Photography: Susanne Kaufmann official photography. Images belong to their respective owners.

Susanne Kaufmann

airy white tube with a small red signature

The selected Foot Cream tube uses an unusually large quiet centre between the upper brand identity and the lower product information. A two-line dark serif maker and a small red bird-like mark sit near the sealed end. Foot Cream and Fußcreme appear much lower, followed by a thin rule and a restrained benefit line. The pale cap-down silhouette keeps the entire composition soft while the red mark provides a precise point of recognition.

https://susannekaufmann.com Explore the brand

Body & bath
Light pack
Clinical minimal
Botanical

About this study

Selected Foot Cream tube only. Current official product information is contextual and does not establish all specifications of the photographed edition.

Foot Cream

Sources & evidence · Reviewed 2026-10-19

Color Palette

Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.

Pack body

Soft white
#EAE9E4
Approximate tube appearance under warm campaign light; not a specified resin or ink colour.
Translucent pale cap
#D4D2C8
Approximate cap appearance, influenced by the wooden support and warm light.

Ink

Dark charcoal
#292B2A
Approximate maker and lower product lettering.

Accent

Muted red
#B33B32
Approximate small bird-like brand mark below the maker.

Typography

Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.

SUSANNE KAUFMANN forms two bold uppercase serif lines at the upper end of the front. Its compact block is followed by a small red emblem and then a very generous blank interval. Lower down, Foot Cream and Fußcreme use a quieter sans-serif voice. A thin horizontal rule separates these names from the small uppercase NOURISH & SOFTEN line. This layout makes the maker expressive and the product name practical without filling the centre with claims.

Fonts

Identity alternative
Libre Baskerville
Looks like
Libre Baskerville as an independent visual alternative
Type
Serif
Weight
Bold 700
Case
Uppercase
Tracking
Restrained
Fallback
Arial, sans-serif
Use a sturdy serif identity in a compact block with sufficient contrast at small size. Do not reconstruct the Susanne Kaufmann wordmark or its exact two-line proportions. Keep any new emblem original and subordinate to the maker.
Product information alternative
Source Sans 3
Looks like
Source Sans 3 as an independent visual alternative
Type
Sans serif
Weight
Regular 400
Case
Title case and uppercase
Tracking
Natural names, slightly spaced benefits
Fallback
Arial, sans-serif
Use a clear sans-serif for bilingual product names and a smaller benefit statement. Maintain real readability rather than reducing the lower text to a decorative grey block. Leave a deliberate gap between identity and function.

Structure & Proportions

Visual proportions and finish previews are illustrative. Confirmed construction details and uncertainties are distinguished in the study notes.

Proportions

Purpose	Value	Preview
Central space	A long open interval separates the upper identity from lower functional copy.	—
Tube taper	The sealed upper end is visibly wider than the cap-down lower end.	—
Accent restraint	The red mark occupies a very small part of the otherwise neutral front.	—

Shapes

Element	Value	Preview
Tube	Tall tapered body with flattened ribbed crimp at the top.
Closure	Broad low pale cap with a front tab.
Graphic rule	Fine horizontal separator above the benefit statement.

Finishes

Diffuse white body
Front tube surface; matte-looking appearance does not establish a coating. · matte
Pale translucent closure
Bottom cap catches light through and across its surface. · gloss

Formats and materials


Formats	Selected cap-down tapered Foot Cream tube, photographed upright on a wooden support. The current official page lists a 100 mL product in a practical tube.
Materials	The body looks opaque pale and flexible, with a visibly sealed ribbed upper edge. Its polymer, laminate layers and barrier specification are not established., The cap is translucent-looking and has a visible front opening tab. Its exact material, hinge construction and compatibility with the body are not documented by the photograph.
Closures	A broad pale closure supports the tube at the bottom. The front tab suggests a flip-top opening and the cap sits within the overall taper without adding a strongly contrasting colour. The upper crimp is a manufacturing closure rather than the dispensing end. No open view shows the orifice, inner seal or product flow. The image does not establish whether the cap can be removed for disposal, whether the package is monomaterial or whether a recycling programme accepts it. Those details require a specification or explicit disposal instructions for this edition.
Decoration	Upper two-line serif maker and small red mark., Large visually quiet central field., Lower bilingual name, fine rule and benefit line.

