Photography: Aurélie Graillot portfolio photography. Images belong to their respective owners.

Function of Beauty

Lavender bottle with longitudinal white serif lettering

The selected earlier conditioner bottle has a broad rounded rectangular face, a pale lavender-grey body and a small silver-coloured ribbed cap. White serif lettering runs along the body’s long axis, with the producer line larger than the category and customization statement. A moving waterline crosses the bottle in the approved photograph. The visible 16 fl oz / 473 ml size belongs to this archival specimen; the current official conditioner page lists a different 11 oz format.

https://functionofbeauty.com Explore the brand

Hair
Light pack
Pastel soft-touch
Bold typographic

About this study

Earlier 16 fl oz / 473 ml lavender conditioner bottle in Aurélie Graillot water photograph; current 11 oz listing is contextual only.

Custom Conditioner — Earlier Purple Packaging

Sources & evidence · Reviewed 2026-10-19

Color Palette

Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.

Pack body

Cool lavender-grey
#BEBCCC
Approximate body colour in the aquatic photograph. The photographer identifies it as lavender; lighting and refraction prevent a production colour match.

Ink

White serif lettering
#F3F3F2
The sole clearly visible front text colour, used for producer, category, customization and quantity.

Accent

Silver cap appearance
#A8ACB1
Approximate ribbed cap appearance, with brighter reflections on the raised edges. This does not establish an aluminium or other metal specification.

Typography

Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.

The main line reads function followed by a fine connecting rule and smaller of beauty. Its lower-case serif voice is paired with an uppercase CONDITIONER line and a smaller customization statement. All lines follow the bottle’s long axis rather than a conventional short horizontal label across its width. The producer therefore occupies a long reading span while the category remains compact and clearly separate. The rotated photographic pose adds another angle, but the longitudinal orientation is part of the actual pack artwork.

Fonts

Producer alternative
Libre Baskerville
Looks like
Libre Baskerville
Type
Serif
Weight
Regular 400
Case
Lowercase
Tracking
Neutral to slightly close
Fallback
serif
Use a distinct lower-case serif producer name with controlled spacing. A fine connector can express a relationship between words, but the exact function-of-beauty construction should not be copied.
Category and small text alternative
Lora
Looks like
Lora
Type
Serif
Weight
Regular 400 / Medium 500
Case
Uppercase category; sentence-case secondary copy
Tracking
Modestly open capitals, neutral small text
Fallback
serif
A readable serif option for the category and short supporting lines. Test white strokes on pale material under wet conditions because this palette has limited tonal contrast.

Structure & Proportions

Visual proportions and finish previews are illustrative. Confirmed construction details and uncertainties are distinguished in the study notes.

Proportions

Purpose	Value	Preview
Broad front face	The flattened-looking body offers a wide uninterrupted area, while soft corners prevent a rigid rectangular impression.	—
Longitudinal copy block	The text follows the long dimension, leaving generous pale space beside the main identity rather than filling the full face.	—
Small closure	The short cap is narrow relative to the bottle body and remains visually secondary to the long white lettering.	—

Shapes

Element	Value	Preview
Bottle face	Tall rounded rectangle with a broad softly curved shoulder.
Cap	Short ribbed screw-style closure with a silver appearance.
Identity connector	Thin straight rule joining the two parts of the producer line.

Finishes

Muted pastel body
Bottle face; smooth appearance, coating and tactility unverified. · matte
Reflective silver cap
Ribbed closure; material unknown. · metallic

Formats and materials


Formats	A broad flattened-looking bottle with a rounded rectangular face, softened shoulder and short central neck. The front visibly states 16 fl oz / 473 ml., The current official custom conditioner listing states 11 oz. That current size is contextual evidence and must not replace the quantity visible on this earlier bottle.
Materials	The approved photograph and accessed current product page do not verify the substrate of this earlier bottle or the composition of its silver-coloured cap., An opaque-looking pastel body may be coloured substrate, coating or another construction. No material or recycled-content claim is assigned from the image alone.
Closures	A short ribbed screw-style cap sits above the rounded shoulder, with thread-like rings visible around the neck area. The top remains closed; liner, seal and dispensing opening are not visible. No pump is fitted in this selected image.
Decoration	White longitudinal lettering forms the visible front decoration. There is no distinct bordered paper label or pictorial illustration visible., The producer line contains a thin rule between its differently sized word groups, creating a simple typographic connection without a decorative badge.

