D.S. & Durga

deadpan grotesk names on parchment labels

D.S. & Durga uses one identical flacon for every scent: a short, heavy round bottle with a thick clear base, a glossy black cylindrical cap over a black collar, and flint glass that shows the juice colour. A single landscape parchment-beige label (#d9c7a5) is centred on the front at about a third of the bottle height, and the scent name is set big and blunt in heavy black grotesk capitals, as if the name were the whole idea. Below it the house name and 'eau de parfum 50 mL' sit small and centred. The only variation is the juice colour and, for a darker scent, a reversed near-black label with metallic gold lettering over amber liquid.

https://dsanddurga.com Explore the brand

Perfume
Light pack
Bold typographic
Apothecary

Color Palette

Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.

Pack body

Cap Black
#111111
Glossy black cylindrical cap and the shoulder collar
Flint Glass
#f1eee6
Heavy clear glass flacon with a thick visible base

Label

Parchment
#d9c7a5
Matte beige paper label on almost every bottle
Night Label
#262422
Reversed near-black label on the darker scent

Ink

Grotesk Black
#151413
Scent name, house name and volume line on the parchment label

Accent

Gilt Letter
#c9a85a
Metallic gold scent name and footer on the black label

Range coding

Straw Juice
#e9dc9e
Pale yellow perfume seen through the glass on most scents
Water Juice
#ece8e4
Almost colourless juice on the lighter, greener scents
Amber Juice
#8a3a12
Deep amber liquid on the darker woody scent

Typography

Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.

The scent name dominates the label, set in heavy capitals across one or two centred lines and allowed to be long, odd or conversational. Everything else is a small centred footer: house name in capitals, then format and volume in lowercase.

Type scale

Estimated cap size as a share of the panel · Front label of the 50 ml flacon, about 30 mm tall on a bottle about 90 mm tall

scent-name-short
22% · ExtraBold · Display
CEDAR
scent-name-long
16% · Bold · Display
NIGHT GARDEN
box-scent-name
9% · Bold · Display
NIGHT GARDEN
house-name
6% · Medium · Label
A.B. & SONS
format-volume
4.5% · Regular · Label
eau de parfum 50 mL
back-legal
2.5% · Regular · Label
Made in USA · Alcohol, fragrance

Fonts

Display
Archivo
Looks like
Helvetica Bold, Neue Haas Grotesk Display Bold
Type
Heavy neo-grotesque sans
Weight
Bold, ExtraBold
Case
Uppercase
Tracking
Tight, about -1%
Fallback
Helvetica Neue Bold, Arial Bold
Scent name only, centred, breaking onto two lines and filling most of the label width.
Label
Inter
Looks like
Helvetica, Arial
Type
Neo-grotesque sans
Weight
Medium, Regular
Case
Uppercase for house name, lowercase for volume
Tracking
Slightly open, about +3%
Fallback
Helvetica, Arial
House name in small capitals and the 'eau de parfum 50 mL' line under it.

Structure & Proportions

Proportions

Purpose	Value	Preview
Label height	About 33% of bottle height, centred on the body
Label width	About 70% of bottle width
Scent name width	About 85% of label width
Cap height	About 30% of total height, black
Label margin	About 8% of label width each side
Colours per label	Two: parchment plus black (or black plus gold)	—
Density	One loud name, everything else whispering	—

Shapes

Element	Value	Preview
Label	Landscape rectangle, square corners
Bottle	Short heavy round flacon with a thick base
Cap	Tall black cylinder

Finishes

Uncoated parchment paper
Front label · uncoated
Clear flint glass
Bottle body and thick base · transparent
Gloss black cap
Cap and collar · gloss
Gold foil type
Lettering on the black label · foil

Formats and materials


Formats	Perfume flacon, Rigid outer box
Materials	Glass, Paper label, Paperboard
Closures	Tall glossy black cylindrical cap over a black collar and spray pump
Decoration	Applied landscape label, Single-colour typography

Front Panel

Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.

One landscape rectangle centred on the front of the round bottle, roughly a third of its height, with all text centred.

Zone	Content
Upper two thirds	Scent name in large heavy grotesk capitals, one or two lines
Lower third	House name in small capitals, format and 50 mL volume

Range System

Everything is fixed (bottle, cap, label size, typeface); scents differ only by name and by the colour of the juice, with an inverted black and gold label reserved for a dark, rich scent.

Most scents = parchment label, black type, pale straw juice
Green and citrus scents = same label over almost clear juice
Amber scent = black label with gold type over amber liquid

Back of Pack & Shelf

No back label on the flacon; legal copy is printed small on the base or on the outer box, which repeats the front label layout as a flat panel.

