Campaign images © KraveBeauty, from kravebeauty.com

KraveBeauty

cropped wordmarks on minty skincare bottles

KraveBeauty runs a colour-coded skincare range in which every product owns a colour pair, worn as a cap and a wrap label on bottles or as a cap and a wordmark on white tubes. The wordmark is set very large in heavy condensed capitals and deliberately cropped: it runs off the right edge of the wrap label on round serum bottles and climbs vertically up the side of tubes. Product names are punny and set in a soft, low-contrast serif at the top left, broken over two or three lines, with a tiny leaf swoosh and small bilingual English and French descriptors underneath. Each pack is shot on a smooth gradient backdrop in its own colour, so the product colour carries from cap to label to background.

https://kravebeauty.com Explore the brand

Skincare
Light pack
Colour-coded range
Bold typographic
Playful colour

Color Palette

Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.

Pack body

Clear Bottle
#edf1f0
Rounded clear bottle showing the milky serum or oil inside
Tube White
#f6f6f1
Soft white tubes for cleanser, sunscreen and lip balm

Label

Barrier Teal
#0e6b75
Wrap label of the barrier serum and text colour on the lip tube

Ink

Name Ink
#1d3a3c
Product names and descriptors on white tubes and pale labels

Accent

Mint Cap
#b5eedf
Tall serum overcap and the cropped wordmark printed on the teal label
Pump Butter
#f4e58c
Pump head of the cleansing oil and its cropped wordmark

Range coding

Matcha Lime
#c3df57
Cleanser tube cap, its vertical wordmark and the cap of the retinal serum
Beet Pink
#ee2c7b
Sunscreen tube cap and its vertical wordmark
Kale Green
#1f7a45
Label on the exfoliating toner bottle
Carrot Amber
#f2c64a
Tinted serum seen through the frosted retinal bottle
Oil Sky
#a9c9ea
Pale blue wrap label of the cleansing oil, with a butter-yellow wordmark

Typography

Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.

Two loud elements and one quiet one: the cropped condensed wordmark at maximum size across the label base or up the tube side, the punny product name at the top left of the label in a soft serif, and a small block of leaf icon, bilingual descriptor and volume between them.

Type scale

Estimated cap size as a share of the panel · Front of the 45 ml serum bottle, cap excluded, about 70 mm tall

wordmark
20% · Bold · Display
KALEBALM
tube-wordmark
14% · Bold · Display
KALEBALM
product-name
7% · Light · Headline
Great Oat Relief
descriptor
2.4% · Medium · Label
REPARATIVE SOOTHING SERUM
translation
2.4% · Medium · Label
SÉRUM RÉPARATEUR APAISANT
volume
1.8% · Medium · Label
1.52 fl. oz. e 45 mL

Fonts

Display
Anton
Looks like
Druk Bold, Bebas Neue Pro Bold
Type
Heavy condensed grotesque
Weight
Bold
Case
Uppercase
Tracking
Tight, about -1%
Fallback
Impact, Bebas Neue, Arial Narrow Bold
The wordmark only, set larger than the label and cropped by its edge, or rotated 90 degrees up the side of a tube.
Headline
Fraunces
Looks like
Recoleta Light, GT Alpina Light
Type
Soft low-contrast serif
Weight
Light, Regular
Case
Title case
Tracking
Normal
Fallback
Cooper Light, Georgia
Punny product names broken over two or three lines, top left of the label.
Label
Inter
Looks like
Graphik Medium, Inter Medium
Type
Neutral grotesque
Weight
Medium
Case
Uppercase
Tracking
Wide, about +6%
Fallback
Helvetica, Arial
English descriptor followed by the French translation, and the volume line.

