Culture Pop prints each probiotic soda on its own fully coloured 12 oz can (sky blue #a9cdf0, violet #7e6cc4, chartreuse #c9dc6a, tangerine #ef8a1e, pinks, metallic gold) and stamps the same black ink logo on every one: a small arched 'culture' over a giant lowercase 'p_p' whose missing 'o' is a cartoon fruit ringed by short sun-ray dashes. Type is an inky, slightly rough typewriter slab, and the flavour sits low in Western-style slab capitals in a contrasting colour with a small italic add-on ('& turmeric'). A top line splits the range: 'FIZZY & GUTSY' over 'soda' cans and a script 'slightly sweet' over 'sparkling' cans, which also scatter small fruit icons around the wrap.
Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.
Pack body
Bare Aluminium
#d6d6d8
Silver ground of the black cherry artist edition, plus lids, necks and bases of every can
Ink
Stamp Black
#1d1a1a
Arched 'culture', the giant 'p_p', 'soda' or 'sparkling', fruit outlines and ray dashes on every can
Accent
Flavour Red
#e2304a
Flavour name on violet, gold and pink cans and the 'slightly sweet' script top line
Zest Yellow
#f3d23a
Flavour name and 'FIZZY & GUTSY' top line on the sky-blue can; lemon fills in the fruit drawings
Range coding
Lemon Sky
#a9cdf0
Full can colour for ginger lemon & turmeric soda
Grape Violet
#7e6cc4
Full can colour for grape soda
Lime Chartreuse
#c9dc6a
Full can colour for lemon lime soda, with its flavour name in green
Mango Tangerine
#ef8a1e
Full can colour for orange mango & lime
Grapefruit Pink
#f4a6b0
Full can colour for pink grapefruit & ginger
Raspberry Bubblegum
#ec7fb0
Full can colour for sparkling raspberry lemonade, with scattered fruit icons
Apple Gold
#c9963f
Metallic gold can for sparkling apple
Typography
Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.
The logo dominates the upper two-thirds: a small arched 'culture' over a very large 'p_p' with the fruit as the 'o'. 'soda' or 'sparkling' sits under it in the same face at about a third of the size, then the flavour in coloured Western slab capitals with a small italic add-on, then volume and calories in typewriter type at the base. A short top line sits above everything under the can shoulder.
Type scale
Estimated cap size as a share of the panel · Printed front of the 12 oz (355 ml) can, about 110 mm from shoulder to base
logo-main
18% · Heavy · Display
p p
logo-arc
7% · Heavy · Display
gut
sub-line
5.5% · Heavy · Display
soda
flavour-name
3.6% · Regular · Headline
PEAR GINGER
top-line
2.6% · Regular · Headline
FIZZY & BRIGHT
flavour-add-on
2.4% · Bold Italic · Script
& cardamom
Fonts
Display
Cutive
Looks like
American Typewriter Bold (roughened), ITC Officina Serif Bold
Type
Heavy typewriter slab with ball terminals and a slightly rough ink edge
Weight
Regular, drawn heavier with a distressed outline
Case
Lowercase
Tracking
Normal
Fallback
Courier New Bold, Rockwell, serif
The logo ('culture' on an arc, giant 'p_p') and the word 'soda' or 'sparkling' under it, always in Stamp Black.
Headline
Rye
Looks like
Clarendon Wide, Rosewood, Playbill-style Western slabs
Type
Western display slab serif
Weight
Regular
Case
Uppercase
Tracking
Slightly wide, about +3%
Fallback
Clarendon, Georgia, serif
The flavour name ('GRAPE', 'LEMON LIME') and the 'FIZZY & GUTSY' top line, in a colour contrasting the can.
Script
Lobster Two
Looks like
Bookman Swash Italic, Lobster Two Italic
Type
Retro upright-italic script
Weight
Bold Italic
Case
Lowercase
Tracking
Normal
Fallback
Bookman Italic, Georgia Italic, serif
'slightly sweet' top line on sparkling cans, the italic flavour add-on ('& turmeric') and 'probiotic soda' under the top line.
