Photography: Jorum Studio official photography. Images belong to their respective owners.

Jorum Studio

Outlined woodland lettering with a quiet label center

Arborist gives a tall rectangular perfume bottle a narrow white label dominated by an unusual letter arrangement. The name breaks across three rows as ARB, ORI and ST, using widely separated green outlined serif capitals. A large empty middle separates that graphic title from the small concentration, amount and solid producer name at the foot. The result is spare but not anonymous: recognition comes from how the word is organized, rather than a large emblem or decorative border. The approved photograph shows the 30 ml edition, distinct from the additional 50 ml option on the current official page.

https://jorumstudio.com Explore the brand

Perfume
Light pack
Bold typographic
Botanical

About this study

Selected 30 ml Arborist bottle and woodland still life; current 50 ml option is acknowledged separately.

Arborist Eau de Parfum

Sources & evidence · Reviewed 2026-10-19

Color Palette

Approximate colours interpreted from photography. These are screen references, not official brand colours or print specifications.

Pack body

Glossy cap black
#171B1A
Solid cylindrical cap above the transparent bottle; bright vertical reflections are illumination, not printed stripes.

Label

Soft paper white
#F1F1EA
Tall pale label with a subtly textured-looking surface; exact stock and finish are unknown.

Ink

Deep woodland green
#345F54
Outlined title and smaller label text; approximate screen reading under directional light.

Typography

Suggested visual alternatives, not confirmed brand typefaces. Any scale below is an illustrative estimate.

Read the large three-row scent title first, then cross a deliberately empty area to the small Eau de Parfum and 30 ml / 1 fl oz lines. The producer appears in a heavier, wider uppercase line at the bottom. This separates the exploratory name treatment from a stable practical footer.

Fonts

Outlined scent title
Cormorant Garamond
Looks like
Classical serif capitals with open counters
Type
Serif
Weight
Medium 500 / SemiBold 600
Case
Uppercase
Tracking
Wide letter spacing within short rows; maintain a consistent reading order.
Fallback
Georgia, serif
For a new short scent name, explore a fine outlined treatment and generous spacing. The actual Arborist grid and original lettering should not be reproduced verbatim; avoid hairlines that disappear at bottle scale.
Concentration and producer footer
Work Sans
Looks like
Quiet clean sans-serif
Type
Grotesque sans-serif
Weight
Regular 400 / SemiBold 600
Case
Sentence case details; uppercase producer
Tracking
Slightly open for small copy; compact but not compressed for the producer.
Fallback
Arial, sans-serif
Build a plain footer that restores immediate legibility after the experimental title. Keep the amount separate from concentration and increase producer weight without enlarging it into the blank center.

Structure & Proportions

Visual proportions and finish previews are illustrative. Confirmed construction details and uncertainties are distinguished in the study notes.

Proportions

Purpose	Value	Preview
Label coverage	The pale panel occupies most of the front height and width but leaves a transparent perimeter. The image is tilted, so ratios are qualitative.	—
Reading pause	The empty center is substantially taller than the footer and is an active part of the composition, not space awaiting additional claims.	—
Cap relationship	A short black cylinder narrows relative to the rectangular body, making the shoulder transition visible while retaining a simple silhouette.	—

Shapes

Element	Value	Preview
Bottle front	Long rectangular face with softened corner reflections and a clear surrounding edge.
Title grid	Three rows of separated letters; the final row is shorter and does not fill a conventional rectangular word block.
Black cap	Plain circular-section closure viewed obliquely above the neck.

Finishes

Transparent reflective perimeter
Bottle body appearance; substrate unverified · transparent
Black cap reflection
Closure exterior · gloss
Diffuse pale panel
Front label appearance; stock unspecified · matte

Formats and materials


Formats	Tall straight-sided transparent perfume bottle with a rectangular front, narrow visible clear perimeter and substantial-looking base., Selected front is marked 30 ml / 1 fl oz. The official product page offers 30 ml and 50 ml, but the larger format is not substituted into this analysis.
Materials	The photograph shows a transparent rigid body and opaque black cap. The reviewed product page does not establish their exact substrates or recycled content., A distinct pale front label has a fine textured appearance. Paper grade, fiber composition, adhesive and printing process are unconfirmed.
Closures	The black cylindrical cap is fitted over the neck. Atomizer, collar and attachment mechanism are hidden; the photograph cannot establish magnetic, screw or friction closure construction.
Decoration	Green outlined title letters arranged into three short rows near the top., Small green concentration and amount above a heavier green producer line at the bottom., No visible illustration on the label; woodland texture belongs to the photographic environment.