Scent name and house name repeated on the box front
Ingredient list and allergen line on the box side
Origin line and volume in ml and fl oz
Batch code etched or printed on the bottle base
Barcode and recycling marks on the box bottom

On shelf

Lined up, the bottles read as a row of identical black caps and beige labels, and the shopper scans the names like book spines; the one black label breaks the row on purpose.

Imagery

None; the names are the story, and the perfume colour through the glass is the only image.

Guidelines

Do

Use one heavy round clear flacon with a tall black cap for the whole range.
Centre one landscape parchment-beige (#d9c7a5) label at about a third of bottle height.
Set the scent name in heavy grotesk capitals (Display) at about 85% of label width, breaking onto two lines if long.
Keep the house name and 'eau de parfum 50 mL' small and centred below.
Let the juice colour through the glass be the only variation between scents.
Reverse to a black label with gold lettering only for one dark, rich scent.

Don't

Don't use serif, script or decorative type.
Don't add illustrations, borders or ornaments to the label.
Don't tint the glass or colour the cap.
Don't change label size or position between scents.
Don't use more than one ink colour on a label.
Don't add descriptive copy about the notes to the front.

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# D.S. & Durga — Pack Style > deadpan grotesk names on parchment labels **Category:** Fragrance & Home · **Tier:** Luxury · **Origin:** US · **Theme:** light **Source:** https://dsanddurga.com Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. D.S. & Durga uses one identical flacon for every scent: a short, heavy round bottle with a thick clear base, a glossy black cylindrical cap over a black collar, and flint glass that shows the juice colour. A single landscape parchment-beige label (#d9c7a5) is centred on the front at about a third of the bottle height, and the scent name is set big and blunt in heavy black grotesk capitals, as if the name were the whole idea. Below it the house name and 'eau de parfum 50 mL' sit small and centred. The only variation is the juice colour and, for a darker scent, a reversed near-black label with metallic gold lettering over amber liquid. ## Tokens — Colors | Name | Value | Token | Group | Role | | --- | --- | --- | --- | --- | | Cap Black | `#111111` | `--color-cap-black` | Pack body | Glossy black cylindrical cap and the shoulder collar | | Flint Glass | `#f1eee6` | `--color-flint-glass` | Pack body | Heavy clear glass flacon with a thick visible base | | Parchment | `#d9c7a5` | `--color-parchment` | Label | Matte beige paper label on almost every bottle | | Night Label | `#262422` | `--color-night-label` | Label | Reversed near-black label on the darker scent | | Grotesk Black | `#151413` | `--color-grotesk-black` | Ink | Scent name, house name and volume line on the parchment label | | Gilt Letter | `#c9a85a` | `--color-gilt-letter` | Accent | Metallic gold scent name and footer on the black label | | Straw Juice | `#e9dc9e` | `--color-straw-juice` | Range coding | Pale yellow perfume seen through the glass on most scents | | Water Juice | `#ece8e4` | `--color-water-juice` | Range coding | Almost colourless juice on the lighter, greener scents | | Amber Juice | `#8a3a12` | `--color-amber-juice` | Range coding | Deep amber liquid on the darker woody scent | ## Tokens — Typography The scent name dominates the label, set in heavy capitals across one or two centred lines and allowed to be long, odd or conversational. Everything else is a small centred footer: house name in capitals, then format and volume in lowercase. ### Display — Helvetica Bold, Neue Haas Grotesk Display Bold · `--font-display` - **Classification:** Heavy neo-grotesque sans - **Free lookalike:** Archivo (Google Fonts) - **Fallback:** Helvetica Neue Bold, Arial Bold - **Weights:** Bold, ExtraBold - **Case:** Uppercase - **Tracking:** Tight, about -1% - **Role:** Scent name only, centred, breaking onto two lines and filling most of the label width. ### Label — Helvetica, Arial · `--font-label` - **Classification:** Neo-grotesque sans - **Free lookalike:** Inter (Google Fonts) - **Fallback:** Helvetica, Arial - **Weights:** Medium, Regular - **Case:** Uppercase for house name, lowercase for volume - **Tracking:** Slightly open, about +3% - **Role:** House name in small capitals and the 'eau de parfum 50 mL' line under it. ### Type Scale Sizes are cap height as a share of the reference panel: Front label of the 50 ml flacon, about 30 mm tall on a bottle about 90 mm tall. | Role | Font | Weight | Size | Case | Token | | --- | --- | --- | --- | --- | --- | | scent-name-short | Display | ExtraBold | 22% of panel height | Uppercase | `--text-scent-name-short` | | scent-name-long | Display | Bold | 16% of panel height | Uppercase | `--text-scent-name-long` | | box-scent-name | Display | Bold | 9% of panel height | Uppercase | `--text-box-scent-name` | | house-name | Label | Medium | 6% of panel height | Uppercase | `--text-house-name` | | format-volume | Label | Regular | 4.5% of panel height | Lowercase | `--text-format-volume` | | back-legal | Label | Regular | 2.5% of panel height | Sentence case | `--text-back-legal` | ## Structure & Materials - **Formats:** Perfume flacon, Rigid outer box - **Materials:** Glass, Paper label, Paperboard - **Closures:** Tall glossy black cylindrical cap over a black collar and spray pump - **Decoration:** Applied landscape label, Single-colour typography ### Proportions | Purpose | Value | | --- | --- | | Label height | About 33% of bottle height, centred on the body | | Label width | About 70% of bottle width | | Scent name width | About 85% of label width | | Cap height | About 30% of total height, black | | Label margin | About 8% of label width each side | | Colours per label | Two: parchment plus black (or black plus gold) | | Density | One loud name, everything else whispering | ### Shapes | Element | Shape | | --- | --- | | Label | Landscape rectangle, square corners | | Bottle | Short heavy round flacon with a thick base | | Cap | Tall black cylinder | ### Finishes | Finish | Where | Look | | --- | --- | --- | | Uncoated parchment paper | Front label | uncoated | | Clear flint glass | Bottle body and thick base | transparent | | Gloss black cap | Cap and collar | gloss | | Gold foil type | Lettering on the black label | foil | ## Pack Elements ### Scent-name block **Role:** Hero Heavy grotesk capitals at about 85% of label width, one or two centred lines, black #151413 on parchment. ### Parchment label **Role:** Frame Landscape matte beige rectangle, about 70% of bottle width and 33% of its height, square corners, centred. ### House footer **Role:** Brand sign-off House name in small medium caps and 'eau de parfum 50 mL' in lowercase beneath, both centred, about a quarter of the scent-name size. ### Black cylinder cap **Role:** Silhouette Tall glossy black cylinder over a black collar, about 30% of total height; identical on every scent. ### Thick glass base **Role:** Weight cue Heavy clear base about 15% of bottle height that magnifies the juice colour. ### Inverted label **Role:** Special scent Same label size in near-black #262422 with gold #c9a85a lettering, used only over dark amber juice. ## Do's and Don'ts ### Do - Use one heavy round clear flacon with a tall black cap for the whole range. - Centre one landscape parchment-beige (#d9c7a5) label at about a third of bottle height. - Set the scent name in heavy grotesk capitals (Display) at about 85% of label width, breaking onto two lines if long. - Keep the house name and 'eau de parfum 50 mL' small and centred below. - Let the juice colour through the glass be the only variation between scents. - Reverse to a black label with gold lettering only for one dark, rich scent. ### Don't - Don't use serif, script or decorative type. - Don't add illustrations, borders or ornaments to the label. - Don't tint the glass or colour the cap. - Don't change label size or position between scents. - Don't use more than one ink colour on a label. - Don't add descriptive copy about the notes to the front. ## Surfaces | Level | Name | Value | Purpose | | --- | --- | --- | --- | | 0 | Flint Glass | `#f1eee6` | Clear bottle body showing the juice | | 1 | Straw Juice | `#e9dc9e` | Liquid colour seen through the glass behind the label | | 2 | Parchment | `#d9c7a5` | Label field carrying all type | ## Front Panel Layout One landscape rectangle centred on the front of the round bottle, roughly a third of its height, with all text centred. | Zone | Content | | --- | --- | | Upper two thirds | Scent name in large heavy grotesk capitals, one or two lines | | Lower third | House name in small capitals, format and 50 mL volume | ## Range System Everything is fixed (bottle, cap, label size, typeface); scents differ only by name and by the colour of the juice, with an inverted black and gold label reserved for a dark, rich scent. - Most scents = parchment label, black type, pale straw juice - Green and citrus scents = same label over almost clear juice - Amber scent = black label with gold type over amber liquid ## Back of Pack No back label on the flacon; legal copy is printed small on the base or on the outer box, which repeats the front label layout as a flat panel. - Scent name and house name repeated on the box front - Ingredient list and allergen line on the box side - Origin line and volume in ml and fl oz - Batch code etched or printed on the bottle base - Barcode and recycling marks on the box bottom ## Imagery None; the names are the story, and the perfume colour through the glass is the only image. ## On Shelf Lined up, the bottles read as a row of identical black caps and beige labels, and the shopper scans the names like book spines; the one black label breaks the row on purpose. ## Agent Prompt Guide Quick Color Reference: - Parchment: #d9c7a5 — Matte