Images from the packaging case study by Established · Campaign images © Rare Beauty, from rarebeauty.com

Rare Beauty

sculpted sphere caps in warm skin nudes

Rare Beauty gives its components one recognisable gesture: a short cylinder cap topped with a smooth sphere, finished in soft-touch blush nude (#ecc9bd) or polished gold (#cfae6e), which doubles as a comfortable grip. Bodies are slim frosted or tinted cylinders that take the colour of the formula, from pearly luminizer to rosewood lip cream and coral liquid blush, and carry only a small light title-case wordmark printed vertically. Cartons stay in the same warm nude-to-terracotta range and add a gentle serif product name stacked over several lines, a handwritten shade name and a soft photo of the component on a round plinth. The library sheet shows only the formula swatches, so the colour story is the shades themselves.

https://rarebeauty.com Explore the brand

Make-up
Light pack
Pastel soft-touch
Clinical minimal

Color Palette

Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.

Pack body

Blush Nude Cap
#ecc9bd
Soft-touch sphere caps on concealer, foundation and luminizer
Frosted Shell
#f1e9e0
Translucent frosted bottle body on concealers, foundations and pencils

Label

Terracotta Carton
#d99a8a
Outer carton ground on blush products

Ink

Cocoa Print
#6b3b34
Wordmark and carton text on light components and cartons
Pale Pearl Print
#f6eee6
Wordmark on darker tinted bodies

Accent

Polished Gold
#cfae6e
Mirror-gold sphere caps on liquid blush and the lip liner cap

Range coding

Pearl Luminizer
#ecdcc8
Pearly champagne formula and body tint of the liquid luminizer
Rosewood Fill
#a9665c
Tinted body colour on lip creams and glosses, matching the shade inside
Soft Pinch Coral
#d98a7e
Liquid blush bodies and cartons, varying by shade
Joy Pink
#f4566a
Bright pink shade of lip oil and blush, the most saturated in the range

Typography

Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.

On the component the wordmark is the only text, small and running up the body. On cartons the wordmark sits top left, the product name is stacked large beneath it in a soft serif, the shade name follows in a handwritten script and a short sentence of copy closes the panel.

Type scale

Estimated cap size as a share of the panel · Front of the liquid blush carton, about 100 mm tall

product-name
9% · Light · Headline
Gentle Glow Liquid Blush
shade-name
7% · Regular · Script
Kindness
carton-wordmark
4% · Light · Display
Soft Days
component-wordmark
3% · Light · Display
Soft Days
copy-line
2% · Regular · Display
A weightless, long-lasting liquid blush.
volume
1.5% · Regular · Display
7.5 ml / 0.25 fl oz

Fonts

Display
Inter
Looks like
Neue Haas Unica Light, Graphik Light
Type
Neo-grotesque sans, light weight
Weight
Light, Regular
Case
Title case
Tracking
Slightly open, about +2%
Fallback
Helvetica Neue Light, Arial
Wordmark: printed vertically on cylinders, horizontally top left on cartons; also carton body copy.
Headline
Fraunces
Looks like
Canela Light, Gamma
Type
Soft transitional serif with gentle curves
Weight
Light
Case
Title case
Tracking
Tight, about -1%
Fallback
Georgia, Times New Roman
Product name stacked over three or four lines on the carton front.
Script
Caveat
Looks like
Brush-pen signature script
Type
Handwritten script
Weight
Regular
Case
Title case
Tracking
Normal
Fallback
Bradley Hand, cursive
Shade name, often a single word, written in a darker tone of the carton colour.

Structure & Proportions

Proportions

Purpose	Value	Preview
Cap share	About 40% of component height, sphere included
Sphere diameter	About 90% of cap width
Wordmark length	About 30% of body height, vertical
Print coverage (component)	Under 5% of the visible surface
Carton text column	About 50% of carton width, left side
Colours per component	Two: cap finish plus the formula-tinted body	—

Shapes

Element	Value	Preview
Cap	Short cylinder topped with a smooth sphere
Body	Slim round cylinder
Carton plinth	Round plinth under the component photo
Compact	Round compact with a domed lid

Finishes

Soft-touch nude
Sphere caps on complexion products · soft-touch
Mirror gold
Sphere caps on blush and liner · metallic
Frosted translucent body
Concealer, foundation and pencil bodies · frosted
Matte paperboard
Cartons · matte

Formats and materials


Formats	Doe-foot wand bottle, Pump bottle, Lip liner pencil, Lip gloss wand, Pressed blush compact, Stick, Folding carton
Materials	Frosted plastic, Tinted plastic, Metallised plastic caps, Paperboard
Closures	Short cylindrical caps topped with a sphere, in soft-touch nude or polished gold; slim pencil cap in gold
Decoration	Sphere-topped cap form, Vertical printed wordmark, Product photo on carton, Handwritten shade name

Front Panel

Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.