Front Panel

Schematic reading order. The diagram’s zone heights do not represent measured artwork proportions.

Use a top title field and bottom specification field separated by a conspicuous blank interval. The name reads left to right across rows rather than vertically down a single column. The footer restores familiar order and keeps practical details from being fragmented like the title.

Zone	Content
Upper name field	ARB / ORI / ST in outlined green serif capitals with wide separation.
Central pause	Unprinted-looking white area exposing the subtle label texture and slowing the reading rhythm.
Specification pair	Small centered concentration line followed by the 30 ml / 1 fl oz amount.
Producer baseline	JORUM STUDIO in solid uppercase sans-serif, spanning more of the width than the specification pair.

Range System

The source confirms more than one Arborist volume; it does not establish an identical label grid for every fragrance. An original system could preserve the quiet center and fixed footer while adapting the title arrangement to each name, provided reading order survives.

Keep the two available size claims separate; the selected 30 ml image should not illustrate a detailed construction claim about the 50 ml bottle.
Test a new name in a different row count rather than forcing all words into Arborist’s exact three-line arrangement.
Retain concentration and amount as ordinary readable lines even when the title becomes experimental.

Back of Pack & Shelf

The opposite face, underside and uncovered atomizer are not visible. There is no basis for reconstructing an ingredient panel or assigning a batch mark to a specific surface.

Reserve an independently readable area for ingredients, responsible business information and necessary warnings in an original design.
Verify whether production information sits on the base, reverse label or carton before describing it.
Do not turn the visible clear body into a claim of refillability or a particular recycling route.

On shelf

The high contrast pale panel gives the bottle a clear graphic face in a dark setting, while the outlined title rewards closer inspection. Splitting the word introduces a readability tradeoff: strong visual character but more decoding than a normal horizontal name. The small solid footer helps resolve that tension. This is an interpretation of the selected image, not evidence of recognition performance or a claim about every Jorum Studio product.

Imagery

The bottle lies diagonally against bark, moss and lichen, with red berries close to its base. The pale rectangular label cuts sharply through the irregular woodland textures. The official description connects Arborist with Scottish woodland, supporting the scene’s narrative fit. The berries and lichen are styling elements rather than a verified formula inventory, and their red and yellow colors should not become extra label inks. Preserve the complete top-to-bottom label when cropping the diagonal composition.

Guidelines

Editorial principles for an original design brief, not official brand guidelines.

Do

Preserve a clear reading order when dividing a new scent name across rows.
Use a plain footer for concentration, quantity and producer to counterbalance the title experiment.
Leave enough blank label space for the fine outlines to feel intentional.
Keep woodland props separate from claims about ingredients or printed package colors.

Don't

Do not call the outlined letters embossing or engraving without production evidence.
Do not fill the quiet center with unrelated benefit badges.
Do not replace the photographed 30 ml amount with the current page’s selected 50 ml option.
Do not infer magnetic closure, refillability or glass specification from the closed front view.

Sources & evidence

Jorum Studio — Arborist Eau de Parfumproduct

How this study was built

edition · Sourced fact
Official page offers 30 ml and 50 ml and identifies 30 ml photography; selected image reads 30 ml.Jorum Studio — Arborist Eau de Parfum
structure · Visual observation
Tall clear rectangle, pale panel and black cylinder; hidden closure mechanism unclaimed.
palette · Visual observation
White, deep green text and black cap; red berries excluded.
typography · Visual observation
Outlined serif ARB/ORI/ST title contrasts with solid sans footer.
label · Visual observation
Large blank middle separates title and footer.
imagery · Sourced fact
Official narrative references Scottish woodland; selected image shows bark, lichen and berries.Jorum Studio — Arborist Eau de Parfum
range · Editorial interpretation
Title-grid adaptation proposed only as a principle, not brand-wide specification.