beige paper label on almost every bottle - Grotesk Black: #151413 — Scent name, house name and volume line on the parchment label - Cap Black: #111111 — Glossy black cylindrical cap and the shoulder collar - Flint Glass: #f1eee6 — Heavy clear glass flacon with a thick visible base - Straw Juice: #e9dc9e — Pale yellow perfume seen through the glass on most scents - Water Juice: #ece8e4 — Almost colourless juice on the lighter, greener scents - Amber Juice: #8a3a12 — Deep amber liquid on the darker woody scent - Night Label: #262422 — Reversed near-black label on the darker scent - Gilt Letter: #c9a85a — Metallic gold scent name and footer on the black label Create a short heavy round clear glass flacon with a thick base and a tall glossy black cylindrical cap, pale straw juice (#e9dc9e) inside. Centre one landscape matte parchment label (#d9c7a5) on the front at about a third of the bottle height. Set a long, odd scent name in heavy black grotesk capitals (#151413) across two centred lines at about 85% of label width. Add a small centred footer: an invented house name in medium caps and 'eau de parfum 50 mL' in lowercase. Make a second bottle with dark amber juice (#8a3a12) and the same label reversed to near-black (#262422) with gold lettering (#c9a85a). Image prompt: Product photo of a new niche perfume brand in a deadpan typographic style: a short heavy round clear glass flacon with a thick base and a tall glossy black cylindrical cap, pale straw perfume visible inside, one landscape matte parchment-beige label centred on the front with a long, quirky scent name in large heavy black grotesk capitals over two lines and a small centred footer giving the house name and 'eau de parfum 50 mL'; a second bottle beside it with amber juice and a black label lettered in metallic gold. Warm cream seamless background, soft overhead light. Invent an original brand name and artwork; do not reproduce existing logos. ## Similar Brands - **Le Labo** — Same apothecary flacon with a plain typewritten label that names the scent bluntly, but Le Labo uses a typewriter face and personalised details where this uses heavy grotesk. - **Byredo** — Shares one fixed bottle and a centred label with the name as the main graphic, in a cleaner, smaller black-on-white sans. - **Boy Smells** — Also leans on witty, conversational names set large, but on candles with pink-and-black colour blocking. - **Maison Margiela Replica** — Uses a fixed bottle and a deadpan label naming a scene, with a cloth-tag label and typewriter type instead of bold capitals. ## Quick Start ### CSS Custom Properties ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ :root { /* Colors */ --color-parchment: #d9c7a5; --color-grotesk-black: #151413; --color-cap-black: #111111; --color-flint-glass: #f1eee6; --color-straw-juice: #e9dc9e; --color-water-juice: #ece8e4; --color-amber-juice: #8a3a12; --color-night-label: #262422; --color-gilt-letter: #c9a85a; /* Typography — families (free lookalikes) */ --font-display: 'Archivo', 'Helvetica Neue Bold', 'Arial Bold'; --font-label: 'Inter', Helvetica, Arial; /* Typography — illustrative scale, as a share of the panel (Front label of the 50 ml flacon, about 30 mm tall on a bottle about 90 mm tall) */ --panel-height: 30mm; --text-scent-name-short: calc(var(--panel-height) * 0.22); --text-scent-name-long: calc(var(--panel-height) * 0.16); --text-box-scent-name: calc(var(--panel-height) * 0.09); --text-house-name: calc(var(--panel-height) * 0.06); --text-format-volume: calc(var(--panel-height) * 0.045); --text-back-legal: calc(var(--panel-height) * 0.025); /* Proportions */ --label-height: 33%; --label-width: 70%; --scent-name-width: 85%; --cap-height: 30%; --label-margin: 8%; /* Surfaces */ --surface-flint-glass: #f1eee6; --surface-straw-juice: #e9dc9e; --surface-parchment: #d9c7a5; } ``` ### Tailwind v4 ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ @theme { /* Colors */ --color-parchment: #d9c7a5; --color-grotesk-black: #151413; --color-cap-black: #111111; --color-flint-glass: #f1eee6; --color-straw-juice: #e9dc9e; --color-water-juice: #ece8e4; --color-amber-juice: #8a3a12; --color-night-label: #262422; --color-gilt-letter: #c9a85a; /* Typography — families (free lookalikes) */ --font-display: 'Archivo', 'Helvetica Neue Bold', 'Arial Bold'; --font-label: 'Inter', Helvetica, Arial; /* Typography — illustrative scale, as a share of the panel (Front label of the 50 ml flacon, about 30 mm tall on a bottle about 90 mm tall) */ --panel-height: 30mm; --text-scent-name-short: calc(var(--panel-height) * 0.22); --text-scent-name-long: calc(var(--panel-height) * 0.16); --text-box-scent-name: calc(var(--panel-height) * 0.09); --text-house-name: calc(var(--panel-height) * 0.06); --text-format-volume: calc(var(--panel-height) * 0.045); --text-back-legal: calc(var(--panel-height) * 0.025); /* Proportions */ --label-height: 33%; --label-width: 70%; --scent-name-width: 85%; --cap-height: 30%; --label-margin: 8%; /* Surfaces */ } ```