body showing the sauce · transparent

  • Matte paper-look label

    Wrap label · matte

  • Glossy moulded cap

    Red spout cap · gloss

Formats and materials

FormatsSqueeze bottle, Half-gallon jug with handle, Squeeze jar for honey sauces
MaterialsClear plastic bottle (listed as glass in product data), Paper or white film wrap label
ClosuresTall red flip-top spout cap on squeeze bottles; white screw cap on the half-gallon jug
DecorationWraparound label, Circular mascot badge, Boxed script banner, Colour top band on special flavours, Vertical edge claims

Front Panel

Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.

One tall wrap label filling the middle of the bottle, leaving a strip of dark sauce visible above and below; all elements centred on a vertical axis.

ZoneContent
Top bandOptional thin colour band with a small script line on special flavours
TopCircular badge: arched brand name around the octopus, with vertical claims down both label edges
MiddleThree-line sauce type in condensed capitals, small two-line tagline
LowerBoxed script flavour banner, taste line, net weight and certification marks

Range System

Colour coding with a fixed label: each flavour changes the colour of the title, the banner and sometimes a top band, while the white label, red cap and badge stay; a second line inverts to a navy label.

  • Original = red title + red banner
  • Gluten-free = blue top band + blue banner
  • Miso = violet band + violet title
  • Roasted garlic = maroon title + maroon banner
  • Hot honey = orange title + orange banner
  • Dipping sauces = navy label + flavour-colour title

Back of Pack & Shelf

The wrap continues round to the back on the same white ground: a short family-recipe story, then the nutrition facts panel, ingredients and certification marks, with the barcode at the lower edge, all in Roundel Black.

  • Short story paragraph about the family recipe in condensed capitals
  • US Nutrition Facts panel in black
  • Ingredients list with allergens in bold
  • Non-GMO and gluten-free marks where relevant
  • Refrigerate-after-opening note and barcode at the base

On shelf

Rows of bottles read as white columns topped by a line of identical red spouts, with the dark sauce banding top and bottom; the title colour is the only thing that changes along the row.

Imagery

A single cartoon octopus in a headband, drawn in red and black line work inside a dotted roundel; no photography on the label. Lifestyle shots add fresh ingredients, white plinths and hand-lettered taste words with sparkle marks.

Guidelines

Do

  • Use a clear squeeze bottle so the dark sauce (#3a1a12) frames the label top and bottom.
  • Top every bottle with the same tall Spout Red (#e0151f) flip cap.
  • Centre a circular badge about 45% of label width with the brand name arched around a cartoon mascot.
  • Stack the product type on three lines in condensed Display capitals, about 9% of label height each.
  • Put the flavour in Script inside a small boxed banner with an offset keyline.
  • Change only the title, banner and top-band colour between flavours.
  • Run two short claims vertically down the label edges in the Body face.

Don't

  • Don't use an opaque bottle; the sauce colour is part of the pack.
  • Don't change the cap colour by flavour.
  • Don't remove the mascot badge or move it off the top of the label.
  • Don't use photography on the label itself.
  • Don't use a thin modern sans for the product type; it should feel like an old sign.
  • Don't use more than one flavour colour on a single white label.

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