Front Panel

Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.

The front uses a small number of parallel text lines arranged along the long body dimension. The producer has the largest letters, the uppercase category follows, and the customization statement and quantity sit at a smaller size. This orientation turns a large bottle face into a restrained typographic plane. The water wave partly interrupts the upper text, so the photograph cannot serve as a complete transcription of every small line.

Zone	Content
Producer line	Lowercase function is followed by a fine rule and smaller of beauty. The unequal word sizes create hierarchy within one line.
Product category	CONDITIONER appears in uppercase serif lettering parallel to the producer. Its consistent orientation keeps the unusual layout coherent.
Customization statement	The visible front includes Customized in the USA. No individual customer name or readable hair-goal list is established in this image.
Quantity	16 fl oz / 473 ml appears beneath the small statement. This observed archival quantity is kept separate from the current product page’s 11 oz listing.

Range System

The current official page confirms a custom conditioner proposition, while the photographer’s portfolio identifies the selected image as a lavender conditioner bottle and includes other Function of Beauty imagery. This study does not derive a full colour-to-hair-type system from those captions. The archive title’s purple wording is treated as a catalogue descriptor, with lavender-grey used for the observed colour.

A bespoke haircare range can reserve a stable location for product category while allowing verified personalization elsewhere. This image does not prove which personal fields were printed for a particular customer.
A longitudinal layout can transfer across compatible bottle sizes only after testing reading distance and curvature. Scaling every line mechanically would risk making the smallest white copy disappear on the pale ground.

Back of Pack & Shelf

The reverse and narrow side faces are not visible. The photograph does not establish ingredient layout, directions, batch information or recycling symbols. Current website content cannot reconstruct an earlier printed back.

Obtain a dated reverse view before documenting the historical ingredient or instruction panel.
Keep material and recycling information unassigned until the actual edition is documented.
Verify any personalised field with a legible label photograph rather than inferring it from the custom-product proposition.

On shelf

The broad pastel silhouette and white longitudinal lettering provide recognition without a large badge or illustration. Low contrast makes the result sensitive to lighting: the producer can remain legible in a large image while small supporting text fades quickly. This is an interpretation of the photograph, not a measured usability result. A catalogue should pair this expressive water scene with a dry front view and a dated product record to clarify both colour and edition.

Imagery

A horizontal wave crosses the diagonally suspended bottle, with bubbles around the lower body and a pale lavender background. The cap and upper shoulder remain above the waterline, while the front lettering is partly refracted beneath it. The photographer’s own caption describes the lavender conditioner in a wave of water and bubbles, supporting the scene identification. The wave is not a printed graphic, and its darker violet edges should not become extra package colours.

Guidelines

Editorial principles for an original design brief, not official brand guidelines.

Do

Keep the archival 16 fl oz quantity distinct from the current 11 oz listing.
Test white serif strokes under wet and dry lighting.
Preserve a clear product-category line within a personalised system.
Use a neutral dry photograph to verify colour and small copy.

Don't

Do not infer aluminium, plastic or recycled content from appearance.
Do not call the body soft-touch without tactile or source evidence.
Do not invent a customer name or hair-goal list hidden by water.
Do not treat the wave or its dark edges as printed decoration.

Sources & evidence

Custom Conditioner — Function of Beautyproduct
Beauty photography — Aurélie Graillotphotographer

How this study was built

edition · Sourced fact
Current official custom conditioner page lists 11 oz, which differs from this photographed earlier quantity.Custom Conditioner — Function of Beauty
imagery · Sourced fact
Photographer explicitly captions a lavender conditioner suspended in a wave of water and bubbles.Beauty photography — Aurélie Graillot
structure · Visual observation
Rounded rectangular bottle, short ribbed cap and 16 fl oz / 473 ml front line are visible.
typography · Visual observation
White serif lines follow the long axis; producer is larger than category and supporting copy.
label · Visual observation
No readable customer name or hair-goal list appears in the water-obscured front.
palette · Visual observation
Body reads lavender-grey with white lettering and silver cap; water changes apparent hue.
range · Editorial interpretation
One archival bottle does not establish a universal colour-to-formula system.

