Images from the packaging case study by Gander

Graza

deli counter comic on bottle green

Graza packages olive oil like a corner-deli product rather than a gourmet one. Dark green glass and squeeze bottles carry a single wraparound label in acid lime or citrus yellow, drawn with a loose ink cartoon cook and stamped with a chunky slab-serif wordmark. The chips extend the system with a metallic flexible bag in a different patterned colour per flavour while the white oval label and cartoon stay fixed.

https://graza.co Explore the brand

Pantry & sauces
Dark pack
Retro illustrated
Colour-coded range
Bold typographic

Color Palette

Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.

Pack body

Bottle Green
#2b3a1e
Tinted PET and glass bottle body; the dark ground every label sits on

Label

Drizzle Lime
#a9d46f
Finishing-oil label and cap; the brand's signature colour on shelf
Sizzle Yellow
#d8de5a
Cooking-oil label and cap; separates the two oils at a glance
Chip White
#f4f1e8
Oval label panel on the chip bags, holding the wordmark and illustration

Ink

Deli Black
#1f2a14
Wordmark, cartoon line work and all label text, printed as one dark green-black

Range coding

Classic Gold
#c99a2e
Metallic gingham pattern on Classic Sea Salt chips
Hot Red
#b8432f
Metallic stripe pattern on Hot 'n Sweet chips
Vinegar Blue
#4a9ec4
Metallic harlequin pattern on Sea Salt & Vinegar chips

Typography

Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.

The wordmark is the loudest element and sits at the bottom of bottle labels but centred and huge on chip bags. Product nicknames in quotes (“Drizzle”, “Sizzle”) sit at the top in a condensed serif, followed by the legal name in the same face, then a typewriter-style paragraph of copy.

Type scale

Estimated cap size as a share of the panel · Front label of the 500 ml Drizzle squeeze bottle, about 120 mm tall

wordmark
16% · Black · Display
OLIVE
chip-wordmark
12% · Black · Display
OLIVE
nickname
8% · Bold · Headline
“Drizzle”
flavour-name
7% · Regular · Descriptor
SEA SALT
product-name
5% · Regular · Headline
Extra Virgin Olive Oil
use-note
3.5% · Bold · Headline
FOR FINISHING

Fonts

Display
Alfa Slab One
Looks like
Alfa Slab One
Type
Heavy compressed slab serif with printed, slightly irregular edges
Weight
Black
Case
Uppercase
Tracking
Tight, about -1%
Fallback
Rockwell Extra Bold, Cooper Black, Georgia
The wordmark only. It runs the full label width at the base of bottles and sits huge and centred on chip bags, always in Deli Black.
Headline
Old Standard TT
Looks like
Old Standard TT
Type
Condensed transitional serif
Weight
Regular, Bold
Case
Title case, nickname in quotes
Tracking
Normal
Fallback
Century Schoolbook, Georgia
Quoted product nicknames (“Drizzle”, “Sizzle”) and the legal product name under them at the top of the label.
Descriptor
Rye
Looks like
Rye
Type
Western circus display serif
Weight
Regular
Case
Uppercase
Tracking
Wide, about +4%
Fallback
Clarendon, Georgia
Flavour names and 'Potato Chips' on chip bags, printed in the flavour colour.
Body
Courier Prime
Looks like
Courier Prime
Type
Typewriter monospace
Weight
Regular
Case
Sentence case
Tracking
Normal
Fallback
Courier, American Typewriter, monospace
The short conversational paragraph under the product name, and back-of-pack copy.

Structure & Proportions

Proportions

Purpose	Value	Preview
Label height	About 75% of bottle height, shoulder to base
Wordmark width	About 90% of label width
Illustration area	About 40% of label height, centre band
Side margin	About 5% of label width
Colours per label	Two: label field plus one dark ink	—
Density	Airy top and bottom, one busy drawing in the middle	—

Shapes

Element	Value	Preview
Bottle label	Tall rectangle, square corners, wraparound
Chip-bag label	White oval panel
Use-note badge	Small roundel
Callout	Starburst sticker
Cap	Pointed squeeze nozzle, colour-matched

Finishes

Uncoated paper-look label
Bottle labels · uncoated
Tinted dark PET / glass
Bottle body · gloss
Metallised film
Chip bags · metallic

Formats and materials


Formats	Squeeze bottle, Glass bottle, Refill can, Flexible chip bag
Materials	Dark green PET, Dark green glass, Tinplate can, Metallised film bag
Closures	Pointed squeeze nozzle caps (Drizzle, Sizzle) and flat screw caps, colour-matched to the label
Decoration	Wraparound printed label, Spot-colour line illustration, Starburst callout

Front Panel

Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.