Structure & Proportions

Proportions

Purpose	Value	Preview
Wrap label height	About 55% of bottle height, lower half
Wordmark overflow	About 25% of the wordmark runs off the label edge
Wordmark height	About 20% of front height on bottles
Tube wordmark	Vertical along about 85% of the tube length
Name block	Top left, about 40% of label width
Colours per pack	Two: one label or body colour plus one cap/wordmark colour	—
Density	Bold and simple: one huge word, one name, one small text block	—

Shapes

Element	Value	Preview
Serum bottle	Rounded flask with sloping shoulders
Overcap	Tall flat-top cylinder cap
Wrap label	Rectangle wrapping the lower half
Tube cap	Flat colour-matched screw cap
Leaf icon	Tiny hand-drawn leaf swoosh

Finishes

Clear gloss plastic
Serum and oil bottles · transparent
Frosted plastic
Retinal serum bottle · frosted
Matte soft-touch tube
Cleanser, sunscreen and lip tubes · soft-touch
Gloss coloured caps
Overcaps and tube caps · gloss

Formats and materials


Formats	Rounded serum bottle, Squeeze tube, Slim lip tube, Toner bottle, Jar
Materials	Clear plastic, Frosted plastic, Soft-touch tube
Closures	Tall flat-top overcaps in the range colour on serums, colour-matched flip and screw caps on tubes, a coloured pump on the oil
Decoration	Wrap label in solid colour, Cropped wordmark, Small leaf-swoosh icon

Front Panel

Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.

A rectangular wrap label covering the lower half of bottles, or direct print on tubes; the name sits top left, the cropped wordmark across the bottom.

Zone	Content
Top left	Punny product name in the soft serif, two or three lines
Middle	Small leaf icon, bilingual descriptor, volume
Bottom or side	Wordmark at full width, cropped by the label edge or rotated up the tube

Range System

Each product owns one colour (sometimes a pair), used on the cap, the label or the wordmark, and repeated as the gradient photo background; layout and type stay fixed.

Barrier serum = mint cap + teal label + mint wordmark
Cleanser = white tube + lime cap + lime wordmark
Sunscreen = white tube + hot pink cap + pink wordmark
Cleansing oil = yellow pump + sky label + yellow wordmark
Retinal serum = lime cap + frosted amber bottle

Back of Pack & Shelf

The wrap continues round the back in the same colour with a short friendly paragraph, directions, the full ingredient list and bilingual legal text in small uppercase grotesque, ending with volume, batch and recycling marks.

Short conversational paragraph about the formula
Directions in a few numbered steps
Full INCI ingredient list
English and French product type and cautions
Volume in fl oz and mL with the estimated sign
Barcode, recycling and cruelty-free marks

On shelf

On shelf and online the range reads as a row of single-colour personalities, each bottle or tube shouting one cropped word in its colour, so products are found by colour and the cropped wordmark becomes a repeating stripe.

Imagery

No illustration beyond a tiny hand-drawn leaf swoosh and, on some packs, a soft painted brush mark; photography uses smooth colour-gradient backdrops that match the product colour.

Guidelines

Do

Give every product a colour pair and use it on cap plus label, or cap plus wordmark.
Set the wordmark in heavy condensed capitals at about 20% of front height and crop it at the label edge.
On tubes, run the wordmark vertically along about 85% of the length in the cap colour.
Put a punny product name in a soft serif at the top left, on two or three lines.
Keep descriptors small and bilingual, English then French, in uppercase grotesque.
Photograph each pack on a gradient of its own colour.

Don't

Don't show the full wordmark uncut on bottles.
Don't use more than two colours on one pack.
Don't set product names in the condensed display face or in all caps.
Don't add botanical illustration or ingredient photos to the pack.
Don't use metallic or luxury finishes.