What remains unverified

Exact body and cap materials unverified from consulted source.
Label texture does not establish stock, embossing or printing method.
Original fonts unknown; alternatives are interpretive.
Reverse, base and atomizer hidden.

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# Jorum Studio — Pack Style > Outlined woodland lettering with a quiet label center **Category:** Fragrance & Home · **Theme:** light **Source:** https://jorumstudio.com Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. **Study scope:** Selected 30 ml Arborist bottle and woodland still life; current 50 ml option is acknowledged separately. **Reference IDs:** curated-jorum-studio-arborist-eau-de-parfum **Reviewed:** 2026-10-19 Arborist gives a tall rectangular perfume bottle a narrow white label dominated by an unusual letter arrangement. The name breaks across three rows as ARB, ORI and ST, using widely separated green outlined serif capitals. A large empty middle separates that graphic title from the small concentration, amount and solid producer name at the foot. The result is spare but not anonymous: recognition comes from how the word is organized, rather than a large emblem or decorative border. The approved photograph shows the 30 ml edition, distinct from the additional 50 ml option on the current official page. ## Tokens — Colors | Name | Value | Token | Group | Role | | --- | --- | --- | --- | --- | | Glossy cap black | `#171B1A` | `--color-glossy-cap-black` | Pack body | Solid cylindrical cap above the transparent bottle; bright vertical reflections are illumination, not printed stripes. | | Soft paper white | `#F1F1EA` | `--color-soft-paper-white` | Label | Tall pale label with a subtly textured-looking surface; exact stock and finish are unknown. | | Deep woodland green | `#345F54` | `--color-deep-woodland-green` | Ink | Outlined title and smaller label text; approximate screen reading under directional light. | ## Tokens — Typography Read the large three-row scent title first, then cross a deliberately empty area to the small Eau de Parfum and 30 ml / 1 fl oz lines. The producer appears in a heavier, wider uppercase line at the bottom. This separates the exploratory name treatment from a stable practical footer. ### Outlined scent title — Classical serif capitals with open counters · `--font-outlined-scent-title` - **Classification:** Serif - **Free lookalike:** Cormorant Garamond (Google Fonts) - **Fallback:** Georgia, serif - **Weights:** Medium 500 / SemiBold 600 - **Case:** Uppercase - **Tracking:** Wide letter spacing within short rows; maintain a consistent reading order. - **Role:** For a new short scent name, explore a fine outlined treatment and generous spacing. The actual Arborist grid and original lettering should not be reproduced verbatim; avoid hairlines that disappear at bottle scale. ### Concentration and producer footer — Quiet clean sans-serif · `--font-concentration-and-producer-footer` - **Classification:** Grotesque sans-serif - **Free lookalike:** Work Sans (Google Fonts) - **Fallback:** Arial, sans-serif - **Weights:** Regular 400 / SemiBold 600 - **Case:** Sentence case details; uppercase producer - **Tracking:** Slightly open for small copy; compact but not compressed for the producer. - **Role:** Build a plain footer that restores immediate legibility after the experimental title. Keep the amount separate from concentration and increase producer weight without enlarging it into the blank center. ## Structure & Materials - **Formats:** Tall straight-sided transparent perfume bottle with a rectangular front, narrow visible clear perimeter and substantial-looking base., Selected front is marked 30 ml / 1 fl oz. The official product page offers 30 ml and 50 ml, but the larger format is not substituted into this analysis. - **Materials:** The photograph shows a transparent rigid body and opaque black cap. The reviewed product page does not establish their exact substrates or recycled content., A distinct pale front label has a fine textured appearance. Paper grade, fiber composition, adhesive and printing process are unconfirmed. - **Closures:** The black cylindrical cap is fitted over the neck. Atomizer, collar and attachment mechanism are hidden; the photograph cannot establish magnetic, screw or friction closure construction. - **Decoration:** Green outlined title letters arranged into three short rows near the top., Small green concentration and amount above a heavier green producer line at the bottom., No visible illustration on the label; woodland texture belongs to the photographic environment. ### Proportions | Purpose | Value | | --- | --- | | Label coverage | The