One tall wraparound label covering most of the bottle shoulder to base, flat colour field with dark ink only.

Zone	Content
Top	Quoted nickname, legal product name, short typewriter copy
Middle	Ink cartoon: a cook, an olive, a pan; one scene per product
Bottom	Wordmark at full label width, use note ('Finishing oil', 'Cooking oil') in a small roundel

Range System

Colour coding with a fixed structure: each product owns one label colour and matching cap, and every chip flavour owns one metallic pattern, while wordmark, illustration style and layout never move.

Drizzle = lime label + lime cap
Sizzle = yellow label + yellow cap
Chips: gold gingham, red stripes, blue harlequin, green columns

Back of Pack & Shelf

The wraparound continues to the back with the same label colour: a typewriter paragraph about the oil, harvest and origin facts, then nutrition, barcode and recycling marks in a lower block, all in the single dark ink.

Story paragraph in the body typewriter face
Harvest date and origin (Spain), olive variety
Nutrition table in the same ink, no tint
Barcode on the label field, no white box
Recycling marks and volume in small type at the base

On shelf

On shelf the bottles read as flat blocks of lime and yellow on a dark body, so the brand billboards by colour rather than by logo; the colour-matched caps keep the colour code visible from above.

Imagery

Loose single-weight ink cartoons with a 1950s newspaper-comic feel, printed as one dark colour; no photography on pack.

Guidelines

Do

Keep the pack body dark (bottle green) so the bright label reads as a single flat block.
Print every label in two colours only: the label field and one dark ink.
Give each product its own label colour and match the cap to it.
Use a quoted nickname as the product's first line, above the legal name.
Draw illustrations as loose, single-weight ink line art with a cartoon character.
Let the wordmark run the full width of the label at the base.

Don't

Don't use photography or gradients on the label.
Don't add gold foil, embossing or other premium cues; the tone is deli, not gourmet.
Don't set product names in sans-serif.
Don't use a clear bottle; the oil is never shown.
Don't vary the layout between products; only the colour and the drawing change.