Components carry a single vertical wordmark only; cartons use a left-aligned column of text beside a photo of the component on a shaded plinth.

Zone	Content
Carton top left	Wordmark
Carton left column	Stacked serif product name, script shade name, one line of copy
Carton right	Photo of the component standing on a circular plinth
Carton base	Volume in fluid ounces and millilitres

Range System

One cap shape across the line; the body takes the formula's shade, gold caps mark blush products and nude caps mark complexion, while cartons shift tone with the shade.

Concealer and foundation = frosted body + blush-nude sphere cap
Liquid blush = tinted coral body + gold sphere cap
Lip cream = rosewood tinted wand + nude cap
Luminizer = pearl body + nude sphere cap

Back of Pack & Shelf

Carton back and sides in the same warm tone with small cocoa type: description, how to apply, ingredients, and a short line about the brand's mental-health fund.

Short product description and application steps
Full ingredient list in small type
Shade name and number repeated
Brand impact line in one sentence
Net weight, PAO symbol, barcode and recycling marks

On shelf

On a beauty wall the repeated sphere caps make a row of identical rounded tops, and the shade-tinted bodies below read as a warm nude-to-coral gradient.

Imagery

Soft product photography of the component itself on cartons, set on a terracotta plinth with warm shadow; no illustration or pattern.

Guidelines

Do

Top every cap with a smooth sphere and keep it in blush nude (#ecc9bd) or polished gold (#cfae6e).
Let the body show or take the shade of the formula inside.
Print only a small light title-case wordmark, vertically on the component, under 5% of its surface.
Keep cartons in warm nude, coral and terracotta tones.
Stack the product name in a soft serif (Headline) and add the shade name in handwritten script.
Shoot packs on warm sand-beige sets with long soft shadows.

Don't

Don't use cool greys, black or neon colours.
Don't set the wordmark in bold or uppercase.
Don't add patterns, illustrations or busy claims to the front.
Don't use sharp-edged or faceted caps; every top is rounded.
Don't use clear transparent glass; bodies are frosted or tinted.
Don't print shade names in the sans; they are always handwritten.

