Fenty Beauty

faceted caps and wide-spaced lilac capitals

Fenty runs two families under one typographic signature: a geometric sans wordmark set in very wide-tracked capitals with an open, stencil-like E, printed small on tinted bodies with lots of empty space and often turned vertical down the side of a pack. Skincare and body bottles are soft tinted plastics (lilac #b48fd0, milky white, blush pink, cocoa brown) with angular lilac or periwinkle pumps and spray caps, and a lowercase sub-line ('body', a scent name) sits under the wordmark. Colour cosmetics use faceted hexagonal components in rose-gold metallic, translucent burgundy and tinted plastic so the shade shows through. Loud moments come only from limited editions, where a hand-painted bubble wordmark is splashed across a mint carton or a component.

https://fentybeauty.com Explore the brand

Make-up
Light pack
Pastel soft-touch
Bold typographic

Color Palette

Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.

Pack body

Lilac Mist
#b48fd0
Frosted translucent body-mist bottle and the purple pumps and spray caps of the body line
Milk White
#f1f0ee
Opaque white body-milk bottle under a lilac pump
Blush Clay
#e9b9a7
Pink cleanser bottle and nude lip-oil and gloss components
Cocoa Jar
#4a2219
Glossy dark brown jar and lid of the whipped body cream

Ink

Wordmark White
#f6f4f2
Spaced capitals on lilac, cocoa and burgundy packs
Body Purple
#8a5bb5
Wordmark and sub-line printed on the white body-milk bottle

Accent

Periwinkle Pump
#a8a6d2
Pastel blue-lilac pump on the cleanser, and the vertical wordmark printed on the pink bottle
Rose Gold Facet
#d9b7a6
Metallic faceted hexagonal cap on gloss wands
Graffiti Mint
#a9ddd3
Limited-edition carton ground under a purple bubble-letter wordmark
Bubble Magenta
#b23aa8
Hand-painted bubble wordmark on edition cartons and components

Range coding

Black Cherry
#3a1418
Translucent faceted burgundy component on gloss sticks and lipstick cases

Typography

Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.

The wordmark is small but unmistakable because of its extreme letter-spacing, set horizontally near the shoulder or vertically along the body. A lowercase sub-brand or scent name sits under it in the same family at about two-thirds of its size, and the product type in English and French plus the volume appear low on the pack in tiny tracked type. Edition packs override all of this with a huge hand-painted bubble wordmark that fills the front.

Type scale

Estimated cap size as a share of the panel · Front of the 175 ml body-mist bottle, shoulder to base, about 150 mm tall

edition-wordmark
30% · Regular · Script
GLOW
wordmark
3.2% · Medium · Display
LUMA SKIN
vertical-wordmark
3% · Medium · Display
LUMA BEAUTY
sub-line
2.4% · Regular · Headline
body
scent-name
1.8% · Regular · Headline
sweet little thing
product-type
1.4% · Regular · Body
allover body mist

Fonts

Display
Jost
Looks like
Custom geometric sans close to Futura Medium with an open E
Type
Geometric sans, very wide tracking
Weight
Medium
Case
Uppercase
Tracking
Very wide, about +40%
Fallback
Futura, Avenir, Century Gothic
The wordmark and sub-brand name, horizontal near the shoulder or rotated 90 degrees down the side.
Headline
Jost
Looks like
Futura Book
Type
Geometric sans
Weight
Regular
Case
Lowercase
Tracking
Wide, about +10%
Fallback
Futura, Avenir
Lowercase sub-line under the wordmark ('body', the scent name), centred.
Body
Jost
Looks like
Avenir Next Regular
Type
Small geometric sans
Weight
Regular
Case
Lowercase
Tracking
Wide, about +6%
Fallback
Avenir, Arial
Bilingual product type and volume in the lower third, and all back-panel text.
Script
Rubik Bubbles
Looks like
Hand-painted graffiti bubble letters
Type
Inflated bubble display lettering
Weight
Regular
Case
Uppercase
Tracking
Tight, overlapping
Fallback
Bubblegum Sans, Impact
Edition-only wordmark painted large across cartons or wrapped around a component.