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More like this

# Graza — Pack Style > deli counter comic on bottle green **Category:** Food · **Tier:** Mid · **Origin:** US · **Theme:** dark **Source:** https://graza.co Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. Graza packages olive oil like a corner-deli product rather than a gourmet one. Dark green glass and squeeze bottles carry a single wraparound label in acid lime or citrus yellow, drawn with a loose ink cartoon cook and stamped with a chunky slab-serif wordmark. The chips extend the system with a metallic flexible bag in a different patterned colour per flavour while the white oval label and cartoon stay fixed. ## Tokens — Colors | Name | Value | Token | Group | Role | | --- | --- | --- | --- | --- | | Bottle Green | `#2b3a1e` | `--color-bottle-green` | Pack body | Tinted PET and glass bottle body; the dark ground every label sits on | | Drizzle Lime | `#a9d46f` | `--color-drizzle-lime` | Label | Finishing-oil label and cap; the brand's signature colour on shelf | | Sizzle Yellow | `#d8de5a` | `--color-sizzle-yellow` | Label | Cooking-oil label and cap; separates the two oils at a glance | | Chip White | `#f4f1e8` | `--color-chip-white` | Label | Oval label panel on the chip bags, holding the wordmark and illustration | | Deli Black | `#1f2a14` | `--color-deli-black` | Ink | Wordmark, cartoon line work and all label text, printed as one dark green-black | | Classic Gold | `#c99a2e` | `--color-classic-gold` | Range coding | Metallic gingham pattern on Classic Sea Salt chips | | Hot Red | `#b8432f` | `--color-hot-red` | Range coding | Metallic stripe pattern on Hot 'n Sweet chips | | Vinegar Blue | `#4a9ec4` | `--color-vinegar-blue` | Range coding | Metallic harlequin pattern on Sea Salt & Vinegar chips | ## Tokens — Typography The wordmark is the loudest element and sits at the bottom of bottle labels but centred and huge on chip bags. Product nicknames in quotes (“Drizzle”, “Sizzle”) sit at the top in a condensed serif, followed by the legal name in the same face, then a typewriter-style paragraph of copy. ### Display — Alfa Slab One · `--font-display` - **Classification:** Heavy compressed slab serif with printed, slightly irregular edges - **Free lookalike:** Alfa Slab One (Google Fonts) - **Fallback:** Rockwell Extra Bold, Cooper Black, Georgia - **Weights:** Black - **Case:** Uppercase - **Tracking:** Tight, about -1% - **Role:** The wordmark only. It runs the full label width at the base of bottles and sits huge and centred on chip bags, always in Deli Black. ### Headline — Old Standard TT · `--font-headline` - **Classification:** Condensed transitional serif - **Free lookalike:** Old Standard TT (Google Fonts) - **Fallback:** Century Schoolbook, Georgia - **Weights:** Regular, Bold - **Case:** Title case, nickname in quotes - **Tracking:** Normal - **Role:** Quoted product nicknames (“Drizzle”, “Sizzle”) and the legal product name under them at the top of the label. ### Descriptor — Rye · `--font-descriptor` - **Classification:** Western circus display serif - **Free lookalike:** Rye (Google Fonts) - **Fallback:** Clarendon, Georgia - **Weights:** Regular - **Case:** Uppercase - **Tracking:** Wide, about +4% - **Role:** Flavour names and 'Potato Chips' on chip bags, printed in the flavour colour. ### Body — Courier Prime · `--font-body` - **Classification:** Typewriter monospace - **Free lookalike:** Courier Prime (Google Fonts) - **Fallback:** Courier, American Typewriter, monospace - **Weights:** Regular - **Case:** Sentence case - **Tracking:** Normal - **Role:** The short conversational paragraph under the product name, and back-of-pack copy. ### Type Scale Sizes are cap height as a share of the reference panel: Front label of the 500 ml Drizzle squeeze bottle, about 120 mm tall. | Role | Font | Weight | Size | Case | Token | | --- | --- | --- | --- | --- | --- | | wordmark | Display | Black | 16% of panel height | Uppercase | `--text-wordmark` | | chip-wordmark | Display | Black | 12% of panel height | Uppercase | `--text-chip-wordmark` | | nickname | Headline | Bold | 8% of panel height | Title case | `--text-nickname` | | flavour-name | Descriptor | Regular | 7% of panel height | Uppercase | `--text-flavour-name` | | product-name | Headline | Regular | 5% of panel height | Title case | `--text-product-name` | | use-note | Headline | Bold | 3.5% of panel height | Uppercase | `--text-use-note` | | label-copy | Body | Regular | 2.2% of panel height | Sentence case | `--text-label-copy` | | legal | Body | Regular | 1.5% of panel height | Sentence case | `--text-legal` | ## Structure & Materials - **Formats:** Squeeze bottle, Glass bottle, Refill can, Flexible chip bag - **Materials:** Dark green PET, Dark green glass, Tinplate can, Metallised film bag - **Closures:** Pointed squeeze nozzle caps (Drizzle, Sizzle) and flat screw caps, colour-matched to the label - **Decoration:** Wraparound printed label, Spot-colour line illustration, Starburst callout ### Proportions | Purpose | Value | | --- | --- | | Label height | About 75% of bottle height, shoulder to base | | Wordmark width | About 90% of label width | | Illustration area | About 40% of label height, centre band | | Side margin | About 5% of label width | | Colours per label | Two: label field plus one dark ink | | Density | Airy top and bottom, one busy drawing in the middle | ### Shapes | Element | Shape | | --- | --- | | Bottle label | Tall rectangle, square corners, wraparound | | Chip-bag label | White oval panel | | Use-note badge | Small roundel | | Callout | Starburst sticker | | Cap | Pointed squeeze nozzle, colour-matched | ### Finishes | Finish | Where | Look | | --- | --- | --- | | Uncoated paper-look label | Bottle labels | uncoated | | Tinted dark PET / glass | Bottle body | gloss | | Metallised film | Chip bags | metallic | ## Pack Elements ### Wordmark band **Role:** Brand block Heavy slab-serif wordmark running the full label width at the base of every bottle label, in Deli Black on the label colour. ### Nickname header **Role:** Product identity Quoted nickname in a bold condensed serif, legal name under it, both centred at the top of the label. ### Cartoon scene **Role:** Hero illustration One loose single-weight ink drawing per product (a cook, a pan, an olive) filling the middle third of the label. ### Use-note roundel **Role:** Usage cue Small circle reading 'Finishing' or 'Cooking' beside the wordmark, in the same dark ink. ### Colour-matched cap **Role:** Range signal Nozzle or screw cap in exactly the label colour, so the product is identified from above on shelf. ### Chip oval **Role:** Brand panel on flexibles White oval on the metallic bag holding the wordmark, the flavour name in the flavour colour and a small drawing. ### Pattern field **Role:** Flavour code on chips All-over metallic pattern (gingham, stripes, harlequin) in one flavour colour behind the oval. ## Do's and Don'ts ### Do - Keep the pack body dark (bottle green) so the bright label reads as a single flat block. - Print every label in two colours only: the label field and one dark ink. - Give each product its own label colour and match the cap to it. - Use a quoted nickname as the product's first line, above the legal name. - Draw illustrations as loose, single-weight ink line art with a cartoon character. - Let the wordmark run the full width of the label at the base. ### Don't - Don't use photography or gradients on the label. - Don't add gold foil, embossing or other premium cues; the tone is deli, not gourmet. - Don't set product names in sans-serif. - Don't use a clear bottle; the oil is never shown. - Don't vary the layout between products; only the colour and the drawing change. ## Surfaces | Level | Name | Value | Purpose | | --- | --- | --- | --- | | 0 | Bottle Green | `#2b3a1e` | Pack body: tinted bottle that frames every label | | 1 | Drizzle Lime | `#a9d46f` | Label field carrying all print on the hero product | | 2 | Chip White | `#f4f1e8` | Oval panel lifted off the patterned chip bag | ## Front Panel Layout One tall wraparound label covering most of the bottle shoulder to base, flat colour field with dark ink only. | Zone | Content | | --- | --- | | Top | Quoted nickname, legal product name, short typewriter copy | | Middle | Ink cartoon: a cook, an olive, a pan; one scene per product | | Bottom | Wordmark at full label width, use note ('Finishing oil', 'Cooking oil') in a small roundel | ## Range System Colour coding with a fixed structure: each product owns one label colour and matching cap, and every chip flavour owns one metallic pattern, while wordmark, illustration style and layout never move. - Drizzle = lime label + lime cap - Sizzle = yellow label + yellow cap - Chips: gold gingham, red stripes, blue harlequin, green columns ## Back of Pack The wraparound continues to the back with the same label colour: a typewriter paragraph about the oil, harvest and origin facts, then nutrition, barcode and recycling marks in a lower block, all in the single dark ink. - Story paragraph in the body typewriter face - Harvest date and origin (Spain), olive variety - Nutrition table in the same ink, no tint - Barcode on the label field, no white box - Recycling marks and volume in small type at the base ## Imagery Loose single-weight ink cartoons with a 1950s newspaper-comic feel, printed as one dark colour; no photography on pack. ## On Shelf On shelf the bottles read as flat blocks of lime and yellow on a dark body, so the brand billboards by colour rather than by logo; the colour-matched caps keep the colour code visible from above. ## Agent Prompt Guide Quick Color Reference: - Bottle Green: #2b3a1e — Tinted PET and glass bottle body; the dark ground every label sits on - Drizzle Lime: #a9d46f — Finishing-oil label and cap; the brand's signature colour on shelf - Sizzle Yellow: #d8de5a — Cooking-oil label and cap; separates the two oils at a glance - Deli Black: #1f2a14 — Wordmark, cartoon line work and all label text, printed