Campaign images © Diaspora Co., from diasporaco.com

Diaspora Co.

marigold tins with a tiger crest

Diaspora Co. packs spices and teas in rectangular tins and slip-lid cylinders printed edge to edge in saturated South Asian festival colours (Rani Pink #e9238a, Chilli Vermilion, Peacock Teal, Indigo), each topped with a contrasting Marigold (#f4b51a) or pink lid. Rectangular tins repeat a fixed centred stack: a thin ruled rectangle holding the flared-capital wordmark, an arched 'house blend' line around a small tiger-face roundel, a fat stacked slab product name in a pale tint of the body colour, line-drawn teapots, cups and sprigs on either side, and a two-line yellow tagline about flavour and equity. Cylinders split the wordmark top and bottom and put a painted portrait or plant between them under a title-case serif name, while gift sets line tins up in a plum window carton.

https://diasporaco.com Explore the brand

Pantry & sauces
Dark pack
Playful colour
Retro illustrated
Colour-coded range

Color Palette

Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.

Pack body

Rani Pink
#e9238a
Body of house blends such as chai spice and biryani masala, and lids on the teal chai tin
Marigold Lid
#f4b51a
Lids on pink, vermilion and indigo tins and the full body of the golden milk cylinder

Ink

Blush Tint
#fbd3e6
Product name, ruled wordmark panel and line drawings on pink tins, printed as a pale tint of the body
Ghee Cream
#fbefd6
Product names and line art reversed out of vermilion, teal and indigo tins

Accent

Turmeric Yellow
#f6c234
Two-line tagline, arched 'house blend' text and net weight on the coloured body
Tiger Orange
#f08a2a
Face of the tiger mascot inside the small roundel

Range coding

Chilli Vermilion
#ef4a2f
Body of garam masala, tandoori masala and hot lime seasoning tins
Peacock Teal
#2f8fa8
Body of the masala chai tea-and-spice tin, worn with a pink lid
Indigo Leaf
#2c3a7a
Body of the single-estate black tea cylinder under a yellow lid
Festival Plum
#3d1d4a
Gift-set window carton framing three tins, with a yellow title

Typography

Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.

The product name is the loudest element: two stacked words in a fat condensed slab across the middle of the tin. Above it sit the ruled wordmark panel and the arched 'house blend' line; below it a small format word ('blend', 'powder'), the two-line tagline in yellow tracked capitals, then net weight. Cylinders reverse the order with a big split wordmark and a quieter serif name.

Type scale

Estimated cap size as a share of the panel · Front face of the rectangular 1.5 oz spice tin, about 95 mm tall

product-name
13% · Black · Display
CUMIN SMOKE
cylinder-wordmark
7% · Regular · Label
MONSOON
tin-wordmark
4% · Regular · Label
MONSOON Co.
cylinder-name
4% · Regular · Headline
Saffron Milk
tagline
2.8% · Bold · Body
GROWN FOR FLAVOUR
badge-arc
2.2% · Bold · Body
HOUSE BLEND

Fonts

Display
Alfa Slab One
Looks like
Heavy condensed soft slab, close to Cooper Black Condensed
Type
Fat condensed slab-serif capitals with a faint inline highlight
Weight
Black
Case
Uppercase
Tracking
Tight, about -1%
Fallback
Rockwell Extra Bold, Georgia Bold
Stacked two-line product names on rectangular tins and the gift-carton title.
Label
Marcellus
Looks like
Flared roman capitals, close to Optima or Albertus
Type
Flared serif capitals with a small-cap 'Co.'
Weight
Regular
Case
Uppercase with title-case Co.
Tracking
Wide, about +10%
Fallback
Optima, Palatino
Wordmark inside the thin ruled rectangle on rectangular tins and split top/bottom on cylinders.
Headline
Fraunces
Looks like
Soft old-style serif, close to Cooper Light or Windsor
Type
Soft wedge serif
Weight
Regular, SemiBold
Case
Title case
Tracking
Normal
Fallback
Cooper Light, Georgia
Product names on cylinders and tea cartons ('Golden Milk', 'Black Tea') and the italic carton subline.
Body
Josefin Sans
Looks like
Futura Bold tracked
Type
Geometric sans, tracked capitals
Weight
SemiBold, Bold
Case
Uppercase
Tracking
Wide, about +8%
Fallback
Futura, Century Gothic
Arched badge line, format word, two-line tagline and net weight.