Structure & Proportions

Proportions

Purpose	Value	Preview
Wordmark width	About 50% of pack width despite small letters, because of tracking
Wordmark position	Upper third, about 25% down from the shoulder
Empty body	About 80% of the front left as plain tinted surface
Info block	Lower 15% of the body, centred
Edition wordmark	About 90% of carton front height on editions
Colours per pack	Two: body tint plus one ink, closure tinted to match or contrast	—
Density	Very sparse on core packs; maximal only on editions	—

Shapes

Element	Value	Preview
Colour component	Faceted hexagonal cap and case
Body bottle	Tall rounded cylinder with soft shoulder
Pump	Angular tinted pump with long spout
Body cream jar	Low wide round jar
Edition wordmark	Inflated wavy bubble letters

Finishes

Frosted translucent plastic
Body-mist bottle and lilac pumps · frosted
Soft matte opaque
Body milk and cleanser bottles · matte
High-gloss tinted plastic
Burgundy gloss sticks and cocoa jar · gloss
Rose-gold metallic
Faceted caps on gloss wands · metallic
Clear tube
Gloss wands showing the shade · transparent

Formats and materials


Formats	Spray bottle, Pump bottle, Low wide jar, Lip gloss wand, Gloss stick, Foundation bottle, Folding carton
Materials	Tinted translucent plastic, Opaque plastic, Metallised plastic
Closures	Faceted hexagonal caps on colour products, angular lilac pumps and spray overcaps on body care, low screw lid on the jar
Decoration	Tracked wordmark print, Vertical wordmark, Faceted geometry, Graffiti lettering on editions

Front Panel

Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.

Printed directly on the component with no applied label; the wordmark floats in the upper third or runs vertically, and small product information sits near the base.

Zone	Content
Shoulder or side	Wide-spaced wordmark, horizontal or rotated
Under wordmark	Lowercase sub-brand or scent name
Base	Product type in English and French, volume

Range System

Pack colour follows the product's family or scent (lilac for one body scent, brown for another, pink for cleanser), and colour products show the shade through tinted or translucent faceted components; the wordmark treatment is constant.

Sweet body scent = lilac mist + white milk with lilac pump
Amber body scent = cocoa-brown jar
Cleanser = blush bottle + periwinkle pump
Lip luminizers = shade visible through a clear tube under a rose-gold or burgundy facet cap
Edition gloss = mint carton + magenta bubble wordmark

Back of Pack & Shelf

Back and carton sides use the same tracked geometric sans in one ink: a short use line, directions, a full ingredient list, bilingual product type, then barcode, recycling and legal lines, centred and spaced out.

Product type and one-line description in English and French
Directions for use
Full INCI ingredient list in small type
Warnings and period-after-opening symbol
Barcode, batch code and recycling marks
Distributor address and country of manufacture

On shelf

On shelf the core range reads as a soft row of tinted pastel and cocoa objects with tiny spaced capitals, while the faceted hexagonal caps give colour products a jewel-like silhouette that is recognisable without reading the name.

Imagery

No illustration on core packs; editions use hand-painted graffiti bubble lettering and scribbled strokes as the only image.

Guidelines

Do

Track the geometric capitals wordmark about +40% so it spans half the pack while staying small.
Leave about 80% of the front as plain tinted surface.
Rotate the wordmark 90 degrees on tall narrow components.
Use faceted hexagonal caps and cases for colour products, in rose gold or translucent burgundy (#3a1418).
Set the sub-line in lowercase under the wordmark and keep bilingual product data tiny at the base.
Reserve the bubble-letter wordmark for limited editions only.

Don't

Don't set the wordmark large or tightly spaced on core packs.
Don't use a paper label or frame.
Don't add photography or illustration to core packs.
Don't use serif type anywhere.
Don't mix more than two colours on one component outside editions.