What remains unverified

Earlier body and cap materials and finish process unverified.
Current official size differs from the photographed archival quantity.
No dated original packaging specification, reverse or personalised fields verified.
Fonts are proposed alternatives; water affects colour and legibility.

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# Function of Beauty — Pack Style > Lavender bottle with longitudinal white serif lettering **Category:** Beauty · **Theme:** light **Source:** https://functionofbeauty.com Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. **Study scope:** Earlier 16 fl oz / 473 ml lavender conditioner bottle in Aurélie Graillot water photograph; current 11 oz listing is contextual only. **Reference IDs:** curated-function-of-beauty-custom-conditioner-purple-archive **Reviewed:** 2026-10-19 The selected earlier conditioner bottle has a broad rounded rectangular face, a pale lavender-grey body and a small silver-coloured ribbed cap. White serif lettering runs along the body’s long axis, with the producer line larger than the category and customization statement. A moving waterline crosses the bottle in the approved photograph. The visible 16 fl oz / 473 ml size belongs to this archival specimen; the current official conditioner page lists a different 11 oz format. ## Tokens — Colors | Name | Value | Token | Group | Role | | --- | --- | --- | --- | --- | | Cool lavender-grey | `#BEBCCC` | `--color-cool-lavender-grey` | Pack body | Approximate body colour in the aquatic photograph. The photographer identifies it as lavender; lighting and refraction prevent a production colour match. | | White serif lettering | `#F3F3F2` | `--color-white-serif-lettering` | Ink | The sole clearly visible front text colour, used for producer, category, customization and quantity. | | Silver cap appearance | `#A8ACB1` | `--color-silver-cap-appearance` | Accent | Approximate ribbed cap appearance, with brighter reflections on the raised edges. This does not establish an aluminium or other metal specification. | ## Tokens — Typography The main line reads function followed by a fine connecting rule and smaller of beauty. Its lower-case serif voice is paired with an uppercase CONDITIONER line and a smaller customization statement. All lines follow the bottle’s long axis rather than a conventional short horizontal label across its width. The producer therefore occupies a long reading span while the category remains compact and clearly separate. The rotated photographic pose adds another angle, but the longitudinal orientation is part of the actual pack artwork. ### Producer alternative — Libre Baskerville · `--font-producer-alternative` - **Classification:** Serif - **Free lookalike:** Libre Baskerville (Google Fonts) - **Fallback:** serif - **Weights:** Regular 400 - **Case:** Lowercase - **Tracking:** Neutral to slightly close - **Role:** Use a distinct lower-case serif producer name with controlled spacing. A fine connector can express a relationship between words, but the exact function-of-beauty construction should not be copied. ### Category and small text alternative — Lora · `--font-category-and-small-text-alternative` - **Classification:** Serif - **Free lookalike:** Lora (Google Fonts) - **Fallback:** serif - **Weights:** Regular 400 / Medium 500 - **Case:** Uppercase category; sentence-case secondary copy - **Tracking:** Modestly open capitals, neutral small text - **Role:** A readable serif option for the category and short supporting lines. Test white strokes on pale material under wet conditions because this palette has limited tonal contrast. ## Structure & Materials - **Formats:** A broad flattened-looking bottle with a rounded rectangular face, softened shoulder and short central neck. The front visibly states 16 fl oz / 473 ml., The current official custom conditioner listing states 11 oz. That current size is contextual evidence and must not replace the quantity visible on this earlier bottle. - **Materials:** The approved photograph and accessed current product page do not verify the substrate of this earlier bottle or the composition of its silver-coloured cap., An opaque-looking pastel body may be coloured substrate, coating or another construction. No material or recycled-content claim is assigned from the image alone. - **Closures:** A short ribbed screw-style cap sits above the rounded shoulder, with thread-like rings visible around the neck area. The top remains closed; liner, seal and dispensing opening are not visible. No pump is fitted in this selected image. - **Decoration:** White longitudinal lettering forms the visible front decoration. There is no distinct bordered paper label or pictorial illustration visible., The producer line contains a thin rule between its differently sized word groups, creating a simple typographic connection without a decorative badge. ### Proportions | Purpose | Value | | --- | --- | | Broad front face | The flattened-looking body offers a wide uninterrupted area, while soft corners prevent a rigid rectangular impression. | | Longitudinal copy block | The text follows the long dimension, leaving generous pale space beside the main identity rather than filling the full face. | | Small closure | The short cap is narrow relative to the bottle body and remains visually secondary to the long white lettering. | ### Shapes | Element | Shape | | --- | --- | | Bottle face | Tall rounded rectangle with a broad softly curved shoulder. | | Cap | Short ribbed screw-style closure with a silver appearance. | | Identity connector | Thin straight rule joining the two parts of the producer line. | ### Finishes | Finish | Where | Look | | --- | --- | --- | | Muted pastel body | Bottle face; smooth appearance, coating and tactility unverified. | matte | | Reflective silver cap | Ribbed closure; material unknown. | metallic | ## Pack Elements ### Long-axis typography **Role:** Use the broad face differently Parallel serif lines run along the body instead of across its short width, creating a distinctive reading direction. ### Thin connecting rule **Role:** Relate the identity words A small linear element separates and joins the differently sized producer words without a badge. ### Ribbed silver accent **Role:** Mark the opening point The short reflective closure contrasts with the muted body while staying smaller than the typography field. ## Do's and Don'ts ### Do - Keep the archival 16 fl oz quantity distinct from the current 11 oz listing. - Test white serif strokes under wet and dry lighting. - Preserve a clear product-category line within a personalised system. - Use a neutral dry photograph to verify colour and small copy. ### Don't - Do not infer aluminium, plastic or recycled content from appearance. - Do not call the body soft-touch without tactile or source evidence. - Do not invent a customer name or hair-goal list hidden by water. - Do not treat the wave or its dark edges as printed decoration. ## Surfaces | Level | Name | Value | Purpose | | --- | --- | --- | --- | | 0 | Lavender-grey body | `#BEBCCC` | Provides the uninterrupted softly coloured text field. | | 1 | White lettering | `#F3F3F2` | Carries the entire visible information hierarchy. | | 2 | Silver cap appearance | `#A8ACB1` | Adds a small reflective functional accent at the neck. | ## Front Panel Layout The front uses a small number of parallel text lines arranged along the long body dimension. The producer has the largest letters, the uppercase category follows, and the customization statement and quantity sit at a smaller size. This orientation turns a large bottle face into a restrained typographic plane. The water wave partly interrupts the upper text, so the photograph cannot serve as a complete transcription of every small line. | Zone | Content | | --- | --- | | Producer line | Lowercase function is followed by a fine rule and smaller of beauty. The unequal word sizes create hierarchy within one line. | | Product category | CONDITIONER appears in uppercase serif lettering parallel to the producer. Its consistent orientation keeps the unusual layout coherent. | | Customization statement | The visible front includes Customized in the USA. No individual customer name or readable hair-goal list is established in this image. | | Quantity | 16 fl oz / 473 ml appears beneath the small statement. This observed archival quantity is kept separate from the current product page’s 11 oz listing. | ## Range System The current official page confirms a custom conditioner proposition, while the photographer’s portfolio identifies the selected image as a lavender conditioner bottle and includes other Function of Beauty imagery. This study does not derive a full colour-to-hair-type system from those captions. The archive title’s purple wording is treated as a catalogue descriptor, with lavender-grey used for the observed colour. - A bespoke haircare range can reserve a stable location for product category while allowing verified personalization elsewhere. This image does not prove which personal fields were printed for a particular customer. - A longitudinal layout can transfer across compatible bottle sizes only after testing reading distance and curvature. Scaling every line mechanically would risk making the smallest white copy disappear on the pale ground. ## Back of Pack The reverse and narrow side faces are not visible. The photograph does not establish ingredient layout, directions, batch information or recycling symbols. Current website content cannot reconstruct an earlier printed back. - Obtain a dated reverse view before documenting the historical ingredient or instruction panel. - Keep material and recycling information unassigned until the actual edition is documented. - Verify any personalised field with a legible label photograph rather than