as one dark green-black - Chip White: #f4f1e8 — Oval label panel on the chip bags, holding the wordmark and illustration - Classic Gold: #c99a2e — Metallic gingham pattern on Classic Sea Salt chips - Hot Red: #b8432f — Metallic stripe pattern on Hot 'n Sweet chips - Vinegar Blue: #4a9ec4 — Metallic harlequin pattern on Sea Salt & Vinegar chips Create a dark bottle-green squeeze bottle with a pointed nozzle cap in Drizzle Lime (#a9d46f) and a wraparound flat lime label printed in Deli Black (#1f2a14) only. Set an original heavy compressed slab-serif wordmark across the full width of the label base, with a small roundel use-note beside it. Put a quoted nickname at the top of the label in a bold condensed serif, the legal product name under it, then a short typewriter paragraph. Fill the middle third of the label with one loose single-weight ink cartoon of a cook at a stove, 1950s newspaper-comic style. Make a matching chip bag in metallised film with an all-over gold gingham pattern and a white oval panel holding the wordmark and flavour name. Image prompt: Product photo of a new olive oil brand in a deli-comic packaging style: tall dark bottle-green squeeze bottle with a pointed lime-green nozzle cap, one wraparound flat lime-green paper label printed in a single dark green-black ink, a loose 1950s newspaper-comic line drawing of a cook with a frying pan, a quoted nickname at the top in a condensed serif, a typewriter-style paragraph, and a heavy compressed slab-serif wordmark across the bottom of the label. Matte label, no gradients, no foil. Grey marble countertop, soft daylight, studio product photography. Invent an original brand name and drawing; do not reproduce existing logos. ## Similar Brands - **Brightland** — Also sells olive oil as a design object with a strong single-colour bottle, but Brightland is minimal and painterly where Graza is cartoon and deli. - **Fishwife** — Shares the illustrated, flat-colour label and playful tone on a pantry staple. - **Fly By Jing** — Treats a condiment with loud graphic colour blocks and a bold wordmark instead of gourmet cues. - **Omsom** — Uses one bright flat colour per product with heavy type and a comic energy. ## Quick Start ### CSS Custom Properties ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ :root { /* Colors */ --color-bottle-green: #2b3a1e; --color-drizzle-lime: #a9d46f; --color-sizzle-yellow: #d8de5a; --color-deli-black: #1f2a14; --color-chip-white: #f4f1e8; --color-classic-gold: #c99a2e; --color-hot-red: #b8432f; --color-vinegar-blue: #4a9ec4; /* Typography — families (free lookalikes) */ --font-display: 'Alfa Slab One', 'Rockwell Extra Bold', 'Cooper Black', Georgia; --font-headline: 'Old Standard TT', 'Century Schoolbook', Georgia; --font-descriptor: 'Rye', Clarendon, Georgia; --font-body: 'Courier Prime', Courier, 'American Typewriter', monospace; /* Typography — illustrative scale, as a share of the panel (Front label of the 500 ml Drizzle squeeze bottle, about 120 mm tall) */ --panel-height: 120mm; --text-wordmark: calc(var(--panel-height) * 0.16); --text-chip-wordmark: calc(var(--panel-height) * 0.12); --text-nickname: calc(var(--panel-height) * 0.08); --text-flavour-name: calc(var(--panel-height) * 0.07); --text-product-name: calc(var(--panel-height) * 0.05); --text-use-note: calc(var(--panel-height) * 0.035); --text-label-copy: calc(var(--panel-height) * 0.022); --text-legal: calc(var(--panel-height) * 0.015); /* Proportions */ --label-height: 75%; --wordmark-width: 90%; --illustration-area: 40%; --side-margin: 5%; /* Surfaces */ --surface-bottle-green: #2b3a1e; --surface-drizzle-lime: #a9d46f; --surface-chip-white: #f4f1e8; } ``` ### Tailwind v4 ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ @theme { /* Colors */ --color-bottle-green: #2b3a1e; --color-drizzle-lime: #a9d46f; --color-sizzle-yellow: #d8de5a; --color-deli-black: #1f2a14; --color-chip-white: #f4f1e8; --color-classic-gold: #c99a2e; --color-hot-red: #b8432f; --color-vinegar-blue: #4a9ec4; /* Typography — families (free lookalikes) */ --font-display: 'Alfa Slab One', 'Rockwell Extra Bold', 'Cooper Black', Georgia; --font-headline: 'Old Standard TT', 'Century Schoolbook', Georgia; --font-descriptor: 'Rye', Clarendon, Georgia; --font-body: 'Courier Prime', Courier, 'American Typewriter', monospace; /* Typography — illustrative scale, as a share of the panel (Front label of the 500 ml Drizzle squeeze bottle, about 120 mm tall) */ --panel-height: 120mm; --text-wordmark: calc(var(--panel-height) * 0.16); --text-chip-wordmark: calc(var(--panel-height) * 0.12); --text-nickname: calc(var(--panel-height) * 0.08); --text-flavour-name: calc(var(--panel-height) * 0.07); --text-product-name: calc(var(--panel-height) * 0.05); --text-use-note: calc(var(--panel-height) * 0.035); --text-label-copy: calc(var(--panel-height) * 0.022); --text-legal: calc(var(--panel-height) * 0.015); /* Proportions */ --label-height: 75%; --wordmark-width: 90%; --illustration-area: 40%; --side-margin: 5%; /* Surfaces */ } ```