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# Fenty Beauty — Pack Style > faceted caps and wide-spaced lilac capitals **Category:** Beauty · **Tier:** Mid · **Origin:** US · **Theme:** light **Source:** https://fentybeauty.com Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. Fenty runs two families under one typographic signature: a geometric sans wordmark set in very wide-tracked capitals with an open, stencil-like E, printed small on tinted bodies with lots of empty space and often turned vertical down the side of a pack. Skincare and body bottles are soft tinted plastics (lilac #b48fd0, milky white, blush pink, cocoa brown) with angular lilac or periwinkle pumps and spray caps, and a lowercase sub-line ('body', a scent name) sits under the wordmark. Colour cosmetics use faceted hexagonal components in rose-gold metallic, translucent burgundy and tinted plastic so the shade shows through. Loud moments come only from limited editions, where a hand-painted bubble wordmark is splashed across a mint carton or a component. ## Tokens — Colors | Name | Value | Token | Group | Role | | --- | --- | --- | --- | --- | | Lilac Mist | `#b48fd0` | `--color-lilac-mist` | Pack body | Frosted translucent body-mist bottle and the purple pumps and spray caps of the body line | | Milk White | `#f1f0ee` | `--color-milk-white` | Pack body | Opaque white body-milk bottle under a lilac pump | | Blush Clay | `#e9b9a7` | `--color-blush-clay` | Pack body | Pink cleanser bottle and nude lip-oil and gloss components | | Cocoa Jar | `#4a2219` | `--color-cocoa-jar` | Pack body | Glossy dark brown jar and lid of the whipped body cream | | Wordmark White | `#f6f4f2` | `--color-wordmark-white` | Ink | Spaced capitals on lilac, cocoa and burgundy packs | | Body Purple | `#8a5bb5` | `--color-body-purple` | Ink | Wordmark and sub-line printed on the white body-milk bottle | | Periwinkle Pump | `#a8a6d2` | `--color-periwinkle-pump` | Accent | Pastel blue-lilac pump on the cleanser, and the vertical wordmark printed on the pink bottle | | Rose Gold Facet | `#d9b7a6` | `--color-rose-gold-facet` | Accent | Metallic faceted hexagonal cap on gloss wands | | Graffiti Mint | `#a9ddd3` | `--color-graffiti-mint` | Accent | Limited-edition carton ground under a purple bubble-letter wordmark | | Bubble Magenta | `#b23aa8` | `--color-bubble-magenta` | Accent | Hand-painted bubble wordmark on edition cartons and components | | Black Cherry | `#3a1418` | `--color-black-cherry` | Range coding | Translucent faceted burgundy component on gloss sticks and lipstick cases | ## Tokens — Typography The wordmark is small but unmistakable because of its extreme letter-spacing, set horizontally near the shoulder or vertically along the body. A lowercase sub-brand or scent name sits under it in the same family at about two-thirds of its size, and the product type in English and French plus the volume appear low on the pack in tiny tracked type. Edition packs override all of this with a huge hand-painted bubble wordmark that fills the front. ### Display — Custom geometric sans close to Futura Medium with an open E · `--font-display` - **Classification:** Geometric sans, very wide tracking - **Free lookalike:** Jost (Google Fonts) - **Fallback:** Futura, Avenir, Century Gothic - **Weights:** Medium - **Case:** Uppercase - **Tracking:** Very wide, about +40% - **Role:** The wordmark and sub-brand name, horizontal near the shoulder or rotated 90 degrees down the side. ### Headline — Futura Book · `--font-headline` - **Classification:** Geometric sans - **Free lookalike:** Jost (Google Fonts) - **Fallback:** Futura, Avenir - **Weights:** Regular - **Case:** Lowercase - **Tracking:** Wide, about +10% - **Role:** Lowercase sub-line under the wordmark ('body', the scent name), centred. ### Body — Avenir Next Regular · `--font-body` - **Classification:** Small geometric sans - **Free lookalike:** Jost (Google Fonts) - **Fallback:** Avenir, Arial - **Weights:** Regular - **Case:** Lowercase - **Tracking:** Wide, about +6% - **Role:** Bilingual product type and volume in the lower third, and all back-panel text. ### Script — Hand-painted graffiti bubble letters · `--font-script` - **Classification:** Inflated bubble display lettering - **Free lookalike:** Rubik Bubbles (Google