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More like this

# Rare Beauty — Pack Style > sculpted sphere caps in warm skin nudes **Category:** Beauty · **Tier:** Mid · **Origin:** US · **Theme:** light **Source:** https://rarebeauty.com Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. Rare Beauty gives its components one recognisable gesture: a short cylinder cap topped with a smooth sphere, finished in soft-touch blush nude (#ecc9bd) or polished gold (#cfae6e), which doubles as a comfortable grip. Bodies are slim frosted or tinted cylinders that take the colour of the formula, from pearly luminizer to rosewood lip cream and coral liquid blush, and carry only a small light title-case wordmark printed vertically. Cartons stay in the same warm nude-to-terracotta range and add a gentle serif product name stacked over several lines, a handwritten shade name and a soft photo of the component on a round plinth. The library sheet shows only the formula swatches, so the colour story is the shades themselves. ## Tokens — Colors | Name | Value | Token | Group | Role | | --- | --- | --- | --- | --- | | Blush Nude Cap | `#ecc9bd` | `--color-blush-nude-cap` | Pack body | Soft-touch sphere caps on concealer, foundation and luminizer | | Frosted Shell | `#f1e9e0` | `--color-frosted-shell` | Pack body | Translucent frosted bottle body on concealers, foundations and pencils | | Terracotta Carton | `#d99a8a` | `--color-terracotta-carton` | Label | Outer carton ground on blush products | | Cocoa Print | `#6b3b34` | `--color-cocoa-print` | Ink | Wordmark and carton text on light components and cartons | | Pale Pearl Print | `#f6eee6` | `--color-pale-pearl-print` | Ink | Wordmark on darker tinted bodies | | Polished Gold | `#cfae6e` | `--color-polished-gold` | Accent | Mirror-gold sphere caps on liquid blush and the lip liner cap | | Pearl Luminizer | `#ecdcc8` | `--color-pearl-luminizer` | Range coding | Pearly champagne formula and body tint of the liquid luminizer | | Rosewood Fill | `#a9665c` | `--color-rosewood-fill` | Range coding | Tinted body colour on lip creams and glosses, matching the shade inside | | Soft Pinch Coral | `#d98a7e` | `--color-soft-pinch-coral` | Range coding | Liquid blush bodies and cartons, varying by shade | | Joy Pink | `#f4566a` | `--color-joy-pink` | Range coding | Bright pink shade of lip oil and blush, the most saturated in the range | ## Tokens — Typography On the component the wordmark is the only text, small and running up the body. On cartons the wordmark sits top left, the product name is stacked large beneath it in a soft serif, the shade name follows in a handwritten script and a short sentence of copy closes the panel. ### Display — Neue Haas Unica Light, Graphik Light · `--font-display` - **Classification:** Neo-grotesque sans, light weight - **Free lookalike:** Inter (Google Fonts) - **Fallback:** Helvetica Neue Light, Arial - **Weights:** Light, Regular - **Case:** Title case - **Tracking:** Slightly open, about +2% - **Role:** Wordmark: printed vertically on cylinders, horizontally top left on cartons; also carton body copy. ### Headline — Canela Light, Gamma · `--font-headline` - **Classification:** Soft transitional serif with gentle curves - **Free lookalike:** Fraunces (Google Fonts) - **Fallback:** Georgia, Times New Roman - **Weights:** Light - **Case:** Title case - **Tracking:** Tight, about -1% - **Role:** Product name stacked over three or four lines on the carton front. ### Script — Brush-pen signature script · `--font-script` - **Classification:** Handwritten script - **Free lookalike:** Caveat (Google Fonts) - **Fallback:** Bradley Hand, cursive - **Weights:** Regular - **Case:** Title case - **Tracking:** Normal - **Role:** Shade name, often a single word, written in a darker tone of the carton colour. ### Type Scale Sizes are cap height as a share of the reference panel: Front of the liquid blush carton, about 100 mm tall. | Role | Font | Weight | Size | Case | Token | | --- | --- | --- | --- | --- | --- | | product-name | Headline | Light | 9% of panel height | Title case | `--text-product-name` | | shade-name | Script | Regular | 7% of panel height | Title case | `--text-shade-name` | | carton-wordmark | Display | Light | 4% of panel height | Title case | `--text-carton-wordmark` | | component-wordmark | Display | Light | 3% of panel height | Title case | `--text-component-wordmark` | | copy-line | Display | Regular | 2% of panel height | Sentence case | `--text-copy-line` | | volume | Display | Regular | 1.5% of panel height | Lowercase | `--text-volume` | ## Structure & Materials - **Formats:** Doe-foot wand bottle, Pump bottle, Lip liner pencil, Lip gloss wand, Pressed blush compact, Stick, Folding carton - **Materials:** Frosted plastic, Tinted plastic, Metallised plastic caps, Paperboard - **Closures:** Short cylindrical caps topped with a sphere, in soft-touch nude or polished gold; slim pencil cap in gold - **Decoration:** Sphere-topped cap form, Vertical printed wordmark, Product photo on