Front Panel

Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.

The front is organised into two distant islands. The upper island combines the maker and red mark, while the lower island names the product in English and German and explains its function. Both share a central axis. The lower rule gives a quiet boundary without adding a box around the copy. No distinct adhesive-label edge is visible, so the method is described as front decoration rather than confirmed direct printing or a specific label process. Quantity is not legible in the selected photo and is not inserted into the observed map.

Zone	Content
Upper identity	Two-line SUSANNE KAUFMANN serif maker.
Small signature	Red bird-like mark beneath the maker.
Lower product	Foot Cream and Fußcreme.
Benefit	Thin rule followed by NOURISH & SOFTEN.

Range System

This study covers the selected Foot Cream tube, not the brand’s jars, bottles or a universal packaging system. The current official page describes a 100 mL cream now offered in a practical tube. That provides current product context without proving the exact date or specifications of the selected photographed edition. The page says free from added fragrance while also listing essential oils; this should not be simplified into a claim that the product is unscented or contains no aromatic ingredients. Formula language is separate from packaging analysis.

Selected cap-down Foot Cream tube in a warm still-life setting.
Current 100 mL official listing used for product context with edition limits.

Back of Pack & Shelf

The reverse panel, orifice, bottom marking and any outer carton are unseen. Ingredient text, manufacturing code, capacity location and disposal instructions cannot be mapped from the front. The generous front blank area does not imply that the package lacks required practical information elsewhere.

Inspect the back before documenting ingredient and use instructions.
Confirm material and disposal details for the precise tube edition.
Check the opening and seal before describing dispensing ergonomics.

On shelf

Interpretation: the distant upper and lower text groups can make the tube feel composed and premium, but the product name may require close inspection when several white tubes sit together. The red mark is a useful small recognition cue rather than a large category code. An original design using similarly generous space should test the lower product name at actual shelf distance and ensure that bilingual text remains readable without relying on the campaign scene.

Imagery

A wooden stool or support and a folded white towel place the tube in a calm domestic care setting. Warm beige surroundings soften the white body and influence the apparent cap colour. These scene elements are not included packaging and do not establish wood, cotton or other natural materials in the tube itself. The low-contrast setting makes the small red mark more noticeable, while the upright cap-down position keeps the product name readable without a hand holding the pack.

Guidelines

Editorial principles for an original design brief, not official brand guidelines.

Do

Keep the bilingual product name readable at actual size.
Use blank space as part of the hierarchy.
Separate current product facts from photographed edition details.
Describe materials only when supported by component evidence.

Don't

Do not assume a white tube is recyclable or monomaterial.
Do not identify the original fonts from resemblance.
Do not treat the towel and wood as package components.
Do not equate no added fragrance with an unscented formula.

Sources & evidence

Susanne Kaufmann — Foot Creamproduct

How this study was built

context · Sourced fact
Current official page lists 100 mL Foot Cream in a tube and distinguishes no added fragrance from the essential oils in the formula.Susanne Kaufmann — Foot Cream
typography · Visual observation
Upper two-line serif maker and lower sans-serif product names are separated by a large blank interval.Susanne Kaufmann — Foot Cream
label · Visual observation
Small red mark, bilingual name, fine rule and benefit line are visible.Susanne Kaufmann — Foot Cream
structure · Visual observation
Cap-down tapered tube has a ribbed upper crimp and a pale closure with front tab.Susanne Kaufmann — Foot Cream
imagery · Visual observation
Wood and folded towel are surrounding scene objects.Susanne Kaufmann — Foot Cream
shelf · Editorial interpretation
Sparse hierarchy requires a legibility check for the lower product name.

