P
Eight & Bob packaging

Photography: Eight & Bob official photography. Images belong to their respective owners.

Eight & Bob

Ribbed red flacon, pale label and polished black cap

Sérénité en Bourgogne pairs a richly textured transparent flacon with a very quiet label. Close vertical ribs frame a broad pale rectangle, where the widely spaced EIGHT & BOB identity sits above the smaller French fragrance name. A tall black cylindrical cap adds a smooth solid mass over the light-catching body. The selected official photograph intensifies the red appearance with grapes and a dark liquid setting. This study concerns the selected 100 mL Eau de Parfum presentation and keeps the brand's Burgundy narrative separate from verified construction details.

  • Perfume
  • Dark pack
  • Luxe monochrome
  • Heritage label

About this study

The selected 100 mL Sérénité en Bourgogne Eau de Parfum presentation in official dramatic still-life photography. Current product context is sourced; other sizes and unseen packaging are not analysed.

Sources & evidence · Reviewed 2026-10-19

Color Palette

Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.

Pack body

  • Glossy black cap

    #090909

    Approximate cap base colour, excluding the strong white reflection that reveals its curvature.

Label

  • Pale ivory rectangle

    #EEECE4

    Approximate label tone, creating a stable opaque reading area over the richly coloured transparent bottle.

Ink

  • Charcoal lettering

    #302D29

    Approximate maker and fragrance-name lettering. The image does not establish a separate specialty ink or foil.

Accent

  • Ruby through the flacon

    #A52C31

    Approximate visible red contents and transmitted-light appearance. This is not a specification for red paint or a calibrated liquid colour; the surrounding scene reinforces it.

Typography

Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.

The maker identity occupies three centred lines: EIGHT, a smaller ampersand, then BOB. Wide spacing gives the short words a measured rhythm, while their relatively heavy sans-serif strokes remain legible against the pale field. A generous gap separates this identity from SÉRÉNITÉ EN and BOURGOGNE in two much smaller uppercase lines. The two text groups share a centre axis but differ substantially in weight and scale. There is no decorative script competing with the ribs, and the long fragrance name stays intact through controlled line breaking.

Fonts

  • Original maker alternative

    Montserrat

    Looks like
    Spaced geometric sans
    Type
    Geometric sans serif
    Weight
    SemiBold, Bold
    Case
    Uppercase
    Tracking
    Wide, optically adjusted
    Fallback
    Arial, sans-serif

    Explore a different original maker arrangement while retaining strong contrast with a smaller product name. Do not reconstruct the EIGHT, ampersand and BOB stack or its exact letter spacing.

  • Fragrance-name alternative

    Work Sans

    Looks like
    Restrained uppercase sans
    Type
    Sans serif
    Weight
    Regular, Medium
    Case
    Uppercase
    Tracking
    Open
    Fallback
    Arial, sans-serif

    Set a long original place-based title in balanced lines with clear accents. Check spacing around short connecting words so the title reads as a phrase rather than unrelated fragments.

Structure & Proportions

Visual proportions and finish previews are illustrative. Confirmed construction details and uncertainties are distinguished in the study notes.

Proportions

PurposeValuePreview
Large reading windowThe label occupies much of the visible front, leaving textured transparent bands above and below and narrower margins at the sides.—
Tall smooth capThe black closure is a substantial upper part of the silhouette. Its clean surface contrasts with the dense rhythm of the flacon rather than repeating that texture.—
Unequal type groupsThe maker group occupies the upper label area and carries greater typographic weight; the smaller fragrance title sits well below it. These are visual relationships rather than measured layout specifications.—

Shapes

ElementValuePreview
Flacon bodyBroad rectangular volume with softened corners and a fairly flat front reading plane.
Front labelSimple pale rectangle, aligned to the main bottle face.
CapTall smooth cylinder with a dark glossy surface.
Rib rhythmClosely repeated vertical strokes across the exposed upper and lower body bands.

Finishes

  • Clear ribbed light-catching appearance

    Exposed flacon margins and bands · transparent

  • Polished black appearance

    Fitted cylindrical cap · gloss

  • Quiet pale label appearance

    Central front rectangle; stock unverified · matte

Formats and materials

FormatsRectangular transparent flacon with softened corners and vertical surface ribs, Broad pale rectangular front label, Tall black cylindrical cap, Selected reference identifies the 100 mL Eau de Parfum presentation
MaterialsThe transparent body has a glass-like appearance, but the inspected product page does not provide a component material specification, glass composition or manufacturing method., The black cap's glossy surface does not establish whether it is resin, coated metal or another construction., Label stock, adhesive and printing process are unverified. Visible slight surface texture is not enough to identify a paper grade or coating.
ClosuresThe cap remains fitted, completely hiding the dispensing assembly. Its cylindrical side creates a broad reflective face and its diameter is narrower than the bottle body. There is no inspected atomiser, attachment mechanism or neck opening. Magnetism, screw fit, refillability and spray dose therefore remain unestablished. The strong reflected stripe on the cap describes lighting and curvature, not a silver component.
DecorationRepeated vertical ribs above and below the central label, Long vertical channels along the side margins, Spaced dark maker lettering on an opaque pale field, Smaller two-line fragrance name with accents preserved

Front Panel

Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.