Structure & Proportions

Proportions

Purpose	Value	Preview
Print coverage	Edge to edge on the tin body; lid is a separate solid colour
Lid height	About 15% of total tin height
Product name width	About 70% of the front face width
Product name height	About 25% of the face height for the two stacked lines
Wordmark panel width	About 80% of face width, top of the face
Colours per tin	Four: body, lid, pale tint ink, yellow tagline (plus mascot orange)	—
Density	Medium: centred stack with small line drawings filling the gaps either side	—

Shapes

Element	Value	Preview
Wordmark panel	Thin-ruled horizontal rectangle
Badge line	Text set on an arch over the mascot
Mascot	Small round tiger-face roundel
Cylinder lid	Domed slip lid in a contrasting colour
Gift carton	Rectangular window showing three tins

Finishes

Gloss printed tinplate
Tin bodies and lids · gloss
Bare tin rim
Lid edge and base bead · metallic
Matte printed board
Tea cartons and gift sets · matte

Formats and materials


Formats	Rectangular tin, Cylindrical tin, Folding tea carton, Window gift carton, Pouch
Materials	Tinplate, Paperboard, Flexible film
Closures	Lift-off rectangular tin lids and slip lids on cylinders, each in a contrasting colour; tuck flaps on cartons
Decoration	Ruled wordmark panel, Tiger mascot roundel, Line-drawn teapots, cups and sprigs, Painted portrait illustrations, Arched badge text

Front Panel

Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.

A symmetrical centred stack printed directly on the tin: framed wordmark at top, mascot badge, big product name, line drawings on both sides, tagline and weight at the base.

Zone	Content
Top	Thin-ruled rectangle with the wordmark
Upper middle	Arched descriptor around the tiger roundel
Middle	Two-line slab product name between line-drawn teapots, cups and sprigs
Bottom	Format word, two-line yellow tagline, net weight

Range System

Each product owns a body and lid colour pair drawn from a hot, festive palette, while the framed wordmark, badge, name style and tagline stay put; teas and drinking blends move to cylinders with a split wordmark and a larger painted portrait or plant.

Chai spice = rani pink + marigold lid
Garam masala, tandoori, hot lime = vermilion + yellow lid
Masala chai = peacock teal + pink lid
Black tea = indigo cylinder + yellow lid with a leaf branch
Golden milk = marigold cylinder with a painted woman
Masala essentials = plum window carton holding three tins

Back of Pack & Shelf

The back of the tin keeps the body colour and pale ink: a short paragraph about the farm and harvest, origin details, ingredients and allergens, then a small barcode and legal block near the base.

Farm partner, region and harvest story paragraph
Single ingredient or blend ingredient list
Suggested uses or brewing directions
Net weight, best-by date and packer address
Barcode on a small white box and recycling note

On shelf

On shelf the tins read as a row of hot pink, vermilion and teal blocks with contrasting lids, so the range billboards as a festive colour strip while the identical centred stack keeps every tin recognisable.

Imagery

Flat, warm hand-drawn illustration: a stylised tiger face, thin line drawings of teapots, cups, steam and sprigs in a pale tint of the body, and painted portraits of women on the tea and drink cylinders; campaign photos lay tins on fields of whole and ground spices.

Guidelines

Do

Print the whole tin in one saturated colour such as Rani Pink (#e9238a) and give the lid a contrasting colour such as Marigold (#f4b51a).
Frame the Label wordmark in a thin ruled rectangle about 80% of the face width at the top.
Set the product name in the fat Display slab, stacked on two lines, in a pale tint of the body colour.
Add a small tiger-face roundel under an arched badge line above the name.
Flank the name with thin line drawings of teapots, cups and sprigs in the same tint.
Put the two-line tagline in yellow tracked Body capitals under the name.

Don't

Don't use muted, earthy or kraft colours on the tins.
Don't use paper labels; print edge to edge on the metal.
Don't set the product name in a thin or sans-serif face on rectangular tins.
Don't break the symmetrical centred layout.
Don't add product photography to the pack.
Don't match the lid colour to the body.