Fonts) - **Fallback:** Bubblegum Sans, Impact - **Weights:** Regular - **Case:** Uppercase - **Tracking:** Tight, overlapping - **Role:** Edition-only wordmark painted large across cartons or wrapped around a component. ### Type Scale Sizes are cap height as a share of the reference panel: Front of the 175 ml body-mist bottle, shoulder to base, about 150 mm tall. | Role | Font | Weight | Size | Case | Token | | --- | --- | --- | --- | --- | --- | | edition-wordmark | Script | Regular | 30% of panel height | Uppercase | `--text-edition-wordmark` | | wordmark | Display | Medium | 3.2% of panel height | Uppercase | `--text-wordmark` | | vertical-wordmark | Display | Medium | 3% of panel height | Uppercase | `--text-vertical-wordmark` | | sub-line | Headline | Regular | 2.4% of panel height | Lowercase | `--text-sub-line` | | scent-name | Headline | Regular | 1.8% of panel height | Lowercase | `--text-scent-name` | | product-type | Body | Regular | 1.4% of panel height | Lowercase | `--text-product-type` | | translation | Body | Regular | 1.4% of panel height | Lowercase | `--text-translation` | | volume | Body | Regular | 1.3% of panel height | Uppercase | `--text-volume` | ## Structure & Materials - **Formats:** Spray bottle, Pump bottle, Low wide jar, Lip gloss wand, Gloss stick, Foundation bottle, Folding carton - **Materials:** Tinted translucent plastic, Opaque plastic, Metallised plastic - **Closures:** Faceted hexagonal caps on colour products, angular lilac pumps and spray overcaps on body care, low screw lid on the jar - **Decoration:** Tracked wordmark print, Vertical wordmark, Faceted geometry, Graffiti lettering on editions ### Proportions | Purpose | Value | | --- | --- | | Wordmark width | About 50% of pack width despite small letters, because of tracking | | Wordmark position | Upper third, about 25% down from the shoulder | | Empty body | About 80% of the front left as plain tinted surface | | Info block | Lower 15% of the body, centred | | Edition wordmark | About 90% of carton front height on editions | | Colours per pack | Two: body tint plus one ink, closure tinted to match or contrast | | Density | Very sparse on core packs; maximal only on editions | ### Shapes | Element | Shape | | --- | --- | | Colour component | Faceted hexagonal cap and case | | Body bottle | Tall rounded cylinder with soft shoulder | | Pump | Angular tinted pump with long spout | | Body cream jar | Low wide round jar | | Edition wordmark | Inflated wavy bubble letters | ### Finishes | Finish | Where | Look | | --- | --- | --- | | Frosted translucent plastic | Body-mist bottle and lilac pumps | frosted | | Soft matte opaque | Body milk and cleanser bottles | matte | | High-gloss tinted plastic | Burgundy gloss sticks and cocoa jar | gloss | | Rose-gold metallic | Faceted caps on gloss wands | metallic | | Clear tube | Gloss wands showing the shade | transparent | ## Pack Elements ### Tracked wordmark **Role:** Brand block Small geometric capitals spaced about +40%, spanning about half the pack width, horizontal near the shoulder or vertical down the side. ### Sub-line **Role:** Family name Lowercase word such as 'body' or the scent name centred under the wordmark at about two-thirds of its size. ### Faceted cap **Role:** Colour-product signature Hexagonal faceted cap and case in rose-gold metallic or translucent burgundy (#3a1418), cut like a gem. ### Tinted body **Role:** Range code Frosted or soft matte plastic bottle in the scent's colour, left almost entirely empty. ### Angular pump **Role:** Closure Squared-off pump or spray overcap in lilac or periwinkle, contrasting or matching the body. ### Info block **Role:** Product data Two-line bilingual product type and the volume in tiny tracked lowercase in the lower 15% of the body. ### Bubble wordmark **Role:** Edition device Hand-painted magenta (#b23aa8) inflated letters filling a mint (#a9ddd3) carton front, with a small conventional info block beneath. ## Do's and Don'ts ### Do - Track the geometric capitals wordmark about +40% so it spans half the pack while staying small. - Leave about 80% of the front as plain tinted surface. - Rotate the wordmark 90 degrees on tall narrow components. - Use faceted hexagonal caps and cases for colour products, in rose gold or translucent