Body
Courier Prime
Looks like
Courier, Prestige Elite
Type
Typewriter monospace
Weight
Regular
Case
Lowercase units, uppercase small claims
Tracking
Wide, about +6%
Fallback
Courier, monospace
'12 fl oz (355 mL)' centred at the base, calories and plant-based notes either side, and the back-of-can copy.
Structure & Proportions
Proportions
Purpose
Value
Preview
Can colour coverage
About 90% of the printed wrap is the single flavour colour
Logo width
About 70% of the visible can face width
Logo height
About 40% of the printed height, upper two-thirds of the can
Fruit drawing
About 22% of can face width, sitting in the counter of the 'o'
Inks per can
Three plus fruit fills: can colour, black, one flavour accent
—
Density
One dense centred lockup with open colour around it and tiny type at the base
—
Shapes
Element
Value
Preview
Can
Standard 12 oz cylinder
Fruit 'o'
Round cartoon fruit in the letter counter
Ray dashes
Short radiating strokes around the fruit like a sunburst
Arched word
First word of the logo set on a gentle arc
Finishes
Gloss can print
Coloured can bodies · gloss
Metallic gold and bare silver
Sparkling apple and artist-edition cans · metallic
Formats and materials
Formats
Standard 12 oz can, Multipack carton
Materials
Aluminium, Printed paperboard
Closures
Standard silver ring-pull can end
Decoration
Direct can print, Cartoon fruit illustration with ray dashes, Scattered small fruit icons on 'sparkling' cans, Artist doodle wrap on limited editions
Front Panel
Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.
Top
Upper middle
Lower middle
Base
A centred vertical stack printed full wrap on a single can colour, with the logo-and-fruit lockup as the focal point.
Zone
Content
Top
'FIZZY & GUTSY' or 'slightly sweet' line, 'probiotic soda' in italic
Upper middle
Arched 'culture' over the giant 'p_p' with the fruit drawing as the 'o'
Lower middle
'soda' or 'sparkling', then the flavour name and italic add-on
Base
Volume, calories and plant-based note
Range System
Each flavour owns one can colour and one fruit drawing inside the logo, with the ink layout fixed; the top line and the word under the logo separate 'soda' (FIZZY & GUTSY) from 'sparkling' (slightly sweet) cans.
Ginger lemon & turmeric = sky blue + lemon slice + yellow flavour name
Grape = violet + grape bunch + red flavour name
Lemon lime = chartreuse + lime half + green flavour name
Black cherry artist edition = silver can with doodles
Back of Pack & Shelf
The back of the wrap repeats the can colour with a short typewriter paragraph about live probiotics and fermentation, the nutrition facts in a black-ruled box, ingredients, then barcode and recycling marks near the base.
Short story paragraph in the typewriter body face
US nutrition facts box in black rules on the can colour
Ingredient line naming the fruit juices and cultures
UPC barcode on a small white patch
Recycling, deposit and volume marks along the base
On shelf
Cans read as a run of flat saturated colours, each stamped with the same black 'p_p', so the logo shape repeats down the shelf while the colours do the flavour sorting.
Imagery
Bold cartoon fruit with thick black outlines and flat fills, framed by short radiating dashes like a sunburst; sparkling cans add small scattered fruit icons. Photography shows cans beaded with condensation on a flat backdrop matched to the can colour.
Guidelines
Do
Print each flavour on one saturated can colour and match the photo backdrop to it.
Replace the 'o' in the logo with a cartoon fruit ringed by short ray dashes.
Set the logo in a heavy lowercase typewriter slab with a slightly rough edge, in Stamp Black (#1d1a1a).
Arch the first word of the name over the giant second word at about 40% of its height.
Put the flavour in Western slab capitals at about 3.6% of can height in a colour that contrasts the can.
Use a top line to split sub-ranges: slab capitals for soda, red script for sparkling.
Keep volume and calories in spaced typewriter type at the base.
Don't
Don't use clean geometric or sans-serif type for the logo.
Don't move the logo or change its black ink between flavours.
Don't use photographic fruit on the can; keep it cartoon.
Don't mute the can colours into greyed pastels.
Don't add gradients or patterns behind the logo.
Don't scatter fruit icons on soda cans; they belong to the sparkling line.
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