What remains unverified

Tube layers, cap material and recycling route unverified.
Original fonts, decoration process and precise edition date unknown.
Reverse, opening, seal and carton unseen.

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# Susanne Kaufmann — Pack Style > airy white tube with a small red signature **Category:** Beauty · **Theme:** light **Source:** https://susannekaufmann.com Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. **Study scope:** Selected Foot Cream tube only. Current official product information is contextual and does not establish all specifications of the photographed edition. **Reference IDs:** curated-susanne-kaufmann-foot-cream **Reviewed:** 2026-10-19 The selected Foot Cream tube uses an unusually large quiet centre between the upper brand identity and the lower product information. A two-line dark serif maker and a small red bird-like mark sit near the sealed end. Foot Cream and Fußcreme appear much lower, followed by a thin rule and a restrained benefit line. The pale cap-down silhouette keeps the entire composition soft while the red mark provides a precise point of recognition. ## Tokens — Colors | Name | Value | Token | Group | Role | | --- | --- | --- | --- | --- | | Soft white | `#EAE9E4` | `--color-soft-white` | Pack body | Approximate tube appearance under warm campaign light; not a specified resin or ink colour. | | Translucent pale cap | `#D4D2C8` | `--color-translucent-pale-cap` | Pack body | Approximate cap appearance, influenced by the wooden support and warm light. | | Dark charcoal | `#292B2A` | `--color-dark-charcoal` | Ink | Approximate maker and lower product lettering. | | Muted red | `#B33B32` | `--color-muted-red` | Accent | Approximate small bird-like brand mark below the maker. | ## Tokens — Typography SUSANNE KAUFMANN forms two bold uppercase serif lines at the upper end of the front. Its compact block is followed by a small red emblem and then a very generous blank interval. Lower down, Foot Cream and Fußcreme use a quieter sans-serif voice. A thin horizontal rule separates these names from the small uppercase NOURISH & SOFTEN line. This layout makes the maker expressive and the product name practical without filling the centre with claims. ### Identity alternative — Libre Baskerville as an independent visual alternative · `--font-identity-alternative` - **Classification:** Serif - **Free lookalike:** Libre Baskerville (Google Fonts) - **Fallback:** Arial, sans-serif - **Weights:** Bold 700 - **Case:** Uppercase - **Tracking:** Restrained - **Role:** Use a sturdy serif identity in a compact block with sufficient contrast at small size. Do not reconstruct the Susanne Kaufmann wordmark or its exact two-line proportions. Keep any new emblem original and subordinate to the maker. ### Product information alternative — Source Sans 3 as an independent visual alternative · `--font-product-information-alternative` - **Classification:** Sans serif - **Free lookalike:** Source Sans 3 (Google Fonts) - **Fallback:** Arial, sans-serif - **Weights:** Regular 400 - **Case:** Title case and uppercase - **Tracking:** Natural names, slightly spaced benefits - **Role:** Use a clear sans-serif for bilingual product names and a smaller benefit statement. Maintain real readability rather than reducing the lower text to a decorative grey block. Leave a deliberate gap between identity and function. ## Structure & Materials - **Formats:** Selected cap-down tapered Foot Cream tube, photographed upright on a wooden support. The current official page lists a 100 mL product in a practical tube. - **Materials:** The body looks opaque pale and flexible, with a visibly sealed ribbed upper edge. Its polymer, laminate layers and barrier specification are not established., The cap is translucent-looking and has a visible front opening tab. Its exact material, hinge construction and compatibility with the body are not documented by the photograph. - **Closures:** A broad pale closure supports the tube at the bottom. The front tab suggests a flip-top opening and the cap sits within the overall taper without adding a strongly contrasting colour. The upper crimp is a manufacturing closure rather than the dispensing end. No open view shows the orifice, inner seal or product flow. The image does not establish whether the cap can be removed for disposal, whether the package is monomaterial or whether a recycling programme