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More like this

# KraveBeauty — Pack Style > cropped wordmarks on minty skincare bottles **Category:** Beauty · **Tier:** Mass · **Origin:** US · **Theme:** light **Source:** https://kravebeauty.com Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. KraveBeauty runs a colour-coded skincare range in which every product owns a colour pair, worn as a cap and a wrap label on bottles or as a cap and a wordmark on white tubes. The wordmark is set very large in heavy condensed capitals and deliberately cropped: it runs off the right edge of the wrap label on round serum bottles and climbs vertically up the side of tubes. Product names are punny and set in a soft, low-contrast serif at the top left, broken over two or three lines, with a tiny leaf swoosh and small bilingual English and French descriptors underneath. Each pack is shot on a smooth gradient backdrop in its own colour, so the product colour carries from cap to label to background. ## Tokens — Colors | Name | Value | Token | Group | Role | | --- | --- | --- | --- | --- | | Clear Bottle | `#edf1f0` | `--color-clear-bottle` | Pack body | Rounded clear bottle showing the milky serum or oil inside | | Tube White | `#f6f6f1` | `--color-tube-white` | Pack body | Soft white tubes for cleanser, sunscreen and lip balm | | Barrier Teal | `#0e6b75` | `--color-barrier-teal` | Label | Wrap label of the barrier serum and text colour on the lip tube | | Name Ink | `#1d3a3c` | `--color-name-ink` | Ink | Product names and descriptors on white tubes and pale labels | | Mint Cap | `#b5eedf` | `--color-mint-cap` | Accent | Tall serum overcap and the cropped wordmark printed on the teal label | | Pump Butter | `#f4e58c` | `--color-pump-butter` | Accent | Pump head of the cleansing oil and its cropped wordmark | | Matcha Lime | `#c3df57` | `--color-matcha-lime` | Range coding | Cleanser tube cap, its vertical wordmark and the cap of the retinal serum | | Beet Pink | `#ee2c7b` | `--color-beet-pink` | Range coding | Sunscreen tube cap and its vertical wordmark | | Kale Green | `#1f7a45` | `--color-kale-green` | Range coding | Label on the exfoliating toner bottle | | Carrot Amber | `#f2c64a` | `--color-carrot-amber` | Range coding | Tinted serum seen through the frosted retinal bottle | | Oil Sky | `#a9c9ea` | `--color-oil-sky` | Range coding | Pale blue wrap label of the cleansing oil, with a butter-yellow wordmark | ## Tokens — Typography Two loud elements and one quiet one: the cropped condensed wordmark at maximum size across the label base or up the tube side, the punny product name at the top left of the label in a soft serif, and a small block of leaf icon, bilingual descriptor and volume between them. ### Display — Druk Bold, Bebas Neue Pro Bold · `--font-display` - **Classification:** Heavy condensed grotesque - **Free lookalike:** Anton (Google Fonts) - **Fallback:** Impact, Bebas Neue, Arial Narrow Bold - **Weights:** Bold - **Case:** Uppercase - **Tracking:** Tight, about -1% - **Role:** The wordmark only, set larger than the label and cropped by its edge, or rotated 90 degrees up the side of a tube. ### Headline — Recoleta Light, GT Alpina Light · `--font-headline` - **Classification:** Soft low-contrast serif - **Free lookalike:** Fraunces (Google Fonts) - **Fallback:** Cooper Light, Georgia - **Weights:** Light, Regular - **Case:** Title case - **Tracking:** Normal - **Role:** Punny product names broken over two or three lines, top left of the label. ### Label — Graphik Medium, Inter Medium · `--font-label` - **Classification:** Neutral grotesque - **Free lookalike:** Inter (Google Fonts) - **Fallback:** Helvetica, Arial - **Weights:** Medium - **Case:** Uppercase - **Tracking:** Wide, about +6% - **Role:** English descriptor followed by the French translation, and the volume line. ### Type Scale Sizes are cap height as a share