carton, Handwritten shade name ### Proportions | Purpose | Value | | --- | --- | | Cap share | About 40% of component height, sphere included | | Sphere diameter | About 90% of cap width | | Wordmark length | About 30% of body height, vertical | | Print coverage (component) | Under 5% of the visible surface | | Carton text column | About 50% of carton width, left side | | Colours per component | Two: cap finish plus the formula-tinted body | ### Shapes | Element | Shape | | --- | --- | | Cap | Short cylinder topped with a smooth sphere | | Body | Slim round cylinder | | Carton plinth | Round plinth under the component photo | | Compact | Round compact with a domed lid | ### Finishes | Finish | Where | Look | | --- | --- | --- | | Soft-touch nude | Sphere caps on complexion products | soft-touch | | Mirror gold | Sphere caps on blush and liner | metallic | | Frosted translucent body | Concealer, foundation and pencil bodies | frosted | | Matte paperboard | Cartons | matte | ## Pack Elements ### Sphere cap **Role:** Signature form Short cylinder topped by a smooth sphere about 90% of the cap width, roughly 40% of the component height, in soft-touch nude or mirror gold. ### Shade-tinted body **Role:** Shade signal Slim frosted or tinted cylinder in the colour of the formula, so the shade reads from the body. ### Vertical wordmark **Role:** Brand mark Small light title-case sans running bottom to top at about 30% of body height, cocoa or pale pearl. ### Stacked serif name **Role:** Carton headline Soft light serif product name over three or four left-aligned lines, about 9% of carton height. ### Script shade name **Role:** Shade identity Handwritten one-word shade name under the product name, in a darker tone of the carton colour. ### Plinth photo **Role:** Carton hero Soft photograph of the component standing on a round terracotta plinth, right half of the carton. ## Do's and Don'ts ### Do - Top every cap with a smooth sphere and keep it in blush nude (#ecc9bd) or polished gold (#cfae6e). - Let the body show or take the shade of the formula inside. - Print only a small light title-case wordmark, vertically on the component, under 5% of its surface. - Keep cartons in warm nude, coral and terracotta tones. - Stack the product name in a soft serif (Headline) and add the shade name in handwritten script. - Shoot packs on warm sand-beige sets with long soft shadows. ### Don't - Don't use cool greys, black or neon colours. - Don't set the wordmark in bold or uppercase. - Don't add patterns, illustrations or busy claims to the front. - Don't use sharp-edged or faceted caps; every top is rounded. - Don't use clear transparent glass; bodies are frosted or tinted. - Don't print shade names in the sans; they are always handwritten. ## Surfaces | Level | Name | Value | Purpose | | --- | --- | --- | --- | | 0 | Soft Pinch Coral | `#d98a7e` | Tinted component body | | 1 | Polished Gold | `#cfae6e` | Sphere cap on top of the body | | 2 | Terracotta Carton | `#d99a8a` | Outer carton around the component | ## Front Panel Layout Components carry a single vertical wordmark only; cartons use a left-aligned column of text beside a photo of the component on a shaded plinth. | Zone | Content | | --- | --- | | Carton top left | Wordmark | | Carton left column | Stacked serif product name, script shade name, one line of copy | | Carton right | Photo of the component standing on a circular plinth | | Carton base | Volume in fluid ounces and millilitres | ## Range System One cap shape across the line; the body takes the formula's shade, gold caps mark blush products and nude caps mark complexion, while cartons shift tone with the shade. - Concealer and foundation = frosted body + blush-nude sphere cap - Liquid blush = tinted coral body + gold sphere cap - Lip cream = rosewood tinted wand + nude cap - Luminizer = pearl body + nude sphere cap ## Back of Pack Carton back and sides in the same warm tone with small cocoa type: description, how to apply, ingredients, and a short line about the brand's mental-health fund. - Short product description and application steps - Full ingredient list in small type - Shade name and number repeated - Brand impact line in one sentence - Net weight, PAO symbol, barcode and recycling marks ## Imagery Soft product photography of the component itself on cartons, set on a terracotta plinth with warm shadow; no illustration or pattern. ## On Shelf On a beauty wall the repeated sphere caps make a row of identical rounded tops, and the shade-tinted bodies below read as a warm nude-to-coral gradient. ## Agent Prompt Guide Quick Color Reference: - Blush Nude Cap: #ecc9bd — Soft-touch sphere caps on concealer, foundation and luminizer - Polished Gold: #cfae6e — Mirror-gold sphere caps on liquid blush and the lip liner cap - Frosted Shell: #f1e9e0 — Translucent frosted bottle body on concealers, foundations and pencils - Pearl Luminizer: #ecdcc8 — Pearly champagne formula and body tint of the liquid luminizer - Rosewood Fill: #a9665c — Tinted body colour on lip