Yerba Madre's tall-boy cans are golden yellow (#e8bf12) with the same centred stack on every flavour: a heart-shaped wreath of green mate leaves around a small map, 'Est.' and '1996' either side, a stacked maroon flared-serif wordmark, a green 'Organic Yerba Mate' line and a flavour pill bar. Flavour lives in three places, the coloured pill, the rim band at the top of the can and a stepped textile-like geometric pattern rising from the base and fringing the shoulder. Lower-sugar versions whiten the lower body and print the sugar count in a central panel, sparkling cans swap the pattern for a field of bubbles on a slimmer can, and the tea bag pack keeps the golden body under a dark maroon top band with curling vine drawings.
Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.
Pack body
Mate Gold
#e8bf12
Golden yellow body of every can and the tea bag pack
Low-Sugar White
#f1ece0
Pale lower body and sugar-count panel on lower-sugar cans
Label
Pill White
#ffffff
Flavour name reversed in the pill bar and the USDA seal ground
Ink
Wordmark Maroon
#8a1f12
Stacked brand name on the can; also the top band of the tea bag pack
Accent
Leaf Green
#2f6b3a
Leaf wreath, map, 'Organic Yerba Mate' line and caffeine claim
Range coding
Fuego Red
#d23a1f
Pill bar, rim band and pattern for the mango chilli flavour
Awakening Orange
#ef7b1d
Pill bar, rim band and pattern for the orange flavour
Berry Pink
#e0607a
Pill bar and pattern for berry lemonade, watermelon and strawberry kiwi
Mint Green
#3e8a4c
Pill bar, rim and bubble field for the mint flavours
Passion Plum
#6a3a5a
Pill bar, rim and pattern for passionfruit coconut
Bravo Lime
#8cbf4a
Pill bar, rim and pattern for the low-sugar mango
Typography
Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.
The two-line wordmark is the dominant element in the middle of the can, under the leaf wreath. Under it come the green category line, the flavour name reversed in a pill, a 'naturally caffeinated' claim, and at the base the organic seal and 'non-carbonated' note or sugar panel. Volume runs vertically at the right edge.
Type scale
Estimated cap size as a share of the panel · Front of the 15.5 oz tall-boy can, about 160 mm tall
wordmark
10% · Regular · Display
MATE SOL
sugar-figure
5% · ExtraBold · Label
2g
category-line
2.6% · Bold · Label
ORGANIC YERBA MATE
flavour-pill
2.4% · Bold · Label
GUAVA SUNRISE
est-date
2% · Medium · Body
EST. 1998
caffeine-claim
1.8% · Medium · Body
NATURALLY CAFFEINATED
Fonts
Display
Marcellus
Looks like
Albertus Bold, Friz Quadrata Bold
Type
Flared wedge-serif display, slightly condensed
Weight
Regular (cut heavy)
Case
Uppercase
Tracking
Tight, about -1%
Fallback
Albertus, Optima Bold, Georgia
The wordmark stacked on two lines in maroon with a slight warm shadow; 'Est.' and '1996' flank the wreath above it.
Label
Montserrat
Looks like
Gotham Bold, Futura Bold
Type
Bold geometric sans
Weight
Bold, ExtraBold
Case
Uppercase
Tracking
Wide, about +4%
Fallback
Futura Bold, Arial Bold
'Organic yerba mate' line in green, flavour name reversed in white on the pill bar, sugar panel and 'non-carbonated' note.
Body
Montserrat
Looks like
Gotham Book, Gotham Medium
Type
Geometric sans, text size
Weight
Regular, Medium
Case
Uppercase on the front, sentence case on the back
Tracking
Slightly open, about +2%
Fallback
Helvetica, Arial, sans-serif
'Naturally caffeinated' claim, 'Est. 1996', vertical volume line and all back-of-can copy.
Structure & Proportions
Proportions
Purpose
Value
Preview
Print coverage
100% full-wrap print
Wordmark width
About 75% of the visible can width
Wreath emblem
About 12% of can height, upper centre
Base pattern
Rises about 35% of can height from the base
Rim band
About 3% of can height at the top
Colours per can
Four: gold body, maroon, green and one flavour colour (plus white on low sugar)
—
Density
Calm central stack framed by dense geometric pattern at top and bottom
—
Shapes
Element
Value
Preview
Flavour bar
Rounded pill with reversed name
Wreath
Heart-shaped ring of leaves
Base pattern
Stepped zigzag textile geometry
Rim band
Thin full-width colour band
Can
Tall-boy cylinder
Finishes
Glossy printed aluminium
Can body · gloss
Bare metal end
Can top and base · metallic
Glossy film
Tea bag pack · gloss
Formats and materials
Formats
Tall-boy can, Slim sparkling can, Gusseted tea bag pack
Materials
Aluminium, Flexible film
Closures
Standard ring-pull can ends; folded and sealed top on the tea bag pack
Decoration
Leaf wreath emblem, Geometric textile pattern, Bubble field, Coloured rim band, Vine line drawings
Front Panel
Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.
Rim and shoulder
Upper
Middle
Lower
Base
Full-wrap printed can with a centred vertical stack on the golden field and pattern growing up from the base and down from the shoulder.
Zone
Content
Rim and shoulder
Flavour-colour band and a fringe of pattern or bubbles
Rising textile pattern in the flavour colour, sugar panel on low-sugar cans
Base
Organic seal and 'non-carbonated' or volume
Range System
The golden body, wreath and wordmark never move; each flavour owns one colour used for the pill bar, rim band and base pattern, the sugar tier is signalled by whitening the lower body, and sparkling swaps pattern for bubbles.
Mango chilli = red pill + red pattern
Orange = orange pill + orange pattern
Mint = green pill + green pattern (bubbles on sparkling)
Passionfruit coconut = plum pill + white lower body
Low sugar = white lower body + sugar-gram panel
Tea bags = golden pack + maroon top band + vine drawings
Back of Pack & Shelf
The golden field and pattern continue round the can: a short paragraph about the mate and its growers in green sans, then the Nutrition Facts panel on a white box, ingredients, certification seals, deposit marks and the barcode.
Short paragraph about the mate and where it is grown
Nutrition Facts panel on a white rectangle
Ingredients list
Organic and fair-trade certification seals
State deposit marks, recycling and barcode
On shelf
In the cooler every can is the same golden yellow with the same maroon wordmark, so the brand forms one solid yellow block, and flavours are picked out by the coloured rim and pattern at top and bottom.
Imagery
A dense leaf wreath shaped as a heart around a small map, geometric stepped and zigzag patterns that recall woven textiles, circular bubble fields on sparkling, and curling vine and flower line drawings on the tea bag pack.
Guidelines
Do
Use one golden yellow (#e8bf12) as the body colour across every can and bag.
Centre a leaf-wreath emblem about 12% of can height above a stacked flared-serif Display wordmark in maroon (#8a1f12).
Give each flavour one colour and repeat it in the pill bar, rim band and base pattern.
Grow a geometric textile-style pattern about 35% up from the base and fringe it at the shoulder.
Signal lower sugar by turning the lower body pale (#f1ece0) with a central gram panel.
Swap the pattern for a bubble field to mark the sparkling line.
Reverse the flavour name in white bold Label sans inside a rounded pill.
Don't
Don't change the body colour per flavour; colour coding stays in the pill, rim and pattern.
Don't use fruit photography on the can.
Don't set the wordmark in a plain sans.
Don't use a matte or metallic-silver finish; the can is glossy and printed edge to edge.
Don't let the pattern cover the central type stack.
Don't use more than one flavour colour per can.
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