The front label provides a calm rectangle inside a more complex optical frame. Neither ornamental borders nor ingredient pictures are needed because the vessel itself supplies the pattern. Two separated text groups establish maker first and fragrance second. The text remains horizontal relative to the bottle even though the photograph tilts the entire object. No concentration or volume line is confidently readable on this selected front; those details are confirmed by the product listing, not invented as additional label zones.

ZoneContent
Upper identityEIGHT above a smaller ampersand and BOB, with broad letter spacing and a shared centre axis.
Middle breathing spaceUnprinted pale area separating the maker from the much smaller fragrance title.
Lower fragrance nameSÉRÉNITÉ EN above BOURGOGNE, set in small spaced uppercase letters.
Outside the labelVisible transparent ribs and red appearance form the optical frame; these are structural and lighting effects rather than printed illustrations.

Range System

The official product page offers 100 mL and 30 mL options, but only the selected larger presentation is analysed here. The smaller option's dimensions, label proportions and cap construction are not inferred. This front suggests a useful identity-versus-title hierarchy for a fragrance collection: maintain a recognisable maker while allowing a longer specific name below. Whether all Eight & Bob collections share this flacon or colour treatment is outside the evidence. The red presentation should not be treated as a universal brand palette.

  • The selected reference pairs a large maker group with a small two-line place-based fragrance title.
  • The product listing confirms a second size without proving identical physical proportions.
  • An original range could preserve a calm reading window while varying the fragrance name, but any colour coding would need its own deliberate system and testing.

Back of Pack & Shelf

The reverse, underside, uncapped neck and actual supplied outer packaging are absent. The product page's general gift-packaging sketch does not establish the construction of this bottle's box.

  • No barcode, batch marking or ingredient-panel position is visible.
  • Do not transfer a generic website packaging illustration into the selected product's physical study.
  • For an original design, place necessary secondary information without relying on the decorative ribs as a readable text surface.

On shelf

As a visual interpretation, the broad light label and tall black cap create a recognisable large-scale silhouette, while the ribs become more rewarding at close range. Maker recognition is prioritised over immediate reading of the long fragrance title. The contrast depends partly on context: the black cap is strongly defined by a studio highlight here and could recede against an unlit dark shelf. A useful physical assessment would inspect both straight-on reading and oblique reflections, because the ribbed frame can either enrich the object or compete with small text through glare.

Imagery

The bottle leans diagonally through a dark red liquid-like scene, surrounded by red-purple grapes against a nearly black background. A bright vertical reflection makes the cap cylinder visible while narrow highlights pick out the flacon's ribs. The pale label remains the most stable reading area. The official brand story links the fragrance to Burgundy's harvest, explaining the narrative role of grapes without establishing that grapes are an ingredient. The photograph alone also cannot identify the surrounding liquid as wine or perfume. Its redness intensifies the contents' appearance, so neutral-light colour would need separate evaluation.

Guidelines

Editorial principles for an original design brief, not official brand guidelines.

Do

  • Let a complex vessel frame a simple reading area.
  • Balance a long fragrance title with deliberate line breaks.
  • Inspect ribbed surfaces under several light directions.
  • Keep narrative props separate from ingredient claims.
  • Distinguish source-confirmed size from visible front copy.

Don't

  • Do not copy the three-line maker identity.
  • Do not infer refillability or magnetic closure from the cap.
  • Do not call the reflected white cap stripe a metal insert.
  • Do not assume the surrounding red liquid is wine.
  • Do not transfer 100 mL proportions to the uninspected 30 mL option.

Sources & evidence

How this study was built

What remains unverified

  • Exact component materials, manufacturing and label printing processes are unverified.
  • No uncapped dispenser, reverse, base or supplied box is inspected.
  • Fonts, physical colour standards and measured proportions are unknown.
  • The 30 mL option is listed but its packaging is not independently studied.

Give your AI
packaging taste

Give your design or image tool a packaging study: palette, type, structure, front panel and principles for an original brief.

Export this style

Free with an email. PACK.md works in Claude, ChatGPT, Cursor and image tools.

More like this

Join Packinspo

Packinspo is free. Leave your email to save packs, copy references and export styles, and get the new references each month.

No password, no card. Unsubscribe anytime. Privacy