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# Diaspora Co. — Pack Style > marigold tins with a tiger crest **Category:** Food · **Tier:** Premium · **Origin:** US · **Theme:** dark **Source:** https://diasporaco.com Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. Diaspora Co. packs spices and teas in rectangular tins and slip-lid cylinders printed edge to edge in saturated South Asian festival colours (Rani Pink #e9238a, Chilli Vermilion, Peacock Teal, Indigo), each topped with a contrasting Marigold (#f4b51a) or pink lid. Rectangular tins repeat a fixed centred stack: a thin ruled rectangle holding the flared-capital wordmark, an arched 'house blend' line around a small tiger-face roundel, a fat stacked slab product name in a pale tint of the body colour, line-drawn teapots, cups and sprigs on either side, and a two-line yellow tagline about flavour and equity. Cylinders split the wordmark top and bottom and put a painted portrait or plant between them under a title-case serif name, while gift sets line tins up in a plum window carton. ## Tokens — Colors | Name | Value | Token | Group | Role | | --- | --- | --- | --- | --- | | Rani Pink | `#e9238a` | `--color-rani-pink` | Pack body | Body of house blends such as chai spice and biryani masala, and lids on the teal chai tin | | Marigold Lid | `#f4b51a` | `--color-marigold-lid` | Pack body | Lids on pink, vermilion and indigo tins and the full body of the golden milk cylinder | | Blush Tint | `#fbd3e6` | `--color-blush-tint` | Ink | Product name, ruled wordmark panel and line drawings on pink tins, printed as a pale tint of the body | | Ghee Cream | `#fbefd6` | `--color-ghee-cream` | Ink | Product names and line art reversed out of vermilion, teal and indigo tins | | Turmeric Yellow | `#f6c234` | `--color-turmeric-yellow` | Accent | Two-line tagline, arched 'house blend' text and net weight on the coloured body | | Tiger Orange | `#f08a2a` | `--color-tiger-orange` | Accent | Face of the tiger mascot inside the small roundel | | Chilli Vermilion | `#ef4a2f` | `--color-chilli-vermilion` | Range coding | Body of garam masala, tandoori masala and hot lime seasoning tins | | Peacock Teal | `#2f8fa8` | `--color-peacock-teal` | Range coding | Body of the masala chai tea-and-spice tin, worn with a pink lid | | Indigo Leaf | `#2c3a7a` | `--color-indigo-leaf` | Range coding | Body of the single-estate black tea cylinder under a yellow lid | | Festival Plum | `#3d1d4a` | `--color-festival-plum` | Range coding | Gift-set window carton framing three tins, with a yellow title | ## Tokens — Typography The product name is the loudest element: two stacked words in a fat condensed slab across the middle of the tin. Above it sit the ruled wordmark panel and the arched 'house blend' line; below it a small format word ('blend', 'powder'), the two-line tagline in yellow tracked capitals, then net weight. Cylinders reverse the order with a big split wordmark and a quieter serif name. ### Display — Heavy condensed soft slab, close to Cooper Black Condensed · `--font-display` - **Classification:** Fat condensed slab-serif capitals with a faint inline highlight - **Free lookalike:** Alfa Slab One (Google Fonts) - **Fallback:** Rockwell Extra Bold, Georgia Bold - **Weights:** Black - **Case:** Uppercase - **Tracking:** Tight, about -1% - **Role:** Stacked two-line product names on rectangular tins and the gift-carton title. ### Label — Flared roman capitals, close to Optima or Albertus · `--font-label` - **Classification:** Flared serif capitals with a small-cap 'Co.' - **Free lookalike:** Marcellus (Google Fonts) - **Fallback:** Optima, Palatino - **Weights:** Regular - **Case:** Uppercase with title-case Co. - **Tracking:** Wide, about +10% - **Role:** Wordmark inside the thin ruled rectangle on rectangular tins and split top/bottom on cylinders. ### Headline — Soft old-style serif, close to Cooper Light or Windsor · `--font-headline` - **Classification:** Soft wedge serif - **Free lookalike:** Fraunces (Google Fonts) - **Fallback:** Cooper Light, Georgia - **Weights:** Regular, SemiBold - **Case:** Title case - **Tracking:** Normal - **Role:** Product names on cylinders and tea cartons ('Golden Milk', 'Black Tea') and the italic carton subline. ### Body — Futura Bold tracked · `--font-body` - **Classification:** Geometric sans, tracked capitals - **Free lookalike:** Josefin Sans (Google Fonts) - **Fallback:** Futura, Century Gothic - **Weights:** SemiBold, Bold - **Case:** Uppercase - **Tracking:** Wide, about +8% - **Role:** Arched badge line, format word, two-line tagline and net weight. ### Type Scale Sizes are cap height as a share of the reference panel: Front face of the rectangular 1.5 oz spice tin, about 95 mm tall. | Role | Font | Weight | Size | Case | Token | | --- | --- | --- | --- | --- | --- | | product-name | Display | Black | 13% of panel height | Uppercase, two lines | `--text-product-name` | | cylinder-wordmark | Label | Regular | 7% of panel height | Uppercase | `--text-cylinder-wordmark` | | tin-wordmark | Label | Regular | 4% of panel height | Uppercase with Co. | `--text-tin-wordmark` | | cylinder-name | Headline | Regular | 4% of panel height | Title case | `--text-cylinder-name` | | tagline | Body | Bold | 2.8% of panel height | Uppercase, two lines | `--text-tagline` | | badge-arc | Body | Bold | 2.2% of panel height | Uppercase, set on an arc | `--text-badge-arc` | | net-weight | Body | Bold | 2% of panel height | Uppercase | `--text-net-weight` | | format-word | Body | SemiBold | 1.8% of panel height | Uppercase | `--text-format-word` | ## Structure & Materials - **Formats:** Rectangular tin, Cylindrical tin, Folding tea carton, Window gift carton, Pouch - **Materials:** Tinplate, Paperboard, Flexible film - **Closures:** Lift-off rectangular tin lids and slip lids on cylinders, each in a contrasting colour; tuck flaps on cartons - **Decoration:** Ruled wordmark panel, Tiger mascot roundel, Line-drawn teapots, cups and sprigs, Painted portrait illustrations, Arched badge text ### Proportions | Purpose | Value | | --- | --- | | Print coverage | Edge to edge on the tin body; lid is a separate solid colour | | Lid height | About 15% of total tin height | | Product name width | About 70% of the front face width | | Product name height | About 25% of the face height for the two stacked lines | | Wordmark panel width | About 80% of face width, top of the face | | Colours per tin | Four: body, lid, pale tint ink, yellow tagline (plus mascot orange) | | Density | Medium: centred stack with small line drawings filling the gaps either side | ### Shapes | Element | Shape | | --- | --- | | Wordmark panel | Thin-ruled horizontal rectangle | | Badge line | Text set on an arch over the mascot | | Mascot | Small round tiger-face roundel | | Cylinder lid | Domed slip lid in a contrasting colour | | Gift carton | Rectangular window showing three tins | ### Finishes | Finish | Where | Look | | --- | --- | --- | | Gloss printed tinplate | Tin bodies and lids | gloss | | Bare tin rim | Lid edge and base bead | metallic | | Matte printed board | Tea cartons and gift sets | matte | ## Pack Elements ### Ruled wordmark panel **Role:** Brand block Thin single rule rectangle about 80% of face width at the top, holding the flared-capital wordmark in Blush Tint (#fbd3e6) or cream. ### Tiger roundel **Role:** Mascot badge Small Tiger Orange (#f08a2a) face under an arched 'house blend' or 'single origin' line in yellow capitals. ### Stacked slab name **Role:** Product identity Two-line fat condensed slab product name, about 70% of face width, in a pale tint of the body colour with a faint inline. ### Side line drawings **Role:** Decoration Thin single-weight teapots, cups, steam and leaves flanking the name in the same pale tint. ### Equity tagline **Role:** Brand promise Two lines of tracked bold capitals in Turmeric Yellow (#f6c234) under the name. ### Contrast lid **Role:** Range signal Solid lid about 15% of tin height in Marigold (#f4b51a) or pink, never the body colour. ### Portrait panel **Role:** Hero illustration on cylinders Painted seated woman or tea branch filling the middle of drink cylinders between the split wordmark. ## Do's and Don'ts ### Do - Print the whole tin in one saturated colour such as Rani Pink (#e9238a) and give the lid a contrasting colour such as Marigold (#f4b51a). - Frame the Label wordmark in a thin ruled rectangle about 80% of the face width at the top. - Set the product name in the fat Display slab, stacked on two lines, in a pale tint of the body colour. - Add a small tiger-face roundel under an arched badge line above the name. - Flank the name with thin line drawings of teapots, cups and sprigs in the same tint. - Put the two-line tagline in yellow tracked Body