of the reference panel: Front of the 45 ml serum bottle, cap excluded, about 70 mm tall. | Role | Font | Weight | Size | Case | Token | | --- | --- | --- | --- | --- | --- | | wordmark | Display | Bold | 20% of panel height | Uppercase | `--text-wordmark` | | tube-wordmark | Display | Bold | 14% of panel height | Uppercase | `--text-tube-wordmark` | | product-name | Headline | Light | 7% of panel height | Title case | `--text-product-name` | | descriptor | Label | Medium | 2.4% of panel height | Uppercase | `--text-descriptor` | | translation | Label | Medium | 2.4% of panel height | Uppercase | `--text-translation` | | volume | Label | Medium | 1.8% of panel height | Sentence case | `--text-volume` | ## Structure & Materials - **Formats:** Rounded serum bottle, Squeeze tube, Slim lip tube, Toner bottle, Jar - **Materials:** Clear plastic, Frosted plastic, Soft-touch tube - **Closures:** Tall flat-top overcaps in the range colour on serums, colour-matched flip and screw caps on tubes, a coloured pump on the oil - **Decoration:** Wrap label in solid colour, Cropped wordmark, Small leaf-swoosh icon ### Proportions | Purpose | Value | | --- | --- | | Wrap label height | About 55% of bottle height, lower half | | Wordmark overflow | About 25% of the wordmark runs off the label edge | | Wordmark height | About 20% of front height on bottles | | Tube wordmark | Vertical along about 85% of the tube length | | Name block | Top left, about 40% of label width | | Colours per pack | Two: one label or body colour plus one cap/wordmark colour | | Density | Bold and simple: one huge word, one name, one small text block | ### Shapes | Element | Shape | | --- | --- | | Serum bottle | Rounded flask with sloping shoulders | | Overcap | Tall flat-top cylinder cap | | Wrap label | Rectangle wrapping the lower half | | Tube cap | Flat colour-matched screw cap | | Leaf icon | Tiny hand-drawn leaf swoosh | ### Finishes | Finish | Where | Look | | --- | --- | --- | | Clear gloss plastic | Serum and oil bottles | transparent | | Frosted plastic | Retinal serum bottle | frosted | | Matte soft-touch tube | Cleanser, sunscreen and lip tubes | soft-touch | | Gloss coloured caps | Overcaps and tube caps | gloss | ## Pack Elements ### Cropped wordmark **Role:** Brand block Heavy condensed capitals about 20% of front height, running across the label base with the last letters cut off by the label edge. ### Vertical tube wordmark **Role:** Brand block on tubes The same wordmark rotated 90 degrees along about 85% of a white tube, printed in the tube's cap colour. ### Wrap label **Role:** Range colour field Solid colour rectangle around the lower 55% of a clear bottle, carrying all text. ### Punny name **Role:** Product identity Soft low-contrast serif name in title case, broken over two or three lines at the top left of the label. ### Leaf swoosh **Role:** Brand icon Tiny hand-drawn leaf mark above the descriptor, in the wordmark colour. ### Colour-matched overcap **Role:** Range signal Tall flat-top overcap or tube cap in the product's second colour, such as mint (#b5eedf) over teal. ### Gradient backdrop **Role:** Photo system Smooth vertical gradient from the product colour to white behind every packshot. ## Do's and Don'ts ### Do - Give every product a colour pair and use it on cap plus label, or cap plus wordmark. - Set the wordmark in heavy condensed capitals at about 20% of front height and crop it at the label edge. - On tubes, run the wordmark vertically along about 85% of the length in the cap colour. - Put a punny product name in a soft serif at the top left, on two or three lines. - Keep descriptors small and bilingual, English then French, in uppercase grotesque. - Photograph each pack on a gradient of its own colour. ### Don't - Don't show the full wordmark uncut on bottles. - Don't use more than two colours on one pack. - Don't set product names