P
Boy Smells packaging

Boy Smells

candy-shell flacons over blush pink glass

Boy Smells splits every perfume flacon horizontally at about 55% of its height: an opaque glossy top in the scent's colour carries the embossed word 'Boy', and a translucent blush-pink glass base (#f6cdbd) carries 'Smells', under a large ball stopper matched to the top. The two words are the whole front, embossed rather than printed, so they read by light and shadow, while the scent name is the only printed element, small at the base as a slanted brush-script logotype or plain bold capitals. Slim travel sprays reduce the system to a coloured sleeve with the name running vertically in black over a pink glass foot, and cartons repeat the split as a duotone halftone portrait over flat pink. Every scent changes only the top colour or its finish (glossy yellow, metallic gold, jade); bottle, pink glass and type never move.

  • Candles & home scent
  • Perfume
  • Light pack
  • Colour-coded range
  • Bold typographic
  • Playful colour

Color Palette

Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.

Pack body

  • Blush Glass

    #f6cdbd

    Translucent pink lower half of every flacon and the glass foot of travel sprays; carries the embossed second word

Label

  • Carton Pink

    #f3c4b6

    Flat pink panel on folding cartons beside the duotone halftone portrait

Ink

  • Pearl White

    #fbf3ee

    Scent logotype or capitals printed at the base of the pink glass and type on carton panels

  • Flacon Black

    #1d1b19

    Travel-spray actuator caps and the vertical two-word name printed on coloured sleeves

Accent

  • Script Gold

    #b89a3a

    Metallic print of the scent logotype and edition word on the gold edition base

Range coding

  • Citrus Yolk

    #f6d32e

    Glossy opaque top coating and ball cap on the citrus scent

  • Brass Gold

    #9c8a22

    Metallic gold top coating, ball cap and travel sleeve on the gold edition of the citrus scent

  • Hinoki Jade

    #6fa587

    Soft green top coating, ball cap and travel sleeve on the woody scent

  • Mace Tan

    #b18d74

    Warm tan top coating and duotone carton tone on the vanilla scent

  • Doll Lilac

    #d8bdf2

    Lilac plastic body of the body mist and its travel mist

Typography

Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.

The two words of the brand name are the loudest element, one per half of the flacon at the same size, embossed so they read as relief in the colour of the surface. The scent name is the only printed line, centred at the base of the pink glass at about a quarter of the wordmark size, sometimes followed by a small edition word. On travel sprays the name runs vertically in black along the sleeve with 'Eau de Parfum' at the foot.

Type scale

Estimated cap size as a share of the panel · Front face of the 100 ml flacon body, shoulder to base, about 90 mm tall (cap excluded)

  • wordmark-top

    13% · Bold · Display

    Moss

  • wordmark-bottom

    13% · Bold · Display

    Smoke

  • sleeve-wordmark

    7% · Bold · Display

    Moss Smoke

  • scent-logotype

    5% · Regular · Script

    Fig Rush

  • scent-name

    3.5% · Bold · Label

    CEDAR MILK

  • edition-word

    2.5% · SemiBold · Label

    GOLD

Fonts

  • Display

    Archivo

    Looks like
    Helvetica Now Display Bold, Neue Haas Grotesk Bold
    Type
    Bold neo-grotesque sans
    Weight
    Bold
    Case
    Title case
    Tracking
    Normal, about 0%
    Fallback
    Helvetica Neue Bold, Arial Bold

    The two-word brand name, embossed one word per half of the flacon, printed vertically on travel sleeves and huge across cartons.

  • Script

    Kaushan Script

    Looks like
    Custom bold italic brush logotype
    Type
    Heavy slanted brush script
    Weight
    Regular (heavy stroke)
    Case
    Title case
    Tracking
    Tight
    Fallback
    Brush Script MT, cursive

    Scent logotypes that get their own lettering, printed small at the base of the glass with a crossed mark before the name.

  • Label

    Barlow Condensed

    Looks like
    Futura Bold Condensed, Helvetica Neue Bold Condensed
    Type
    Bold condensed grotesque
    Weight
    SemiBold, Bold
    Case
    Uppercase
    Tracking
    Wide, about +6%
    Fallback
    Arial Narrow Bold, sans-serif

    Plain scent names (two words in capitals) at the base of the glass, edition words beside a logotype, and the format line on travel sprays.