capitals under the name. ### Don't - Don't use muted, earthy or kraft colours on the tins. - Don't use paper labels; print edge to edge on the metal. - Don't set the product name in a thin or sans-serif face on rectangular tins. - Don't break the symmetrical centred layout. - Don't add product photography to the pack. - Don't match the lid colour to the body. ## Surfaces | Level | Name | Value | Purpose | | --- | --- | --- | --- | | 0 | Rani Pink | `#e9238a` | Tin body carrying all print edge to edge | | 1 | Marigold Lid | `#f4b51a` | Contrasting lid sitting above the body | | 2 | Festival Plum | `#3d1d4a` | Gift carton that frames a set of tins | ## Front Panel Layout A symmetrical centred stack printed directly on the tin: framed wordmark at top, mascot badge, big product name, line drawings on both sides, tagline and weight at the base. | Zone | Content | | --- | --- | | Top | Thin-ruled rectangle with the wordmark | | Upper middle | Arched descriptor around the tiger roundel | | Middle | Two-line slab product name between line-drawn teapots, cups and sprigs | | Bottom | Format word, two-line yellow tagline, net weight | ## Range System Each product owns a body and lid colour pair drawn from a hot, festive palette, while the framed wordmark, badge, name style and tagline stay put; teas and drinking blends move to cylinders with a split wordmark and a larger painted portrait or plant. - Chai spice = rani pink + marigold lid - Garam masala, tandoori, hot lime = vermilion + yellow lid - Masala chai = peacock teal + pink lid - Black tea = indigo cylinder + yellow lid with a leaf branch - Golden milk = marigold cylinder with a painted woman - Masala essentials = plum window carton holding three tins ## Back of Pack The back of the tin keeps the body colour and pale ink: a short paragraph about the farm and harvest, origin details, ingredients and allergens, then a small barcode and legal block near the base. - Farm partner, region and harvest story paragraph - Single ingredient or blend ingredient list - Suggested uses or brewing directions - Net weight, best-by date and packer address - Barcode on a small white box and recycling note ## Imagery Flat, warm hand-drawn illustration: a stylised tiger face, thin line drawings of teapots, cups, steam and sprigs in a pale tint of the body, and painted portraits of women on the tea and drink cylinders; campaign photos lay tins on fields of whole and ground spices. ## On Shelf On shelf the tins read as a row of hot pink, vermilion and teal blocks with contrasting lids, so the range billboards as a festive colour strip while the identical centred stack keeps every tin recognisable. ## Agent Prompt Guide Quick Color Reference: - Rani Pink: #e9238a — Body of house blends such as chai spice and biryani masala, and lids on the teal chai tin - Marigold Lid: #f4b51a — Lids on pink, vermilion and indigo tins and the full body of the golden milk cylinder - Chilli Vermilion: #ef4a2f — Body of garam masala, tandoori masala and hot lime seasoning tins - Peacock Teal: #2f8fa8 — Body of the masala chai tea-and-spice tin, worn with a pink lid - Indigo Leaf: #2c3a7a — Body of the single-estate black tea cylinder under a yellow lid - Festival Plum: #3d1d4a — Gift-set window carton framing three tins, with a yellow title - Blush Tint: #fbd3e6 — Product name, ruled wordmark panel and line drawings on pink tins, printed as a pale tint of the body - Ghee Cream: #fbefd6 — Product names and line art reversed out of vermilion, teal and indigo tins - Turmeric Yellow: #f6c234 — Two-line tagline, arched 'house blend' text and net weight on the coloured body - Tiger Orange: #f08a2a — Face of the tiger mascot inside the small roundel Create a rectangular tinplate spice tin printed edge to edge in Rani Pink (#e9238a) with a solid Marigold (#f4b51a) lift-off lid about 15% of the tin height. Set an original flared-capital Label wordmark inside a thin pale-pink ruled rectangle across the top of the face. Place a small orange animal-face roundel under an arched line of tracked yellow Body capitals reading 'house blend'. Stack a two-word product name in a fat condensed Display slab in pale pink (#fbd3e6) across the middle, flanked by thin line drawings of a teapot and a cup. Make a matching Indigo Leaf (#2c3a7a) cylinder with a yellow slip lid, the wordmark split at top and bottom and a painted tea branch between them