accepts it. Those details require a specification or explicit disposal instructions for this edition. - **Decoration:** Upper two-line serif maker and small red mark., Large visually quiet central field., Lower bilingual name, fine rule and benefit line. ### Proportions | Purpose | Value | | --- | --- | | Central space | A long open interval separates the upper identity from lower functional copy. | | Tube taper | The sealed upper end is visibly wider than the cap-down lower end. | | Accent restraint | The red mark occupies a very small part of the otherwise neutral front. | ### Shapes | Element | Shape | | --- | --- | | Tube | Tall tapered body with flattened ribbed crimp at the top. | | Closure | Broad low pale cap with a front tab. | | Graphic rule | Fine horizontal separator above the benefit statement. | ### Finishes | Finish | Where | Look | | --- | --- | --- | | Diffuse white body | Front tube surface; matte-looking appearance does not establish a coating. | matte | | Pale translucent closure | Bottom cap catches light through and across its surface. | gloss | ## Pack Elements ### Separated information islands **Role:** Pacing Large central space creates a measured transition from maker to product. ### Red mark **Role:** Recognition A tiny colour accent interrupts an otherwise neutral front. ### Bilingual name **Role:** Function English and German product names share a compact lower block. ### Fine rule **Role:** Order A small line distinguishes naming from the benefit statement. ## Do's and Don'ts ### Do - Keep the bilingual product name readable at actual size. - Use blank space as part of the hierarchy. - Separate current product facts from photographed edition details. - Describe materials only when supported by component evidence. ### Don't - Do not assume a white tube is recyclable or monomaterial. - Do not identify the original fonts from resemblance. - Do not treat the towel and wood as package components. - Do not equate no added fragrance with an unscented formula. ## Surfaces | Level | Name | Value | Purpose | | --- | --- | --- | --- | | 0 | White body | `#EAE9E4` | Approximate neutral tube field. | | 1 | Dark copy | `#292B2A` | Approximate readable typography. | | 2 | Red mark | `#B33B32` | Approximate small identity accent. | ## Front Panel Layout The front is organised into two distant islands. The upper island combines the maker and red mark, while the lower island names the product in English and German and explains its function. Both share a central axis. The lower rule gives a quiet boundary without adding a box around the copy. No distinct adhesive-label edge is visible, so the method is described as front decoration rather than confirmed direct printing or a specific label process. Quantity is not legible in the selected photo and is not inserted into the observed map. | Zone | Content | | --- | --- | | Upper identity | Two-line SUSANNE KAUFMANN serif maker. | | Small signature | Red bird-like mark beneath the maker. | | Lower product | Foot Cream and Fußcreme. | | Benefit | Thin rule followed by NOURISH & SOFTEN. | ## Range System This study covers the selected Foot Cream tube, not the brand’s jars, bottles or a universal packaging system. The current official page describes a 100 mL cream now offered in a practical tube. That provides current product context without proving the exact date or specifications of the selected photographed edition. The page says free from added fragrance while also listing essential oils; this should not be simplified into a claim that the product is unscented or contains no aromatic ingredients. Formula language is separate from packaging analysis. - Selected cap-down Foot Cream tube in a warm still-life setting. - Current 100 mL official listing used for product context with edition limits. ## Back of Pack The reverse panel, orifice, bottom marking and any outer carton are unseen. Ingredient text, manufacturing code, capacity location and disposal instructions cannot be mapped from the front. The generous front blank area does not imply that the package lacks required practical information elsewhere. - Inspect the back before documenting ingredient and use instructions. - Confirm material and disposal details for the precise tube edition. - Check the opening and seal before describing dispensing ergonomics. ## Imagery A wooden stool or support and a folded white towel place the tube in a calm