burgundy (#3a1418). - Set the sub-line in lowercase under the wordmark and keep bilingual product data tiny at the base. - Reserve the bubble-letter wordmark for limited editions only. ### Don't - Don't set the wordmark large or tightly spaced on core packs. - Don't use a paper label or frame. - Don't add photography or illustration to core packs. - Don't use serif type anywhere. - Don't mix more than two colours on one component outside editions. ## Surfaces | Level | Name | Value | Purpose | | --- | --- | --- | --- | | 0 | Lilac Mist | `#b48fd0` | Tinted pack body that carries the scent or family code | | 1 | Wordmark White | `#f6f4f2` | Spaced type printed on the tinted surface | | 2 | Graffiti Mint | `#a9ddd3` | Edition carton ground for the bubble wordmark | ## Front Panel Layout Printed directly on the component with no applied label; the wordmark floats in the upper third or runs vertically, and small product information sits near the base. | Zone | Content | | --- | --- | | Shoulder or side | Wide-spaced wordmark, horizontal or rotated | | Under wordmark | Lowercase sub-brand or scent name | | Base | Product type in English and French, volume | ## Range System Pack colour follows the product's family or scent (lilac for one body scent, brown for another, pink for cleanser), and colour products show the shade through tinted or translucent faceted components; the wordmark treatment is constant. - Sweet body scent = lilac mist + white milk with lilac pump - Amber body scent = cocoa-brown jar - Cleanser = blush bottle + periwinkle pump - Lip luminizers = shade visible through a clear tube under a rose-gold or burgundy facet cap - Edition gloss = mint carton + magenta bubble wordmark ## Back of Pack Back and carton sides use the same tracked geometric sans in one ink: a short use line, directions, a full ingredient list, bilingual product type, then barcode, recycling and legal lines, centred and spaced out. - Product type and one-line description in English and French - Directions for use - Full INCI ingredient list in small type - Warnings and period-after-opening symbol - Barcode, batch code and recycling marks - Distributor address and country of manufacture ## Imagery No illustration on core packs; editions use hand-painted graffiti bubble lettering and scribbled strokes as the only image. ## On Shelf On shelf the core range reads as a soft row of tinted pastel and cocoa objects with tiny spaced capitals, while the faceted hexagonal caps give colour products a jewel-like silhouette that is recognisable without reading the name. ## Agent Prompt Guide Quick Color Reference: - Lilac Mist: #b48fd0 — Frosted translucent body-mist bottle and the purple pumps and spray caps of the body line - Milk White: #f1f0ee — Opaque white body-milk bottle under a lilac pump - Blush Clay: #e9b9a7 — Pink cleanser bottle and nude lip-oil and gloss components - Cocoa Jar: #4a2219 — Glossy dark brown jar and lid of the whipped body cream - Periwinkle Pump: #a8a6d2 — Pastel blue-lilac pump on the cleanser, and the vertical wordmark printed on the pink bottle - Rose Gold Facet: #d9b7a6 — Metallic faceted hexagonal cap on gloss wands - Black Cherry: #3a1418 — Translucent faceted burgundy component on gloss sticks and lipstick cases - Wordmark White: #f6f4f2 — Spaced capitals on lilac, cocoa and burgundy packs - Body Purple: #8a5bb5 — Wordmark and sub-line printed on the white body-milk bottle - Graffiti Mint: #a9ddd3 — Limited-edition carton ground under a purple bubble-letter wordmark - Bubble Magenta: #b23aa8 — Hand-painted bubble wordmark on edition cartons and components Create a tall frosted translucent lilac (#b48fd0) spray bottle with a matching angular lilac spray overcap and nothing printed except a small centred wordmark and a base info block. Set an original wordmark in geometric sans capitals tracked about +40%, in Wordmark White (#f6f4f2), a quarter of the way down, spanning half the width, with a lowercase sub-line under it. Make a gloss wand with a clear tube showing a nude shade and a faceted hexagonal rose-gold (#d9b7a6) cap, the spaced wordmark running vertically down the tube. Make a lipstick case in translucent glossy burgundy (#3a1418), faceted on six sides, with the wordmark vertical in white. Design a limited-edition