in the condensed display face or in all caps. - Don't add botanical illustration or ingredient photos to the pack. - Don't use metallic or luxury finishes. ## Surfaces | Level | Name | Value | Purpose | | --- | --- | --- | --- | | 0 | Clear Bottle | `#edf1f0` | Clear pack body showing the product | | 1 | Barrier Teal | `#0e6b75` | Wrap label colour field carrying all text | | 2 | Mint Cap | `#b5eedf` | Wordmark and overcap colour lifted off the label | ## Front Panel Layout A rectangular wrap label covering the lower half of bottles, or direct print on tubes; the name sits top left, the cropped wordmark across the bottom. | Zone | Content | | --- | --- | | Top left | Punny product name in the soft serif, two or three lines | | Middle | Small leaf icon, bilingual descriptor, volume | | Bottom or side | Wordmark at full width, cropped by the label edge or rotated up the tube | ## Range System Each product owns one colour (sometimes a pair), used on the cap, the label or the wordmark, and repeated as the gradient photo background; layout and type stay fixed. - Barrier serum = mint cap + teal label + mint wordmark - Cleanser = white tube + lime cap + lime wordmark - Sunscreen = white tube + hot pink cap + pink wordmark - Cleansing oil = yellow pump + sky label + yellow wordmark - Retinal serum = lime cap + frosted amber bottle ## Back of Pack The wrap continues round the back in the same colour with a short friendly paragraph, directions, the full ingredient list and bilingual legal text in small uppercase grotesque, ending with volume, batch and recycling marks. - Short conversational paragraph about the formula - Directions in a few numbered steps - Full INCI ingredient list - English and French product type and cautions - Volume in fl oz and mL with the estimated sign - Barcode, recycling and cruelty-free marks ## Imagery No illustration beyond a tiny hand-drawn leaf swoosh and, on some packs, a soft painted brush mark; photography uses smooth colour-gradient backdrops that match the product colour. ## On Shelf On shelf and online the range reads as a row of single-colour personalities, each bottle or tube shouting one cropped word in its colour, so products are found by colour and the cropped wordmark becomes a repeating stripe. ## Agent Prompt Guide Quick Color Reference: - Barrier Teal: #0e6b75 — Wrap label of the barrier serum and text colour on the lip tube - Mint Cap: #b5eedf — Tall serum overcap and the cropped wordmark printed on the teal label - Clear Bottle: #edf1f0 — Rounded clear bottle showing the milky serum or oil inside - Tube White: #f6f6f1 — Soft white tubes for cleanser, sunscreen and lip balm - Matcha Lime: #c3df57 — Cleanser tube cap, its vertical wordmark and the cap of the retinal serum - Beet Pink: #ee2c7b — Sunscreen tube cap and its vertical wordmark - Kale Green: #1f7a45 — Label on the exfoliating toner bottle - Carrot Amber: #f2c64a — Tinted serum seen through the frosted retinal bottle - Oil Sky: #a9c9ea — Pale blue wrap label of the cleansing oil, with a butter-yellow wordmark - Pump Butter: #f4e58c — Pump head of the cleansing oil and its cropped wordmark - Name Ink: #1d3a3c — Product names and descriptors on white tubes and pale labels Create a rounded clear serum bottle with a tall flat-top overcap in mint (#b5eedf) and a solid teal (#0e6b75) wrap label covering the lower 55% of the bottle. Set an original wordmark in heavy condensed capitals in mint across the bottom of the label at about 20% of the bottle height, letting the last letters run off the right edge. At the top left of the label put a punny two-word product name in a soft light serif on two lines, in white. Add a tiny hand-drawn leaf swoosh and two small uppercase lines (English then French descriptor) between the name and the wordmark. Make a soft-touch white tube with a hot pink (#ee2c7b) screw cap and the wordmark climbing