creams and glosses, matching the shade inside - Soft Pinch Coral: #d98a7e — Liquid blush bodies and cartons, varying by shade - Joy Pink: #f4566a — Bright pink shade of lip oil and blush, the most saturated in the range - Terracotta Carton: #d99a8a — Outer carton ground on blush products - Cocoa Print: #6b3b34 — Wordmark and carton text on light components and cartons - Pale Pearl Print: #f6eee6 — Wordmark on darker tinted bodies Create a slim frosted cylinder wand bottle tinted coral (#d98a7e) with a short polished-gold (#cfae6e) cap topped by a smooth sphere, the cap about 40% of the height. Print an original small light title-case sans wordmark vertically on the body in pale pearl (#f6eee6), nothing else on the component. Make a matching concealer with a frosted shell body (#f1e9e0) and a soft-touch blush-nude (#ecc9bd) sphere cap. Create a terracotta (#d99a8a) folding carton with the wordmark top left, a soft light serif product name stacked on four lines, and a handwritten shade name in cocoa (#6b3b34). Place a soft photo of the bottle standing on a round terracotta plinth in the right half of the carton. Image prompt: Product photo of a new makeup brand in a soft sculpted-cap style: a slim frosted cylindrical liquid blush bottle tinted coral with a short polished gold cap topped by a smooth sphere, beside a matching concealer with a soft-touch blush-nude sphere cap and a pale frosted body; each component carries only a small light humanist sans wordmark printed vertically. Next to them a terracotta folding carton with the wordmark top left, a stacked soft serif product name, a handwritten script shade name and a photo of the bottle on a round plinth. Warm sand-beige set with a horizon line, low soft sunlight casting long shadows, premium beauty photography. Invent an original brand name and artwork; do not reproduce existing logos. ## Similar Brands - **Fenty Beauty** — Celebrity makeup with a signature hardware gesture across the range, but in black and faceted forms where this is warm and rounded. - **Glossier** — Shares the soft nude palette and spare printed type, using milky pink plastic and a tiny wordmark. - **Saie** — Clean makeup with warm neutral components and a gentle serif, but with flatter caps and more copy. - **Kosas** — Also unifies colour cosmetics through one hardware colour with shade windows, in lavender metallic instead of nude. ## Quick Start ### CSS Custom Properties ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ :root { /* Colors */ --color-blush-nude-cap: #ecc9bd; --color-polished-gold: #cfae6e; --color-frosted-shell: #f1e9e0; --color-pearl-luminizer: #ecdcc8; --color-rosewood-fill: #a9665c; --color-soft-pinch-coral: #d98a7e; --color-joy-pink: #f4566a; --color-terracotta-carton: #d99a8a; --color-cocoa-print: #6b3b34; --color-pale-pearl-print: #f6eee6; /* Typography — families (free lookalikes) */ --font-display: 'Inter', 'Helvetica Neue Light', Arial; --font-headline: 'Fraunces', Georgia, 'Times New Roman'; --font-script: 'Caveat', 'Bradley Hand', cursive; /* Typography — illustrative scale, as a share of the panel (Front of the liquid blush carton, about 100 mm tall) */ --panel-height: 100mm; --text-product-name: calc(var(--panel-height) * 0.09); --text-shade-name: calc(var(--panel-height) * 0.07); --text-carton-wordmark: calc(var(--panel-height) * 0.04); --text-component-wordmark: calc(var(--panel-height) * 0.03); --text-copy-line: calc(var(--panel-height) * 0.02); --text-volume: calc(var(--panel-height) * 0.015); /* Proportions */ --cap-share: 40%; --sphere-diameter: 90%; --wordmark-length: 30%; --print-coverage-component: 5%; --carton-text-column: 50%; /* Surfaces */ --surface-soft-pinch-coral: #d98a7e; --surface-polished-gold: #cfae6e; --surface-terracotta-carton: #d99a8a; } ``` ### Tailwind v4 ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ @theme { /* Colors */ --color-blush-nude-cap: #ecc9bd; --color-polished-gold: #cfae6e; --color-frosted-shell: #f1e9e0; --color-pearl-luminizer: #ecdcc8; --color-rosewood-fill: #a9665c; --color-soft-pinch-coral: #d98a7e; --color-joy-pink: #f4566a; --color-terracotta-carton: #d99a8a; --color-cocoa-print: #6b3b34; --color-pale-pearl-print: #f6eee6; /* Typography — families (free lookalikes) */ --font-display: 'Inter', 'Helvetica Neue Light', Arial; --font-headline: 'Fraunces', Georgia, 'Times New Roman'; --font-script: 'Caveat', 'Bradley Hand', cursive; /* Typography — illustrative scale, as a share of the panel (Front of the liquid blush carton, about 100 mm tall) */ --panel-height: 100mm; --text-product-name: calc(var(--panel-height) * 0.09); --text-shade-name: calc(var(--panel-height) * 0.07); --text-carton-wordmark: calc(var(--panel-height) * 0.04); --text-component-wordmark: calc(var(--panel-height) * 0.03); --text-copy-line: calc(var(--panel-height) * 0.02); --text-volume: calc(var(--panel-height) * 0.015); /* Proportions */ --cap-share: 40%; --sphere-diameter: 90%; --wordmark-length: 30%; --print-coverage-component: 5%; --carton-text-column: 50%; /* Surfaces */ } ```