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Garnier packaging

Garnier

green-leaf mark over fruit-bright sub-brand bottles

Garnier is a house of sub-brands held together by one mark: GARNIER in dark charcoal (#2b2b2b) capitals with a green (#4c9a2a) leaf arc curling round the G, centred near the top of every pack. Under it each line has its own colour world: SkinActive micellar water in clear PET bottles with a pink (#e86fa8) or blue disc cap and a white text panel, Fructis in saturated green or papaya-orange bottles with a cut fruit photo, Original Remedies in honey-amber with a honeycomb, and Ambre Solaire in white with an orange (#f28a1e) sun arc, orange closures and huge orange SPF numerals. The common thread is the charcoal-and-green mark, bright saturated colour, a picture of the key ingredient and big claim figures.

  • Skincare
  • Hair
  • Light pack
  • Playful colour
  • Botanical
  • Colour-coded range

Color Palette

Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.

Pack body

  • Clear Micellar

    #eef2f4

    Transparent PET bottle on micellar water so the liquid shows

  • Sun White

    #f6f6f2

    White bottle body for sun sprays, tubes and the papaya conditioner

Ink

  • Garnier Charcoal

    #2b2b2b

    GARNIER letters at the top of every front and most small back-of-pack text

Accent

  • Leaf Green

    #4c9a2a

    Leaf arc around the G of the wordmark, recycled-plastic strip and vegan badges

  • Sensitive Blue

    #2a8fd0

    'sensitive expert+' lettering and water-resistance band on sun care

Range coding

  • Micellar Pink

    #e86fa8

    Disc cap, product-name second line and claim band on the sensitive micellar water

  • Bi-phase Gold

    #e3b33a

    Yellow oil layer seen through the clear bottle and the waterproof band on oil-infused micellar

  • Fructis Green

    #a6c81e

    Full bottle colour of the Fructis strength-and-shine shampoo

  • Papaya Orange

    #f08a2a

    Lid, label panel and fruit photo on the Hair Food papaya mask and conditioner

  • Honey Amber

    #e9b04a

    Full bottle colour of the Original Remedies honey shampoo

  • Sun Orange

    #f28a1e

    Sun arc around the sub-brand, SPF numerals, trigger and spray caps on Ambre Solaire

Typography

Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.

The GARNIER mark is first, small and centred near the top. The sub-brand (SkinActive, Fructis, Ambre Solaire) follows at the same size or larger in its own face, then the product name, often set in two lines and two colours. Claim figures (50+, 98%, 400 ml) are set very large in the lower half, and small badges sit at the very top or bottom.

Type scale

Estimated cap size as a share of the panel · Front of the 400 ml micellar water bottle, about 190 mm tall

  • claim-figure

    9% · Black · Numeral

    50+

  • sub-brand

    6% · ExtraBold · Headline

    SOLAR CARE

  • product-name

    4% · Bold · Headline

    Micellar Cleansing Water

  • house-mark

    3.5% · ExtraBold · Display

    MAISON

  • variant-line

    3% · Bold · Headline

    All-in-1

  • type-band

    1.8% · Bold · Body

    SENSITIVE SKIN

Fonts

  • Display

    Nunito

    Looks like
    Custom Garnier logotype; close to Nunito ExtraBold
    Type
    Rounded geometric sans with a leaf arc
    Weight
    ExtraBold
    Case
    Uppercase
    Tracking
    Slightly wide, about +2%
    Fallback
    Arial Rounded MT Bold, sans-serif

    The house mark only, charcoal letters with the green leaf curling round the first letter.

  • Headline

    Barlow Condensed

    Looks like
    Helvetica Neue Condensed Black, Futura Condensed ExtraBold
    Type
    Bold condensed sans
    Weight
    Bold, ExtraBold
    Case
    Uppercase or title case
    Tracking
    Tight
    Fallback
    Arial Narrow Bold, sans-serif

    Sub-brand mastheads and product names: 'FRUCTIS', 'AMBRE SOLAIRE', 'HAIR FOOD PAPAYA', 'Micellar Cleansing Water'.

  • Numeral

    Barlow Condensed

    Looks like
    Futura Condensed ExtraBold numerals
    Type
    Heavy condensed figures
    Weight
    Black
    Case
    Figures with a symbol
    Tracking
    Tight
    Fallback
    Impact, sans-serif

    SPF figures ('50+'), percentages ('98%') and volume ('400 ml') set large in the lower half.