carton in mint (#a9ddd3) with a hand-painted inflated bubble wordmark in magenta (#b23aa8) filling 90% of the front. Image prompt: Product photo of a new beauty brand in a faceted pastel style: a tall frosted lilac body-mist bottle with an angular lilac spray cap, an original wordmark in small geometric capitals with very wide letter-spacing printed white near the shoulder, a lowercase sub-line under it and a tiny bilingual info block at the base; beside it a gloss wand in a clear tube with a faceted hexagonal rose-gold cap and a translucent burgundy faceted lipstick case. Almost empty fronts, no labels, no imagery. Light warm grey seamless background, hard side shadow, studio product photography. Invent an original brand name and artwork; do not reproduce existing logos. ## Similar Brands - **Rare Beauty** — Also pairs soft-tinted components with tiny spaced type and sculpted caps, but uses rounded pebble forms instead of facets. - **Haus Labs** — Shares faceted, gem-cut components in colour cosmetics with minimal print, in a darker, more metallic palette. - **Glossier** — Similar sparse direct print on pastel or white bodies, but with a heavy tight wordmark instead of wide-spaced capitals. - **Hourglass** — Uses sculpted metallic components and small spaced capitals, with a more formal monochrome luxury feel. ## Quick Start ### CSS Custom Properties ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ :root { /* Colors */ --color-lilac-mist: #b48fd0; --color-milk-white: #f1f0ee; --color-blush-clay: #e9b9a7; --color-cocoa-jar: #4a2219; --color-periwinkle-pump: #a8a6d2; --color-rose-gold-facet: #d9b7a6; --color-black-cherry: #3a1418; --color-wordmark-white: #f6f4f2; --color-body-purple: #8a5bb5; --color-graffiti-mint: #a9ddd3; --color-bubble-magenta: #b23aa8; /* Typography — families (free lookalikes) */ --font-display: 'Jost', Futura, Avenir, 'Century Gothic'; --font-headline: 'Jost', Futura, Avenir; --font-body: 'Jost', Avenir, Arial; --font-script: 'Rubik Bubbles', 'Bubblegum Sans', Impact; /* Typography — illustrative scale, as a share of the panel (Front of the 175 ml body-mist bottle, shoulder to base, about 150 mm tall) */ --panel-height: 150mm; --text-edition-wordmark: calc(var(--panel-height) * 0.3); --text-wordmark: calc(var(--panel-height) * 0.032); --text-vertical-wordmark: calc(var(--panel-height) * 0.03); --text-sub-line: calc(var(--panel-height) * 0.024); --text-scent-name: calc(var(--panel-height) * 0.018); --text-product-type: calc(var(--panel-height) * 0.014); --text-translation: calc(var(--panel-height) * 0.014); --text-volume: calc(var(--panel-height) * 0.013); /* Proportions */ --wordmark-width: 50%; --wordmark-position: 25%; --empty-body: 80%; --info-block: 15%; --edition-wordmark: 90%; /* Surfaces */ --surface-lilac-mist: #b48fd0; --surface-wordmark-white: #f6f4f2; --surface-graffiti-mint: #a9ddd3; } ``` ### Tailwind v4 ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ @theme { /* Colors */ --color-lilac-mist: #b48fd0; --color-milk-white: #f1f0ee; --color-blush-clay: #e9b9a7; --color-cocoa-jar: #4a2219; --color-periwinkle-pump: #a8a6d2; --color-rose-gold-facet: #d9b7a6; --color-black-cherry: #3a1418; --color-wordmark-white: #f6f4f2; --color-body-purple: #8a5bb5; --color-graffiti-mint: #a9ddd3; --color-bubble-magenta: #b23aa8; /* Typography — families (free lookalikes) */ --font-display: 'Jost', Futura, Avenir, 'Century Gothic'; --font-headline: 'Jost', Futura, Avenir; --font-body: 'Jost', Avenir, Arial; --font-script: 'Rubik Bubbles', 'Bubblegum Sans', Impact; /* Typography — illustrative scale, as a share of the panel (Front of the 175 ml body-mist bottle, shoulder to base, about 150 mm tall) */ --panel-height: 150mm; --text-edition-wordmark: calc(var(--panel-height) * 0.3); --text-wordmark: calc(var(--panel-height) * 0.032); --text-vertical-wordmark: calc(var(--panel-height) * 0.03); --text-sub-line: calc(var(--panel-height) * 0.024); --text-scent-name: calc(var(--panel-height) * 0.018); --text-product-type: calc(var(--panel-height) * 0.014); --text-translation: calc(var(--panel-height) * 0.014); --text-volume: calc(var(--panel-height) * 0.013); /* Proportions */ --wordmark-width: 50%; --wordmark-position: 25%; --empty-body: 80%; --info-block: 15%; --edition-wordmark: 90%; /* Surfaces */ } ```