  • Body

    Inter

    Looks like
    Helvetica Neue Regular
    Type
    Neutral grotesque
    Weight
    Regular, Medium
    Case
    Uppercase
    Tracking
    Wide, about +4%
    Fallback
    Helvetica, Arial

    Fragrance type, volume and legal lines on carton bases and back panels.

Structure & Proportions

Proportions

PurposeValuePreview
Coloured top coatingAbout 55% of body height, square shoulders to the split line
Pink glass baseAbout 45% of body height, below the split
Wordmark widthAbout 60% of flacon width per word
Cap diameterAbout 55% of body width, a sphere on a short collar
Scent name widthAbout 45% of body width, centred at the base
Colours per flaconTwo: scent colour above, blush pink below, plus one print colour for the scent name—
DensityNearly empty: two embossed words and one small printed line—

Shapes

ElementValuePreview
Flacon bodySquat rounded rectangle with soft square shoulders
StopperLarge sphere on a short collar
Colour splitStraight horizontal line just below mid-height
Travel spraySlim cylinder with coloured sleeve and pink glass foot
Scent markSmall crossed roundel before the script name

Finishes

  • High-gloss lacquer

    Coloured top coating and ball stopper on most scents · gloss

  • Metallic gold coating

    Top half and stopper of the gold edition · metallic

  • Translucent pink glass

    Lower half of every flacon and travel-spray foot · frosted

  • Blind emboss

    Both words of the brand name on the flacon · emboss

  • Matte print

    Folding cartons and travel sleeves · matte

Formats and materials

FormatsPerfume flacon, Travel spray, Body mist bottle, Folding carton
MaterialsGlass, Lacquered or metallised top coating, Plastic, Paperboard
ClosuresLarge ball-shaped stoppers colour-matched to the top half of the flacon; slim black or coloured actuator caps on travel sprays
DecorationEmbossed wordmark, Two-tone horizontal split, Duotone halftone photo on carton, Vertical wordmark on travel sleeve

Front Panel

Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.

No label: the rounded rectangular flacon is split at mid-height between opaque colour above and pink glass below, with the two words of the brand embossed one per half.

ZoneContent
Top halfFirst word embossed into the opaque coloured coating
Bottom halfSecond word embossed into the pink glass
BaseScent logotype or capitals printed small in white or gold, edition word beside it

Range System

The split flacon, the pink glass and the embossed name are fixed; each scent swaps the colour of the top half, the stopper and the travel sleeve, and editions change the finish of that same top.

  • Citrus = glossy yellow top and ball cap
  • Citrus Gold = metallic gold top, cap and sleeve
  • Woody hinoki = jade green top, green travel sleeve
  • Vanilla = tan top and tan duotone carton
  • Body mist = lilac plastic version

Back of Pack & Shelf

Bottles carry almost nothing behind the front; legal text is printed small on the underside of the glass and on the carton. Cartons put scent notes, ingredients and legal lines on a side panel in small uppercase grotesque on the flat pink ground.

  • Scent name with top, heart and base notes listed on the carton side
  • Fragrance ingredient list (alcohol, parfum, water, allergens)
  • Fragrance type and volume in ml and fl oz
  • Barcode on the carton base, no white box
  • Caution line and recycling marks in small type
  • Batch code and country printed under the glass base

On shelf

On shelf the flacons line up as a row of identical pink bases under changing candy-coloured tops and balls, so the brand reads by silhouette and the scent by colour from across a room.

Imagery

Bottles carry no imagery. Cartons print one portrait photograph as a coarse duotone halftone in the scent colour over the pink panel.

Guidelines

Do

  • Split the flacon horizontally at about 55% height: opaque scent colour above, translucent blush pink (#f6cdbd) below.
  • Emboss the brand name, one word per half, in a bold grotesque at about 13% of body height; never print it on the bottle.
  • Match the ball stopper exactly to the top coating in colour and finish.
  • Keep the scent name as the only printed element, centred at the base at a quarter of the wordmark size.
  • Give each scent one top colour and change only the finish (gloss, metallic) for editions.
  • Carry the scent colour onto the travel sleeve with the name running vertically in Flacon Black (#1d1b19).

Don't

  • Don't add a paper label, sticker or frame to the flacon.
  • Don't print the brand name in ink on glass; it must read by relief.
  • Don't change the pink base colour between scents.
  • Don't use more than one print colour on the bottle.
  • Don't use photography or pattern on the bottle; keep the halftone portrait on the carton only.
  • Don't set the brand name in serif or script.

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