pale panel occupies most of the front height and width but leaves a transparent perimeter. The image is tilted, so ratios are qualitative. | | Reading pause | The empty center is substantially taller than the footer and is an active part of the composition, not space awaiting additional claims. | | Cap relationship | A short black cylinder narrows relative to the rectangular body, making the shoulder transition visible while retaining a simple silhouette. | ### Shapes | Element | Shape | | --- | --- | | Bottle front | Long rectangular face with softened corner reflections and a clear surrounding edge. | | Title grid | Three rows of separated letters; the final row is shorter and does not fill a conventional rectangular word block. | | Black cap | Plain circular-section closure viewed obliquely above the neck. | ### Finishes | Finish | Where | Look | | --- | --- | --- | | Transparent reflective perimeter | Bottle body appearance; substrate unverified | transparent | | Black cap reflection | Closure exterior | gloss | | Diffuse pale panel | Front label appearance; stock unspecified | matte | ## Pack Elements ### Name as letter field **Role:** Distinctive identity Eight letters become a three-row composition. Outline strokes keep the large capitals light enough to coexist with the very small footer. ### Unoccupied center **Role:** Pacing The long quiet interval isolates the expressive title from specifications and lets the label’s surface remain visible. ### Solid producer baseline **Role:** Reading anchor A heavier sans-serif line provides a familiar close to a label whose opening is deliberately unconventional. ## Do's and Don'ts ### Do - Preserve a clear reading order when dividing a new scent name across rows. - Use a plain footer for concentration, quantity and producer to counterbalance the title experiment. - Leave enough blank label space for the fine outlines to feel intentional. - Keep woodland props separate from claims about ingredients or printed package colors. ### Don't - Do not call the outlined letters embossing or engraving without production evidence. - Do not fill the quiet center with unrelated benefit badges. - Do not replace the photographed 30 ml amount with the current page’s selected 50 ml option. - Do not infer magnetic closure, refillability or glass specification from the closed front view. ## Surfaces | Level | Name | Value | Purpose | | --- | --- | --- | --- | | 0 | Quiet front panel | `#F1F1EA` | High-contrast ground for fine green outlines. | | 1 | Closure anchor | `#171B1A` | Compact dark mass balancing the elongated pale label. | ## Front Panel Layout Use a top title field and bottom specification field separated by a conspicuous blank interval. The name reads left to right across rows rather than vertically down a single column. The footer restores familiar order and keeps practical details from being fragmented like the title. | Zone | Content | | --- | --- | | Upper name field | ARB / ORI / ST in outlined green serif capitals with wide separation. | | Central pause | Unprinted-looking white area exposing the subtle label texture and slowing the reading rhythm. | | Specification pair | Small centered concentration line followed by the 30 ml / 1 fl oz amount. | | Producer baseline | JORUM STUDIO in solid uppercase sans-serif, spanning more of the width than the specification pair. | ## Range System The source confirms more than one Arborist volume; it does not establish an identical label grid for every fragrance. An original system could preserve the quiet center and fixed footer while adapting the title arrangement to each name, provided reading order survives. - Keep the two available size claims separate; the selected 30 ml image should not illustrate a detailed construction claim about the 50 ml bottle. - Test a new name in a different row count rather than forcing all words into Arborist’s exact three-line arrangement. - Retain concentration and amount as ordinary readable lines even when the title becomes experimental. ## Back of Pack The opposite face, underside and uncovered atomizer are not visible. There is no basis for reconstructing an ingredient panel or assigning a batch mark to a specific surface. - Reserve an independently readable area for ingredients, responsible business information and necessary warnings in an original design. - Verify whether production information sits on the base, reverse label or carton before describing it. - Do not turn the visible clear body into a claim of refillability or a particular recycling route. ## Imagery The bottle lies diagonally against bark, moss and lichen, with red berries close to its base. The pale rectangular label