under a title-case Headline serif name. Image prompt: Product photo of a new spice brand in a festive tin packaging style: a rectangular tinplate spice tin printed edge to edge in hot rani pink with a marigold-yellow lid, a thin pale-pink ruled rectangle at the top holding a flared-capital wordmark, a small arched yellow badge line over a stylised animal-face roundel, a stacked two-line product name in a fat condensed pale-pink slab, thin line drawings of teapots and cups on either side, and a two-line tracked yellow tagline and net weight at the base; next to it a peacock-teal tea tin with a pink lid and a marigold cylinder with a painted portrait. Overhead shot laid on swirling fields of turmeric, cardamom pods, cinnamon and black pepper, warm daylight, food product photography. Invent an original brand name and artwork; do not reproduce existing logos. ## Similar Brands - **Burlap & Barrel** — Also sells single-origin spices with a sourcing story, but in minimal labelled jars rather than festival-coloured tins. - **Brightland** — Uses strong single-colour vessels as collectible pantry objects, though with painterly rather than folk-graphic art. - **Fly By Jing** — Brings saturated colour and Asian-heritage illustration to a pantry staple, with a heavier, louder wordmark. - **Omsom** — Shares the one-hot-colour-per-product, diaspora-led tone on pantry packs, using sachets and bold sans type instead. ## Quick Start ### CSS Custom Properties ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ :root { /* Colors */ --color-rani-pink: #e9238a; --color-marigold-lid: #f4b51a; --color-chilli-vermilion: #ef4a2f; --color-peacock-teal: #2f8fa8; --color-indigo-leaf: #2c3a7a; --color-festival-plum: #3d1d4a; --color-blush-tint: #fbd3e6; --color-ghee-cream: #fbefd6; --color-turmeric-yellow: #f6c234; --color-tiger-orange: #f08a2a; /* Typography — families (free lookalikes) */ --font-display: 'Alfa Slab One', 'Rockwell Extra Bold', 'Georgia Bold'; --font-label: 'Marcellus', Optima, Palatino; --font-headline: 'Fraunces', 'Cooper Light', Georgia; --font-body: 'Josefin Sans', Futura, 'Century Gothic'; /* Typography — illustrative scale, as a share of the panel (Front face of the rectangular 1.5 oz spice tin, about 95 mm tall) */ --panel-height: 95mm; --text-product-name: calc(var(--panel-height) * 0.13); --text-cylinder-wordmark: calc(var(--panel-height) * 0.07); --text-tin-wordmark: calc(var(--panel-height) * 0.04); --text-cylinder-name: calc(var(--panel-height) * 0.04); --text-tagline: calc(var(--panel-height) * 0.028); --text-badge-arc: calc(var(--panel-height) * 0.022); --text-net-weight: calc(var(--panel-height) * 0.02); --text-format-word: calc(var(--panel-height) * 0.018); /* Proportions */ --print-coverage: 100%; --lid-height: 15%; --product-name-width: 70%; --product-name-height: 25%; --wordmark-panel-width: 80%; /* Surfaces */ --surface-rani-pink: #e9238a; --surface-marigold-lid: #f4b51a; --surface-festival-plum: #3d1d4a; } ``` ### Tailwind v4 ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ @theme { /* Colors */ --color-rani-pink: #e9238a; --color-marigold-lid: #f4b51a; --color-chilli-vermilion: #ef4a2f; --color-peacock-teal: #2f8fa8; --color-indigo-leaf: #2c3a7a; --color-festival-plum: #3d1d4a; --color-blush-tint: #fbd3e6; --color-ghee-cream: #fbefd6; --color-turmeric-yellow: #f6c234; --color-tiger-orange: #f08a2a; /* Typography — families (free lookalikes) */ --font-display: 'Alfa Slab One', 'Rockwell Extra Bold', 'Georgia Bold'; --font-label: 'Marcellus', Optima, Palatino; --font-headline: 'Fraunces', 'Cooper Light', Georgia; --font-body: 'Josefin Sans', Futura, 'Century Gothic'; /* Typography — illustrative scale, as a share of the panel (Front face of the rectangular 1.5 oz spice tin, about 95 mm tall) */ --panel-height: 95mm; --text-product-name: calc(var(--panel-height) * 0.13); --text-cylinder-wordmark: calc(var(--panel-height) * 0.07); --text-tin-wordmark: calc(var(--panel-height) * 0.04); --text-cylinder-name: calc(var(--panel-height) * 0.04); --text-tagline: calc(var(--panel-height) * 0.028); --text-badge-arc: calc(var(--panel-height) * 0.022); --text-net-weight: calc(var(--panel-height) * 0.02); --text-format-word: calc(var(--panel-height) * 0.018); /* Proportions */ --print-coverage: 100%; --lid-height: 15%; --product-name-width: 70%; --product-name-height: 25%; --wordmark-panel-width: 80%; /* Surfaces */ } ```