vertically up its side in the same pink. Shoot each pack on a smooth vertical gradient from its own colour to white. Image prompt: Product photo of a new skincare brand in a cropped-wordmark colour-pair style: a rounded clear serum bottle with a tall mint-green flat-top cap and a solid deep teal wrap label on its lower half, an original wordmark in heavy condensed capitals in mint running across the label base and cut off by the label edge, a punny product name in a soft light serif at the top left and a tiny bilingual descriptor; beside it a white tube with a lime cap and the wordmark climbing vertically up its side in lime. Flat colour, no illustration. Smooth teal-to-white gradient background, bright studio product photography. Invent an original brand name and artwork; do not reproduce existing logos. ## Similar Brands - **Byoma** — Also colour-codes every product with a bold wordmark and playful names, but in a denser, more clinical layout. - **Bubble** — Shares loud single-colour skincare packs aimed at a young audience, with rounded rather than condensed type. - **Glow Recipe** — Uses one colour per product and fruit-led names, but with pastel gradients on the pack itself. - **Pacifica** — Uses bright colour-coded tubes and friendly names, with more illustration. ## Quick Start ### CSS Custom Properties ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ :root { /* Colors */ --color-barrier-teal: #0e6b75; --color-mint-cap: #b5eedf; --color-clear-bottle: #edf1f0; --color-tube-white: #f6f6f1; --color-matcha-lime: #c3df57; --color-beet-pink: #ee2c7b; --color-kale-green: #1f7a45; --color-carrot-amber: #f2c64a; --color-oil-sky: #a9c9ea; --color-pump-butter: #f4e58c; --color-name-ink: #1d3a3c; /* Typography — families (free lookalikes) */ --font-display: 'Anton', Impact, 'Bebas Neue', 'Arial Narrow Bold'; --font-headline: 'Fraunces', 'Cooper Light', Georgia; --font-label: 'Inter', Helvetica, Arial; /* Typography — illustrative scale, as a share of the panel (Front of the 45 ml serum bottle, cap excluded, about 70 mm tall) */ --panel-height: 70mm; --text-wordmark: calc(var(--panel-height) * 0.2); --text-tube-wordmark: calc(var(--panel-height) * 0.14); --text-product-name: calc(var(--panel-height) * 0.07); --text-descriptor: calc(var(--panel-height) * 0.024); --text-translation: calc(var(--panel-height) * 0.024); --text-volume: calc(var(--panel-height) * 0.018); /* Proportions */ --wrap-label-height: 55%; --wordmark-overflow: 25%; --wordmark-height: 20%; --tube-wordmark: 85%; --name-block: 40%; /* Surfaces */ --surface-clear-bottle: #edf1f0; --surface-barrier-teal: #0e6b75; --surface-mint-cap: #b5eedf; } ``` ### Tailwind v4 ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ @theme { /* Colors */ --color-barrier-teal: #0e6b75; --color-mint-cap: #b5eedf; --color-clear-bottle: #edf1f0; --color-tube-white: #f6f6f1; --color-matcha-lime: #c3df57; --color-beet-pink: #ee2c7b; --color-kale-green: #1f7a45; --color-carrot-amber: #f2c64a; --color-oil-sky: #a9c9ea; --color-pump-butter: #f4e58c; --color-name-ink: #1d3a3c; /* Typography — families (free lookalikes) */ --font-display: 'Anton', Impact, 'Bebas Neue', 'Arial Narrow Bold'; --font-headline: 'Fraunces', 'Cooper Light', Georgia; --font-label: 'Inter', Helvetica, Arial; /* Typography — illustrative scale, as a share of the panel (Front of the 45 ml serum bottle, cap excluded, about 70 mm tall) */ --panel-height: 70mm; --text-wordmark: calc(var(--panel-height) * 0.2); --text-tube-wordmark: calc(var(--panel-height) * 0.14); --text-product-name: calc(var(--panel-height) * 0.07); --text-descriptor: calc(var(--panel-height) * 0.024); --text-translation: calc(var(--panel-height) * 0.024); --text-volume: calc(var(--panel-height) * 0.018); /* Proportions */ --wrap-label-height: 55%; --wordmark-overflow: 25%; --wordmark-height: 20%; --tube-wordmark: 85%; --name-block: 40%; /* Surfaces */ } ```