domestic care setting. Warm beige surroundings soften the white body and influence the apparent cap colour. These scene elements are not included packaging and do not establish wood, cotton or other natural materials in the tube itself. The low-contrast setting makes the small red mark more noticeable, while the upright cap-down position keeps the product name readable without a hand holding the pack. ## On Shelf Interpretation: the distant upper and lower text groups can make the tube feel composed and premium, but the product name may require close inspection when several white tubes sit together. The red mark is a useful small recognition cue rather than a large category code. An original design using similarly generous space should test the lower product name at actual shelf distance and ensure that bilingual text remains readable without relying on the campaign scene. ## Agent Prompt Guide Quick Color Reference: - Soft white: #EAE9E4 — Approximate tube appearance under warm campaign light; not a specified resin or ink colour. - Dark charcoal: #292B2A — Approximate maker and lower product lettering. - Muted red: #B33B32 — Approximate small bird-like brand mark below the maker. - Translucent pale cap: #D4D2C8 — Approximate cap appearance, influenced by the wooden support and warm light. Design an original emblem and a different identity arrangement. Use one modest colour accent on a quiet tube. Balance generous space with clearly legible product information. Image prompt: Create an original hand-care tube called Field Rest with a warm-white body, a pale cap-down closure and a small blue abstract emblem. Place an original serif maker above a generous open field and a clear bilingual product name lower down. Use a restrained rule before a short verified benefit statement. Show front and reverse proposals on a plain neutral background. Do not reproduce existing logos or the Susanne Kaufmann bird mark. Material, seal and disposal details require separate verification. ## Study sources & limitations - [Susanne Kaufmann — Foot Cream](https://www.susannekaufmann.com/products/foot-cream) - Tube layers, cap material and recycling route unverified. - Original fonts, decoration process and precise edition date unknown. - Reverse, opening, seal and carton unseen. ### Evidence notes - **context (source):** Current official page lists 100 mL Foot Cream in a tube and distinguishes no added fragrance from the essential oils in the formula. Sources: [Susanne Kaufmann — Foot Cream](https://www.susannekaufmann.com/products/foot-cream). - **typography (visual):** Upper two-line serif maker and lower sans-serif product names are separated by a large blank interval. Sources: [Susanne Kaufmann — Foot Cream](https://www.susannekaufmann.com/products/foot-cream). - **label (visual):** Small red mark, bilingual name, fine rule and benefit line are visible. Sources: [Susanne Kaufmann — Foot Cream](https://www.susannekaufmann.com/products/foot-cream). - **structure (visual):** Cap-down tapered tube has a ribbed upper crimp and a pale closure with front tab. Sources: [Susanne Kaufmann — Foot Cream](https://www.susannekaufmann.com/products/foot-cream). - **imagery (visual):** Wood and folded towel are surrounding scene objects. Sources: [Susanne Kaufmann — Foot Cream](https://www.susannekaufmann.com/products/foot-cream). - **shelf (interpretation):** Sparse hierarchy requires a legibility check for the lower product name. ## Quick Start ### CSS Custom Properties ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ :root { /* Colors */ --color-soft-white: #EAE9E4; --color-dark-charcoal: #292B2A; --color-muted-red: #B33B32; --color-translucent-pale-cap: #D4D2C8; /* Typography — families (free lookalikes) */ --font-identity-alternative: 'Libre Baskerville', Arial, sans-serif; --font-product-information-alternative: 'Source Sans 3', Arial, sans-serif; /* Surfaces */ --surface-white-body: #EAE9E4; --surface-dark-copy: #292B2A; --surface-red-mark: #B33B32; } ``` ### Tailwind v4 ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ @theme { /* Colors */ --color-soft-white: #EAE9E4; --color-dark-charcoal: #292B2A; --color-muted-red: #B33B32; --color-translucent-pale-cap: #D4D2C8; /* Typography — families (free lookalikes) */ --font-identity-alternative: 'Libre Baskerville', Arial, sans-serif; --font-product-information-alternative: 'Source Sans 3', Arial, sans-serif; /* Surfaces */ } ```