cuts sharply through the irregular woodland textures. The official description connects Arborist with Scottish woodland, supporting the scene’s narrative fit. The berries and lichen are styling elements rather than a verified formula inventory, and their red and yellow colors should not become extra label inks. Preserve the complete top-to-bottom label when cropping the diagonal composition. ## On Shelf The high contrast pale panel gives the bottle a clear graphic face in a dark setting, while the outlined title rewards closer inspection. Splitting the word introduces a readability tradeoff: strong visual character but more decoding than a normal horizontal name. The small solid footer helps resolve that tension. This is an interpretation of the selected image, not evidence of recognition performance or a claim about every Jorum Studio product. ## Agent Prompt Guide Quick Color Reference: - Soft paper white: #F1F1EA — Tall pale label with a subtly textured-looking surface; exact stock and finish are unknown. - Deep woodland green: #345F54 — Outlined title and smaller label text; approximate screen reading under directional light. - Glossy cap black: #171B1A — Solid cylindrical cap above the transparent bottle; bright vertical reflections are illumination, not printed stripes. Invent a new woodland-inspired fragrance identity and a different short name. Explore outlined serif capitals with readable grouped rows on a tall pale label. Balance the top title with a small solid sans-serif footer and a large quiet center. Use a clear rectangular bottle and plain dark cap with no unsupported internal mechanism. Image prompt: Create an ORIGINAL fictional woodland fragrance package with a tall transparent rectangular bottle, plain glossy dark cap and pale subtly textured front label. Arrange a newly invented short scent name in readable groups of outlined deep-green serif capitals near the top. Leave a substantial quiet middle, then place small concentration and quantity lines above an original solid sans-serif producer name. Show the full label clearly; optional bark scenery remains separate from the artwork. Invent all identity and lettering; do not reproduce existing logos. Avoid copying the Arborist letter grid or claiming a particular cap mechanism. ## Study sources & limitations - [Jorum Studio — Arborist Eau de Parfum](https://jorumstudio.com/products/arborist-eau-de-parfum) - Exact body and cap materials unverified from consulted source. - Label texture does not establish stock, embossing or printing method. - Original fonts unknown; alternatives are interpretive. - Reverse, base and atomizer hidden. ### Evidence notes - **edition (source):** Official page offers 30 ml and 50 ml and identifies 30 ml photography; selected image reads 30 ml. Sources: [Jorum Studio — Arborist Eau de Parfum](https://jorumstudio.com/products/arborist-eau-de-parfum). - **structure (visual):** Tall clear rectangle, pale panel and black cylinder; hidden closure mechanism unclaimed. - **palette (visual):** White, deep green text and black cap; red berries excluded. - **typography (visual):** Outlined serif ARB/ORI/ST title contrasts with solid sans footer. - **label (visual):** Large blank middle separates title and footer. - **imagery (source):** Official narrative references Scottish woodland; selected image shows bark, lichen and berries. Sources: [Jorum Studio — Arborist Eau de Parfum](https://jorumstudio.com/products/arborist-eau-de-parfum). - **range (interpretation):** Title-grid adaptation proposed only as a principle, not brand-wide specification. ## Quick Start ### CSS Custom Properties ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ :root { /* Colors */ --color-soft-paper-white: #F1F1EA; --color-deep-woodland-green: #345F54; --color-glossy-cap-black: #171B1A; /* Typography — families (free lookalikes) */ --font-outlined-scent-title: 'Cormorant Garamond', Georgia, serif; --font-concentration-and-producer-footer: 'Work Sans', Arial, sans-serif; /* Surfaces */ --surface-quiet-front-panel: #F1F1EA; --surface-closure-anchor: #171B1A; } ``` ### Tailwind v4 ```css /* Colours are estimated from product photography (screen values, not print specifications). Proportions and type scales are visual estimates, not measured manufacturing dimensions. Typefaces are lookalikes, not identified fonts. */ @theme { /* Colors */ --color-soft-paper-white: #F1F1EA; --color-deep-woodland-green: #345F54; --color-glossy-cap-black: #171B1A; /* Typography — families (free lookalikes) */ --font-outlined-scent-title: 'Cormorant Garamond', Georgia, serif; --font-concentration-and-producer-footer: 'Work Sans', Arial, sans-serif; /* Surfaces */ } ```