  • Body

    Open Sans

    Looks like
    Arial, Helvetica
    Type
    Plain humanist sans
    Weight
    Regular, Bold
    Case
    Sentence case and uppercase claims
    Tracking
    Normal
    Fallback
    Arial, sans-serif

    Numbered benefit lists, skin or hair type, multilingual copy including Arabic, and the back panel.

Structure & Proportions

Proportions

PurposeValuePreview
Print coverage on micellarAbout 40% of the clear bottle front carries print; the rest shows the liquid
House-mark widthAbout 40% of front width, centred
House-mark positionSits about 25% down from the shoulder
Ingredient pictureAbout 30% of front height on hair and body care
Claim figure heightAbout 9% of front height on sun care
Colours per packFour to six: body or cap colour, charcoal, green leaf, one accent, plus ingredient photo—
DensityBusy: several claims, a numbered list and two or three badges on one front—

Shapes

ElementValuePreview
Micellar bottleRounded-shoulder bottle with a wide disc cap
Sun arcOrange arc framing the sub-brand on sun care
Hair maskWide round tub with a coloured screw lid
BadgeSmall roundel for vegan, recycled or ingredient percentage
Sun sprayTrigger spray in white with an orange actuator

Finishes

  • Clear PET

    Micellar water bottles · transparent

  • Gloss coloured plastic

    Shampoo and conditioner bottles · gloss

  • Matte white

    Sun care bottles and tubes · matte

Formats and materials

FormatsFlip-top shampoo bottle, Micellar water bottle, Trigger spray bottle, Aerosol mist, Multi-use tub, Squeeze tube, Pump bottle
MaterialsClear PET, Coloured opaque HDPE, Recycled plastic, PP tub, Aluminium aerosol
ClosuresColoured flip caps, wide disc-top caps on micellar, orange trigger and mist actuators on sun care, coloured screw lids on tubs, pump on gels
DecorationDirect print, Shrink sleeve, Ingredient photography, Large claim numerals, Recycling and vegan badges

Front Panel

Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.

Centred stack on the front with the house mark at top, sub-brand masthead, ingredient image mid-pack and claims at the base.

ZoneContent
TopCharcoal wordmark with green leaf, recycled-plastic strip on some packs
MiddleSub-brand, product name in two colours, ingredient picture or sun arc
BottomBig claim number, skin or hair type band, numbered benefits, volume

Range System

Each sub-brand owns a pack shape and colour world; within it, variants are coded by cap or body colour and the ingredient picture, while the house mark stays at the top.

  • Micellar sensitive = clear bottle + pink cap and pink second line
  • Micellar oil-infused = clear bottle with gold oil layer + white cap
  • Fructis strength & shine = lime-green bottle + cut citrus photo
  • Hair Food papaya = white or orange pack + papaya photo
  • Original Remedies honey = amber bottle + honeycomb image
  • Ambre Solaire = white bottle, orange arc and cap, big 50+

Back of Pack & Shelf

Backs run dense multilingual copy blocks: directions and benefits per language, an INCI ingredient list, natural-origin percentage, then recycling and sorting marks, barcode and the manufacturer address.

  • Directions and benefits in two to six languages, including Arabic in some markets
  • INCI ingredient list in small capitals
  • Natural-origin percentage and vegan formula note
  • Sorting and recycling marks, PAO icon
  • Barcode, batch code and manufacturer address

On shelf

Each sub-brand blocks as its own colour (clear pink micellar, lime Fructis, orange-white sun care) so the shelf reads as several bright runs held together by the same small charcoal mark.

Imagery

Bright ingredient photos and renders (cut citrus, papaya halves, honeycomb, rose petals, aloe) and simple sun graphics; kids sun care adds small cartoons.

Guidelines

Do

  • Put the charcoal (#2b2b2b) rounded wordmark with a green (#4c9a2a) leaf at the top of every pack.
  • Give each sub-brand its own saturated body or cap colour and a masthead as big as the house mark.
  • Show the key ingredient as a photo or render in the middle of the front.
  • Set SPF or percentage figures in heavy condensed numerals at about 9% of pack height.
  • Use clear bottles where the liquid colour helps tell variants apart.
  • Split the product name over two lines with the second line in the variant colour.
  • Add a small recycled-plastic badge at the shoulder or base.

Don't

  • Don't use muted or luxury palettes; colours are bright and fruity.
  • Don't drop the ingredient picture on hair and body care.
  • Don't recolour the house mark per variant.
  • Don't use foil or embossing.
  • Don't leave the front sparse; packs carry several claims and badges.
  • Don't make the house mark bigger than the sub-brand masthead.

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