inferring it from the custom-product proposition. ## Imagery A horizontal wave crosses the diagonally suspended bottle, with bubbles around the lower body and a pale lavender background. The cap and upper shoulder remain above the waterline, while the front lettering is partly refracted beneath it. The photographer’s own caption describes the lavender conditioner in a wave of water and bubbles, supporting the scene identification. The wave is not a printed graphic, and its darker violet edges should not become extra package colours. ## On Shelf The broad pastel silhouette and white longitudinal lettering provide recognition without a large badge or illustration. Low contrast makes the result sensitive to lighting: the producer can remain legible in a large image while small supporting text fades quickly. This is an interpretation of the photograph, not a measured usability result. A catalogue should pair this expressive water scene with a dry front view and a dated product record to clarify both colour and edition. ## Agent Prompt Guide Quick Color Reference: - Cool lavender-grey: #BEBCCC — Approximate body colour in the aquatic photograph. The photographer identifies it as lavender; lighting and refraction prevent a production colour match. - White serif lettering: #F3F3F2 — The sole clearly visible front text colour, used for producer, category, customization and quantity. - Silver cap appearance: #A8ACB1 — Approximate ribbed cap appearance, with brighter reflections on the raised edges. This does not establish an aluminium or other metal specification. Create an original rounded rectangular conditioner bottle with a narrow ribbed closure. Arrange distinct serif identity and category lines along the body’s long axis. Keep an archival-looking pastel palette separate from unverified material claims. Image prompt: Create an original fictional conditioner bottle with a broad rounded rectangular pale lavender-grey body, soft shoulder and small ribbed silver-looking screw cap. Use an original white serif producer name and separate uppercase category line arranged along the long axis, with restrained supporting copy. Photograph it diagonally through a clear water wave against a pale cool background, keeping the water visibly separate from printed decoration. Leave substrate and coating unspecified and use verified placeholder quantity; do not reproduce existing logos, Function of Beauty lettering or its exact connecting-rule identity. ## Study sources & limitations - [Custom Conditioner — Function of Beauty](https://functionofbeauty.com/products/conditioner) - [Beauty photography — Aurélie Graillot](https://www.aureliegraillot.com/beauty) - Earlier body and cap materials and finish process unverified. - Current official size differs from the photographed archival quantity. - No dated original packaging specification, reverse or personalised fields verified. - Fonts are proposed alternatives; water affects colour and legibility. ### Evidence notes - **edition (source):** Current official custom conditioner page lists 11 oz, which differs from this photographed earlier quantity. Sources: [Custom Conditioner — Function of Beauty](https://functionofbeauty.com/products/conditioner). - **imagery (source):** Photographer explicitly captions a lavender conditioner suspended in a wave of water and bubbles. Sources: [Beauty photography — Aurélie Graillot](https://www.aureliegraillot.com/beauty). - **structure (visual):** Rounded rectangular bottle, short ribbed cap and 16 fl oz / 473 ml front line are visible. - **typography (visual):** White serif lines follow the long axis; producer is larger than category and supporting copy. - **label (visual):** No readable customer name or hair-goal list appears in the water-obscured front. - **palette (visual):** Body reads lavender-grey with white lettering and silver cap; water changes apparent hue. - **range (interpretation):** One archival bottle does not establish a universal colour-to-formula system. ## Quick Start ### CSS Custom Properties ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ :root { /* Colors */ --color-cool-lavender-grey: #BEBCCC; --color-white-serif-lettering: #F3F3F2; --color-silver-cap-appearance: #A8ACB1; /* Typography — families (free lookalikes) */ --font-producer-alternative: 'Libre Baskerville', serif; --font-category-and-small-text-alternative: 'Lora', serif; /* Surfaces */ --surface-lavender-grey-body: #BEBCCC; --surface-white-lettering: #F3F3F2; --surface-silver-cap-appearance: #A8ACB1; } ``` ### Tailwind v4 ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ @theme { /* Colors */ --color-cool-lavender-grey: #BEBCCC; --color-white-serif-lettering: #F3F3F2; --color-silver-cap-appearance: #A8ACB1; /* Typography — families (free lookalikes) */ --font-producer-alternative: 'Libre Baskerville', serif; --font-category-and-small-text-alternative: 'Lora', serif; /* Surfaces */ } ```